Chaud Devant

What Chaud Devant does

Chaud Devant, operated by Bi-Wear Clothing Company B.V. and headquartered at Keienbergweg 100, Amsterdam, is a privately-held designer and seller of professional hospitality apparel founded in 1995. The company operates two principal product lines — CHEFWEAR (chef jackets, pants, bib aprons, aprons, headwear, footwear, and kitchen textiles) and SERVICE WEAR (bib aprons, aprons, tops, trousers, leggings, dresses, skirts, and jumpsuits for front-of-house staff) — organized into multiple sub-brand collections including BSX (timeless, accessible designs), Pure Denim, Recycled Chefwear, Basix, Bujutsu, and Nordic. A notable technical collaboration is the chef footwear line co-developed with Michelin Technical Soles (ST Pro Amici and MX Pro Magister), which integrates Michelin sole technology for slip resistance and safety in kitchen environments.

All collections are designed in-house at the Amsterdam design studio and manufactured in European ateliers with a stated focus on craftsmanship and sustainability; the company operates its own Amsterdam warehouse enabling direct stock delivery. There is no proprietary technology platform, AI/ML capability, or subscription revenue model disclosed. The revenue model is one-time unit sales of apparel and footwear, priced approximately €12–€53 (excl. VAT) per item on aprons and at comparable ranges across other lines, with custom/personalized items sold non-returnable.

Distribution runs through two channels: a DTC e-commerce storefront localized in five languages (Dutch, English, French, German, Spanish) that ships across Europe via DHL from a €250 free-shipping threshold and worldwide via DHL/TNT, and a B2B dealer/partner network with a public dealer locator and "Become Partner" onboarding. Target customers are professional chefs, kitchen and front-of-house service staff, and hotels/hospitality establishments (the latter a secondary segment), with marketing executed via Facebook, Instagram, YouTube, email newsletters, and digital CD Magazine publications. The company holds Refashion and Citeo eco-organization memberships supporting compliance for the French textile and packaging recycling regime. The company is led by CEO & Founder Bianca van der Lee, employs 11–50 people, and has not disclosed funding, revenue, or parent-company ownership.

Name

Chaud Devant

Legal name

Bi-Wear Clothing Company B.V.

Website

https://chauddevant.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Chaud Devant is a privately-held Amsterdam-based designer and seller of premium chefwear and servicewear, selling directly to hospitality professionals and via a European dealer network, with a co-developed Michelin-sole footwear line and a growing portfolio of sub-brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Chefwear: Direct sales of chef jackets, pants, aprons, headwear, and footwear through e-commerce and dealer network. Products are sold at various price points ranging from approximately €12 to €53+ for aprons. One-time purchase model with no subscription mentioned.
2. Product Sales - Servicewear: Direct sales of service wear including tops, trousers, leggings, dresses, skirts, jumpsuits, and aprons for front-of-house staff. Sold through the same e-commerce and dealer network channels.
3. Custom/Personalized Products: Mix & Match collection and custom sizing options are available but cannot be returned. This indicates made-to-order or customized product capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Chaud Devant designs, manufactures, and sells professional chef wear and service wear (uniforms) for the hospitality industry. The range spans chef jackets, chef pants, bib aprons, aprons, headwear, kitchen textiles, and chef footwear, plus front-of-house service wear including tops, trousers, leggings, dresses, skirts, and jumpsuits. Products are sold as individual units through the company's own e-commerce shop and a dealer/partner network across Europe.

Product overview

Chaud Devant is a fashion brand specializing in professional chef and servicewear uniforms. The company offers two main product lines: CHEFWARE (professional uniforms for chefs including chef jackets, chef pants, bib aprons, aprons, headwear, footwear, and kitchen textiles) and SERVICE WEAR (uniforms for front-of-house staff including aprons, tops, trousers, leggings, dresses, skirts, and jumpsuits). Products are organized into several collections including BSX (timeless, colorful, accessible designs), Pure Denim (fashion-forward denim workwear), Recycled Chefwear (sustainable recycled materials), Basix (essentials), Bujutsu, and Nordic (Scandinavian-inspired). The company has developed proprietary footwear in partnership with Michelin Technical Soles (ST Pro Amici and MX Pro Magister) for hospitality work. All products are designed in Amsterdam and manufactured in Europe, with their own warehouse for quick delivery from stock.

Differentiator

Problem solved

Functional benefit

Brands

• BSX: Timeless models available in a wide choice of colors, suitable for both kitchen and service. Simple designs accessible to all.
• Pure Denim
• Recycled Chefwear

Products and services

• Chefwear Collection Professional chef uniforms including chef jackets, chef pants, bib aprons, aprons, headwear, footwear, and kitchen textiles designed for chefs and kitchen staff in restaurants, catering, and hospitality settings.
• Service Wear Collection Professional uniforms for front-of-house hospitality staff including bib aprons, aprons, tops, trousers, leggings, dresses, skirts, and jumpsuits.
• ST Pro Amici Footwear Hospitality work shoe developed in collaboration with Michelin Technical Soles, designed for work in hospitality environments.
• MX Pro Magister Safety Shoe
• Chef Jacket Noble
• Pure Denim Collection
• BSX Collection
• Recycled Chefwear Collection
• Bib Apron 2-Way (BSX)
• Apron Forene Blue Denim (Nordic)
• Apron 4-Pockets Black
• Apron Base Green Denim (Pure Denim)
• Apron Pouch Grey Denim (Pure Denim)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Michelin Technical SolescoreTechnology or IntegrationStrategic footwear collaboration with Michelin Technical Soles for specialized chef safety shoes. Jointly developed products include ST Pro Amici (developed for hospitality work) and MX Pro Magister (latest safety shoe for chefs). These collaborations provide technical footwear innovation with Michelin sole technology for slip resistance and safety in kitchen environments.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chef Works: US-based global chef apparel and uniform brand serving restaurants and hospitality. Most direct comparable: competes head-to-head with Chaud Devant in premium chefwear across Europe and beyond, with similar product breadth (jackets, pants, aprons, headwear) and B2B/B2C distribution.
• Karlowsky: German manufacturer of hospitality and service uniforms with strong European distribution. Comparable to Chaud Devant in B2B uniform-program focus, European production, and chef/service-wear product breadth.
• Le Nouveau Chef: Dutch premium chefwear brand founded in 1984 with fashion-forward designs and European production. Highly comparable to Chaud Devant by geography (Netherlands), customer segment (professional chefs and hospitality), and premium positioning strategy.
• Uncino: Italian chef and pastry apparel maker targeting European hospitality. Direct peer overlapping chef-jacket/apron product mix and European B2B/B2C distribution, with comparable premium design positioning.
• Dennys Global: Australia-founded hospitality apparel group owning Whites Chefs and other chefwear brands with worldwide distribution. Direct peer at the group level, expanding into Europe with overlapping chefwear and servicewear product lines.
• Whites Chefs (Dennys Group): UK heritage chefwear brand now part of Dennys Global, serving UK and European hospitality with chef jackets, trousers, aprons, and footwear. Direct peer in product category, customer base, and European distribution.
• Bragard: French heritage chefwear brand (since 1934) supplying Michelin-starred restaurants and hospitality professionals across Europe. Direct peer overlapping customer base, premium positioning, and chef jacket/apron product mix.

Broad incumbents

• engelbert strauss: Large German workwear and PPE company with a hospitality-uniform sub-line (cuisine/professional kitchen range). Broader incumbent: not specialized like Chaud Devant in chefwear, but competes for hospitality buyer wallets across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCH_ArBWSqMZnFvHuAKDyleA?view_as=subscriber
• Facebookfacebook.com/ChaudDevantChefwear
• Instagraminstagram.com/chauddevant
• LinkedInlinkedin.com/company/chaud-devant-original-chefwear

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chaud Devant