What Schideron Electric Group does

Schideron Electric Group is a privately held Hong Kong-headquartered IoT and intelligent control company, founded in 2013, that builds edge hardware, middleware, and software for integrating heterogeneous building systems. Its flagship offering is the XEndue IoT Framework, which combines DIN-rail edge central control hosts (SMART-CORE and iPRO series), the MarsWindow no-code programming platform, the IOT DMS (Wanlian) middleware layer, and the UControl mobile app, all tied together by a proprietary S-Net communication protocol. The company ships a broad hardware catalog covering relay/dimming modules, intercoms, intelligent key panels, environmental sensors, hotel room control units (RCU), and matrix/distributed AV gear, alongside vertical software packages such as HRMS for hotels and LMS for intelligent lighting.

Schideron sells to enterprise customers and system integrators rather than at retail, targeting Fortune 500 companies, large real estate developers, hotel groups, government and education institutions across smart building, smart hotel, smart home, smart campus, industrial, medical, and agriculture verticals. Named flagship deployments include the 403m Nanning China Resources Building (17 subsystems, 40,000+ access points), Shenzhen MIXC Tiandi, Wyndham Hotels supplier status, and the Maanshan Ruitai Masteel transparent factory (workforce reduced 38 to 9). Distribution runs through direct enterprise sales, certified system integrators using MarsWindow for remote commissioning, and 15 sales/service outlets across Hong Kong, mainland China, Taiwan, and Singapore. The revenue model combines hardware product sales, software platform licensing (including the Weiling-integrated stack), and professional integration/commissioning services on a quote-based engagement model; no pricing is publicly disclosed.

Strategic positioning centers on being the integration tier inside larger smart building ecosystems. Schideron is a Tencent Cloud Weiling core ecological partner responsible for protocol and interface translation into Tencent's IoT platform, and it partners with Linkbase for monitoring command-center functionality. The Hong Kong holding entity SCHIDERON ELECTRIC GROUP.INC sits above a mainland Chinese operating entity, Sterling (Guangzhou) Electric Technology Co., Ltd. No external funding, M&A, or public listing has been disclosed.

Name

Schideron Electric Group

Legal name

Sterling (Guangzhou) Electric Technology Co., Ltd. (施德朗(广州)电气科技有限公司)

Website

https://schideron.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Schideron Electric Group is a privately held Hong Kong-based IoT company that builds edge controllers, middleware, and a no-code integration platform (XEndue) to unify heterogeneous building systems for enterprise customers in real estate, hospitality, education, and industrial verticals across Greater China and Southeast Asia.

Ownership category

akta.pro rank

Product category

IoT Building Automation Platform

NAICS

Security Systems Services (except Locksmiths) (561621), Computer Systems Design and Related Services (54151)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Building Automation & Controls (BAS/BMS) (HSAPAPAA)

akta.pro secondary industries

Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB), Building Connectivity Infrastructure (Wired/Wireless, Gateways, Edge) (HSAPAPAN)

Keywords

• IoT building automation
• Edge computing controllers
• Smart building platforms
• Hotel management software
• Industrial IoT integration

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. IoT Hardware Products: Sale of proprietary control modules, panels, intercom systems, sensors, dimming modules, relay switches, and edge central control hosts. Hardware products form the physical infrastructure of Schideron's IoT solutions.
2. Software Platforms and Management Systems: Licensing and deployment of software platforms including HRMS (hotel room management), LMS (intelligent lighting management system), MarsWindow programming platform, and IOT DMS middleware. Software enables system configuration, device management, and data analytics.
3. IoT System Integration Solutions: Custom IoT intelligent control solutions provided to industries including apartments, medical, education, hotels, factories, and Fortune 500 companies. Solutions encompass design, integration, commissioning, and maintenance services for smart building projects.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Schideron Electric Group develops and sells the proprietary XEndue IoT Framework, an integrated architecture comprising edge central control hosts (SMART-CORE series), the MarsWindow no-code programming platform, IOT DMS (Wanlian) middleware, and the UControl mobile application. The company provides IoT intelligent control solutions for smart homes, hotels, commercial buildings, campuses, industrial facilities, and agriculture, alongside a catalog of hardware modules, control panels, intercoms, sensors, and dimming/relay modules.

Product overview

Schideron Electric Group offers a comprehensive IoT-based intelligent control ecosystem built on the XEndue IoT framework. The platform integrates hardware (edge central control hosts SMART-CORE/iPRO series, control modules, intercom systems, intelligent panels, IoT lighting) with software platforms (MarsWindow programming platform, IOT DMS middleware, UControl mobile app, HRMS hotel management, LMS lighting management). The architecture enables integration of heterogeneous devices and systems across smart home, hotel, commercial building, education, and medical sectors. Schideron also provides vertical-specific solutions including Smart Home, Smart Hotel, IoT Building, and ESG Parking Lot Lighting Solutions, serving Fortune 500 companies and enterprise clients across 15 cities.

Differentiator

Problem solved

Functional benefit

Brands

• XEndue IoT Framework: An IoT operating platform comprising four parts: edge central control host, MarsWindow programmable platform, IoT Wanlian middleware platform (IoT DMS), and UControl mobile app. Solves data interconnection and operability problems with multi-vendor, multi-protocol, and application-oriented architecture.
• MarsWindow
• IoT DMS / Wanlian Middleware Platform
• UControl App
• S-Net
• HRMS (Hotel Room Management System)
• LMS (Intelligent Lighting Management System)
• RCU (Guest Room Intelligent Controller)

Products and services

• XEndue IoT Framework An IoT operating platform that enables interconnection between devices, platforms, and systems through multi-vendor, multi-protocol architecture. Composed of four parts: edge central control host, MarsWindow programmable platform, IOT Wanlian middleware platform (IoT DMS), and UControl mobile app. Sold to enterprises and system integrators implementing smart building, hotel, and industrial projects.
• Edge Central Control Host (SMART-CORE series) DIN-rail-mounted Linux-based central control system for smart home and commercial intelligent control applications. Supports RS485, RS232, IR, IO, USB, MODBUS, and LAN interfaces, with S-Net communication, cloud connectivity, and programmable customization through MarsWindow. Sold to system integrators and installers for smart home and building projects.
• MarsWindow Programming Platform An IoT OS / programmable platform that enables users to connect and integrate any IoT device through a graphical interface without requiring programming knowledge. Supports remote configuration, project management, fault detection, customizable programmable functions, and app interface configuration. Licensed to system integrators and professional installers.
• IOT DMS (Wanlian Middleware Platform) Independent system-level software connecting the operating system and application layers. Standardizes application interfaces, unifies protocols, and provides data interoperability from different manufacturers and cloud standardized interfaces. Supports localized device management and fog computing for distributed IoT integration.
• UControl Mobile App IP-based mobile control application for Android and iOS enabling local and remote control of smart system equipment. Features include Apple HomeKit docking, WiFi/mobile network auto-switching, SSL bank-level encryption, and free lifetime cloud server maintenance.
• HRMS (Hotel Room Management System) Web-based hotel room management and intelligent control system that improves hotel management levels, streamlines operations, saves manpower, and provides statistical calculations for room management and device control. Used by hotel operators and groups such as Wyndham Hotels & Resorts.
• LMS (Intelligent Lighting Management System) Building-wide automation control solution with modular structure and powerful automatic control capabilities for lighting adjustments, curtain control, and system integration. Deployed in commercial buildings and public area automation.
• Intercom Series (DDP, DDT series) Building intercom systems including wall-mounted indoor units (DDP-703NC-S, DDP-1005N) with LCD displays and touch screens, and outdoor door machines (DDT-006B-HD-X1S, DDT-1060-ZH) with HD cameras and noise suppression. Sold for residential and commercial building entry systems.
• Control Modules (SDR-DIM, SDR-RL, SDR-MIX series) Modular relay and dimming control devices including 8-way 2A thyristor dimming modules (SDR-DIM-C08/2), 4-channel relay switches with current monitoring (SDR-RL-CCT04/16), and mixed matrix switchers supporting HDMI, DVI, VGA, SDI, HDBT signals. Used by integrators for lighting and AV distribution.
• Intelligent Panel Series (MARS, BVL, EWIG, Pandora series) Wall-mounted smart key panels with configurable buttons, LED feedback indicators, and S-Net bus communication. Includes MARS-KP2-AL, BVL series (Italian design), EWIG series (knob temperature control), and Pandora series (with optional voice control). Used for room control in smart homes, hotels, and buildings.
• Hotel Module Series (SDR-MRCU, HRMS modules) Hotel room control modules including RCU (Room Control Units) with relay outputs, dry contact inputs, and LAN/RS485 interfaces. Features integration with Gree air conditioning and supports MarsWindow configuration and HRMS management. Sold to hotel groups and operators.
• Home Module Series (DIN75, DIN100 series) Smart home control modules including DIN75-CORE-C gateway, DIN75-HUB network expander, DIN100-CORE central control, and various relay/dimmer modules (DIN100-8RL10, DIN100-4DIM5, DIN100-4DIMFLV) for DIN rail installation. Sold for residential smart home deployments.
• SDR-PM2.5 Environmental Monitoring Panel Five-in-one environmental detector integrating temperature, humidity, PM2.5, PM1.0, and PM10 monitoring using Sharp sensors. Supports RS485 or TCP/IP communication for S-Net bus integration. Deployed in smart campuses, hospitals, and indoor air quality applications.
• IoT Lamp Series Smart lighting products including Bluetooth MESH & Microwave Radar T8 Lamps, LED tubes with BLE connectivity, and Intelligent Engineering Gateways for IoT lighting control. Used in commercial and parking lot lighting applications.
• Smart Hotel Solutions Complete hotel room control and management solutions including RCU-based guest room control, integrated lighting, HVAC, access control, and service management through the HRMS platform. Designed for hotel groups and hospitality operators.
• IoT Building Solutions Building-wide IoT integration solutions using the XEndue framework to connect heterogeneous systems including fire alarm, security monitoring, lighting, HVAC, elevators, and energy management through the Tencent Weiling platform. Targeted at commercial real estate developers and building owners.
• ESG Parking Lot Lighting Solutions Sustainable parking lot lighting solutions focused on energy efficiency and environmental compliance through intelligent lighting control and monitoring. Sold to commercial property and facility managers.

Quantifiable outcome

• 70% reduction in point table checking time through MarsWindow's Excel import feature
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Tencent Cloud WeilingcoreStrategic or Co-development Partner · 1 January 2020Schideron became an ecological partner of Tencent Cloud Weiling for the smart building industry. Weiling is Tencent's IoT operating system deeply adapted to social building scenarios. Schideron is responsible for the docking of different protocols, interface types of equipment and system platforms in smart building projects, and completing the data exchange between southbound information collection and the Weiling platform. Through the XEndue framework, Schideron connects all devices and systems to Tencent's Micro platform.
• China Resources LandflagshipStrategic or Co-development PartnerSchideron has deployed its XEndue IoT framework and edge central control systems in multiple China Resources Land projects including the 403m Nanning China Resources Building (tallest in Guangxi) and the Shenzhen MIXC Tiandi mixed-use complex. These are flagship showcase projects demonstrating large-scale IoT integration capabilities with 17 subsystems and 40,000+ access points per project.
• Wyndham Hotels & ResortscoreChannel Partner/ Reseller/ DistributorSchideron's guest room control and light control system (RCU) was listed among the 154 designated cooperative suppliers for Wyndham Hotels & Resorts in 2020. Wyndham is the world's largest and most diversified hotel group with 15 brands and nearly 7,440 hotels in 68 countries. Schideron's RCU system manages guest room access control, central air conditioning, intelligent lighting, and service systems.
• Tencent (Weiling IoT Platform)coreTechnology or IntegrationThe Shenzhen China Resources City Vientiane World project uses Tencent Weiling as its IoT platform, upgraded by Tencent Weiling and Shi Delang. The access system includes Siemens fire protection, environmental monitoring, Hikvision security, Schindler elevator monitoring, and intelligent HVAC. Schideron's XEndue framework connects all devices and systems to Tencent's Micro platform, enabling cloud-edge integrated management.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Control4 (Snap One): Smart-home and light-commercial control platform with strong installer channel in residential and hospitality. Closely comparable to Schideron in luxury-residence and hotel-room control use cases.
• BroadLink: China-based smart-home IoT company offering hubs, sensors, and cloud platforms that integrate heterogeneous devices. Competitive with Schideron in residential and small-commercial smart home/IoT integration use cases.
• Tuya Smart: Hong Kong-listed IoT platform company offering an IoT OS, cloud services, and smart-device SDKs spanning smart home, smart building, and smart hotel. Schideron's XEndue framework occupies the same layer (edge controllers + middleware + app + cloud) and targets overlapping customer segments including real estate developers and system integrators.
• Crestron Electronics: US-headquartered automation controls vendor with building, hotel and residential control platforms. Direct competitor in commercial and luxury residential control system integration, with deeper international footprint.
• HDL Automation: Chinese smart-home and building-automation vendor with bus-based control systems, panels, and an IoT-integrated software stack. Closely mirrors Schideron's combination of proprietary bus protocol, control modules, and integration focus on hotels, residences, and commercial buildings in Asia.

Broad incumbents

• Schneider Electric (EcoStruxure): Global building automation and energy management vendor with EcoStruxure Building Operation platform. Direct competitor for enterprise smart-building, hotel, and energy efficiency projects where Schideron positions itself.
• Siemens Smart Infrastructure: Sells Desigo CC, building automation systems, and integrated fire/security/HVAC stacks. Notable competitor in large commercial and high-rise projects where Schideron has flagged wins (e.g., Siemens fire protection is integrated into the Shenzhen MIXC Tiandi project).
• Legrand (Building Systems): Global electrical and digital building infrastructure vendor with growing building automation, lighting controls, and hotel/RCU portfolio. Comparable end-customer base (developers, hotel groups, contractors) to Schideron's.
• Honeywell Building Technologies: Global building automation incumbent offering BMS, HVAC controls, security, and energy optimization (Forge, Niagara, InnCom). Competes with Schideron in large-scale smart-building integration projects with much deeper R&D and global channel reach.
• ABB (Smart Buildings / Busch-Jaeger): European-headquartered building automation giant offering KNX-based control systems, panels, and energy solutions. Competes in the same commercial and hotel automation space, especially in EMEA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schideron Electric Group