Culture
Culture is a New Zealand-based social media marketing agency providing strategy, content creation, community management, influencer marketing, and 24/7 after-hours social coverage to enterprise and mid-market brands operating in New Zealand, backed by in-house production studios.
- Company typePrivate
- Founded2016
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Culture does
Culture Ltd is a New Zealand-based social media and digital marketing agency headquartered in Parnell, Auckland, founded in 2016 and operating as a subsidiary of the Waitapu Group. The firm delivers an integrated set of services for enterprise and mid-market brands operating in the New Zealand market, spanning social media strategy and management, content creation (video, animation, still photography, design), influencer marketing, after-hours community management, social listening and insights, and media targeting and amplification. Its underlying technology layer is built around best-in-market third-party social listening tools used to derive audience insights, category research, competitor landscapes, and reporting — these tools are consumed rather than developed in-house. Production is materially differentiated by in-house studio facilities housed within the Auckland building, removing external location and vendor fees and enabling faster creative turnaround.
The business model is a hybrid of professional services and recurring subscription retainers. Culture runs sales-led, consultation-based acquisition through direct outreach and referrals, with General Manager Ryan Newton as the primary point of contact; pricing is custom and not publicly disclosed, with monthly billing on tailored service packages. Customer segments are concentrated in popular-culture verticals — sports & lifestyle, fashion, and food & beverage — alongside newer exposure to government (Department of Corrections, Te Whatu Ora), logistics (Aramex), pet care (Purina), and media (Discovery Channel). Named clients include Adidas, KFC, Under Armour, Rebel Sport, Briscoes, Villa Maria, Hubbards, New Zealand Natural, OFC, and Canterbury, among others. An adjacent Content Creator Network recruits freelance creators across New Zealand to extend production capacity and influencer reach on a flexible cost basis.
Culture firmographics
Firmographics- Name
- Culture
- Legal name
- Culture Ltd
- Website
- https://culture.nz
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Culture is a New Zealand-based social media marketing agency providing strategy, content creation, community management, influencer marketing, and 24/7 after-hours social coverage to enterprise and mid-market brands operating in New Zealand, backed by in-house production studios.
- Ownership category
- akta.pro rank
Culture industry classification
Industry- Product category
- Social Media Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Localization (Campaign, Web, App, Social) (MPAAANAB)
Keywords
Where Culture is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Culture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Social Media Management Services: Full-service social media management including content creation, community management, strategy development, and media amplification. Revenue is generated through ongoing service contracts with brands seeking comprehensive social media support.
- Content Creation Services: Video production, animation, still photography, design and artwork creation for brands. In-house production facilities enable cost-effective delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom service packages tailored to client needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Culture product offering
Product offeringCore offering
Culture is a New Zealand-based social media marketing agency that provides end-to-end social media management, content creation, influencer marketing, community management, social listening, and media amplification services for brands. The agency operates in-house production facilities for video, photography, and design, and leverages social listening tools to inform culturally connected, social-first content strategies.
Product overview
Culture is a social media marketing agency offering a unified platform of services for brands seeking to connect through popular culture. The core offering combines Social Media Management, Content Creation (video, photography, design), Influencer Marketing, and 24/7 After Hours Community Management, supported by Social Listening & Insights, Media Targeting & Amplification, and Creative Campaign Development. The portfolio is tied together through a Content Creator Network that connects brands with New Zealand content creators. All services are delivered with a social-first approach across all major platforms, leveraging in-house production facilities and best-in-market social listening tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Management End-to-end social media management for brands, including strategy development, content calendar management, platform management, and day-to-day interaction with brand audiences across all major social platforms.
- After Hours Community Management
- Content Creation
- Influencer Marketing
- Content Creator Network
- Social Listening and Insights
- Media Targeting and Amplification
- Creative Campaign Development
Companies that use Culture
Customer profileNamed customers21 records
Segments1 record
Ideal customer profiles2 records
Culture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Culture partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Waitapu Groupparent_companyCulture is identified as a Waitapu Group Company in their website footer, indicating a parent-subsidiary relationship.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Culture competitors and assessment
Company assessmentOthers
Broad incumbents
- Colenso BBDO: Award-winning New Zealand creative agency within the BBDO global network. Comparable to Culture in serving major NZ and international brands across creative, digital, and social, with a broader portfolio and stronger creative reputation.
- Dentsu: Global advertising and marketing services holding company with a New Zealand presence (Dentsu Creative NZ, Dentsu Media NZ). Comparable to Culture as a full-service agency serving major brands across media, content, and digital, though at vastly larger scale and broader scope.
- Ogilvy: Global creative, advertising, and PR network with New Zealand operations. Comparable to Culture in offering brand strategy, creative, social, and influencer services to enterprise clients, but as a multinational incumbent serving global brand portfolios.
- FCB New Zealand: New Zealand arm of the global FCB creative network. Comparable to Culture in providing creative, digital, and social services to enterprise brands, operating at a larger scale and broader service scope.
- Saatchi & Saatchi: Global advertising and communications network with New Zealand operations. Comparable to Culture as a creative-led agency delivering brand strategy, campaigns, and digital/social content for enterprise clients.
Direct peers
- Special Auckland: Independent New Zealand creative and digital agency. Most directly comparable to Culture — similar size, NZ-only footprint, enterprise brand focus, and a creative-first approach to advertising and content production for consumer brands.
- YoungShand: New Zealand independent creative and media agency. Comparable to Culture as a mid-sized NZ agency offering brand, creative, social, and media services to enterprise clients across similar verticals.
- Proximity New Zealand: New Zealand digital, CRM, and data-driven marketing agency. Comparable to Culture in serving enterprise NZ brands with digital and social capabilities, with stronger emphasis on data and CRM integration.
- Together Digital: New Zealand digital and social media agency. Closely comparable to Culture in offering social media management, content creation, and influencer services to NZ brands, at a similar mid-market scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Culture social profiles
Digital presenceCulture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Culture leadership team
Management profileNumber of profiles
Profiles1 record
Culture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Culture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Culture
What does Culture do?
Culture is a New Zealand-based social media marketing agency that provides end-to-end social media management, content creation, influencer marketing, community management, social listening, and media amplification services for brands. The agency operates in-house production facilities for video, photography, and design, and leverages social listening tools to inform culturally connected, social-first content strategies.
Is Culture a public or private company?
Culture is a private company. It is classified as corporate owned and is currently operating.
When was Culture founded?
Culture was founded in 2016. It employs 11 to 50 people.
Where is Culture based?
Culture is headquartered in Auckland, New Zealand, in the Oceania region.
How does Culture make money?
Two revenue lines are on record. Social Media Management Services are the primary driver. The others are content Creation Services.
Who are Culture's main competitors?
Publicis is listed as an others. Broad incumbents are Colenso BBDO, Dentsu, Ogilvy, FCB New Zealand and Saatchi & Saatchi. Direct peers are Special Auckland, YoungShand, Proximity New Zealand and Together Digital.
Does Culture have an API?
No public API is recorded for Culture.
What industry is Culture in?
Culture's product category is Social Media Marketing Services. Its primary akta.pro industry code is MPAAANAB, Marketing Localization (Campaign, Web, App, Social). Its NAICS code is 5418 and its SIC code is 7311.