Carter Creek

What Carter Creek does

Carter Creek Winery Resort & Spa is a single-property, all-in-one destination winery resort located at 4064 West US Highway 290 in Johnson City, Texas, approximately one hour from Austin and San Antonio. It is family-owned through Carter Hospitality Group (Jim and Dawn Carter), the same operators behind South Coast Winery and Carter Estate Winery in Temecula, California. The resort integrates a working winery, on-site Old 290 microbrewery, full-service Old 290 Restaurant and JC Smokehouse, The Spa at Carter Creek, private villa accommodations, and over 41,000 sq ft of meetings and weddings event space on a walkable Hill Country property. Winemaking began in 2016 and is led by Master Winemaker Jon McPherson (son of Doc McPherson, the father of modern Texas wine) alongside Kim McPherson and Javier Flores, sourcing primarily from Texas High Plains grapes.

The company monetizes across seven revenue streams: (1) villa accommodations with a $25 nightly amenity fee, (2) direct-to-consumer wine sales through the tasting room and online shop, (3) wine club subscriptions in three tiers with a 25% member discount, (4) F&B including the brewery and smokehouse, (5) spa services and memberships ($500-$1,000), (6) wholesale distribution to Texas retailers under the 'POUR TEXAS' program, and (7) weddings, corporate retreats, and live events programming. Pricing on the wine side ranges from $10-$59 per bottle; spa services from $75-$900; villa tiers at Deluxe (~494 sq ft), Premier (590 sq ft), and ADA configurations. Marketing is multi-channel via cartercreek.com, social (Facebook, Instagram), email newsletter, PR (Marguarite Clark Public Relations), TripAdvisor/WeddingWire listings, and on-site event programming (Rhythm on the Vine, comedy shows).

The company's customer base spans couples seeking romantic getaways, friend groups, wine enthusiasts, celebration planners, and corporate groups, with no single customer concentration. Carter Creek has accumulated a substantial award portfolio since 2016, including Top White Wine Champion at the 2026 Rodeo Uncorked! International Wine Competition (3,127 entries), Double Gold and 98 points for Roussanne at the 2025 Sunset International Wine Competition, and Grand Champion for Sparkling Tempranillo Rosé at the Texas International Wine Competition. It also hosted the 5th Annual Texas Wine Auction Weekend in May 2026, raising $306,811 across 20+ winery sponsors. There is no public funding, no institutional investment, and no AI/ML capability disclosed in the source materials.

Name

Carter Creek

Legal name

Carter Creek Winery Resort & Spa

Website

https://cartercreek.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Winery & Resort Hospitality

NAICS

Wineries (312130), Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (THAFAEAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Winery resort
• Texas craft wine
• Destination brewery
• Spa retreats
• Hill country weddings

Headquarters

HQ city

Johnson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Resort Accommodations: Villa rentals including Deluxe King, Premier King, Double Queen, and ADA-compliant units with nightly rates plus $25 resort amenity fee. Check-in at 4pm, check-out at 11am.
2. Wine Sales: Direct-to-consumer wine sales through tasting room, online shop, and wine club memberships. Wines priced from $10-$59 per bottle, with case discounts available.
3. Wine Club Membership: Quarterly wine selections with 25% member discount on wines. Three tiers: Three Bottle Club, Six Bottle Club, and Case Club with exclusive member benefits.
4. Food and Beverage: Full-service dining at Old 290 Brewery & Restaurant featuring Texas-inspired gastropub fare, craft beers brewed on-site, and curated wine pairings. Also includes JC Smokehouse (seasonal) and catering services.
5. Spa Services: A la carte spa services including massages ($159-$250), facials ($159-$325), body treatments ($75-$180), couples experiences ($540-$900), and annual/bi-annual memberships ($500-$1000).
6. Wholesale Distribution: Wholesale wine and beer distribution to retail and restaurant partners across Texas under POUR TEXAS. DRINK BOLD. DRINK LOCAL. program.
7. Events and Weddings: Meeting space rentals (41,000+ sq ft of flexible indoor/outdoor space), weddings (up to 200 guests), and corporate events with full-service catering and planning.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Carter Creek Winery Resort & Spa operates an all-in-one Texas Hill Country destination resort combining a working winery producing Texas High Plains-sourced wines, an on-site microbrewery (Old 290 Brewery), private villa accommodations, a full-service spa, multiple dining venues, live entertainment programming, and event space for weddings and corporate groups. Customers can purchase wine through the on-site tasting room, online shop, or wine club membership program; book overnight villa stays; dine at the brewery restaurant or seasonal JC Smokehouse; and reserve spa services or host weddings and meetings on the property.

Product overview

Carter Creek Winery Resort & Spa is a single-destination winery resort offering an integrated wine village experience. The core product portfolio includes Carter Creek Winery wines (award-winning Texas varietals), the Tasting Room experience, and a Wine Club membership program. Accommodations consist of private Resort Villas (Deluxe, Premier, Double Queen, and ADA-compliant). On-site dining features Old 290 Brewery & Restaurant (craft beers and Texas-inspired gastropub cuisine) and seasonally operated JC Smokehouse. The Spa at Carter Creek provides wellness services with membership options. Additional offerings include Meetings & Events spaces (41,000+ sq ft), Wedding venue services, Wine Tours & Activities, and Sip & Stay Getaway packages that bundle accommodations with wine, beer, and spa experiences. The wholesale program distributes wines and beers to retailers. All offerings are integrated within one walkable destination property.

Differentiator

Problem solved

Functional benefit

Products and services

• Carter Creek Winery Wines Award-winning wines produced from Texas High Plains and Texas Hill Country grapes, including varietals such as Chenin Blanc, Roussanne, Tempranillo, Primitivo, Sangiovese, and sparkling wines, sold direct-to-consumer through tasting room, online shop, and wine club, and via Texas wholesale distribution.
• Tasting Room Wine tasting experience open daily 11am-6pm, offering samples of the winery's exclusive wine collection in an idyllic Texas Hill Country vineyard setting.
• Wine Club Quarterly wine subscription membership program offering 25% discount on wines and exclusive member benefits at winery, hotel, restaurant, gift shop, and spa, with three subscription tiers: Three Bottle Club, Six Bottle Club, and Case Club.
• Resort Villas Private villa accommodations including Deluxe King (494 sq ft), Premier King (590 sq ft), Double Queen, and ADA-compliant units with separate bedroom and living space, private patio, high-speed Wi-Fi, flat-screen televisions, electric fireplace, and upscale bath amenities, located steps from the tasting room and brewery.
• Old 290 Brewery & Restaurant On-site gastropub restaurant and microbrewery serving craft beers brewed with Texas ingredients paired with Texas-inspired cuisine, open for dinner, weekend breakfast, and featuring live music entertainment.
• Old 290 Brewery Craft Beers Small-batch craft beers brewed onsite including El Bigote Mexican Lager, Munich Helles, Prickly Peach Sour Ale, Good Ride IPA, Hell Raiser Bourbon Barrel, and Imperial Oatmeal Stout, distributed directly on-site, via wholesale to Texas retailers and restaurants, and at beer events.
• JC Smokehouse Seasonally operated on-site BBQ smokehouse offering Texas-inspired gastropub fare featuring dishes like Venison Chili, Lonestar Cheesesteak, and Country Fried Steak.
• The Spa at Carter Creek Full-service spa offering massages, facials, body treatments, outdoor services including sauna, mud treatment, and herbal baths, with treatment rooms, heated outdoor pool, and 24-hour fitness center for resort guests and the public.
• Spa Memberships Wellness subscription membership programs including Annual Spa Membership ($1,000) with quarterly free signature services and 10% off all services/retail/restaurant/accommodations, and Bi-Annual Spa Membership ($500).
• Wedding Venue Services Wedding venue services with over 16,000 square feet of flexible event space accommodating up to 200 guests, featuring gardened landscapes, rolling vineyards, bridal ready room, and comprehensive wedding packages.
• Meetings & Events Over 41,000 square feet of flexible indoor and outdoor event space including ballroom, breakout rooms, boardroom, and semi-private dining for conferences, corporate retreats, and social gatherings for groups of 10 to 200 attendees.
• Wine Tours & Activities Curated wine country experiences including partnerships with Hill Country Wine Tours, Cable Car Wine Tours, Texas Day Drinkers, Texas Wine Tours, and Reserve Tours, along with on-site activities, Rhythm on the Vine live music, and event calendar programming.
• Wholesale Beverage Distribution Wholesale distribution of Carter Creek wines and Old 290 Brewery craft beers to Texas retailers and restaurants under the POUR TEXAS. DRINK BOLD. DRINK LOCAL. program.
• Sip & Stay Getaway Packages Vacation packages combining villa accommodations with wine tastings, brewery experiences, spa treatments, and dining, including Romance Package, Bloom & Blossom package, and Texas Wine Bourbon & Beer collaboration packages with Garrison Brothers Distillery.

Quantifiable outcome

• Texas Wine Auction raised $306,811 for mental health initiatives and Texas wine industry sustainability
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Hill Country Wine TourscoreChannel Partner/ Reseller/ DistributorLocal wine tour operator offering private group tours in 15-person Mercedes Sprinter van for bachelorette parties, corporate retreats, and celebrations. Promoted on Carter Creek website as recommended activity partner for guests seeking guided wine country experiences.
• Cable Car Wine ToursminorChannel Partner/ Reseller/ DistributorUnique tour experience using modernized restored cable car for wine country tours. Marketed as distinctive option for guests seeking unconventional tour experiences.
• Texas Day DrinkersminorChannel Partner/ Reseller/ DistributorSmaller group tour operator (2-14 guests) offering day drinking tours with personalized service from owner Michelle.
• Texas Wine ToursminorChannel Partner/ Reseller/ DistributorIntimate tour service with 3-stop tours pairing small groups (under 10 persons) for winery, brewery, and distillery experiences across Texas Hill Country.
• Reserve ToursminorChannel Partner/ Reseller/ DistributorLuxury tour company offering 100% private tours regardless of group size for premium wine country experiences.
• Garrison Brothers DistillerycoreStrategic or Co-development PartnerCollaborative partnership for Texas Wine, Bourbon & Beer package featuring Garrison Brothers Distillery whiskey flight. Marketed as Carter Creek & Garrison Brothers Collaboration Sip & Savor Getaway package available for booking.
• SynxiscoreTechnology or IntegrationThird-party reservation and booking engine provider powering online reservations at cartercreek.com.
• Letkeman Family VineyardsminorStrategic or Co-development PartnerPedro Letkeman of Letkeman Family Vineyards donated 20 tons of Tempranillo grapes for Texas Wine Auction Foundation collaborative winemaking project with 13 participating wineries.
• Texas Wine Auction FoundationcoreStrategic or Co-development PartnerNonprofit foundation hosting annual Texas Wine Auction Weekend at Carter Creek, raising funds for mental health initiatives and Texas wine industry sustainability. Carter Creek serves as host venue for foundation events.

Scale indicators6 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Fall Creek Vineyards: Texas Hill Country winery with tasting room, wine club, and Driftwood estate; long-established Texas producer with similar DTC and tourism focus as Carter Creek.
• Pedernales Cellars: Texas Hill Country winery near Fredericksburg specializing in Spanish and Rhone varietals; operates tasting room and wine club on the same Highway 290 corridor, competing for similar wine tourist customers.
• Grape Creek Vineyards: Family-owned Texas Hill Country winery on the Highway 290 corridor near Fredericksburg; operates tasting room, wine club, and DTC shipping—directly competing for Highway 290 wine tourism guests.
• Becker Vineyards: Stonewall, TX winery on the Highway 290 Wine Trail producing award-winning Texas wines with a tasting room and event facilities; directly competes for Fredericksburg-area wine tourism traffic.
• Signor Vineyards: Fredericksburg, TX estate winery with on-site restaurant and tasting room; comparable destination winery concept in the same Texas Hill Country tourism market.
• Carter Estate Winery Resort: Also under Carter Hospitality Group in Temecula, CA; adjacent boutique resort and winery with similar villa accommodations and tasting room operations, sharing procurement and management with Carter Creek.
• South Coast Winery Resort & Spa: Sister property within Carter Hospitality Group in Temecula, California; operates the same winery-resort-spa-brewing combination under the same ownership, sharing winemakers Jon McPherson and Javier Flores—directly comparable operating model and brand family.
• Texas Hills Vineyard: Johnson City-area (adjacent to Carter Creek) Texas Hill Country winery on Highway 290 with tasting room and wine club; closest geographic competitor for tasting room and DTC sales.
• Messina Hof Winery & Resort: Texas winery-resort with vineyard lodging, on-site restaurant, tasting room, and event spaces in Bryan, TX; one of the largest Texas wine producers with comparable multi-revenue destination resort model.

Broad incumbents

• Hotel Granduca Austin: Upscale Italian-inspired boutique hotel in Austin with event spaces and on-site dining; comparable in luxury lodging positioning and event hosting to Carter Creek's resort segment, though without winery operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CarterCreekWinery
• Instagraminstagram.com/carter_creek
• Xx.com/cartercreekwine

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carter Creek