Panel Rey
Panel Rey is the largest gypsum panel producer in Latin America, manufacturing drywall, cold-formed steel framing (SUPRA Framing), and joint compounds across five Mexican plants and selling exclusively through certified distributors in Mexico, the USA, and Latin America.
- Company typePrivate
- Founded1986
- HeadquartersMonterrey, Mexico
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Panel Rey does
Panel Rey S.A. is a Monterrey-headquartered Mexican manufacturer of gypsum drywall panels, cold-formed steel framing systems, and joint compounds for the construction industry. Founded in 1986 and operating as part of the Grupo Promax conglomerate, the company runs five production plants in Mexico (El Carmen in Nuevo León, San Luis Potosí, Tlalnepantla in Estado de México, Mexicali in Baja California, and Ciudad Juárez in Chihuahua) and self-positions as the largest gypsum panel producer in Latin America. Its core technology stack centers on the SUPRA Framing light steel framing system with worldwide UL certification, alongside a broad gypsum-board portfolio (fire-resistant, moisture-resistant, mold-resistant, lightweight, flexible, glass-mat, and exterior variants) and finishing compounds led by the Ultima Light X line.
The company's revenue model is hardware sales of construction materials (gypsum panels, steel profiles, joint compounds, cement board, accessories, insulation, and waterproofing products) distributed exclusively through authorized and certified distributors across Mexico, the United States, and Latin America. Go-to-market is channel-driven: named US distributor relationships include McCoy's Building Supply, Builders First Source, L&W Supply, Zarsky Lumber, and Matt's Cash and Carry, alongside trade-association memberships with the Greater San Antonio Builders Association and the Greater Houston Builders Association. Supporting services include specification development, structural calculations, training courses, and a mobile material-calculator app. Pricing is not publicly disclosed and is set per distributor. The company holds an extensive certification portfolio — UL, GREENGUARD Gold, LEED-supporting documentation, ISO 9001, ICC-ES, European Conformity, SFIA compliance, Intertek CCRRs, EPDs, and Industria Limpia — and has received multiple Global Gypsum industry awards (Best Plant 2013, Best Company 2015, Plant of the Year 2018, Best Company 2022).
Panel Rey firmographics
Firmographics- Name
- Panel Rey
- Legal name
- Panel Rey S.A.
- Website
- https://panelrey.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Panel Rey is the largest gypsum panel producer in Latin America, manufacturing drywall, cold-formed steel framing (SUPRA Framing), and joint compounds across five Mexican plants and selling exclusively through certified distributors in Mexico, the USA, and Latin America.
- Ownership category
- akta.pro rank
Panel Rey industry classification
Industry- Product category
- Construction Materials
- NAICS
- Gypsum Product Manufacturing (32742)
- SIC
- Concrete, Gypsum & Plaster Products (3270)
- akta.pro primary industry
- Gypsum Board & Drywall Panels (IMADAEAA)
- akta.pro secondary industries
- Drywall Joint Compounds & Taping Products (IMADAEAB), Exterior Sheathing & Glass-Mat Gypsum Panels (IMADAEAI), Ceiling Boards, Plasterboard Tiles & Suspension-Compatible Gypsum Products (IMADAEAM)
Keywords
Where Panel Rey is headquartered
LocationHeadquarters
- HQ city
- Monterrey
- HQ country
- Mexico
- HQ region
- Latin America
Offices6 records
Markets served
Panel Rey business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Gypsum Panel Sales: Manufacturing and distribution of gypsum drywall panels for interior walls, ceilings, and exterior facades. Products include regular, fire-resistant, moisture-resistant, mold-resistant, and glass-mat panels sold through distributor network.
- Steel Profile Sales: Cold-formed steel framing members (SUPRA Framing) including studs, tracks, and accessories for light construction systems
- Joint Compound Sales: Ready-mix and powdered joint compounds for finishing drywall seams and surfaces, including specialized products like Ultima Light X
- Construction Solutions Services: Technical services including specification development, structural calculations, and training for architects, builders and contractors
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Panel Rey product offering
Product offeringCore offering
Panel Rey manufactures and distributes gypsum panels (drywall), cold-formed steel framing systems under the SUPRA Framing brand, and joint compounds for the construction industry. The company operates five production plants in Mexico and serves residential, commercial, and exterior/facade construction markets across Mexico, the USA, and Latin America. Products include standard, fire-resistant, moisture-resistant, mold-resistant, and glass-mat gypsum boards, steel studs and tracks, ready-mix and setting-type compounds, and accessories for complete drywall and light steel framing systems.
Product overview
Panel Rey is a manufacturer of gypsum panels and light steel framing systems for the construction industry. The product portfolio centers on three core categories: (1) gypsum boards in various formulations including standard, fire-resistant (Fire Rey), mold-resistant (Mold Rey), moisture-resistant (Water Rey), lightweight (Light Rey), flexible (Flex Rey), glass-mat (Glass Rey), and exterior-grade (Exterior Rey) variants; (2) steel framing systems under the SUPRA Framing brand encompassing structural and non-structural steel studs, tracks, furring channels, and accessories; and (3) joint compounds and finishing products including Ready Mix, Ultima Light X, Easy Set setting compounds, and FinishPro. These products serve residential and commercial construction applications for interior walls, exterior facades, ceilings, and specialized acoustic and fire-rated assemblies. The company operates five production plants across Mexico and serves markets in the USA and Latin America.
Differentiator
Problem solved
Functional benefit
Products and services
- SUPRA Framing Steel Framing System Cold-formed steel framing system for light construction, including structural and non-structural steel profiles (studs, tracks, furring channels, resilient channels) in various gauges and sizes with worldwide UL standards approval. Used by builders and contractors for residential and commercial construction.
- Interior Gypsum Boards Standard and specialized gypsum panels for interior walls, partitions, and ceilings. Includes Regular, Fire Rey, Fire Rey X, Fire Rey C, Mold Rey X, Water Rey, Light Rey, Flex Rey, Glass Rey, and Guard Rey variants for fire, moisture, and mold resistance.
- Exterior Gypsum Boards Weather-resistant gypsum panels for exterior applications including facades and soffits. Includes Exterior Rey, Exterior Rey X, Exterior Soffit X, and Exterior Soffit C variants for commercial and residential projects.
- Ceiling Gypsum Boards Sag-resistant gypsum panels designed specifically for ceiling applications in interior and protected exterior areas, including Ceiling Rey.
- Joint Compounds Finishing compounds including Ready Mix, Ultima Light X, Easy Set (setting compounds in 15/20/45/90 minute variants), Topping, and FinishPro for drywall finishing. Designed for professional and DIY finishing of drywall seams and surfaces.
- Permabase Cement Panel Cement panel with lightened cement core with Power Capsules for increased resistance, easy to install. Used for demanding construction applications requiring enhanced durability.
- Protekto Plus Base Coat Base coating compound designed for sealing and reinforcing joints, increasing durability, and minimizing moisture effects in exterior and interior applications.
- Thermal-Acoustic Insulation Insulation products for thermal and acoustic performance in walls and ceilings, complementing the drywall and steel framing systems.
- Drywall Accessories Drywall and steel framing accessories including metal paper corner tape, furring channels, resilient channels, non-structural tracks, and other finishing materials for complete system installation.
- Waterproofing Products Waterproofing and weather-resistant products for exterior applications, complementing the exterior gypsum panel systems.
- Ultima Light X Joint Compound The lightest compound product for professional finishing work, designed for superior attributes in drywall seam and surface finishing.
- Construction Technical Services Technical services including specification development, structural calculations, and training programs (Práctico, Teórico, Vivienda, Seminar courses) for architects, builders, and contractors specifying construction systems.
Quantifiable outcome
- LEED certification points available for builders using Panel Rey products across multiple credit categories
- +1 more outcomes
Companies that use Panel Rey
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Panel Rey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Panel Rey partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Matt's Cash and CarrycoreBuilding materials distributor in Pharr, Texas. Panel Rey congratulated Matt's Cash and Carry on their grand reopening following fire damage in 2022.
- McCoy's Building SupplycoreMajor US building supply distributor. Panel Rey participates in annual McCoy's Vendor Shows in Galveston, Texas, showcasing products and building relationships with customers.
- Cielos Acústicos SRLminorDominican Republic acoustic ceiling company and Dominican constructors visited Panel Rey's El Carmen plant for knowledge exchange and innovation demonstration.
- Proyecto DrywallminorPeru-based drywall company. Panel Rey participated in the 1st Drywall Specialist Congress in Lima, Peru marking a milestone in light construction industry.
- Builders First SourcecoreUS building products supplier. Joint soccer events and community activities strengthening business relationships between the two companies.
- L&W SupplycoreBuilding materials distributor. Annual sales and supplier meetings between Panel Rey and L&W Supply teams.
- Zarsky LumbercoreTexas-based building materials distributor. Panel Rey sponsors Zarsky's annual events including bowling tournaments, Christmas open houses, and football nights.
- Greater San Antonio Builders AssociationminorTrade association for building professionals in the Greater San Antonio area.
- GHBA (Greater Houston Builders Association)minorTrade association for building professionals in the Greater Houston area.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Panel Rey competitors and assessment
Company assessmentDirect peers
- Eagle Materials: Eagle Materials operates American Gypsum, a US wallboard producer with comparable product mix in standard and specialty drywall panels.
- Saint-Gobain (CertainTeed): Saint-Gobain's CertainTeed Gypsum division manufactures drywall, exterior sheathing, and finishing products in North America; comparable product breadth and overlapping US distribution channels.
- Knauf: Knauf is a multinational gypsum and insulation manufacturer with global wallboard operations; competes head-to-head with Panel Rey in core drywall and increasingly in LATAM markets.
- Georgia-Pacific: Georgia-Pacific produces DensGlass and DensArmor glass-mat gypsum sheathing and other gypsum products; directly comparable in exterior sheathing and moisture/mold-resistant board categories.
- National Gypsum Company: National Gypsum is a US gypsum board and joint compound manufacturer (Purple, Gold Bond, PermaBase); comparable in cement board (PermaBase overlaps with Panel Rey's Permabase) and joint compounds.
- Continental Building Products: Continental Building Products manufactures gypsum wallboard in the US with comparable product portfolio and overlap in commercial and residential construction channels.
- USG Corporation (Knauf USG): USG (now part of Knauf) is the global leader in gypsum wallboard and finishing products, with a comparable Sheetrock brand portfolio and the most direct product overlap to Panel Rey's gypsum boards and joint compounds.
- Siniat (Etex Group): Siniat, part of Etex, manufactures gypsum boards and metal framing systems globally; highly comparable given the combined panels-plus-steel-framing system approach similar to Panel Rey's SUPRA Framing.
Regional players
- PABCO Gypsum: PABCO Gypsum is a US West Coast-focused wallboard manufacturer; relevant as a regional peer competing for similar specifier and distributor relationships in the US market.
Others
- Yesera Monterrey (Grupo Promax): Yesera Monterrey is a sister company under Grupo Promax producing raw gypsum; comparable upstream input supplier within the same corporate family and a relevant ecosystem participant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Panel Rey social profiles
Digital presencePanel Rey compliance and trust
Trust signalCompliance16 records
Panel Rey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Panel Rey leadership team
Management profileNumber of profiles
Panel Rey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Panel Rey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Panel Rey
What does Panel Rey do?
Panel Rey manufactures and distributes gypsum panels (drywall), cold-formed steel framing systems under the SUPRA Framing brand, and joint compounds for the construction industry. The company operates five production plants in Mexico and serves residential, commercial, and exterior/facade construction markets across Mexico, the USA, and Latin America. Products include standard, fire-resistant, moisture-resistant, mold-resistant, and glass-mat gypsum boards, steel studs and tracks, ready-mix and setting-type compounds, and accessories for complete drywall and light steel framing systems.
Is Panel Rey a public or private company?
Panel Rey is a private company. It is classified as corporate owned and is currently operating.
When was Panel Rey founded?
Panel Rey was founded in 1986. It employs 501 to 1,000 people.
Where is Panel Rey based?
Panel Rey is headquartered in Monterrey, Mexico, in the Latin America region.
How does Panel Rey make money?
Four revenue lines are on record. Gypsum Panel Sales are the primary driver. The others are steel Profile Sales, joint Compound Sales and construction Solutions Services.
Who are Panel Rey's main competitors?
Direct peers on record are Eagle Materials, Saint-Gobain (CertainTeed), Knauf, Georgia-Pacific, National Gypsum Company, Continental Building Products, USG Corporation (Knauf USG) and Siniat (Etex Group). PABCO Gypsum is listed as a regional player. Yesera Monterrey (Grupo Promax) is listed as an others.
Does Panel Rey have an API?
No public API is recorded for Panel Rey.
What industry is Panel Rey in?
Panel Rey's product category is Construction Materials. Its primary akta.pro industry code is IMADAEAA, Gypsum Board & Drywall Panels, with a secondary code of IMADAEAB, Drywall Joint Compounds & Taping Products. Its NAICS code is 32742 and its SIC code is 3270.