PDS International

What PDS International does

PDS International Pte Ltd is a Singapore-headquartered industrial safety equipment distributor founded in 1993, originally established as a subsidiary of a European PPE manufacturer and now fully management-owned. The company serves industrial, healthcare, construction, logistics, food processing, and oil & marine customers across Singapore, Malaysia, Indonesia, Thailand, China, and Vietnam via five country offices, an owned e-commerce storefront (SafetySam / safety.com.sg), marketplace listings on Lazada and Shopee, mobile apps, and a Punchout e-procurement integration for enterprise buyers. Its catalog spans head, eye, face, hearing, respiratory, hand, foot, body, and fall protection; spill control; safety storage; fire blankets; safety knives; and adjacent consumer health monitors.

Core proprietary assets include the WORKSafe® brand — registered trademarks also cover WORKGard®, SWORKE®, Kleanlens®, and WORKBrite® — designed specifically for Asian heat, humidity, and workforce anthropometry, with in-house SKU lines such as STARFIRE safety shoes, G.R.E.T.A. boots, FLOW safety glasses, and WORKSafe gloves. The platform architecture combines an RFQ Builder, live chat, wishlist, order tracking, and account management features that serve both enterprise procurement teams and walk-in or marketplace SMB buyers, supported by after-sale technical services (inspection, calibration, and 4-gas monitor rental) plus a corporate eyecare program.

The revenue model is one-time product sales of branded and proprietary PPE across B2B and B2C, with unit pricing, an SGD 200 free-shipping threshold, GST applied at checkout (9% as of Jan 2024), and a Request-for-Quote flow for bulk industrial orders. The company monetizes through direct e-commerce, marketplace sales, and enterprise contract pricing; its differentiators are the proprietary WORKSafe brand, ISO 9001:2015 and SAC accreditations, bizSAFE partner status, multi-country distribution, and partnerships with global safety brands (DuPont Tyvek, Honeywell, MSA, New Pig, BATA Industrials, ATG, Martor, Justrite, Bridgehill). No external funding, M&A activity, or revenue disclosures are available.

Name

PDS International

Legal name

PDS International Pte Ltd

Website

https://safety.com.sg

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

PDS International is a Singapore-founded (1993) management-owned industrial safety equipment distributor, selling branded and proprietary WORKSafe PPE across six Asian markets via its SafetySam e-commerce platform, country offices, and marketplace channels.

Ownership category

akta.pro rank

Product category

Industrial Safety Equipment Distribution

akta.pro primary industry

Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF)

akta.pro secondary industries

PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent) (CRAOAGAK), Safety, PPE & Workwear Retail (Gloves, Respirators, Eye/Ear Protection) (CRAIADAK)

Keywords

• Personal protective equipment
• Industrial safety equipment
• Workplace safety supplies
• Fall protection gear
• Safety footwear distribution

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. PPE Product Sales: Direct sales of personal protective equipment and industrial safety gear through e-commerce platform, including proprietary WORKSafe® brand products and third-party branded items. Revenue generated from one-time product sales to businesses and consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PDS International distributes personal protective equipment (PPE) and industrial safety products through its SafetySam e-commerce platform (safety.com.sg) and regional offices across Singapore, Malaysia, Indonesia, Thailand, and China. The company sells its proprietary WORKSafe brand alongside third-party brands (DuPont Tyvek, Honeywell, MSA, BATA, Martor, Justrite, New Pig, Bridgehill) covering head, eye, respiratory, hearing, fall, hand, and body protection, plus safety footwear, spill control, and fire safety products. It also offers related services including 4-gas monitor rental, Punchout e-procurement integration, corporate eyecare programs, and after-sale inspection and calibration.

Product overview

PDS International operates SafetySam as a comprehensive e-commerce platform offering PPE and industrial safety equipment across Singapore and Asia. The product portfolio includes their proprietary WORKSafe brand (tailored for Asian working conditions with fall protection, safety footwear, eyewear, and gloves), diverse PPE categories (head, respiratory, eye/face, hearing protection, safety clothing, footwear, gloves), and specialized products including fire safety equipment, spill control, and safety storage. Services include 4-gas monitor rental, Punchout e-procurement integration, corporate eyecare programs, and inspection/calibration services. The company serves multiple industries including healthcare, logistics, food processing, construction, oil and marine.

Differentiator

Problem solved

Functional benefit

Brands

• WORKSafe: The company's own PPE brand, featuring products like fall protection PPE, safety shoes (STARFIRE, GRETA), safety gloves, and other personal protective equipment tailored for Asia's heat, humidity, and workforce needs. Products include head protection, eye protection, respiratory gear, and full-body protective suits.
• WORKGard
• SWORKE
• Kleanlens
• WORKBrite

Products and services

• WORKSafe PPE Brand Proprietary personal protective equipment brand created by PDS International and tailored for Asian working conditions including heat and humidity. Includes fall protection systems, safety footwear, safety glasses, gloves, and protective workwear sold across Singapore and the region.
• 4 Gas Monitor Rental Rental service for 4-gas monitors, enabling workers to detect hazardous gas levels in confined spaces and various industrial environments. Targets industrial safety teams needing portable gas detection without capital purchase.
• Punchout e-Procurement Integration Electronic procurement solution enabling corporate customers to integrate SafetySam's product catalog directly into their procurement systems for streamlined B2B purchasing.
• Corporate Eyecare Program Program offering comprehensive eye care solutions for corporate clients, including on-site eye examinations, prescription safety eyewear, and workplace eye safety compliance support.
• Inspection & Calibration Service After-sale technical service provided by an in-house technical service team, including inspection, maintenance, and calibration of safety equipment to ensure continued compliance with safety standards.
• Healthcare Products Distribution Distribution of personal health monitoring equipment under the Wellcare, Microlife, Laica, and Homelec brands for healthcare and home-use applications.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• DuPont (Tyvek)coreOthersDuPont Tyvek is a featured brand on SafetySam, providing unique, lightweight and breathable protective material that resists water, abrasion and bacteria. Used for PPE coveralls and protective garments suitable for various industrial applications.
• MartorcoreOthersMartor provides safety knives featured on SafetySam. Their safety knives are designed to prevent hand injuries during cutting operations with concealed blades and auto-retraction features.
• JustritecoreOthersJustrite offers solutions for safely containing flammable items, acids, and corrosives. Featured products include safety cabinets for hazardous material storage.
• BridgehillcoreOthersBridgehill Fire Blankets are featured as a revolutionary solution for extinguishing electrical fires, designed to be non-conductive and safely smother flames.
• New PigcoreOthersNew Pig specializes in workplace safety and spill containment products including wipes, mats, socks, and spill kits for biohazard and oil spills. One of the major brands carried with 730+ items.
• HoneywellcoreOthersHoneywell provides hearing protection products including earmuffs designed for use in high noise environments, often in conjunction with safety eyewear.
• MSAcoreOthersMSA is a major safety equipment brand featured on SafetySam with 49+ products, providing industrial safety equipment including fall protection and respiratory protection.
• BATA IndustrialscoreOthersBATA Industrials provides safety shoes combining durability, safety, and comfort. Featured with 41+ items on SafetySam.
• ATG (MaxiFlex/MaxiCut)coreOthersATG provides safety gloves including MaxiFlex and MaxiCut brands. Featured with 34+ items on SafetySam focusing on hand protection.
• Safety JoggerminorOthersSafety Jogger is a safety shoe brand featured on SafetySam with 29+ products.
• NeukingminorOthersNeuking is a safety brand featured on SafetySam with 21+ products.
• PUMA SafetyminorOthersPUMA Safety Shoes are featured on SafetySam combining streetwear style with safety protection for work and casual wear.

Scale indicators2 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Drägerwerk: German safety and medical technology company with strength in gas detection, respiratory protection, and PPE. Direct overlap with PDS's 4-gas monitor rental business and respiratory protection category.
• Ansell: Australia-headquartered global leader in hand and body protection PPE. Closely comparable in industrial safety focus and in serving medical/healthcare end markets alongside industrial customers.
• MSA Safety: NYSE-listed global manufacturer of industrial safety equipment including fall protection, respiratory protection, and gas detection. Competes with PDS at the product level across multiple categories and is also a brand partner distributed via SafetySam.
• Honeywell Safety: Global safety products division of Honeywell covering PPE, hearing protection, eyewear, and gas detection. Overlaps heavily with PDS's catalog and competes both via direct channels and through PDS's distribution.
• Bunzl plc: UK-listed global distribution and outsourcing group with a large safety and workplace products vertical. Relevant comparable for PDS's distribution-led, multi-brand, multi-geography business model.
• Delta Plus Group: France-headquartered PPE designer, manufacturer, and distributor with strong Asia distribution footprint. Comparable as a multi-region PPE player that combines proprietary brands with multi-brand distribution.
• UVEX (Uvex Winter Holding): German family-owned PPE manufacturer specializing in eye, head, hand, and body protection. Comparable in breadth of industrial PPE portfolio and in building proprietary regional brands.
• 3M Safety: Global diversified manufacturer with a large Personal Safety division (respiratory, hearing, eye, fall protection). Sets baseline competitive and pricing context for PDS across essentially every PPE category it carries.

Direct peers

• RSEA Group: Singapore-based regional distributor of PPE and workplace safety equipment serving ASEAN markets. Closest direct comparable to PDS International in geography, customer base (industrial, marine, construction), and product breadth.

Regional players

• Karam Industries: India-headquartered PPE manufacturer and distributor covering fall protection, respiratory, head and eye protection. Comparable regional-play positioning (Asia-based, mid-sized, multi-category) though operating primarily in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/safety.com.sg
• LinkedInlinkedin.com/company/pdssingapore
• Instagraminstagram.com/safety.com.sg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PDS International