The Company Warehouse

What The Company Warehouse does

The Company Warehouse (legally Third Party Formations Limited) is a UK-based online company formation agent and SMB services provider founded in 2003 by Richard Jobling and headquartered in Chadwell Heath, Essex. Its core product is electronic UK limited company registration filed directly with Companies House, offered through tiered packages priced from £19.99 (Companies House Package) to £66.66 (Advisor's Package), supplemented by a free sole trader registration service. Around this core, the company has built a horizontal SMB services stack covering domain registration (as a Nominet Accredited TAG holder), WordPress-based websites, business email, logo design and branding, SEO, social media management, virtual receptionist, and accountancy/payroll services delivered through a partnership with Pinnacle Accountancy Limited (HMRC-registered since 2007).

The underlying platform is a proprietary in-house company formation system refined over 20+ years, which the company claims reduces form-filling by up to 70% versus direct Companies House filing and integrates a company name search across 5 million registered names. Customers access all purchased services through the My Company Warehouse dashboard, and the LaunchList content platform supports top-of-funnel acquisition via educational content targeting new entrepreneurs. The company employs 11-50 staff, serves only the UK market, and is bootstrapped and founder-owned with no disclosed external funding.

The business model blends one-time fees (company formation, logo design, websites) with recurring subscription revenue (accountancy, hosting, email, telecoms), enabling cross-sell from a £19.99 entry point into higher-LTV recurring relationships. The company has formed thousands of limited companies since 2003 and maintains a 5-star Trustpilot rating, with go-to-market executed primarily through its own e-commerce website, phone sales (0800 0828 727), live chat, and content/SEO marketing.

Name

The Company Warehouse

Legal name

Third Party Formations Limited

Website

https://thecompanywarehouse.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Company Warehouse is a UK-based online company formation agent founded in 2003, serving startups, sole traders, and small businesses with limited company registration and bundled SMB services including domains, websites, email, branding, SEO, and accountancy.

Ownership category

akta.pro rank

Headquarters

HQ city

Chelmsford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Company Formation Services: One-time fees for company registration packages including Complete Package (£39.99), Companies House Package (£19.99), and Advisor's Package (£66.66). These packages include various levels of documentation, registers, and share certificates.
2. Domain Name Registration: Trade price domain names starting from £4.99 ex VAT for initial registration, with renewal pricing at £12.99. Domains are sold as part of the company formation and branding workflow.
3. Business Email Services: Business email accounts priced at £44.66 ex VAT per annum, powered by IMAP technology with 5GB mailbox size, accessible across multiple devices.
4. Logo Design and Branding: Bespoke logo design services with three tiers: Startup Logo (£149.99), Identity (£299.99), and Corporate Identity+ (£349.99). Includes full copyright ownership and multiple file formats.
5. Website Services: Website builder from £11.99 per month ex VAT, with full business websites starting from £999.99 ex VAT. Fully managed web design services with hosting included.
6. SEO Services: Search engine optimisation services including keyword analysis, competitor analysis, onsite SEO, technical audits, content writing, and social media promotion. Can be one-off projects or ongoing managed services.
7. Accountancy Services: Startup Accountancy package at £39.99 ex VAT per month plus 2% of turnover. Bookkeeping at £10 ex VAT per week, and Managed Payroll at £3.95 ex VAT per employee per month. Services provided through Pinnacle Accountancy Limited.
8. Virtual Receptionist and Telecoms: Virtual receptionist services and telecoms including Ofcom range holder phone numbers, cloud-based digital receptionists, 08 numbers, and local geo numbers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Company Warehouse provides online UK company formation services (limited companies and sole trader registration) filed electronically with Companies House, offered through tiered packages (Companies House Package, Complete Package, Advisor's Package). It bundles a full suite of startup business services — domain registration, websites, business email, logo design and branding, SEO, social media management, accountancy and payroll, and virtual receptionist — all managed through the proprietary My Company Warehouse dashboard. The company serves new entrepreneurs, sole traders, small businesses, and professional advisors seeking a single integrated provider for launching and running a UK business.

Product overview

The Company Warehouse operates as a company formation and business services platform offering both core formation products and integrated add-on modules. The core offering is online UK limited company formation (filing electronically with Companies House) and sole trader registration, available through tiered packages. These core services are supported by a suite of complementary business services—domain registration, business websites (WordPress-based), logo design and branding, SEO, social media management, business email, accountancy/payroll, and virtual receptionist—all accessible through the My Company Warehouse dashboard. The platform also provides LaunchList, a resource portal for startup guidance. Services are designed to be used together, with the dashboard serving as the central hub for managing all purchased services.

Differentiator

Problem solved

Functional benefit

Brands

• LaunchList: An ultimate resource platform for starting and growing a business, providing curated content, buyer guides, and a roadmap for new business owners.
• My Company Warehouse

Products and services

• UK Company Formation Services Online UK limited company formation service filing electronically with Companies House. Available as three packages: Companies House Package (£19.99), Complete Package (£39.99) with fully made up registers and share certificates, and Advisor's Package (£66.66) for professional advisors with template documentation.
• Sole Trader Registration

Quantifiable outcome

• 70% reduction in form-filling time compared to Companies House direct registration
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Companies HousecoreTechnology or IntegrationThe Company Warehouse is a registered electronic filing agent with Companies House, the UK government body responsible for company registration. This partnership allows them to submit company formation applications electronically on behalf of customers, providing a streamlined alternative to direct government filing.
• NominetcoreTechnology or IntegrationAs a Nominet Accredited Channel Partner (TAG holder), The Company Warehouse has the highest level of accreditation for selling UK domain names. This enables them to register and manage .uk domain names directly through Nominet.
• Pinnacle Accountancy LimitedcoreImplementation/ SI/ Consulting PartnerPinnacle Accountancy Limited provides the accountancy services offered by The Company Warehouse. Registered HMRC agents since 2007, they handle bookkeeping, payroll, VAT returns, and year-end accounts through The Company Warehouse's service offering.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• GoDaddy: Global SMB services platform offering domains, hosting, websites, email, and formation-related services across multiple markets including the UK as part of a much broader portfolio.

Direct peers

• Formations House: UK company formation agent with similar package structure and pricing competing for the same limited-company formation customer base.
• 1st Formations: Established UK company formation agent with comparable pricing tiers, electronic Companies House filing, and supplementary business services targeting the same SMB formation market.
• 123-reg: UK domain registrar and web hosting provider that also offers company formation and SMB services, overlapping directly on domains, email, and website service lines.
• Rapid Formations: UK company formation agent offering similar limited company formation packages with bundled add-on services for startups and SMBs in the same price band.
• Companies Made Simple: UK online company formation service competing directly in the same online formation space with similar tiered packages and SMB target customers.
• 1st Contact: UK company formation agent offering electronic Companies House filing and bundled business services to startups, accountants, and solicitors.
• Names.co.uk: UK domain registration and hosting provider competing on domains, email, and website services with a similar SMB customer base.

Emerging players

• Coconut: UK accounting software specifically built for limited companies, freelancers, and contractors — competing for the same accountancy-spend wallet of The Company Warehouse's small business customer base.
• Tide: UK fintech offering business banking, company formation, and integrated accountancy services to SMBs and contractors — adjacent value chain overlap with a similar target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CompanywHouse
• Facebookfacebook.com/thecompanywarehouse
• LinkedInlinkedin.com/company/the-company-warehouse

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Company Warehouse