Juan Vilar Consultores Estratégicos

What Juan Vilar Consultores Estratégicos does

Juan Vilar Consultores Estratégicos, S.L. is a privately held Spanish strategic consulting firm founded in 2017 and headquartered in Jaén, Spain. The firm provides advisory, investment analysis, sector studies, agroindustry optimization, legal observation, agricultural testing, sustainability analysis, and training services to clients across the agricultural and agri-food value chain, with particular specialization in the international olive oil sector. Its practice areas are branded under the VILCON mark and serve public institutions (FAO, UNEP, the International Olive Council, the Spanish Ministry of Agriculture, Junta de Andalucía), large multinational enterprises (John Deere, Syngenta, GEA Group, Mitsubishi Corporation, Deoleo, DCOOP), and cooperatives or SMEs (Oleoestepa, Caja Rural de Jaén).

The firm is built around founder and CEO Juan Vilar Hernández, a Doctor in Economic Sciences and professor at the University of Jaén, whose personal publications (36 books in 6 languages and over 1,000 scientific contributions) and conference presence in 30+ countries form the core of its intellectual property. Methodologically, the firm applies mathematical and econometric tools for market evaluation, farm assessment, and investment feasibility, supplemented by on-the-ground agricultural testing on its own farms. The team is small (approximately 8 professionals plus administrative support), operates from offices at the University of Jaén campus and a separate Jaén consulting address, and has delivered projects across more than 1,000 agroindustries worldwide.

The business model is professional-services based, with revenue derived from custom consulting engagements billed per project, complemented by recurring revenue from executive education products. These include the MBAO (described as the first MBA specialized in the olive oil sector internationally), UNIA-issued microcredentials, and the Aula Oleícola Innova knowledge-transfer initiative established in 2024 with Universidad Internacional de Andalucía and Grupo Oleícola Jaén. Pricing is not publicly disclosed, and the firm has not raised external capital, operating as a founder-led, independently financed consultancy with global project reach but a deliberately compact team structure.

Name

Juan Vilar Consultores Estratégicos

Legal name

JUAN VILAR CONSULTORES ESTRATEGICOS, S.L.

Website

https://juanvilar.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Juan Vilar Consultores Estratégicos is a Jaén-based Spanish consulting firm founded in 2017 that provides strategic, investment, and operational advisory services to agriculture and agroindustry clients worldwide, with deep specialization in the international olive oil sector.

Ownership category

akta.pro rank

Product category

Agricultural Consulting Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Sustainability & ESG Consulting (BPAHACAK), Industrial & Process Engineering Consulting (BPAHAIAF)

Keywords

• Agricultural consulting
• Olive oil consulting
• Agroindustry advisory
• Strategic management consulting
• Agribusiness strategy

Headquarters

HQ city

Jaén

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Consulting Services: Professional consulting engagements including strategic direction, investment analysis, sector analysis, legal observation, agroindustry optimization, transfer and dissemination, agricultural testing, and sustainability analysis. Billed per project or engagement.
2. Educational and Training Programs: Training and capacity building programs including master's programs, micro-credentials, specialized courses, seminars, and workshops for professionals in the olive oil sector.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Juan Vilar Consultores Estratégicos (operating under the VILCON brand) is a strategic consulting firm providing advisory, analytical, and operational optimization services to agriculture and agroindustry clients worldwide, with specialized expertise in the olive oil sector. The firm delivers custom consulting engagements covering strategic direction, investment analysis, sector and market analysis, mathematical/econometric evaluation, legal observation, agroindustry optimization, agricultural testing, sustainability analysis, and knowledge transfer/training programs including the unique MBAO master's degree and microcredential programs in partnership with universities.

Product overview

Juan Vilar Consultores Estratégicos operates primarily under the VILCON brand, offering a comprehensive portfolio of strategic consulting services specialized for agriculture and agroindustry, with particular expertise in the olive oil sector. The core offering consists of consulting services organized into distinct practice areas: Strategic Direction, Investment Analysis, Sector and Activity Analysis, Mathematical Tools Application, Legal Observation, Agroindustry Optimization, Transfer and Dissemination, Agriculture Testing, and Sustainability Analysis. Complementing the consulting services, the company provides educational products including the MBAO (Master in Business Administration Oleicola) program, microcredential programs developed with UNIA, and the Aula Oleícola Innova initiative for innovation and knowledge transfer in oliviculture. The company also produces extensive publications on international olive oil sector analysis in multiple languages. The portfolio is delivered through a team of professionals with international experience across more than 30 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• VILCON - Strategic Direction Consulting Strategic consulting engagements including operational and strategic plans, business collaboration and accompaniment, market studies, product/service validation, business diagnosis, margin setting, macro-sector studies, micro-enterprise analysis, impact studies, client and supplier loyalty models, performance studies, and management indicators for enterprises and institutions.
• VILCON - Investment Analysis Economic, financial and feasibility studies for projects, risk analysis, integrated value chain analysis, decision support, due diligence, agreement development support, investment valuation, and collaboration in creating organizations and institutions.
• VILCON - Sector and Activity Analysis Analysis of sector environment, trend studies for surface, prices, production and demand, market evolution analysis, econometric environment evolution, magnitude observation, regulation impact assessment, competitive environment study, profitability analysis for new markets, and opportunity studies.
• VILCON - Agroindustry Optimization Optimization services for agroindustries globally including productive efficiency testing, full and peripheral productivity analysis, unit/partial/total cost studies, economic balance by scale, process quality impact study, protocol and process optimization, real and nominal capacity testing, and industrial functioning model recommendations.
• VILCON - Sustainability Analysis Sustainability analysis services including neutrality and environmental impact studies, social/environmental/economic sustainability studies, and environmental risk calculation reporting with economic evaluation.
• VILCON - Legal Observation Legal support combining legal, agricultural, and environmental knowledge including pre and post contractual risk analysis, pre-litigation situation studies, litigation analysis, collegial expert opinions, legislation interpretation, legal obligation recommendations, and contractual compliance/non-compliance argumentation.
• VILCON - Agriculture and Element Testing Agricultural testing services using own farms including phytosanitary and fertilizer trials, product improvement programs, modern farm management, farm economics management, multi-year improvement programs, production certificates, production forecasts, and farm search collaboration.
• VILCON - Transfer, Dissemination and Communication Knowledge transfer and dissemination services including participation in master's programs, collaboration with national and international research centers and universities, talks, colloquiums, training, dissemination programs, event creation, content creation, marketing and communication plans, book and manual creation, scientific studies, information creation/management/interpretation, innovation projects, and human resource selection.
• MBAO - Master in Business Administration Oleicola The first MBA specialized in the olive oil sector, unique internationally, co-directed by Juan Vilar and professors from the University of Jaén, providing a global and integrative approach to all areas of olive oil business management.
• UNIA Microcredential - Olive Sector Challenges Microcredential program covering integral exploitation, agronomic management, agroindustry, and quantitative/qualitative product maximization in the olive sector, organized with UNIA, Aula Oleícola Innova, Grupo Oleícola Jaén and Vilcon.
• Aula Oleícola Innova Educational and knowledge transfer initiative dedicated to innovation and dissemination in oliviculture and elaiotechnics, generating and transferring useful knowledge for competitiveness, sustainability, innovation, and profitability of the olive value chain, developed in partnership with UNIA and Grupo Oleícola Jaén.
• Publications on International Olive Oil Sector Comprehensive publications documenting the international olive oil sector, including titles such as 'International Olive Growing: Worldwide Analysis and Summary', 'The International Olive Oil Manufacturing Industry', 'Quality Management in Olive Oil Extraction Process', and works in Portuguese, Arabic, French, and English covering olive cultivation and olive oil production sector analysis.

Quantifiable outcome

• Collaborated with more than 1,000 agroindustries globally
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and secondary.

• Universidad Internacional de Andalucía (UNIA)coreStrategic or Co-development Partner · 1 January 2024Academic partnership for the Aula Oleícola Innova - a collaborative initiative for innovation and dissemination in oliviculture and elaiotechnics. The partnership develops training activities, applied research, entrepreneurship, and technology transfer for olive sector professionals. Commission includes representatives from both UNIA (Juana María Ortega Tudela, Vicente José Gallego Simón) and Grupo Oleícola Jaén (Joaquín Morillo Ruiz, Juan Vilar Hernández).
• Grupo Oleícola JaéncoreStrategic or Co-development Partner · 1 January 2024Strategic partner in the Aula Oleícola Innova initiative together with UNIA. The group collaborates on training, dissemination, research and knowledge transfer programs for the olive oil sector.
• University of JaéncoreStrategic or Co-development Partner · 1 January 2017Juan Vilar Hernández serves as permanent professor on leave from University of Jaén. The company maintains close academic ties including MBA program direction, guest lectures, and research collaboration with the university.
• FAO (Food and Agriculture Organization)majorStrategic or Co-development PartnerUnited Nations agency for agriculture and food. Juan Vilar Consultores has provided services to FAO including olive inventory work in Tunisia as part of international development initiatives.
• International Olive Council (COI)majorStrategic or Co-development PartnerIntergovernmental organization for olive oil and table olives. Company founder Juan Vilar has collaborated with COI on international projects and presented books at COI headquarters in Madrid.
• San Telmo Business SchoolsecondaryStrategic or Co-development PartnerJuan Vilar Hernández serves as invited professor at San Telmo Business School, providing executive education in olive sector management.
• VilconcoreStrategic or Co-development PartnerRelated company entity (Juan Vilar - Vilcon) that collaborates on training programs and initiatives including micro-credentials for the olive sector.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Others

• Bureau Veritas: International testing, inspection, and certification firm with agriculture and food industry coverage. Overlaps with Juan Vilar on sustainability assessment, regulatory compliance support, and certification-related advisory for agroindustry clients.
• SGS: Global testing, inspection, and certification company serving the food, agriculture, and agroindustry sectors. Overlaps with Juan Vilar on quality, sustainability testing, and certification-adjacent advisory, but executes at vastly larger scale and as a TIC infrastructure provider rather than a strategy boutique.

Direct peers

• Roland Berger: European-headquartered strategy and operations consulting firm comparable in scale and boutique positioning. Like Juan Vilar, Roland Berger pairs generalist corporate strategy with deep sector specialization (including agribusiness), and operates on a senior-consultant-led, project-engagement model.
• L.E.K. Consulting: Global strategy consulting firm with comparable boutique size and a similar model of senior-led, sector-deep engagements. L.E.K. also serves agriculture, food, and beverage clients with commercial due diligence and strategy work, mirroring Juan Vilar's investment and sector analysis offering.

Broad incumbents

• Bain & Company: Top-tier global strategy consultancy with a dedicated Consumer Products and Agribusiness practice. Comparable on corporate strategy, due diligence, and operating-model work for food and agriculture clients, though serving Fortune 500 buyers rather than sector SMEs.
• Oliver Wyman: Global management consultancy with a large agribusiness and food practice. Overlaps with Juan Vilar on operational optimization, risk, and strategy work for agroindustry clients, but serves a far broader industry footprint and uses a much larger team model.
• Boston Consulting Group: Global strategy consulting firm with a sizable Consumer and Agriculture practice. Comparable on growth strategy, market entry, and value-chain optimization work for agroindustrial clients, particularly multinational packers and food companies in Juan Vilar's book of business.
• Strategy& (PwC): Global strategy consulting arm of PwC, comparable on corporate strategy, operating-model design, and large transformation mandates. While Juan Vilar operates at the opposite end of the scale spectrum, both firms compete for senior-level strategy engagements in food and agribusiness.
• Kearney: Global strategy and operations consultancy with a strong heritage in agribusiness and process optimization (formerly A.T. Kearney). Directly comparable on operations/process improvement and agroindustrial value-chain work, but at substantially larger scale and broader geographic coverage.
• McKinsey & Company: Global management consultancy with an Agriculture and Food practice that competes with Juan Vilar for senior-level strategic mandates and large public-sector projects (FAO, World Bank ecosystems). A useful benchmark for premium positioning, though much larger and generalist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/@vilar_hernandez
• Facebookfacebook.com/juanvilarhernandez
• LinkedInlinkedin.com/in/juan-vilar-hern%C3%A1ndez-phd-professor-884aa8b6

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juan Vilar Consultores Estratégicos