Gymo

What Gymo does

Gymo AS is a Norwegian e-commerce retailer of medical equipment, healthcare furniture, aids for daily living (ADL), medical consumables, and educational/training materials, headquartered in Randaberg, Norway and operating since 2009. The company sells through the gymo.no storefront to two principal customer groups: (1) healthcare institutions — Norwegian municipalities, hospitals, doctor offices, and other institutions that procure medical furniture, diagnostic equipment, and clinical supplies, and (2) private individuals — primarily elderly or disabled persons purchasing ADL aids such as bathroom safety equipment, mobility aids, medication management tools, and kitchen aids. Product categories include medical furniture and treatment equipment (patient beds, examination benches, medical chairs, dialysis chairs, operating tables), medical equipment (vital signs monitors, blood pressure devices, ECG, spirometry, otoscopes, dermatology equipment), emergency bags and doctor cases, consumables (plasters, bandages, disinfectants), and educational materials (anatomical charts and models). Pricing is in Norwegian Krone across a range from approximately kr 20 for small consumables to kr 50,000+ for capital equipment such as hospital beds and treatment chairs, with no subscription or recurring pricing models.

The underlying technology is a standard e-commerce platform with product catalog, customer registration, login, and order management functionality. The company also operates a dedicated B2B email ordering channel ([email protected]) for institutional customers, who place orders specifying delivery address and cost center and receive goods with invoice payment terms. The public-facing site displays ex-VAT and incl-VAT pricing, a "Utsalg" (sale) section for discounted items, and integrates with OneMed (a Norwegian medical supplies distributor) as indicated by joint branding on the homepage. Distribution is exclusively direct-to-customer within Norway, with no physical retail locations, no international presence, and no disclosed third-party logistics or marketplace partnerships.

The business model is straightforward transactional retail: one-time unit sales to both B2C consumers (paid online) and B2B institutions (paid by invoice after email ordering). GTM is sales-led for institutional accounts and self-service e-commerce for individuals, supported by lightweight digital marketing through the website, Instagram, and email newsletter. No external funding, M&A, partnerships, or investors are disclosed. Certifications mentioned include Öko-Tex Standard 100 for apparel products. The company has remained at 1-10 employees with a single-country Norwegian focus since 2009.

Name

Gymo

Legal name

Gymo AS

Website

https://gymo.no

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Gymo AS is a Norwegian e-commerce retailer of medical equipment, healthcare furniture, ADL aids, and medical consumables, serving Norwegian municipalities, hospitals, doctor offices, and private individuals through its gymo.no storefront and B2B invoice-based email ordering.

Ownership category

akta.pro rank

Headquarters

HQ city

Randaberg

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct sales of medical equipment, furniture, healthcare aids, and consumables to private individuals, healthcare professionals, and institutions through the company's online storefront. Products are sold at listed prices with VAT added.
2. B2B Institutional Sales: Invoice-based sales to municipalities, hospitals, doctor offices, and other healthcare institutions. These customers place orders via email and receive goods with invoice payment terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Gymo AS is a Norwegian e-commerce retailer that sells high-quality medical equipment, medical furniture, aids for daily living (ADL), medical consumables, and educational materials. The company serves both private individuals (for home healthcare needs) and institutional customers (municipalities, hospitals, doctor offices, and healthcare institutions) via its online storefront at gymo.no, with invoice-based email ordering available for institutional buyers.

Product overview

Gymo AS is a Norwegian e-commerce company that offers a comprehensive portfolio of medical equipment, healthcare furniture, aids for daily living (ADL), consumables, and educational materials. The company operates as a business-to-business (B2B) and business-to-consumer (B2C) online store, selling to municipalities, hospitals, medical institutions, healthcare professionals, and private individuals. The product range includes: Medisinske møbler og behandlingsutstyr (medical furniture and treatment equipment such as patient beds, examination benches, medical chairs), Medisinsk utstyr (medical equipment including vital signs monitors, blood pressure devices, ECG machines), Undervisningsmateriell (educational materials and training models), Akuttbager og legekofferter (emergency bags and doctor cases), Hjelpemidler ADL (daily living aids including kitchen aids, medication management tools like pill organizers and tablet crushers, bathroom safety items, grippers, transfer aids), Forbruksmateriell (consumables), and various other healthcare-related products. The company also offers a sale section (Utsalg) with discounted items.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Furniture and Treatment Equipment (Medisinske møbler og behandlingsutstyr) Comprehensive line of medical furniture and treatment equipment for hospitals, clinics, and healthcare facilities. Includes examination tables, treatment benches, hospital beds, specialty chairs (dialysis, gynecology, transport), medical carts and cabinets, IV stands, patient lifts, and operating tables.
• Medical Equipment (Medisinsk utstyr) Diagnostic and clinical medical equipment for healthcare professionals including vital signs monitors, blood pressure devices, ECG machines, stethoscopes, otoscopes, pulse oximeters, spirometry, nebulizers, and surgical instruments.
• Aids for Daily Living (Hjelpemidler ADL) Daily living aids (ADL) for elderly and disabled individuals, including bathroom safety equipment, kitchen aids, medication management tools (pill organizers, tablet crushers), mobility aids, transfer aids, and grippers/reachers. Targets both individual consumers needing home care support and institutions.
• Educational Materials (Undervisningsmateriell) Educational materials and anatomical teaching aids including anatomical charts, anatomical models, and skills training models for healthcare students and professionals.
• Emergency Bags and Doctor Cases (Akuttbager og legekofferter) Emergency bags, first aid bags, ampoule cases, diabetes bags, doctor cases, and nursing bags for medical professionals and emergency response use.
• Medical Consumables (Forbruksmateriell) Consumable medical supplies including plasters, bandages, disinfectants, and other disposable medical items.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Owens & Minor: U.S.-headquartered medical product distributor serving hospitals, healthcare systems and home health providers. Comparable end markets and product categories (medical/surgical supplies, equipment) but operating at much greater scale and geographic breadth than Gymo.
• Henry Schein: Global distributor of medical, dental and healthcare products to office-based practitioners, clinics and institutions. Overlaps with Gymo's medical equipment and supply assortment but operates at vastly greater scale and across many geographies.
• McKesson: Global pharmaceutical and medical supply distributor serving hospitals, pharmacies and healthcare providers. Comparable in supplying medical equipment and consumables to institutional healthcare buyers, though at vastly larger scale and across multiple continents.
• Medline Industries: Large manufacturer and distributor of medical supplies and clinical solutions serving hospitals, nursing homes and home health. Overlaps with Gymo's medical consumables, equipment and ADL categories but is a much larger manufacturer-distributor.
• Cardinal Health: Large multinational healthcare services and medical products distributor serving hospitals, ambulatory care and home care. Comparable end-customer base and product categories (medical equipment, supplies, ADL) but operates at a fundamentally larger scale than Gymo.

Direct peers

• Praxisdienst: European e-commerce retailer specializing in medical equipment, practice supplies and consumables for doctors, clinics and healthcare professionals. Comparable to Gymo as a digital-first medical supply retailer serving professional buyers.
• OneMed: One of the largest Nordic medical supply distributors, serving hospitals, municipalities and clinics with medical equipment, furniture and consumables. Directly comparable to Gymo's core B2B institutional offering and visibly co-branded with Gymo on the Gymo website.
• Mediq: European healthcare provider and distributor of medical devices, consumables and care products to institutions and home-care patients. Comparable to Gymo in serving both professional healthcare buyers and individual patients with a broad medical product assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/gymoas
• Facebookfacebook.com/Gymo.no

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gymo