Editora Globo

What Editora Globo does

Editora Globo is the publishing arm of Grupo Globo, the largest communication group in Brazil and Latin America. The company operates a 27-brand portfolio spanning three newspapers (O Globo, Extra, Valor Econômico), thirteen magazines (including Vogue, GQ, Marie Claire, Glamour, Casa Vogue, Globo Rural, PEGN, Época Negócios, Crescer), three radio stations (CBN — 36 stations covering 1,026 municipalities, Rádio Globo in Rio, BH FM in Belo Horizonte), twenty-five websites, and an event portfolio of 143+ annual events and 450+ special commercial projects. Aggregate scale reaches 292.8M pageviews, 32.4M monthly unique visitors, 104.1M social followers, and 26.7M cross-platform readers.

The underlying technology is an HTML5-based digital advertising platform delivered through Google Ad Manager 360 (DFP), supporting IAB-standard display formats, rich media (3D Cube, Parallax, Carousel, Countdown, Flip Ad), video (pre-roll, outstream, VAST-compliant), and third-party adserver tags including DCM. Branded content is produced in-house by G.Lab, Grupo Globo's dedicated content studio. No proprietary ad-tech, no AI/ML capabilities, and no developer-facing APIs are documented.

The business model is advertising-led across print, digital, radio, and event channels, complemented by recurring digital subscriptions on titles such as O Globo, Valor Econômico, and select magazine properties. Go-to-market is sales-led via the OPEC (Operação de Comércio Publicitário) commercial team, supported by a self-service advertiser portal (Portal do Anunciante) and downloadable media kits including the Tabela de Preços 2026. Customers are horizontal — brands across automotive, fashion/luxury, business/finance, agribusiness, and SMB/entrepreneurship — with pricing primarily quote-based against a published rate card. Strategic partnerships extend the model: strategy& (PwC) for innovation rankings, CEBRI for the Brazil-China Summit, Edições Globo Condé Nast for WIRED Festival Brasil, Público (Portugal) for Vinhos de Portugal, NET/Claro for Monet content distribution, and FIRJAN for the Prêmio Faz Diferença award.

Name

Editora Globo

Legal name

Editora Globo

Website

https://editoraglobo.com.br

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Editora Globo is the publishing arm of Grupo Globo, Brazil's largest media group, operating 27 brands across newspapers, magazines, digital sites, and radio stations. It sells advertising and sponsorships to brands across all major verticals through a sales-led GTM motion and a 143-event annual portfolio.

Ownership category

akta.pro rank

Product category

Media Publishing

NAICS

Advertising Agencies (541810), Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120)

SIC

Services-Advertising Agencies (7311), Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Media advertising sales
• Print newspaper publishing
• Magazine publishing
• Digital media advertising
• Branded content production

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Digital Advertising: Digital display advertising across a network of 25 websites and multiple digital platforms, with formats including Billboard, Half Page, Rectangle, Super Banner, Super Leaderboard, Mega Box, video pre-roll, outstream, and rich media (3D cube, parallax, carousel, countdown). Served via Ad Manager 360 (DFP).
2. Print Advertising: Print advertising across 3 newspapers (O Globo, Extra, Valor Econômico) and 13 magazines (including Vogue, GQ, Marie Claire, Glamour, Casa Vogue, Época, PEGN, Monet, Crescer, Galileu, Quem, AutoEsporte, Globo Rural). Rate card (Tabela de Preços 2026) is available for purchase.
3. Radio Advertising: Radio advertising across 3 radio brands (CBN all-news, Rádio Globo in Rio de Janeiro, BH FM in Belo Horizonte) with dial and digital audio formats. CBN reaches 36 stations covering 1,026 municipalities.
4. Branded Content / G.Lab: G.Lab is Grupo Globo's studio responsible for all branded content materials. The company offers Specials Formats with differentiated animations, video integration, and branded content solutions.
5. Events and Sponsorships: 143+ events per year including Rio Gastronomia, SP Gastronomia, Vinhos de Portugal, Summit Valor, Brazil-China Meeting, Wired Festival, Premio Valor 1000, Premio Faz Diferença, and more. Events offer sponsorships, brand activations, media exposure, and partnership opportunities for advertisers.
6. Subscription / Digital Access: Digital subscription platforms for O Globo, Valor Econômico, and various magazine properties with gated content and subscriber-only access. Valor Investe offers free access with a focus on financial education content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Editora Globo is the publishing arm of Grupo Globo, the largest communication group in Brazil, operating 3 newspapers (O Globo, Extra, Valor Econômico), 13 magazines (Vogue, GQ, Marie Claire, Glamour, Casa Vogue, Globo Rural, and others), 25 websites, and 3 radio stations (CBN, Rádio Globo, BH FM) — 27 brands in total. Its core business is selling advertising space (print, digital, radio, rich media, video, and event sponsorships) to brand advertisers and agencies, complemented by digital subscriptions for selected publications, branded content production via its G.Lab studio, and 143+ proprietary events annually.

Product overview

Editora Globo is the largest communications group in Brazil and Latin America, operating as a multi-platform media conglomerate under Grupo Globo. The portfolio comprises 3 newspapers (O Globo, Extra, Valor Econômico), 13 magazines (Vogue, GQ, Marie Claire, Glamour, Casa Vogue, Casa e Jardim, Crescer, Monet, PEGN, Galileu, Globo Rural, Época Negócios, Ela), 25 websites (TechTudo, Quem, Valor Investe, Pipeline), 3 radio stations (CBN, BH FM, Rádio Globo), 27 brands, and over 450 special projects annually. The company offers comprehensive digital advertising solutions including standard IAB formats (Billboard, Rectangle, Half Page, Super Banner), rich media formats (Parallax, 3D Cube, Flip Ad), video formats (Pre-roll, Outstream, Intext), and interactive formats (Carousel, Countdown, Touch Point). Major events include Rio Gastronomia (largest gastronomy event in Latin America), SP Gastronomia, Wired Festival Brasil, Vozes do Agro, Voices, Veste Rio, and award programs like Prêmio Valor 1000 and Prêmio Valor Inovação Brasil.

Differentiator

Problem solved

Functional benefit

Brands

• O Globo: Major newspaper with high circulation in Brazil, known for quality journalism and strong presence in classes A and B.
• Extra
• Valor Econômico
• Vogue
• GQ
• Casa Vogue
• Glamour
• Marie Claire
• Autoesporte
• Globo Rural
• Época Negócios
• Revista Ela
• Crescer
• Casa e Jardim
• Galileu
• Monet
• PEGN
• Quem
• TechTudo
• Valor Investe
• Pipeline
• CBN
• BH FM
• Rádio Globo
• Canal Extra
• CASACOR

Products and services

• O Globo (Newspaper)

Quantifiable outcome

• 292.8 million pageviews across all Editora Globo properties
• +8 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• CEBRI (Centro Brasileiro de Relações Internacionais)coreStrategic or Co-development PartnerValor Econômico partnered with CEBRI for the Brazil-China Summit 2025, an immersive 4-day strategic event in China's main economic capital. The summit brought together authorities, business leaders, and specialists from both countries to discuss bilateral cooperation, explore business opportunities, and experience China's innovation ecosystem. The partnership positioned the event as a privileged platform strengthening connections between investors, authorities, and business leaders from Brazil and China.
• Edições Globo Condé Nast (EGCN)coreStrategic or Co-development PartnerWIRED Festival Brasil is a partnership between WIRED magazine and Edições Globo Condé Nast. The partnership brings the globally recognized brand of WIRED — known for understanding innovations in the world — to Brazil, delivering a festival dedicated to futurology in areas such as economics, sciences, security, entertainment, culture, design, and lifestyle.
• Público (Portugal)coreStrategic or Co-development PartnerVinhos de Portugal is a project by Globo in partnership with Portuguese newspaper Público. Now in its 10th edition in Rio de Janeiro and recently expanded to São Paulo, it is considered the largest Portuguese wine event outside Portugal, with approximately 650 wine labels presented, providing a unique experience through tastings, talks, pairings, and expert-guided tastings.
• NET (Claro)coreChannel Partner/ Reseller/ DistributorMonet magazine has a longstanding partnership with NET (now part of Claro) for content distribution. Monet's curated content for entertainment, TV programming, and pop culture is made specifically for NET subscribers, with a dedicated version tailored for the platform. NET distributes Monet content to its subscriber base.
• strategy& (PwC)coreStrategic or Co-development Partnerstrategy&, the strategic consultancy of PwC, has partnered with Valor Econômico for the 11th edition of the Prêmio Valor Inovação Brasil (2025), the most relevant innovation publication in Brazil. strategy& provides the methodology and analytical framework for identifying and ranking the most innovative companies in Brazil, analyzing 150 companies and 25 sectors.
• G.Lab (Grupo Globo)coreTechnology or IntegrationG.Lab is Grupo Globo's internal studio responsible for all branded content materials. It is the production engine for differentiated branded content formats across all Editora Globo properties. G.Lab creates rich media, video-integrated, and interactive branded content campaigns for advertisers seeking beyond-standard advertising formats.
• FIRJAN (Federação das Indústrias do Estado do Rio de Janeiro)minorStrategic or Co-development PartnerO Globo partnered with FIRJAN for the Prêmio Faz Diferença, recognizing Brazilians who contributed to the country. FIRJAN is the Federation of Industries of the State of Rio de Janeiro, providing institutional backing and industry credibility to the award program.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UOL: Brazil's largest digital portal, owned by Grupo Folha. Competes directly with Editora Globo's TechTudo, Quem, Valor Investe, and Pipeline for digital audience share and programmatic advertising revenue.
• Grupo Folha: Owner of Folha de S.Paulo, Brazil's other flagship national newspaper, and the UOL digital portal. Operates a multi-platform newspaper, magazine, and digital media business competing directly with Editora Globo's O Globo, Extra, Valor Econômico, and digital properties for advertisers and audiences.
• InfoMoney: Brazilian financial media and investment education platform. Directly competes with Valor Econômico, Pipeline, and Valor Investe for the business/finance audience and premium financial-services advertising.
• BandNews FM: Brazil's other major all-news radio network, owned by Grupo Bandeirantes. Directly competes with CBN for news-radio advertising and listenership, including corporate, government, and financial-services advertisers.
• Editora Abril: Brazil's historically dominant magazine publisher (Veja, Claudia, Veja Saúde, etc.). Despite significant restructuring in recent years, remains the most direct comparable in Brazilian magazine publishing and competes with Editora Globo's Vogue, GQ, Marie Claire, and Casa Vogue for premium advertisers.
• Grupo Estadão: Owner of O Estado de S. Paulo, Brazil's second-largest broadsheet newspaper, plus digital properties and business content. Directly competes with O Globo and Valor Econômico for premium print and digital advertising in Brazil's major markets.
• Forbes Brasil: Brazilian edition of Forbes focused on business, wealth, and entrepreneurship. Competes with Valor Econômico, Época Negócios, and PEGN for premium business and wealth-management advertisers and affluent audiences.

Emerging players

• Bloomberg Línea: Pan-Latin American Spanish/Portuguese business news brand from Bloomberg. Competes with Valor Econômico for the LATAM business and finance audience and executive-level advertising.

Regional players

• Grupo RBS: Major regional media conglomerate based in southern Brazil, operating newspapers (Zero Hora, Diário Gaúcho), radio, TV (RBS TV), and digital properties. Comparable to Editora Globo as a multi-platform Brazilian media group, though geographically concentrated in the South region.

Broad incumbents

• The New York Times Company: Large multi-platform newspaper and digital subscription business. Operates as a broad incumbent analog — although US-focused — with comparable revenue mix across advertising, digital subscriptions, and licensing. Useful as a global benchmark for how traditional newspaper groups transition to digital subscription models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/editoraglobo
• LinkedInlinkedin.com/company/editoraglobo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Editora Globo