Chandler Reach Vineyards

What Chandler Reach Vineyards does

Chandler Reach Vineyards LLC is a privately held, family-owned estate winery founded in 1997 by Len Parris in Benton City, Washington. The company operates a 42-acre vineyard at the base of the Horse Heaven Hills and Chandler Butte, overlooking the Yakima River and Red Mountain within the Yakima Valley AVA. It produces Italian-inspired wines — including Sangiovese, Barbera, Syrah, Cabernet Sauvignon, Cabernet Franc, and Merlot — from estate-grown fruit using traditional winemaking methods. The business is headquartered at the Italian-inspired Villa (opened 2005), which contains a 1,200-square-foot tasting room with stone fireplace, and operates a second tasting room in Woodinville's Hollywood District (opened 2014).

The company generates revenue through five streams: direct-to-consumer bottle sales via the online shop (chandlerreach.orderport.net) and two tasting rooms; a recurring wine club membership program with quote-based pricing; standard wine tastings at $20 per person; the premium Wine in the Vines Tour at $75 per guest; and food add-ons such as the $20 Italian Antipasto Board. Customer segments are consumer wine enthusiasts, Yakima Valley and Woodinville wine country tourists, and event hosts seeking private/group experiences. Distribution is exclusively direct-to-consumer within Washington State and the Pacific Northwest, with no wholesale or three-tier distribution signaled.

Marketing relies on the company website, organic social media (Facebook, Instagram, Twitter), Saturday live music programming at the Woodinville tasting room, and cause-marketing partnerships with the Marsha Rivkin Center for Ovarian Cancer Research and the Boys and Girls Clubs of Benton and Franklin Counties. The company has no external institutional investment, no disclosed funding history, no public revenue figures, and no proprietary technology beyond estate vineyard operations and standard e-commerce via Orderport. Ownership and day-to-day operations remain concentrated with Len Parris.

Name

Chandler Reach Vineyards

Legal name

Chandler Reach Vineyards LLC

Website

https://chandlerreach.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Chandler Reach Vineyards is a family-owned estate winery founded in 1997 in Benton City, Washington, producing Italian-inspired wines from a 42-acre Yakima Valley vineyard. It serves wine enthusiasts and tourists through two tasting rooms, an online shop, and a wine club.

Ownership category

akta.pro rank

Product category

Estate Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Estate vineyard wines
• Wine tasting experiences
• Winery tours
• Wine club membership
• Italian-inspired winemaking

Headquarters

HQ city

Benton City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Direct Wine Sales: Direct-to-consumer sales of estate-grown wines through online shop, tasting rooms, and wine club shipments
2. Wine Club Membership: Recurring subscription model with members receiving regular wine shipments, complimentary tastings, and exclusive access to small lot wines
3. Tasting Room Experiences: Wine tasting sessions at $20 per person; complimentary for wine club members and their guests
4. Wine in the Vines Tour: Premium tour experience priced at $75 per guest, includes vineyard walk, production facility tour, barrel cave, and expert-guided tasting paired with antipasto
5. Food Pairings: Italian Antipasto Board at $20 provides food pairing accompaniment to wine tasting experiences

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Chandler Reach Vineyards is an estate winery that grows, produces, and sells Italian-inspired wines from its 42-acre vineyard in Benton City, Washington, within the Yakima Valley AVA. Offerings include estate-grown varietals (Sangiovese, Barbera, Syrah, Cabernet Sauvignon, Cabernet Franc, and Merlot) sold direct via an online shop, recurring wine club shipments, two tasting room locations (Benton City estate winery and Woodinville Hollywood District), paid wine tasting experiences, and the premium Wine in the Vines vineyard tour.

Product overview

Chandler Reach Vineyards operates as an estate winery producing Italian-inspired wines from its 42-acre vineyard in Benton City, Washington, within the Yakima Valley AVA. The company's portfolio includes four primary visitor experiences: Wine in the Vines Tour (estate vineyard and production facility tour with paired tasting), Benton City Estate Tasting Room, Woodinville Tasting Room, and Wine Club Membership. Wine varietals include Sangiovese, Barbera, Syrah, Cabernet Sauvignon, Cabernet Franc, and Merlot. The winery also offers add-on products such as Italian Antipasto Boards and the Christmas Presence charitable wine sub-brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate-Grown Wines Estate-grown Italian-inspired varietals (Sangiovese, Barbera, Syrah, Cabernet Sauvignon, Cabernet Franc, and Merlot) produced from a 42-acre vineyard in Benton City within the Yakima Valley AVA, sold direct-to-consumer via the OrderPort online shop, tasting rooms, and wine club shipments, and targeted at adult wine consumers in Washington and the Pacific Northwest.
• Wine Club Membership Recurring subscription wine club delivering regular shipments of Chandler Reach estate wines to members, including complimentary tasting flights during each tasting room visit for members and up to two guests, and access to exclusive small-lot releases, targeted at loyal adult wine enthusiasts in Washington and the Pacific Northwest.
• Standard Wine Tasting Experience Pay-as-you-go guided tasting of five featured Chandler Reach white and red wines priced at $20 per person, available at the Benton City estate tasting room and the Woodinville Hollywood District tasting room, targeted at wine enthusiasts and tourists visiting the Yakima Valley and Woodinville.
• Wine in the Vines Tour Approximately 90-minute premium estate tour priced at $75 per guest, including a vineyard walk, production facility tour, barrel cave visit, and a seated tasting of small-lot wines paired with Italian antipasto, targeted at wine enthusiasts seeking a behind-the-scenes estate experience at the Benton City property.
• Christmas Presence Wine A special Christmas wine produced as a tribute to founding partner Lenita Jane Parris, sold direct-to-consumer online, with a significant portion of proceeds donated to the Marsha Rivkin Center for Ovarian Cancer Research and the Boys and Girls Clubs of Benton and Franklin Counties, targeted at adult wine consumers seeking to support ovarian cancer research and local youth services.
• Italian Antipasto Board A $20 food pairing add-on consisting of cheese, salame, prosciutto, assorted nuts, dried fruits, olives, and crackers serving 2-3 people, sold at the tasting rooms to accompany wine tasting experiences, targeted at visitors enjoying tastings at the Benton City estate and Woodinville tasting rooms.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Marsha Rivkin Center for Ovarian Cancer ResearchminorOthersChandler Reach donates a significant portion of proceeds from their Christmas Presence wine to the Marsha Rivkin Center for Ovarian Cancer Research in honor of founding partner Lenita Jane Parris.
• Boys and Girls Clubs of Benton and Franklin CountiesminorOthersA significant portion of Christmas Presence wine proceeds is donated to support the Boys and Girls Clubs of Benton and Franklin Counties.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Market position

Strengths4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/chandlerreach
• Facebookfacebook.com/chandlerreach
• Instagraminstagram.com/chandlerreach
• LinkedInlinkedin.com/company/chandler-reach-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chandler Reach Vineyards