Divine Furniture Rental

What Divine Furniture Rental does

Divine Furniture Rental Inc. is a privately held Canadian event furniture rental company headquartered at 375 Kennedy Road in Toronto, Ontario. It supplies temporary furniture to professional event planners, venues, and corporate clients for weddings, corporate functions, and social gatherings, operating on a usage-based rental model where pricing is quote-based and not publicly disclosed.

The company's core product is a 1,146+ SKU rental catalog organized into categories including bars and bar shelves, cruiser tables, barstools, outdoor furniture, communal tables, café and dining tables, chairs and cushions, soft seating (sofas, loveseats, single chairs, ottomans, modular sectionals, statement pieces), coffee tables, end and accent tables, office furniture, props, and miscellaneous accessories. It also offers pre-configured vignettes that bundle multiple pieces into ready-to-deploy setups, plus themed style collections (Napa, Catalina, Sydney, Bellagio, Niagara, Reclaimed). The underlying technology is a standard e-commerce inventory management and quote-request platform, with no proprietary AI, API, or app layer disclosed.

Revenue mechanics are sales-led: customers browse the online catalog, add items to a wishlist, and submit a rental request to receive custom pricing. Distribution is direct via the company's own Toronto warehouse/showroom, supported by organic Facebook and Instagram presence for top-of-funnel demand generation. No revenue figures, headcount, funding rounds, partnerships, patents, awards, or M&A activity are disclosed.

Name

Divine Furniture Rental

Legal name

Divine Furniture Rental Inc.

Website

https://divinefr.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Divine Furniture Rental is a Toronto-based B2B event furniture rental company supplying professional event planners, venues, and corporate clients with a 1,146+ SKU catalog of temporary furniture and pre-configured vignettes for weddings, corporate functions, and social gatherings.

Ownership category

akta.pro rank

Product category

Event Furniture Rental

NAICS

Consumer Goods Rental (5322), General Rental Centers (53231), Other Consumer Goods Rental (53228)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG), Decor Props & Themed Set Rentals (HSACAFAK), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Event furniture rental
• Wedding furniture hire
• Corporate event furnishings
• Vignette furniture sets
• Temporary furniture leasing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Rental: Temporary furniture rental services for events including weddings, corporate functions, and private gatherings. Customers rent furniture for specified durations with pricing based on rental period and quantity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Divine Furniture Rental rents out event furniture for weddings, corporate functions, and social gatherings from a Toronto-based inventory of 1146+ items. The company offers individual pieces across categories (bars, tables, seating, lounge, office, accessories) plus pre-configured vignettes (Napa, Sydney, Bellagio, Catalina, Niagara, Reclaimed collections) bundled for complete event setups, with quote-based pricing on flexible rental durations.

Product overview

Divine Furniture Rental operates as a furniture rental company offering event furniture for corporate events, weddings, and social gatherings. Their inventory includes a comprehensive catalog organized into distinct product categories: Bars & Bar Shelves, Cruiser Tables, Barstools, Outdoor furniture, Communal Tables, Café & Dining Tables, Chairs & Cushions, Soft Seating (sofas, loveseats, single chairs, ottomans, modular sectionals, statement pieces), Coffee Tables, End & Accent Tables, Office Furniture, Miscellaneous items (accessories, plinths, urns, mirrors, illuminated items, lamps, sofa tables, benches, pillows, towers, charging stations, hedges, plants, area rugs), Props, and curated Collections (Napa, Catalina, Sydney, Bellagio, Niagara, Reclaimed). The company also offers pre-configured Vignettes combining multiple furniture pieces into complete setups for specific event styles.

Differentiator

Problem solved

Functional benefit

Products and services

• Soft Seating Rentals

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Please Be Seated: Event furniture rental specialist offering chairs, tables, lounges, and bars to corporate and social planners — comparable product depth and event customer profile.
• Bright Event Rentals: Large North American event rental company offering tables, chairs, lounge and event furnishings to corporate and social clients — directly overlapping with Divine's catalog and customer segments.
• Big D Party Rentals: Regional event rental company providing tables, chairs, tents, and event decor for weddings and corporate gatherings — competing assortment and target segment.
• Classic Party Rentals: National event rental operator providing tents, furniture, and tabletop rentals for weddings, corporate and social events — direct competition in the event furniture category.
• Marquee Event Group: Event rental company supplying furniture, tents, and decor for corporate events, weddings, and galas — closely comparable assortment and target customer.
• Tents and Events: Specialty event rental provider focused on tents, furniture, and accessories for weddings and corporate functions — direct competitor in event furniture rental.
• All Occasions Event Rental: Event rental company offering tents, tables, chairs, and decor for weddings and corporate events — directly comparable operating model and customer mix.
• Event Source: Full-service event production and rental company offering furniture, decor, and staging to corporate event planners — overlapping inventory and B2B customer base.

Broad incumbents

• CORT: National furniture rental company with a wide portfolio across residential, corporate, and event segments — broader incumbent whose event furniture offering overlaps with Divine's.
• AFR Furniture Rental: National furniture rental provider serving residential and commercial customers including event-related furnishing needs — a broader incumbent with adjacent event furniture exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Divine-Furniture-Rental-190292080982745
• Instagraminstagram.com/divinefurniturerental

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divine Furniture Rental