What Nova Insurance does

Nova Insurance Consultants Limited is a Hong Kong-headquartered general insurance brokerage firm that has operated continuously since 1988 and was incorporated in 1991. Per Frost & Sullivan's 2025 Report, it is the largest local general insurance broker in Hong Kong and ranks among the Top 5 of all 810+ such brokers in the territory by gross brokerage income for the financial year ended June 2025. The company operates across six offices in the Greater Bay Area (Hong Kong, Macau, Beijing, Shanghai, Guangzhou, Suzhou) and maintains international network memberships in Brokerslink (133 countries) and GBN (150+ countries) to serve cross-border clients.

The firm's offering is organized around five service pillars: Insurance Management (bidding and policy placement), Risk Management (loss identification and mitigation), Claims Management (advocacy and settlement), Reinsurance Broking (via subsidiary International Reinsurance Management Limited), and Alternative Risk Financing (including captive insurance vehicles). The product catalog spans consumer lines (travel, home, domestic helper, Greater Bay Area cross-border products, motor) and commercial lines (marine, property all risks, contractors' all risks, crime, cyber, D&O, professional liability, employee benefits, employees' compensation, jewelry, trade credit). Channel partnerships with Ping An (Guangdong motor cross-border) and Generali (online travel/home/domestic helper distribution) extend reach beyond the direct sales force.

Nova Insurance is a wholly-owned subsidiary of FSE Lifestyle Services Limited (HKEX: 0331), a Hong Kong-listed integrated services group. Revenue is generated via insurance brokerage commissions, reinsurance broking commissions, professional fees for alternative risk financing, and claims management services. Pricing is negotiated bilaterally based on coverage scope and risk profile and is not publicly disclosed. The customer base spans both corporate clients (international hotel groups, listed corporates, real estate developers, transport operators, manufacturers, financial institutions, government-linked entities) and individual consumers. Beijing Nova Insurance became a wholly-owned subsidiary in December 2024, unifying the group's mainland China broking operations under Hong Kong-licensed Nova Insurance Consultants Limited.

Name

Nova Insurance

Legal name

Nova Insurance Consultants Limited

Website

https://nova-insure.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Nova Insurance is a Hong Kong-based general insurance brokerage firm, the largest local broker in Hong Kong per Frost & Sullivan's 2025 Report, offering risk management, claims management, reinsurance, and alternative risk financing to corporate and individual clients across the Greater Bay Area.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industries

Commercial Auto & Fleet Liability Insurance (Primary) (TLABANAA), Directors & Officers (D&O) Liability (FSAJADAF), Travel & Accident (Non-Life) Insurance (FSAJAMAN), Premises/Operations Liability Umbrella / Excess (FSAJANAL)

Keywords

• Insurance brokerage services
• Risk management solutions
• Claims management services
• Reinsurance broking
• Commercial insurance products

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commission: Nova Insurance earns commissions from arranging insurance coverage for corporate and individual clients by coordinating with multiple insurance providers and facilitating the insurance procurement process.
2. Reinsurance Broking: Through subsidiary International Reinsurance Management Limited (IRM), Nova provides reinsurance services to insurers and reinsurers, spreading risk across the market.
3. Alternative Risk Financing Services: Nova creates and manages alternative risk financing vehicles including captive insurance companies, providing non-traditional risk solutions to clients.
4. Claims Management Services: Nova works with clients, insurers and other parties to proactively manage and resolve claims, providing advocacy and claims management solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Nova Insurance is an insurance brokerage and risk management firm providing one-stop-shop insurance solutions to corporate and individual clients. Its core service pillars include Insurance Management, Risk Management, Claims Management, Reinsurance Broking (via subsidiary International Reinsurance Management Limited), and Alternative Risk Financing (including captive insurance). The firm distributes a broad portfolio of commercial insurance lines (property, marine, cyber, D&O, liability, employee benefits) and personal lines (travel, home, domestic helper, cross-border motor) across Hong Kong, Macau, and mainland China.

Product overview

Nova Insurance is the largest local general insurance brokerage company in Hong Kong (Frost & Sullivan 2025), offering a comprehensive one-stop-shop risk management and insurance solution platform for both corporate and individual clients. The company provides five core service pillars: Insurance Management, Risk Management, Claims Management, Reinsurance Broking (through subsidiary International Reinsurance Management Limited), and Alternative Risk Financing (including captive insurance). Its product portfolio spans consumer insurance products (Travel Insurance, Home Insurance, Domestic Helper Insurance, GuangDong Province Private Motor Car Cover, and combined Greater Bay Area offerings including Northbound Dental and Medical Aesthetic Tourism Insurance) and commercial insurance products (Comprehensive General Liability, Marine, Contractors' All Risks, Crime, Cyber Risk, Directors & Officers Liability, Employee Benefits, Employees' Compensation, Jewelry Comprehensive, Motor, Professional Liability, Property All Risks, and Trade Credit Insurance). The company operates as part of FSE Lifestyle Services Group and serves clients through international broker networks including Brokerslink and GBN.

Differentiator

Problem solved

Functional benefit

Products and services

• Risk Management Services
• Insurance Management Services
• Claims Management Services
• Reinsurance Broking Services
• Alternative Risk Financing
• Travel Insurance

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BrokerslinkcoreStrategic or Co-development PartnerInternational insurance broker organization with members across 133 countries. Nova Insurance is a member enabling global market access and international client service through professional risk and insurance expertise.
• GBN (Global Business Network)coreStrategic or Co-development PartnerLeading global insurance industry network汇集了来自150多个国家/地区的成员，成员之间可建立联系、交流业务商机、制定联合计划、投入世界性的领导思维。
• FSE Lifestyle Services Limited (丰盛生活服务有限公司)coreOthersParent company - Hong Kong Stock Exchange listed company (Stock Code: 0331.HK). A quality integrated services group in Hong Kong covering property and facilities management, integrated lifestyle services, and engineering services.
• International Reinsurance Management Limited (IRM)coreStrategic or Co-development PartnerNova Insurance subsidiary providing professional reinsurance brokerage services for insurers and reinsurers, supporting captive insurance company reinsurance arrangements.
• Ping An InsuranceminorChannel Partner/ Reseller/ DistributorPartner for Guangdong Province Private Motor Car Cross-Border insurance (港车北上保险) product distribution.
• GeneraliminorChannel Partner/ Reseller/ DistributorPartner for travel, home, and domestic helper insurance products, providing online application platforms for Nova Insurance products.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Howden Insurance Brokers: International insurance broker that has been actively expanding across Asia-Pacific, competing with Nova for mid-market and large corporate accounts in Hong Kong and the Greater Bay Area.
• Willis Towers Watson (WTW) Hong Kong: Global advisory and brokerage firm with a Hong Kong presence providing insurance broking, reinsurance, and risk management services that overlap directly with Nova's corporate and specialty offerings.
• Lockton Companies (Asia): World's largest independent insurance broker with Asia-Pacific operations, competing with Nova in Hong Kong for corporate property, casualty, and specialty insurance placements.
• Sunshine Insurance Brokers (Hong Kong): Hong Kong-anchored insurance broker with cross-border presence into mainland China, providing general insurance brokerage comparable to Nova's HK-Macau-China offering.
• Marsh Hong Kong: Major global insurance broker operating in Hong Kong and serving the same corporate client base as Nova across property, casualty, marine, and specialty lines including risk management consulting.
• Aon Hong Kong: Global insurance and reinsurance broker with a substantial Hong Kong office competing directly with Nova across commercial P&C, D&O, cyber, and employee benefits placements for Hong Kong and Greater China corporates.
• Min Xin Insurance Brokers: Hong Kong-based local insurance broker offering general insurance brokerage comparable to Nova, competing for the same corporate and individual client segments in the HK market.

Broad incumbents

• Ping An Insurance (Group) Company of China: Major Chinese insurance conglomerate and existing channel partner for Nova's Guangdong Private Motor Car Cover product; serves as both a competing broker/distributor and a partner carrier in the Greater Bay Area.
• Jardine Lloyd Thompson (JLT, now part of Marsh): Long-standing Asia-Pacific insurance and risk advisory group (now part of Marsh), historically a major competitor to Nova in Hong Kong for corporate and reinsurance placements.

Regional players

• CICC Insurance Brokers (China): Mainland China-domiciled insurance brokerage serving Chinese corporates; competes with Nova's Beijing Nova subsidiary for large Chinese enterprise accounts and GBA cross-border placements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nova-insurance-consultants-limited

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Insurance