The Web Surgery
The Web Surgery is a UK-based, healthcare-exclusive digital marketing agency founded in 2010 that designs bespoke medical websites, AI-enhanced SEO, omnichannel patient-journey marketing, and media-production services for private doctors, consultants, clinics, hospitals, and NHS organisations.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Web Surgery does
The Web Surgery Ltd is a UK-based, healthcare-exclusive digital marketing agency founded in 2010 and registered in England as a private limited company (Company No. 07425843). It operates from two offices — a registered headquarters in Padiham, Burnley and a London regional office at Lowther Mansions — and is led by founder Grant Brookes, who also serves as Data Protection Officer. The firm serves UK private clinicians (doctors, consultants, specialists), private clinics and hospitals, NHS/government health organisations, and healthcare product businesses, with a documented client base spanning virtually every medical specialty.
Its core product is bespoke medical website design, delivered as tiered one-time/perpetual-license packages (Startup, Professional, Premium, Clinic) and built on full-stack technologies including PHP/MySQL, ASP.Net/MSSQL, WordPress, Joomla, Drupal, Magento, WooCommerce, Shopify and SCORM-compliant LMS platforms. The website is supported by an interconnected ecosystem of recurring and professional-services offerings: AI SEO (LLM optimisation for ChatGPT, Gemini and Microsoft Copilot), Omnichannel Healthcare Marketing (integrated website/portal/email/SMS/telehealth patient journey), social media management (tiered subscriptions), AI-enhanced medical content writing, branding, video production, photography, podcast studio services, and medical business coaching.
The business model combines one-time project revenue (website and brand builds) with subscription/recurring revenue (social media retainers, marketing packages, AI SEO retainers) and professional-services revenue (content, media production, coaching). Go-to-market is direct and consultative: enterprise-style discovery consultations, bespoke proposals, phone/inside-sales booking, free website/SEO health checks as lead generation, and case-study-driven referrals within the UK healthcare professional community. The firm has earned a 2011 Richmond Business Award 'Best New Start Up' recognition and reports a 5-star average on Google and Trustpilot, with no disclosed funding, M&A, or external investors — consistent with a bootstrapped, founder-led operating model.
The Web Surgery firmographics
Firmographics- Name
- The Web Surgery
- Legal name
- The Web Surgery Ltd
- Website
- https://thewebsurgery.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Web Surgery is a UK-based, healthcare-exclusive digital marketing agency founded in 2010 that designs bespoke medical websites, AI-enhanced SEO, omnichannel patient-journey marketing, and media-production services for private doctors, consultants, clinics, hospitals, and NHS organisations.
- Ownership category
- akta.pro rank
Where The Web Surgery is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Web Surgery business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Website Design & Development: Bespoke medical website design services ranging from 5-page startup packages to 50-page clinic solutions. Includes responsive design, hosting, SSL security, and ongoing maintenance.
- Digital Marketing Services: Ongoing marketing retainer services including AI SEO, PPC, social media management, content creation, and analytics reporting. Provided through tiered marketing packages.
- Social Media Management: Managed social media services across multiple channels with varying post frequencies. 3-month minimum contracts with 30-day notice period.
- Media Production: Professional photography, video production, and podcast studio services for healthcare providers. Includes promotional videos, brand videos, interviews, patient testimonials, medical training content.
- Medical Content Writing: Authoritative medical content creation for websites, blogs, email campaigns, and patient guides. Focus on evidence-based authority and GDPR-conscious communication.
- Medical Business Coaching: Tailored coaching services for healthcare professionals entering or managing private practice. Includes market research, analytics, sales/marketing support, business development.
- E-Learning & LMS Development: Complete LMS package including platform design, course creation, assessments, and certification. SCORM compliant with hosting, updates, and maintenance.
- Podcast Production: Podcast studio services including strategy, creative development, production, and strategic distribution across platforms including Spotify, Apple Podcasts, Google Podcasts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Startup - Essential online presence package |
| One time/ perpetual license | One time/ perpetual license | Professional - Enhanced patient connection package |
| One time/ perpetual license | One time/ perpetual license | Premium - Full bespoke content creation package |
| One time/ perpetual license | One time/ perpetual license | Clinic - Comprehensive clinic digital solution |
| Subscription | Monthly | Social Media Startup |
| Subscription | Monthly | Social Media Lite |
| Subscription | Monthly | Social Media Medium |
| Subscription | Monthly | Social Media Advanced |
| Subscription | Monthly | Social Media Pro |
| Subscription | Monthly | Marketing Packages |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
The Web Surgery product offering
Product offeringCore offering
The Web Surgery is a healthcare-specialist digital marketing agency that designs bespoke responsive medical websites and provides complementary services including AI-enhanced SEO, social media management, medical content writing, branding, photography, video production, podcast production, LMS development, omnichannel patient journey strategy, and business coaching. Its clients are UK private doctors, consultants, clinics, and hospitals seeking compliant digital presence and patient acquisition, with all deliverables engineered to GDPR, ICO, and UK/NHS standards.
Product overview
The Web Surgery is a healthcare-specific digital marketing agency offering a comprehensive suite of interconnected services. Their core product is Medical Website Design, a bespoke responsive platform built for doctors, consultants, clinics and hospitals. This core is supplemented by an ecosystem of add-on modules including AI SEO (leveraging LLM optimization for visibility on both search engines and AI platforms like ChatGPT), Learning Management System (LMS) for e-learning delivery, Omnichannel Healthcare Marketing for integrated patient journey management, Medical Branding for identity development, and production services (Medical Video Production, Medical Photoshoot, Podcast Studio). Additional services include Marketing Services, Social Media Management, Medical Content Writing, Website Health Check, and Medical Business Coaching. All services are designed specifically for the UK healthcare sector with GDPR and ICO compliance built-in.
Differentiator
Problem solved
Functional benefit
Products and services
- Medical Website Design Bespoke responsive healthcare website design for UK doctors, consultants, clinics, and hospitals, including patient acquisition strategy, GDPR-compliant build, online booking integration, PMS connectivity, and tiered packages (Startup 5 pages to Clinic 50 pages).
- AI SEO AI-powered search engine optimisation for healthcare providers combining traditional SEO with LLM optimisation, AI-driven user intent analysis, automated keyword clustering, E-E-A-T optimisation, competitor gap analysis, and predictive ranking analytics.
- Social Media Management Managed social media service for healthcare practices across 1-5 channels with 1-10 posts per week, content writing, scheduling, optimisation, and ad design on a monthly subscription.
- Medical Content Writing Authoritative AI-enhanced medical copywriting for websites, blogs, email nurture campaigns, and digital patient guides, focused on evidence-based authority, E-E-A-T signals, and GDPR-conscious communication.
- Medical Branding Strategic brand identity development for UK private healthcare providers including logo design, visual identity, brand messaging, and E-E-A-T-aligned positioning.
- Medical Video Production Professional medical video production for healthcare practices including brand videos, practitioner interviews, explainer videos, patient testimonials, treatment overviews, event coverage, and medical training content.
- Medical Photoshoot Professional medical photography covering clinic facilities, staff portraits, and consultant headshots, with optional models, hair and makeup, and on-location services.
- Podcast Studio End-to-end podcast production and distribution for healthcare providers covering strategy, creative development, recording, editing, and strategic distribution across Spotify, Apple Podcasts, Google Podcasts, SoundCloud, and YouTube.
- Learning Management System (LMS) SCORM-compliant e-learning platform design, course creation, assessment, accreditation, and certification delivery with Tin-Can API/xAPI tracking, real-time delivery, and blended-learning support for healthcare training.
- Omnichannel Healthcare Marketing Integrated patient journey strategy connecting website, patient portal, digital communication (email/SMS), telehealth, social media, search visibility, and in-clinic systems for a seamless patient experience.
- Marketing Services
Quantifiable outcome
- Increased private consultation bookings and patient acquisition
- +2 more outcomes
Companies that use The Web Surgery
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
The Web Surgery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature4 records
The Web Surgery partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, core and minor.
- NHS LancashiremajorCollaboration with NHS Lancashire on Lancashire Health Hub project to improve health literacy across the region through website design, e-learning courses, and accessible content.
- Lancashire CouncilmajorPartnership to design and build health literacy platform covering health services, trusted resources, fake news guidance, accessibility features, and training resources.
- Lancashire Public LibrariesmajorJoint initiative to deliver health information and e-learning courses through public library network to improve regional health literacy.
- DoctifycorePatient review system integration allowing seamless display of patient testimonials and ratings on healthcare websites.
- Top DoctorscoreVerified doctor platform integration enabling display of patient reviews and doctor credentials on healthcare websites.
- NHSminorAgency works with NHS hospitals on branding, marketing, and website projects for their private practice services.
- Healthcare Industry PartnersminorPartnership logos displayed on website indicating relationships with various healthcare industry organisations and professional bodies.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Web Surgery competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Web Surgery social profiles
Digital presenceThe Web Surgery compliance and trust
Trust signalCompliance2 records
The Web Surgery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Web Surgery leadership team
Management profileNumber of profiles
Profiles1 record
The Web Surgery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Web Surgery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Web Surgery
What does The Web Surgery do?
The Web Surgery is a healthcare-specialist digital marketing agency that designs bespoke responsive medical websites and provides complementary services including AI-enhanced SEO, social media management, medical content writing, branding, photography, video production, podcast production, LMS development, omnichannel patient journey strategy, and business coaching. Its clients are UK private doctors, consultants, clinics, and hospitals seeking compliant digital presence and patient acquisition, with all deliverables engineered to GDPR, ICO, and UK/NHS standards.
Is The Web Surgery a public or private company?
The Web Surgery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Web Surgery founded?
The Web Surgery was founded in 2010. It employs 11 to 50 people.
Where is The Web Surgery based?
The Web Surgery is headquartered in London, United Kingdom, in the Europe region.
How does The Web Surgery make money?
Eight revenue lines are on record. Website Design & Development is the primary driver. The others are digital Marketing Services, social Media Management, media Production, medical Content Writing, medical Business Coaching, E-Learning & LMS Development and podcast Production.
Does The Web Surgery have an API?
No public API is recorded for The Web Surgery.