Beat The Streets

Name

Beat The Streets

Legal name

Beat the Streets Wrestling, Inc.

Website

http://btsny.org/

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Mission: Develop the full human and athletic potential of the urban youth and to strengthen the culture of New York City wrestling.

Ownership category

akta.pro rank

Product category

Youth Sports Development / Wrestling Programs

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industry

Grappling & Submission Wrestling Promotions (MPAKAHAE)

Keywords

• Youth wrestling programs
• Youth athletic development
• Nonprofit sports organization
• School wrestling partnership
• Community wrestling league

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Annual Benefit Events: The 16th Annual Benefit (Final X 2026) helps BTSNY raise about $1 million each year to support youth wrestling programs. Premium ticket packages include exclusive after-party access and premier seating.
2. Donations and Fundraising: Tax-deductible donations from individuals and organizations support youth wrestling programs and life-skills development for NYC K-12 students.
3. Registration Fees: Program registration for Training Center, Academy, Junior League, and other wrestling programs.
4. Sponsorship Packages: Sponsorship packages for Final X include premium event access and brand visibility, with direct support going to youth wrestling development programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Beat The Streets Wrestling, Inc. is a NYC nonprofit that delivers wrestling instruction, competitive opportunities, and life-skills development to K-12 urban youth through four core programs — Training Center (K-12 facility), Academy (high school), Junior League (K-8), and a PSAL partnership — supplemented by signature annual events Final X (USA Wrestling Senior World Championship Team Trials held in non-Olympic years, serving as the Annual Benefit) and the Beat the Streets National Duals inter-chapter tournament.

Product overview

Beat the Streets Wrestling - New York City is a nonprofit organization that develops the full human and athletic potential of New York City urban youth through wrestling. The organization operates a unified portfolio of wrestling programs including the Training Center (K-12 instruction facility), Academy (high school program), Junior League (elementary and middle school program), and partnerships with PSAL. The organization also hosts major annual events including Final X (USA Wrestling's Senior World Championship Team Trials serving as the BTS Annual Benefit) and the Beat the Streets National Duals (inter-chapter dual meet tournament). Through these programs, BTS instills discipline, perseverance, self-reliance, humility, and strong work ethic while serving more than 4,000 student-athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Center A dedicated wrestling training facility offering K-12 boys and girls instruction in wrestling techniques, fundamentals, and competitive skills development.
• Academy High school-level wrestling program providing advanced training, competition opportunities, and life skills development for NYC student-athletes.
• Junior League Elementary and middle school wrestling program (K-8) offering boys and girls the opportunity to learn wrestling fundamentals and test their skills in competition.
• PSAL (Public Schools Athletic League) Partnership with New York City Public Schools Athletic League providing wrestling competition opportunities for public school student-athletes.
• Final X Annual USA Wrestling Senior World Championship Team Trials event held in non-Olympic years, serving as Beat the Streets New York's Annual Benefit to raise funds for youth wrestling programs.
• Beat the Streets National Duals Annual dual meet tournament competition between Beat the Streets chapters across the country featuring over 300 student-athletes competing against their peers.

Quantifiable outcome

• 4,000+ student-athletes impacted annually
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Kerberos Capital ManagementflagshipGTM or Marketing Partner · 19 June 2026Presenting sponsor of Final X 2026, presented by Kerberos Capital Management. Sponsorship includes brand visibility at the premier wrestling event and direct support for youth wrestling programs.
• Prudential CentercoreOthersWorld-class sports and entertainment venue in Newark, NJ hosting Final X 2026. Located two blocks from Newark Penn Station with NJ Transit and PATH access.
• FloWrestlingcoreGTM or Marketing PartnerOfficial broadcast partner for Final X. Provides live and on-demand streaming of all matches at FloWrestling.com. Subscription required for viewing.
• USA WrestlingflagshipStrategic or Co-development PartnerNational governing body for wrestling in the United States. BTSNY partners with USA Wrestling to host Final X as the Annual Benefit event, raising funds for NYC youth wrestling.
• RUDISminorGTM or Marketing PartnerOfficial merchandise partner for Final X. Official merchandise available for purchase through RUDIS and on-site at Prudential Center.
• Case Western Reserve UniversitycoreOthersHost venue for Beat the Streets National Duals tournament on June 26 in Cleveland, Ohio.
• Coach Across AmericaminorStrategic or Co-development PartnerNational coaching initiative partner supporting youth wrestling development programs.
• Sports Matter GroupminorStrategic or Co-development PartnerPartner organization supporting youth sports and athletic programs.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticket resale platform for Final X events. Standard event tickets available without after-party access.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beat the Streets Philadelphia: A sister chapter of the Beat the Streets network running the same youth wrestling development model in Philadelphia. Operationally and missionally near-identical to BTSNY and the closest direct comparable.
• Police Athletic League (PAL) NYC: NYC-based nonprofit running youth athletic and recreational programs for urban youth. Directly comparable in geography, target demographic, and youth-development-through-sport mission.
• Wrestle Like a Girl: National nonprofit focused on expanding girls' participation in wrestling. Comparable in wrestling-specific advocacy and youth development, and adjacent to BTSNY's first girls high school wrestling league.

Broad incumbents

• USA Wrestling: National governing body for amateur wrestling in the U.S. and a direct BTSNY partner (hosts Final X). Operates broadly across the same wrestling ecosystem in which BTSNY competes and recruits.
• National Wrestling Hall of Fame & Museum: National institution celebrating wrestling heritage and supporting youth/educational wrestling programs. A broad incumbent in the wrestling-development space that overlaps with BTSNY's mission.
• YMCA of Greater New York: Large NYC youth-development nonprofit offering organized sports, recreation, and after-school programming. Directly competes for the same urban youth participants, families, and donors.
• Boys & Girls Clubs of New York: Major NYC youth-development nonprofit providing sports, recreation, and enrichment programs to urban youth. Operates in the same donor, volunteer, and participant pool as BTSNY.

Others

• Positive Coaching Alliance: National nonprofit developing youth through sports coaching and character education. Adjacent to BTSNY's mission rather than a direct competitor; targets the same youth-sports ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/beatthestreets
• YouTubeyoutube.com/@BeatTheStreetsNYCWrestling
• Facebookfacebook.com/beatthestreetsnyc
• LinkedInlinkedin.com/company/1281707
• Instagraminstagram.com/beatthestreets

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beat The Streets