Achmea

Name

Achmea

Legal name

Achmea Schadeverzekeringen N.V.

Website

https://achmea.com.au

Company type

Private

Founded year

1811

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Agricultural Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers (5241), Other Insurance Related Activities (52429)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Crop & Farm Property Insurance (FSAJACAK)

akta.pro secondary industries

Farm Risk Management & Insurance Advisory (AFACAJAD), Agriculture / Crop / Livestock Reinsurance (FSAOADAN)

Keywords

• Farm insurance
• Agricultural insurance
• Livestock insurance
• Crop insurance
• Stud stock insurance

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Farm Insurance Premiums: Core revenue from insurance premiums across multiple coverage types including property, livestock, liability, business interruption, and specialty cover for glasshouses and stud stock. Customers choose coverage levels and excess amounts, with pricing tailored to individual farm risk profiles.
2. Stud Stock Online Insurance: Short-term mortality and loss-of-use insurance for stud bulls and rams, available in 3, 6, or 12-month terms with three coverage levels. Sold directly through the online portal with instant policy issuance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Achmea Farm Insurance is a specialist agricultural insurer in Australia that underwrites the All-in-One Farm Pack — a modular policy combining buildings, inventory, livestock, vehicles, liability and business interruption coverage — delivered through local Farm Insurance Specialists who conduct on-farm visits. It also offers standalone Farm Fleet Insurance, an online Stud Stock Insurance Portal for instant coverage of bulls and rams up to $100,000, and specialized coverage segments for Glasshouse, Poultry, Dairy, Broadacre and Livestock operations. Insurance is issued by Achmea Schadeverzekeringen N.V. (ABN 86 158 237 702, AFSL 433984).

Product overview

Achmea Farm Insurance operates as a specialist, local and direct agricultural insurer offering the All-in-One Farm Pack as its core bundled product, which combines buildings, inventory, livestock, vehicles, liability, and business interruption coverage with optional add-ons including Flood Cover, Guarantee Against Underinsurance, and specialty covers for Glasshouses and Stud Stock. The company also provides standalone products including Farm Fleet Insurance and a dedicated Stud Stock Insurance Portal accessible online. Clients are supported by local Farm Insurance Specialists positioned throughout Australia, backed by over 200 years of international farm insurance expertise from the Achmea Group. The company offers a dedicated Claims Team for policyholder assistance.

Differentiator

Problem solved

Functional benefit

Brands

• All-in-One Farm Pack: The primary insurance product offering that allows farmers to tailor coverage for buildings, inventory, livestock, vehicles, liability, business interruption and more.
• Stud Stock Insurance Portal
• GenAngus Future Leaders Program

Products and services

• All-in-One Farm Pack Modular farm insurance policy combining buildings, inventory, livestock, vehicles, liability and business interruption cover with three customizable coverage levels and flexible excess options; the central product of Achmea Farm Insurance tailored for Australian farm operations.
• Farm Fleet Insurance Standalone vehicle fleet insurance product for Australian farm operators covering farm vehicle fleets, distinct from the All-in-One Farm Pack.
• Stud Stock Insurance Insurance covering stud bulls and rams for mortality, accidental loss of use, sickness and disease, available in 3, 6 or 12-month terms with three coverage levels (1 Star, 2 Star, 3 Star); offered through both the online Stud Stock Insurance Portal and Farm Insurance Specialists.
• Glasshouse Insurance Specialized coverage for glasshouse and protected cropping operations including glass panels, heating systems, climate control equipment and business interruption, backed by Hagelunie reinsurance.
• Poultry Insurance Tailored insurance for poultry farm operations covering business interruption, accidental death of poultry, and buildings with guarantee against underinsurance; supports commercial poultry including free-range and intensive systems.
• Dairy Farm Insurance Dairy-specific farm insurance covering livestock, transit cover, milk spoilage due to machinery breakdown of milk vats, and other dairy-specific risks tailored for Australian milk producers.
• Broadacre Insurance Insurance tailored to broadacre farming operations covering buildings, inventory, business interruption, vehicles and liability, configured through the All-in-One Farm Pack for Australian grain and crop producers.
• Livestock Insurance Insurance for livestock operations covering cattle and other farm animals for mortality, transit cover and accidental death, tailored to individual farm risk profiles.
• Stud Stock Insurance Portal Self-service online portal at studstock.achmea.com.au for purchasing stud stock insurance on mobile devices, covering stud bulls and rams valued up to $100,000 with no requirement to be an existing Achmea client.
• Farm Insurance Specialist Service Direct consulting service by local Farm Insurance Specialists located throughout rural Australia who conduct on-farm visits, walk the property and tailor insurance solutions to each farm's unique needs.
• After-Hours Claims Support (Crawford Partnership) After-hours claims lodgement and emergency support service delivered through partnership with Crawford for Achmea Farm Insurance policyholders outside business hours, complementing the in-house Claims Team.

Quantifiable outcome

• 4.5 star Claims Service Rating (2024) from LMI ClaimsComparison
• +4 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Angus AustraliaflagshipStrategic or Co-development Partner · 1 January 2018Joint GenAngus Future Leaders Program supporting over 80 young beef industry professionals since 2018. Program provides leadership development, business skills, and industry networking for young farmers. Both organizations share commitment to supporting next-generation agricultural leaders.
• HageluniecoreTechnology or IntegrationGlobal specialist greenhouse horticulture insurer providing reinsurance to Achmea Farm Insurance in Australia. Part of Achmea Group. Brings European expertise in glasshouse insurance, prevention, and operational continuity to Australian market. Enables Achmea to offer specialized protected cropping coverage with international knowledge backing.
• Protected Cropping Australia (PCA)coreStrategic or Co-development PartnerStrategic partnership combining Achmea's specialist glasshouse insurance expertise with PCA's industry leadership. Designed to bolster risk mitigation and resilience within Australia's protected cropping sector through knowledge exchange and global best practices connectivity.
• Cotton AustraliaminorGTM or Marketing PartnerStrategic alliance recognizing cotton farmers certified through Best Management Practices (myBMP) program. Achmea offers premium discounts on All-in-One Farm Pack to eligible certified cotton growers, incentivizing sustainable farming practices.
• RabobankminorOthersAchmea is an associate of Rabobank, both serving agricultural communities. Rabo Community Foundation sponsors finance sessions at GenAngus events.
• EBM Insurance & RiskminorChannel Partner/ Reseller/ DistributorStrategic alliance enabling tailored insurance solutions extending beyond core farm insurance offerings. EBM Insurance & Risk is one of Australia's leading privately owned insurance brokers, trusted by over 5,000 clients across diverse industries. Helps meet broader risk protection needs including crop insurance, business insurance, and liability coverage.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Allianz Australia: Allianz Australia provides farm and crop insurance as part of its broader general insurance portfolio. While not specialized, it competes for the same Australian farm customers with bundled offerings.
• CGU Insurance: CGU (owned by IAG) offers farm insurance alongside home, motor, and commercial lines in Australia, with strong rural distribution. A broader incumbent with overlapping agricultural insurance products competing head-to-head with Achmea in the farm segment.
• QBE Insurance Australia: QBE is one of Australia's largest general insurers offering crop, farm, and livestock insurance through brokers and agents. A broad incumbent competing across multiple lines including agriculture.
• Achmea Group: Achmea Group is the Dutch parent cooperative and one of the largest insurers in the Netherlands, offering broad P&C, health, and life insurance. The Australian subsidiary operates as a specialist farm carve-out of this much larger multi-line cooperative.

Regional players

• FMG (Farmers Mutual Group): FMG is New Zealand's leading rural insurer, a mutual cooperative specializing in farm insurance. Notably, Achmea Australia's CEO Emma Thomas previously held senior roles at FMG, making it a closely analogous specialist mutual/cooperative farm insurer in a neighboring geography.

Direct peers

• Elders Insurance: Elders Insurance is a network of authorized representatives distributing farm, crop, livestock, and rural insurance across Australia. Direct competitor for Achmea's on-farm specialist model, leveraging Elders' deep rural branch network.
• WFI (Watpac Farmers Insurance): WFI is one of Australia's largest specialist rural and farm insurers, offering tailored farm, crop, livestock, and asset insurance through a regional agent network. Directly comparable to Achmea Farm Insurance in product scope (farm pack, livestock, crop) and target customer base (Australian farmers).

Others

• Hagelunie: Hagelunie is Achmea Group's specialist greenhouse horticulture insurer providing reinsurance and expertise to Achmea Farm Insurance. An affiliated/parent-adjacent peer rather than direct competitor — the knowledge partner enabling Achmea's glasshouse product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/AchmeaA
• Facebookfacebook.com/Achmea-Australia-2094205430627646
• LinkedInlinkedin.com/company/achmea-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Achmea