What Eagleston Financial does

Eagleston Financial Group is a privately held, family-owned financial advisory firm founded in 1965 by Jerry Eagleston and now operated by him alongside his two sons, Rob and John Eagleston, representing three generations of family involvement. The firm provides personalized financial planning and wealth protection services to individuals, families, and small businesses, with a particular emphasis on medical professionals nationwide. Its core service offering spans insurance (life, disability, long-term care, health, malpractice), retirement planning, estate and wealth transfer planning, business succession planning, executive benefits, and college funding. The firm operates from two offices—in Mesa, Arizona (headquarters) and Carlsbad, California—serving clients across the southwestern United States.

The firm delivers services through a team of Financial Representatives using a relationship-based, appointment-driven sales model. Securities are offered through Park Avenue Securities LLC (PAS), a FINRA member broker-dealer and wholly owned subsidiary of The Guardian Life Insurance Company of America; insurance products are similarly distributed through Guardian. The proprietary client-facing technology platform is The Living Balance Sheet® (LBS), an interactive web-based financial planning tool developed by Guardian that consolidates assets, liabilities, insurance protection, and cash flow with daily updates. The firm supplements this with a Resource Center of educational content, calculators, a financial glossary, and a Monthly Market Insights newsletter.

The business operates on a commission-based revenue model, with Financial Representatives earning commissions on insurance and securities product sales. No public pricing tiers are disclosed. The firm relies on direct relationship marketing, referrals from professional organizations and management companies that recognize it as their exclusive financial professional, and content marketing through its website. The firm is explicitly independent and is not an affiliate or subsidiary of PAS or Guardian. Total team size is approximately seven members, including four Financial Representatives and three operational support staff.

Name

Eagleston Financial

Legal name

Eagleston Financial Group

Website

https://eaglestonfinancialgroup.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Eagleston Financial Group is a privately held, family-owned financial advisory firm founded in 1965 that serves individuals, families, and small businesses—particularly medical professionals—with personalized insurance, retirement, estate, and wealth protection planning through a commission-based model anchored by Guardian Life and Park Avenue Securities.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industries

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Family Business & Succession Advisory (FSAAADAL)

Keywords

• Financial advisory services
• Insurance products
• Wealth planning
• Retirement planning
• Business exit planning

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance and Securities Commissions: Securities offered through Park Avenue Securities LLC (PAS), a wholly owned subsidiary of The Guardian Life Insurance Company of America. Registered Representatives sell insurance and investment products, earning commissions on sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Eagleston Financial Group is a financial advisory firm that provides personal and business financial planning services, including insurance products (life, disability, long-term care, health, malpractice), retirement planning, wealth accumulation, estate and tax planning, and business exit and succession planning. Services are delivered by Financial Representatives through scheduled one-on-one consultations and supported by The Living Balance Sheet®, an interactive web-based financial planning tool provided through The Guardian Life Insurance Company of America.

Product overview

Eagleston Financial Group is a financial advisory firm offering a portfolio of services organized as personal services and business services, supported by a proprietary web-based platform called The Living Balance Sheet®. The Living Balance Sheet® serves as the core client-facing digital tool, providing consolidated financial visibility and planning capabilities. Personal services include tax and wealth transfer planning, retirement planning, policy analysis, college funding, and various insurance products (life, disability, long-term care, health, malpractice, and personal liability). Business services encompass executive planning, business succession planning, buy/sell funding strategies, and employee benefits. The firm also provides educational resources including calculators, tax resources, a financial glossary with over 200 entries, and a monthly market insights newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• The Living Balance Sheet: An interactive web-based financial planning tool provided in partnership with Guardian Life Insurance Company that helps clients organize their finances, track assets and liabilities, and plan for retirement.

Products and services

• The Living Balance Sheet® Interactive web-based financial planning tool that consolidates a client's assets, liabilities, insurance protection, and cash flow into a single daily-updated view, supporting protection-first planning philosophy for individuals, families, and small business clients.
• Personal Insurance and Wealth Planning Services Comprehensive personal financial planning offering covering life insurance, disability insurance, long-term care insurance, health insurance, malpractice insurance, personal liability, tax planning, retirement planning, policy analysis, college funding, and estate/wealth transfer planning for individuals and families.
• Business Exit and Succession Planning Services Business financial planning services for small business owners and medical professionals, including business exit/succession planning, executive planning and benefits, employee benefits, buy/sell funding strategies, business loan protection, overhead expense insurance, and key person insurance.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Park Avenue Securities LLC (PAS)coreChannel Partner/ Reseller/ DistributorSecurities offered through Park Avenue Securities LLC, member FINRA/SIPC. PAS is a wholly owned subsidiary of The Guardian Life Insurance Company of America. Eagleston Financial Group is a registered representative of PAS. Operating Supervisor Office located at 2875 Michelle Dr. Suite 110 Irvine, CA 92606.
• The Guardian Life Insurance Company of AmericacoreStrategic or Co-development PartnerGuardian is a major life insurance company headquartered in New York, NY. Eagleston Financial Group operates as Financial Representatives of Guardian. The firm has access to Guardian products including life insurance, disability insurance, and The Living Balance Sheet® proprietary financial planning tool. Jerry Eagleston is a Special Agent and Rob, John, and Maeser are Financial Representatives of Guardian.
• Professional Organizations and Management CompaniesminorGTM or Marketing PartnerMany professional organizations, highly respected individuals, and professional management companies recognize Eagleston Financial Group as their exclusive financial professionals.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• MassMutual: Mutual insurer distributing life insurance, disability, retirement, and investment products through a national network of financial professionals. Comparable in its combination of insurance-led product shelf, financial representative distribution, and emphasis on business-owner and estate planning use cases.
• Ameriprise Financial: Diversified financial services company distributing wealth management, retirement, and insurance products through independent financial advisors. Comparable to Eagleston because both rely on a network of individual advisors delivering comprehensive planning, including insurance, retirement, and estate strategies, to mass-affluent clients.
• Edward Jones: Large U.S. financial advisory franchise built on local-branch Financial Advisors serving mass-affluent individuals and small businesses. Comparable to Eagleston in its relationship-led, branch-based delivery of insurance, retirement, and investment planning services to individuals and families.
• Northwestern Mutual: One of the largest U.S. providers of life insurance, disability income, and long-term care insurance with a captive financial advisory network. Highly comparable to Eagleston because both sell insurance-led comprehensive financial planning through field representatives, including retirement, estate, and business succession services.
• New York Life Insurance Company: Mutual insurer with a large career-agent channel delivering life insurance, retirement income, and wealth management through agents who also function as Financial Representatives. Directly comparable to Eagleston's Guardian-affiliated model of selling insurance and securities via relationship-based agents in defined territories.
• State Farm Financial Services: Insurance-led company that has expanded into mutual funds, retirement planning, and small-business financial services through its agent network. Comparable in that State Farm agents sell life/health insurance alongside investment and retirement products to individuals and small businesses, similar to Eagleston's bundled offering.

Direct peers

• Primerica: Distributor of term life insurance and investment products to middle-income families through a large, independent representative sales force. Comparable to Eagleston in its middle-market, relationship-based distribution of life insurance and investment products, particularly to families and small businesses.
• Cetera Financial Group: Independent broker-dealer supporting a national network of small-to-mid-sized financial advisory practices that deliver retirement, insurance, and wealth planning through independent representatives. Directly comparable to Eagleston because both are independent practices operating under a third-party broker-dealer/carrier umbrella to deliver commission-based protection and investment planning.
• LPL Financial: Largest U.S. independent broker-dealer, supporting thousands of independent financial advisors and small practices that offer insurance, retirement, and investment services. Directly comparable in business model (independent advisor affiliated with a broker-dealer) and in client mix (mass-affluent individuals and small businesses needing protection and wealth planning).

Others

• Guardian Life Insurance (The Guardian Life Insurance Company of America): The carrier and strategic partner whose products and Living Balance Sheet® platform Eagleston distributes. Although not a direct competitor to its own Financial Representatives, Guardian's other field offices and network practices constitute the closest direct analogues to Eagleston in terms of product shelf, planning philosophy, and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagleston Financial