Online Commerce Group

What Online Commerce Group does

Online Commerce Group, LLC (OCG) is a privately held, founder-led manufacturer and e-commerce operator based in Montgomery, Alabama, founded in 2004. The company designs and manufactures custom, made-to-order home and commercial furnishings that are predominantly produced domestically in the United States, supplemented by a wholly owned Canadian manufacturing entity in Toronto. OCG operates through three core branded storefronts: CushionSource.com (custom cushions, throw pillows, and drapes), UmbrellaSource.com (patio, market, cantilever, beach, and commercial logo umbrellas), and CommercialSiteFurnishings.com (picnic tables, benches, bike racks, trash receptacles, and recreation equipment). The company has built its business around a "mass customization" model in which customers configure products to their own specifications.

The underlying technology is a PHP-based e-commerce platform with a MySQL database running on AWS infrastructure (EC2, S3, VPC, RDS, CloudFormation, Lambda). Its differentiating technical assets are in-house-developed custom product configuration tools offering over 1,000 fabric choices, real-time product image rendering that previews products before purchase, and a commercial furniture visualizer. Manufacturing begins within roughly 36 hours of order placement, which the company positions as an industry-leading turnaround for small-volume, high-quality custom orders.

OCG monetizes primarily through one-time direct product sales across its consumer storefronts, complemented by volume/commercial orders sold via a dedicated inside and field sales team (account managers and a business development manager) to property managers, resorts, restaurants, universities, and municipalities. Additional revenue streams include fabric and materials sales (Sunbrella, Outdura, Recasens) and financing via Bread payment plans. Pricing is custom and quote-based, with credit cards charged at order placement and volume discounts for commercial buyers. Go-to-market is e-commerce-first and direct-to-consumer, supported by phone-based support, international freight-forwarder shipping, and the Canadian subsidiary.

Name

Online Commerce Group

Legal name

Online Commerce Group, LLC.

Website

https://onlinecommercegroup.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Online Commerce Group manufactures custom, made-to-order cushions, umbrellas, and commercial site furnishings sold direct-to-consumer via branded e-commerce storefronts (CushionSource, UmbrellaSource, CommercialSiteFurnishings), serving homeowners, interior designers, and commercial buyers such as resorts, restaurants, and municipalities.

Ownership category

akta.pro rank

Product category

Custom Home Furnishings

NAICS

Furniture and Home Furnishings Retailers (4491), All Other Home Furnishings Retailers (449129), Furniture Retailers (44911)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

akta.pro secondary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

Keywords

• Custom cushions
• Made-to-order furniture
• Commercial site furnishings
• Custom umbrellas
• Outdoor patio products

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct Product Sales: Manufacture and sale of custom and made-to-order products including cushions, pillows, drapes, umbrellas, and commercial site furnishings through e-commerce storefronts. Credit card charged upon order placement with production beginning within 36 hours.
2. Commercial/Bulk Orders: Volume sales to commercial buyers including property management companies, municipalities, universities, and hospitality businesses with customized branding options and volume discount pricing
3. Fabric and Materials Sales: Sale of fabrics by the yard including Sunbrella, Outdura, Recasens brands; fabric samples; and clearance remnants
4. Financing Services: Payment plan options through Bread financing for customer purchases, enabling higher-value custom orders

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Online Commerce Group (OCG) manufactures and sells custom and made-to-order home and commercial furnishings through three flagship e-commerce storefronts: CushionSource.com (custom cushions, pillows, and drapes), UmbrellaSource.com (commercial and residential umbrellas), and CommercialSiteFurnishings.com (commercial outdoor site furnishings). The company pioneered a "Mass Customization" business model, allowing customers to design products online with over 1,000 fabric choices, and produces the majority of its assortment domestically in the United States.

Product overview

Online Commerce Group (OCG) operates a portfolio of e-commerce platforms under three main sub-brands: CushionSource.com (custom cushions, pillows, and drapes), UmbrellaSource.com (commercial and residential umbrellas), and CommercialSiteFurnishings.com (commercial outdoor furniture and site amenities). The company pioneered a 'Mass Customization' business model, allowing customers to design custom products to their specifications. Products include made-to-order cushions in over 1,000 fabrics, commercial-grade patio/market/cantilever/beach umbrellas with custom logo printing, and commercial site furnishings such as picnic tables, benches, bike racks, trash receptacles, and recreation equipment. The company also operates international (CushionSource Canada) and vertical-specific subsidiary sites. All products are proudly made in America with over 90% of the assortment manufactured domestically.

Differentiator

Problem solved

Functional benefit

Brands

• Cushion Source: The leader in custom cushions. Indoor and outdoor furniture cushions and throw pillows to enhance and complete any decor. Over 1,000 fabric choices available.
• Umbrella Source
• Commercial Site Furnishings

Products and services

• Custom Cushions Made-to-order indoor and outdoor furniture cushions available in over 1,000 fabric choices including Sunbrella and Outdura brands. Includes bench cushions, seat cushions, window seat cushions, and deep seating cushions for residential and commercial buyers.
• Custom Pillows Custom throw pillows, lumbar pillows, bolster pillows, and floor pillows designed for indoor or outdoor use with over 1,000 fabric options.
• Custom Drapes Custom indoor and outdoor drapes and curtains in various fabric options including Sunbrella, made to order for residential and commercial customers.
• Commercial Umbrellas Commercial-grade patio, market, cantilever, beach, giant, lifeguard, and logo umbrellas with custom branding options for restaurants, resorts, universities, and commercial properties.
• Commercial Picnic Tables Thermoplastic-coated, aluminum, and recycled plastic picnic tables for parks and recreation. Includes portable, surface-mount, and in-ground options with ADA-compliant designs.
• Commercial Benches Commercial outdoor benches in steel, recycled plastic, wood, and specialty materials. Includes memorial and custom logo benches with thermoplastic coating for parks and municipal use.
• Trash and Recycling Receptacles Commercial trash cans and recycling receptacles in steel, recycled plastic, or wood for outdoor public spaces including parks, campuses, and municipal facilities.
• Commercial Bike Racks Commercial bike racks in wave, grid, and U-rack styles for campuses, mixed-use developments, and municipal spaces.
• Recreation Equipment Dog park equipment, park grills, and fire rings for off-leash areas, campgrounds, and outdoor gathering spaces.
• Custom Vinyl Cushions Made-to-spec outdoor vinyl cushions cut to custom dimensions for restaurants, marinas, RVs, and hospitality lounges.
• Commercial Umbrellas and Cabanas Outdoor commercial umbrellas and cabana shade structures for dining areas, beachfronts, and event spaces.
• Fabric and Materials Sales Sale of premium outdoor fabrics by the yard including Sunbrella, Outdura, and Recasens brands, plus fabric samples and clearance remnants for DIY and design professionals.

Quantifiable outcome

• Over 250,000 customers served
• +4 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• North Shore Animal LeagueminorGTM or Marketing Partner · 8 July 2015Cushion Source served as the major corporate sponsor at the Gold Coast Affair event benefitting the North Shore Animal League (NSAL) in Huntington, NY. This corporate social responsibility partnership demonstrates commitment to charitable causes.
• Hitchcock-ButterfieldminorGTM or Marketing Partner · 25 April 2011MirrorsDirect.net, a wholly-owned subsidiary of OCG, announced Hitchcock-Butterfield as merchandising partner featured on ABC World News 'Made in America' series with Diane Sawyer.
• The Robert Allen GroupcoreStrategic or Co-development Partner · 23 September 2010OCG partnered with fabric manufacturer The Robert Allen Group to offer their fabrics, including the @Home Collection, on the Cushion Source website. This partnership expands fabric options available to customers.
• Shuford Mills, LLCcoreStrategic or Co-development Partner · 23 September 2010OCG partnered with Shuford Mills, LLC to offer Outdura fabrics on the Cushion Source website. This expands the premium fabric selection for custom cushion and pillow products.
• KodakminorStrategic or Co-development Partner · 21 September 2010OCG partnered with Kodak to release KodakOutdoors.com, a niche retail website designed specifically for hunting and fishing enthusiasts shopping for digital video cameras and accessories. This represents OCG's website development capabilities beyond their core furnishings business.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Serena & Lily: Serena & Lily sells DTC custom and ready-made home furnishings (cushions, drapery, outdoor furniture) with strong design-led branding. Comparable to OCG on the premium-home, made-to-order cushion/drapery niche and direct-to-consumer motion.
• Ballard Designs: Ballard Designs is a multi-channel retailer offering custom and ready-made indoor/outdoor cushions, drapery, and furniture—closely aligned to CushionSource's made-to-order, fabric-configurable offering and direct-to-consumer model.
• Treasure Garden: Treasure Garden is one of the largest U.S. manufacturers of outdoor patio umbrellas and shade products serving both residential and commercial customers. Comparable to UmbrellaSource on product, commercial-grade quality, and customization/logo-branding offering.
• Wabash Valley (site furnishings): Wabash Valley is a U.S. manufacturer of commercial outdoor site furnishings—picnic tables, benches, bike racks, trash receptacles—directly comparable to CommercialSiteFurnishings.com on product mix and municipal/institutional customer base.
• Tropitone: Tropitone manufactures commercial-grade outdoor patio furniture and umbrellas for hospitality and residential markets. Comparable to UmbrellaSource and CommercialSiteFurnishings on commercial-grade outdoor shade and seating for resorts/hospitality.
• Frontgate: Frontgate is a premium DTC retailer of indoor and outdoor home furnishings, custom cushions, umbrellas, and outdoor décor. Closely comparable to OCG's CushionSource and UmbrellaSource brands on product mix, custom-configuration model, and premium-residential customer base.

Others

• Sunbrella / Glen Raven (fabric supplier): Glen Raven is the maker of Sunbrella performance fabrics, an upstream supplier to OCG via its "Where to Buy" partnership. Adjacent as a key fabric ecosystem participant rather than a competitor, included for context on OCG's premium-fabric go-to-market.

Broad incumbents

• Wayfair: Wayfair is the largest U.S. online destination for home furnishings, including cushions, umbrellas, and outdoor furniture. Competes head-on with OCG on assortment breadth and pricing but lacks the custom-configurator depth.
• Williams-Sonoma (Pottery Barn, West Elm): Williams-Sonoma operates Pottery Barn and West Elm, large-scale DTC home furnishings retailers selling cushions, umbrellas, and outdoor furniture. Overlaps with OCG on home furnishings/decor but operates broader catalogs and scale.
• Kirkland's: Kirkland's is a multi-category home décor retailer selling cushions, drapes, and decorative accessories. Overlaps with CushionSource on home-textile and décor DTC but operates broader mass-market assortment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/CushionSource
• Instagraminstagram.com/cushionsource
• LinkedInlinkedin.com/company/online-commerce-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Commerce Group