Peak Retreats
Peak Retreats is a UK-based, Portsmouth-headquartered tour operator selling ABTA-protected package holidays to the French Alps, bundling accommodation, transport, and ski extras across 50+ resorts for UK families, luxury travellers, and budget-conscious skiers.
- Company typePrivate
- Founded2002
- HeadquartersPortsmouth, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Peak Retreats does
Peak Retreats Ltd is a privately held UK travel company founded in 2002 and headquartered in Portsmouth, specialising in package holidays to the French Alps. The company sells bundled ski and summer Alpine holidays combining accommodation (self-catered apartments, chalets, and hotels), transport (Eurotunnel LeShuttle, flights, transfers), and pre-bookable ski extras (lift passes, ski hire, ski school, lessons, childcare) under ABTA-protected package terms (ABTA No. W5537). Coverage spans 50+ French Alpine resorts across the 3 Valleys, Paradiski, Portes du Soleil, Grand Massif, Maurienne Valley, Southern Alps, and the Mont Blanc region, including access to the world's largest linked ski area (the 3 Valleys, 600km+ of pistes).
The core technology is an online booking platform with availability checkers for select properties, quote request forms, brochure downloads, a live chat capability, and seasonal website variations between winter ski and summer activities. There is no mobile app, no public API, no disclosed integrations, and no documented AI/ML features. The booking flow blends self-serve online for a subset of inventory with a telephone-based sales layer staffed by Alpine specialists, supported by the "Inside Track" content blog and Feefo-embedded customer reviews. The company has been recognised as Best Ski Operator at the Telegraph Travel Awards in both 2023 and 2025.
Peak Retreats operates a sales-led, UK-domestic B2C go-to-market with three core revenue streams: package holidays (accommodation plus travel, ABTA-protected), accommodation-only bookings, and ski extras bundles (hire, lift passes, ski school, transfers). The product is tiered across Peak Retreats Premium (luxury chalets and 5-star hotels such as Hotel Koh-i Nor and Yellowstone Lodge in La Tania), the main range, and the Essentiels budget tier in resorts such as Aussois, Val Cenis, Orelle, and Notre Dame de Bellecombe. Pricing ranges from approximately £858 per person for budget full-board hotel packages to over £12,259 per week for luxury chalets. Customer segments span families with children, luxury seekers, budget-conscious skiers, groups of friends, and beginner skiers, with families and luxury seekers flagged as primary. Revenue is not publicly disclosed and headcount sits in the 11–50 range.
Peak Retreats firmographics
Firmographics- Name
- Peak Retreats
- Legal name
- Peak Retreats Ltd
- Website
- https://peakretreats.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peak Retreats is a UK-based, Portsmouth-headquartered tour operator selling ABTA-protected package holidays to the French Alps, bundling accommodation, transport, and ski extras across 50+ resorts for UK families, luxury travellers, and budget-conscious skiers.
- Ownership category
- akta.pro rank
Peak Retreats industry classification
Industry- Product category
- Ski Holiday Packages
- NAICS
- Tour Operators (561520), All Other Traveler Accommodation (721199), Other Traveler Accommodation (72119), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mountain & Ski Homes (THAMAAAG)
- akta.pro secondary industries
- Ski & Mountain Full-Service Hotels (THAGAAAJ), Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD), Mountain & Adventure All-Inclusive Resorts (THAGAKAH)
Keywords
Where Peak Retreats is headquartered
LocationHeadquarters
- HQ city
- Portsmouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Peak Retreats business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Package Holidays: Peak Retreats generates revenue primarily through selling package holidays to the French Alps, combining accommodation (self-catered apartments, chalets, hotels) with optional add-ons including ski passes, ski hire, ski school, and airport/station transfers. Holidays are protected under ABTA scheme.
- Accommodation-Only Bookings: Customers can book accommodation only without travel arrangements. Properties include self-catered apartments, luxury chalets, and hotels offering various board basis options (B&B, half board, full board).
- Ski Extras: Pre-bookable ski extras including ski hire, lift passes, ski school, activities, and private lessons generate additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Peak Retreats Premium - Luxury accommodations with premium amenities |
| Subscription | Annual | Hotel Les Arolles - Full board hotel option |
| Subscription | Annual | Peak Retreats Essentiels - Budget-friendly accommodations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Peak Retreats product offering
Product offeringCore offering
Peak Retreats is a UK-based travel operator that sells package holidays and accommodation-only bookings in the French Alps, with a primary focus on winter ski holidays across 50+ resorts. Offerings combine self-catered apartments, chalets, and hotels with optional add-ons such as lift passes, ski hire, ski school, airport/station transfers, and Eurotunnel LeShuttle crossings, with a separate summer programme of mountain biking, hiking, and lakeside activities.
Product overview
Peak Retreats is an award-winning ski and summer holiday company specializing in the French Alps, operating a B2C booking platform for ski holidays and Alpine activities. The core offering consists of winter ski holiday package bookings featuring self-catered apartments, chalets, and hotels across 50+ French Alpine resorts, including the 3 Valleys (world's largest ski area), Paradiski, Maurienne Valley, Portes du Soleil, and Southern Alps. The product portfolio includes the main winter ski booking service, summer Alpine holiday offerings (mountain biking, hiking, water activities), the premium accommodation tier (Peak Retreats Premium), budget-friendly Essentiels range, ski extras bundles (hire, passes, school), and travel services (Eurotunnel, transfers). The company was voted Best Ski Operator at Telegraph Travel Awards 2025 and operates as an ABTA-bonded travel operator.
Differentiator
Problem solved
Functional benefit
Products and services
- Winter Ski Holidays
- Summer Alpine Holidays
- Ski Holiday Packages
- 3 Valleys Ski Accommodation
- Val Thorens Accommodation
- Yellowstone Lodge Chalets
- Peak Retreats Premium
- Essentiels Range
- Ski Extras Bundle Pre-bookable ski extras including ski hire, lift passes, ski school, private lessons, childcare, and airport/station transfers that can be added to any booking.
Companies that use Peak Retreats
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Peak Retreats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peak Retreats partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Peak Retreats competitors and assessment
Company assessmentEmerging players
- Travelski: France-based direct-to-consumer ski specialist with deep French Alps inventory and growing UK marketing presence. Emerging competitor targeting the same French Alps package holiday niche.
Direct peers
- Erna Low: UK ski specialist offering individually tailored ski packages to France, Switzerland and Austria with luxury chalet and hotel inventory. Overlaps with Peak Retreats' Premium positioning.
- Inghams: Long-established UK ski holiday specialist (now part of Hotelplan) with comparable French Alps focus, ABTA protection, and a portfolio of self-catered apartments, chalets and hotels across Alpine resorts.
- Ski Solutions: UK luxury ski holiday specialist offering bespoke package holidays to the Alps. Directly comparable to Peak Retreats' Premium tier targeting affluent UK skiers.
- Neilson: UK activity-holiday specialist offering ski and beach packages with similar family-friendly positioning and direct booking model. Competes for the same family ski segment as Peak Retreats.
- Crystal Ski Holidays: UK's largest dedicated ski tour operator offering package holidays across multiple Alpine destinations including France. Closest direct competitor to Peak Retreats' French Alps package model with overlapping customer base.
- Powder Byrne: UK luxury family ski holiday specialist offering tailored packages with kids' clubs and instructor-led programmes. Directly comparable to Peak Retreats' Premium and family ski segments.
Broad incumbents
- Sunweb Group: Large European ski and beach package operator with growing UK ski offering across France and the Alps. Competes on price in the budget-to-mid tier served by Peak Retreats' Essentiels range.
- TUI UK: Mass-market UK tour operator with a significant ski programme across France, Austria and the Alps. Overlaps with Peak Retreats at the mid-market and budget tiers but at much larger scale.
- Club Med: Global all-inclusive resort operator with multiple French Alps ski resorts (e.g., Val Thorens, Les Arcs). Competes for the Premium family ski segment but at much larger scale and as part of a global portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Peak Retreats social profiles
Digital presencePeak Retreats compliance and trust
Trust signalCompliance1 record
Peak Retreats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peak Retreats leadership team
Management profileNumber of profiles
Peak Retreats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peak Retreats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peak Retreats
What does Peak Retreats do?
Peak Retreats is a UK-based travel operator that sells package holidays and accommodation-only bookings in the French Alps, with a primary focus on winter ski holidays across 50+ resorts. Offerings combine self-catered apartments, chalets, and hotels with optional add-ons such as lift passes, ski hire, ski school, airport/station transfers, and Eurotunnel LeShuttle crossings, with a separate summer programme of mountain biking, hiking, and lakeside activities.
Is Peak Retreats a public or private company?
Peak Retreats is a private company. It is classified as unknown and is currently operating.
When was Peak Retreats founded?
Peak Retreats was founded in 2002. It employs 11 to 50 people.
Where is Peak Retreats based?
Peak Retreats is headquartered in Portsmouth, United Kingdom, in the Europe region.
How does Peak Retreats make money?
Three revenue lines are on record. Package Holidays are the primary driver. The others are accommodation-Only Bookings and ski Extras.
Who are Peak Retreats's main competitors?
Travelski is listed as an emerging player. Direct peers are Erna Low, Inghams, Ski Solutions, Neilson, Crystal Ski Holidays and Powder Byrne. Broad incumbents are Sunweb Group, TUI UK and Club Med.
Does Peak Retreats have an API?
No public API is recorded for Peak Retreats.
What industry is Peak Retreats in?
Peak Retreats's product category is Ski Holiday Packages. Its primary akta.pro industry code is THAMAAAG, Mountain & Ski Homes, with a secondary code of THAGAAAJ, Ski & Mountain Full-Service Hotels. Its NAICS code is 561520 and its SIC code is 7011.