Bright Partnerships

What Bright Partnerships does

Bright Partnerships is an independent, award-winning B2B agency specialising in sponsorship and partnership activation across sports, entertainment, and culture. Founded in 2014 and headquartered in London, the firm operates wholly-owned subsidiaries in Brooklyn, New York and Melbourne, Australia, giving it a three-continent delivery footprint. Its client base comprises enterprise brands such as DHL, Castrol, Glenmorangie, AWS, Infosys, Manchester United, Jameson, Universal Music Group, and Visa, alongside rights holders including Formula 1, the Premier League, the ATP Tour, and the four Grand Slam tennis tournaments.

The agency's service portfolio is organised around five core lines — Sports Partnerships, Culture & Entertainment, Live Experiences, Digital Media, and Commercial Sales & Management — supported by an in-house Bright Studio for creative production and an Audience Insights research function built on industry-leading data and analytics tools. Technology exposure includes generative-AI exploration within the Digital Media practice, AR/VR/mixed-reality deployments for clients such as Infosys at tennis Grand Slams, and a 5G-powered 3D holographic activation for DHL in Formula E. Internal infrastructure centres on campaign management, global asset management, ticketing fulfilment, and data-capture systems for live experiences; no proprietary SaaS platform, patents, or standalone software product is offered.

Revenue is generated on a professional-services, project-basis through consultative enterprise sales and long-term partnership engagements; pricing is not publicly disclosed and appears custom and quote-based. Marketing is driven primarily by thought-leadership content (a proprietary Insights section), organic social, industry awards, and case studies, with no e-commerce, retail, or self-serve distribution channel. The company has been recognised multiple times as UK Sponsorship Agency of the Year (2019, 2020, 2021, 2023), achieved EcoVadis Platinum / top-1% sustainability placement in 2024, and supports the United Nations Global Compact.

Name

Bright Partnerships

Legal name

Bright Partnerships Worldwide Limited

Website

https://brightpartnerships.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Bright Partnerships is an independent, award-winning B2B agency founded in 2014, specialising in sponsorship and partnership activation across sports, entertainment, and culture. Headquartered in London with offices in New York and Melbourne, it serves global enterprise brands including DHL, Castrol, Glenmorangie, and AWS.

Ownership category

akta.pro rank

Product category

Sponsorship and Brand Partnership Agency

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Sponsorship agency services
• Partnership activation
• Sports marketing agency
• Brand partnership consulting
• Cultural sponsorship services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Partnership Activation Services: Full-service partnership management including campaign strategy, partnership management, campaign activation, ambassador management, global asset management, and measurement & evaluation for sports, culture, entertainment, and live experience partnerships
2. Creative Services: Creative design, content strategy, content production, digital media, and innovative storytelling techniques delivered through in-house studio capabilities
3. Rights Management & Consultancy: Rights management, brand consultancy, commercial consultancy, and commercial sales for rights holders and brands building and activating partnerships

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Bright Partnerships is an independent sponsorship and partnerships agency that develops, manages, and activates brand partnerships across sport, entertainment, and culture. It sells end-to-end services including partnership strategy, campaign activation, rights management, ambassador management, live experiences, and digital/creative content production to global enterprise brands and rights holders. Service delivery is supported by an in-house creative studio and proprietary audience insights capabilities.

Product overview

Bright Partnerships is an independent, award-winning sponsorship and partnerships agency operating across sports, entertainment, and culture. The company offers a portfolio of interconnected service lines: Sports Partnerships Services, Culture & Entertainment Services, Live Experiences, Digital Media Services, and Commercial Sales & Management. These services are supported by an in-house Bright Studio for creative production and Audience Insights capabilities for research and data. The agency delivers end-to-end capabilities from strategic planning through to partnership activation and measurement, serving major global brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Partnerships Services End-to-end sports partnership services including campaign strategy, partnership management, campaign activation, ambassador management, global asset management, and measurement and evaluation, delivered to enterprise brands activating in sport.
• Culture & Entertainment Services Holistic partnership servicing across music, fashion, entertainment, and the arts, including brand platforms, campaign planning and strategy, events and experiences, talent and rightsholder management, activation and amplification, and measurement and evaluation.
• Live Experiences Design and delivery of immersive brand experiences, guest programmes, live fan activation, ticketing fulfilment, and exhibition experiences, supported by industry-leading tools and systems for data capture and global compliance.
• Digital Media Services

Quantifiable outcome

• DHL Rugby World Cup: 14+ million digital engagements, €120k+ raised for grassroots rugby, activated in 50+ countries
• +7 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• ESL FACEIT Group (EFG)coreStrategic or Co-development PartnerPartnership managing esports tournaments and activations including DHL esports initiatives and fan engagement in gaming communities
• Formula 1coreStrategic or Co-development PartnerManaging DHL's F1 partnership for a decade; sustainable logistics, global campaigns and customer events. Also supporting AWS, Ferrari, and other brand activations in F1 ecosystem
• Universal Music GroupcoreStrategic or Co-development PartnerDHL FAST-TRACK global music platform creating connections between fans and artists, supporting grassroots artists with mentoring and Abbey Road Studios access
• Abbey Road StudiosminorStrategic or Co-development PartnerPartner in DHL FAST-TRACK Sessions programme where artists record and create music content
• War Child UKminorStrategic or Co-development PartnerCharity partner for DHL Express BRITs Week, with proceeds supporting children affected by conflict
• Capitol StudiosminorStrategic or Co-development PartnerPartner in DHL FAST-TRACK Sessions programme for music content creation
• Premier LeaguecoreStrategic or Co-development PartnerManaging Castrol's EPL partnership to maximize rights and assets across markets and business units globally
• ATP TourcoreStrategic or Co-development PartnerInfosys partnership creating next-generation tennis technology showcase using AI, AR, VR and mixed reality across 20+ tournaments annually
• Roland GarroscoreStrategic or Co-development PartnerInfosys tennis experience activations at French Open and CIO Summit
• WimbledoncoreStrategic or Co-development PartnerInfosys tennis experience activations at The Championships
• Australian OpencoreStrategic or Co-development PartnerInfosys tennis experience activations at AO tournament
• US OpencoreStrategic or Co-development PartnerInfosys tennis experience activations at US Open
• Rugby World CupcoreStrategic or Co-development PartnerDHL activation and logistics for 2015, 2019, and 2023 Rugby World Cups globally
• HSBC World Rugby Sevens SeriesminorStrategic or Co-development PartnerDHL integrated activation strategy amplified by ambassadors, engaging content, and immersive match experiences
• English Football LeagueminorStrategic or Co-development PartnerJameson's multi-channel activations including digital, social, PR, live events, and premium hospitality experiences
• LTAminorStrategic or Co-development PartnerEden Mill gin partnership launch with limited-edition Wildcard Gin and comprehensive activation across LTA season
• Natural History MuseumminorStrategic or Co-development PartnerFarrow & Ball partnership creating consumer-led campaign with paint color inspired by the natural world
• United Nations Global CompactminorStrategic or Co-development PartnerBright Partnerships supports the UN Global Compact for sustainable business practices

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BrightPships
• LinkedInlinkedin.com/company/bright-partnerships
• Instagraminstagram.com/BrightPartnerships

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bright Partnerships