Diabetes.co.uk

What Diabetes.co.uk does

Diabetes.co.uk, operated by DDM HEALTH LIMITED (registered in England and Wales, company number 07975193), is a privately held UK-based digital health platform serving people with diabetes and related conditions. Founded in 2003 and headquartered at the University of Warwick Science Park in Coventry, the platform functions as both a peer-support community and an information resource, anchored by a Diabetes Forum with over 365,000 registered members, 2.57 million messages and 150,000+ discussions. The site organizes content around Type 1, Type 2, prediabetes, gestational diabetes and adjacent lifestyle topics such as low-carb and ketogenic diets, and publishes over 10,910 news posts alongside a library of 3,000+ recipes and comprehensive diet guides.

The company's product portfolio centers on the award-winning Low Carb Program (NHS-certified, 450,000+ participants) targeting improved HbA1c and Type 2 diabetes remission, the Hypo Program (7-day free trial, freemium subscription) for hypoglycemia awareness, the DiabetesPA mobile app, and a suite of calculators and converters (BMI, BMR, HbA1c, blood sugar). Diabetes.co.uk monetizes through a diversified mix: display advertising across the site, paid digital health program subscriptions, e-commerce via the Diabetes Shop (blood glucose meters, test strips, insulin supplies with VAT exemption for eligible UK patients), email newsletter sponsorships, and clinical trial recruitment services for third-party sponsors. GTM is community-led and product-led, with organic SEO, content marketing, social media (Facebook, Twitter, Pinterest, Reddit) and self-serve enrollment into paid programs on dedicated domains (lowcarbprogram.com, hypoprogram.com). The platform has a global website reach with UK-focused e-commerce fulfillment.

Name

Diabetes.co.uk

Legal name

DDM HEALTH LIMITED

Website

https://diabetes.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Diabetes.co.uk is a UK-based digital health platform that operates a large diabetes community forum (365K+ members) and offers structured programs such as the NHS-certified Low Carb Program (450K+ participants), the Hypo Program, and a Diabetes Shop for diabetes supplies and equipment.

Ownership category

akta.pro rank

Product category

Digital Health Community Platform

akta.pro primary industry

Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF)

akta.pro secondary industries

Diabetes Digital Therapeutics & Dose Decision Support (Bolus Calculators) (HLAHAHAJ), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

Keywords

• Diabetes community support
• Digital health programs
• Diabetes education resources
• Health management tools
• Diabetes product retail

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Advertising: The website displays advertising across its pages as a primary revenue stream. The site has a dedicated advertising page (diabetes.co.uk/advertise.html) indicating commercial advertising partnerships.
2. Diabetes Shop / Product Sales: Operates a Diabetes Shop (shop.diabetes.co.uk) selling diabetes-related products including blood glucose meters, test strips, insulin pumps, lancing devices, and other diabetes supplies. Products are sold to consumers with VAT exemption available for eligible diabetes patients.
3. Digital Health Programs (Subscription): Offers paid digital health programs including the Low Carb Program (with NHS-certified education, meal plans, and coaching) and Hypo Program. Programs may operate on a freemium or subscription model (7-day free trial for Hypo Program).
4. Clinical Trial Recruitment: The Terms and Conditions reference recruitment for clinical trials as one of the Services, indicating a revenue or partnership stream related to facilitating clinical trial enrollment for third parties.
5. Newsletter / Email Marketing: Newsletter subscriptions (Talking Diabetes, recipes newsletter) for which users can sign up, with the recipes newsletter providing free recipes and cookbooks. Email list likely monetized through promotional content.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Diabetes.co.uk operates a digital health community platform that provides diabetes-focused peer support forums, NHS-certified structured digital health programs (Low Carb Program, Hypo Program), educational content, recipes, diet guides, and an e-commerce shop selling diabetes supplies. The platform combines free community and content access with paid subscription programs and product sales for individual consumers managing diabetes.

Product overview

Diabetes.co.uk is a digital health platform operated by DDM HEALTH LIMITED that provides a comprehensive ecosystem of diabetes-related information, community support, and structured programs. The core offerings include the Diabetes Forum (a community platform with over 370,000 members), the award-winning Low Carb Program (NHS-certified education for type 2 diabetes with 450,000+ users), the Hypo Program (hypoglycemia awareness training), and the DiabetesPA mobile app. The platform also operates a Diabetes Shop for products, provides myLifestyle services, Type 2 Testing Program, and Type 2 Wellness Program. Supporting features include a suite of diabetes calculators (BMI, BMR, blood sugar converter, HbA1c converter, calorie calculator), a cookbook with over 3,000 recipes, and comprehensive diet guides covering low carb, ketogenic, Mediterranean, and other dietary approaches. The platform publishes news, research updates, and educational content covering all aspects of diabetes management including medications, complications, and lifestyle factors.

Differentiator

Problem solved

Functional benefit

Products and services

• Diabetes Forum A community forum platform for people with diabetes to find peer support, ask questions, and share experiences. Described as the most actively used social medium for people with diabetes, hosting over 370,000 members, 2.57 million messages, and 150,000 discussions.
• Low Carb Program An award-winning digital program supporting people with prediabetes and Type 2 diabetes to achieve improved HbA1c, demedication, and remission. NHS-certified education with meal plans and coaching, used by over 450,000 participants.
• Hypo Program An online step-by-step guide to improving hypoglycemia (hypo) awareness, offered free for 7 days before subscription.
• Diabetes Shop An e-commerce store selling diabetes-related products including test strips, lancing devices, insulin pumps, and other diabetes care products. Products are subject to VAT exemption for eligible customers.
• Type 2 Testing Program A testing program for Type 2 diabetes listed among the company's service offerings.
• Type 2 Wellness Program A wellness program for Type 2 diabetes management listed among the company's service offerings.
• myLifestyle Services Lifestyle management services referenced in the company's Terms and Conditions as part of the service offerings.
• DiabetesPA App A mobile application listed among the company's services in the Terms and Conditions for diabetes management and community engagement.

Quantifiable outcome

• 450,000+ people have joined the Low Carb Program
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/diabetescouk
• Xx.com/diabetescouk
• Pinterestpinterest.com/diabetescouk
• LinkedInlinkedin.com/company/1276995

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diabetes.co.uk