Midwest Spec

What Midwest Spec does

Midwest Spec is a privately held manufacturer representative agency formed in 2006 through the merger of Morrissey Associates (founded 1976) and Select Spec Sales (founded 1987). Headquartered in Wickliffe, Ohio, the company sells and specifies plumbing, mechanical/HVAC, and industrial products on behalf of 20+ manufacturer principals across a six-state territory covering Ohio, Western Pennsylvania, West Virginia, Kentucky, and Indiana. The firm operates two fully integrated offices with warehouses in Cleveland and Cincinnati, supplemented by four regional remote sales offices, and employs a team of 22+ sales and support professionals including 8 outside sales representatives and 4 commercial project quotation specialists.

The company's core offering is expert sales representation and product specification services that connect manufacturers with commercial plumbing contractors, mechanical/HVAC engineers, industrial clients, and supply chain partners. The business runs on a commission-based revenue model, earning transaction fees on sales generated within assigned territorial exclusivities. Go-to-market is purely sales-led, organized by geographic territory with both field-based outside sales and inside sales support. Value-added services include technical training and certification programs (Hisense VRF, Aquatherm fusion, Guardian, Watson McDaniel, Weil McLain), in-person product demonstrations, and design-through-construction specification support for engineers and contractors.

The firm is owned by five partner-principals (Tim Morrissey, Kevin Morrissey, Pat Murphy, Scott Burggraf, and Shane Hall), reflecting a culture built on the merger of predecessor entities and follow-on tuck-in acquisitions including Halls Sales Agency (2011) and ADCO Sales (2015). The company emphasizes a one-stop-shop positioning, relationship-driven sales motion, and deep industry association involvement (ASHRAE, ASPE, MCA Ohio, UA, AIM/R). It has no disclosed external institutional investment, no technology platform, and operates as a service business fundamentally dependent on human sales expertise and territorial manufacturer relationships.

Name

Midwest Spec

Legal name

Midwest Spec LLC

Website

https://mwspec.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwest Spec is a privately held Ohio-based manufacturer representative agency that sells and specifies plumbing, mechanical/HVAC, and industrial products for 20+ manufacturer principals across Ohio, Western PA, West Virginia, Kentucky, and Indiana through a 22+ person field sales team.

Ownership category

akta.pro rank

Headquarters

HQ city

Wickliffe

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Manufacturer Representative Commissions: Midwest Spec earns commissions from manufacturers they represent for sales generated through their territories. As independent manufacturer representatives, they are paid on a commission basis for sales of plumbing, mechanical/HVAC, and industrial products to contractors, engineers, and supply chain partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Midwest Spec is an independent manufacturer representative agency that sells and specifies commercial plumbing, mechanical/HVAC, and industrial products on behalf of leading manufacturers to contractors, engineers, and supply chain partners. The firm operates across Ohio, Western Pennsylvania, West Virginia, Kentucky, and Indiana using a territory-based field sales team supported by inside sales, quotation specialists, and warehouse facilities in Cleveland and Cincinnati. Revenue is earned through manufacturer-paid commissions.

Product overview

Midwest Spec is a manufacturer representatives agency that provides sales and representation services to the Plumbing, Mechanical, HVAC, and Industrial supply chain channels. The company operates as a unified service offering across three vertical segments: Commercial Plumbing (featuring manufacturers such as Guardian, T&S Brass, JOSAM, and Safe-T-Cover), Mechanical & HVAC (including Weil McLain, Chromalox, Hisense, and Heat-Timer), and Industrial Solutions (with manufacturers like Bonomi, Aquatherm, and Industrial Steam Boiler). With over 250 years of combined sales experience, the agency connects manufacturers with contractors and engineering communities across Ohio, Western Pennsylvania, West Virginia, Kentucky, and Indiana through two primary offices in Cleveland and Cincinnati.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturer Representation Services Core sales representation service that connects commercial plumbing, mechanical/HVAC, and industrial manufacturers with contractors, engineers, and supply houses across Ohio, Western Pennsylvania, West Virginia, Kentucky, and Indiana, delivered by territory-based outside sales, inside sales, and quotation specialists.
• Commercial Plumbing Manufacturers Representation Sales representation for commercial plumbing manufacturers (including Guardian, T&S Brass, Thermo 2000, JOSAM, Safe-T-Cover, Town & Country Plastics, and Heat-Timer) targeting commercial plumbing contractors, engineers, and supply houses in Midwest Spec's territory.
• Mechanical & HVAC Manufacturers Representation Sales representation for mechanical and HVAC manufacturers (including Weil McLain, Chromalox, Bonomi, Aquatherm, Flex Hose, Heat-Timer, Sterlco, Hisense HVAC, Brimar, and Conex Banninger) serving mechanical contractors, HVAC engineers, and industrial clients with heating, cooling, and ventilation products.
• Industrial Manufacturers Representation Sales representation for industrial manufacturers (including Bonomi, Watson McDaniel, Aquatherm, Brimar, Industrial Steam Boiler, and Flex Hose) supplying valves, flow control, steam equipment, and specialty industrial products to industrial buyers across the territory.

Quantifiable outcome

• 30+ year customer relationships maintained with key accounts
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered minor and core.

• ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers)minorOthersProfessional membership and affiliation with the leading organization for HVAC and refrigeration professionals. Supports continuing education and industry standards.
• ASPE (American Society of Plumbing Engineers)minorOthersProfessional membership and affiliation with the society dedicated to plumbing engineering professionals.
• MCA Ohio (Mechanical Contractors Association of Ohio)minorOthersProfessional membership and affiliation with Ohio's mechanical contractors trade association.
• United Association of Plumbers and PipefittersminorOthersSales agent affiliation with the United Association union, providing connections to trained plumbers and pipefitters.
• AIM/R (Association of Independent Manufacturers' Representatives)minorOthersMembership in the trade association for independent manufacturer representatives, providing networking and industry resources.
• Weil McLaincoreChannel Partner/ Reseller/ DistributorManufacturer of commercial and residential boilers represented in mechanical/HVAC markets.
• Watson McDanielcoreChannel Partner/ Reseller/ DistributorManufacturer of steam specialty products and controls represented in mechanical/HVAC and industrial markets.
• ChromaloxcoreChannel Partner/ Reseller/ DistributorManufacturer of electric heating elements and systems represented in mechanical/industrial markets.
• BonomicoreChannel Partner/ Reseller/ DistributorManufacturer of valves and flow control products represented in industrial and mechanical markets.
• AquathermcoreChannel Partner/ Reseller/ DistributorManufacturer of polypropylene pipe systems represented in mechanical/HVAC and industrial markets. Midwest Spec has qualified Aquatherm fusion instructors.
• Flex HosecoreChannel Partner/ Reseller/ DistributorManufacturer of flexible hose products represented in mechanical/HVAC and industrial markets.
• Heat-TimercoreChannel Partner/ Reseller/ DistributorManufacturer of HVAC controls and building automation products represented in mechanical/HVAC and plumbing markets.
• SterlcocoreChannel Partner/ Reseller/ DistributorManufacturer of steam conditioning and control products represented in mechanical/HVAC markets.
• Hisense HVACcoreChannel Partner/ Reseller/ DistributorManufacturer of VRF (Variable Refrigerant Flow) systems represented in mechanical/HVAC markets. Midwest Spec conducts Hisense VRF start-up and commissioning training.
• BrimarcoreChannel Partner/ Reseller/ DistributorManufacturer of plumbing specialties and backflow preventers represented in plumbing and industrial markets.
• Conex BanningercoreChannel Partner/ Reseller/ DistributorManufacturer of commercial and industrial valve products represented in mechanical/HVAC markets.
• Industrial Steam BoilercoreChannel Partner/ Reseller/ DistributorManufacturer of industrial steam boilers represented in industrial markets.
• Guardian (GESafety)coreChannel Partner/ Reseller/ DistributorManufacturer of fire safety and suppression products represented in commercial plumbing markets.
• T&S BrasscoreChannel Partner/ Reseller/ DistributorManufacturer of commercial plumbing fixtures and fittings represented in commercial plumbing markets.
• Thermo 2000coreChannel Partner/ Reseller/ DistributorManufacturer of commercial and industrial water heaters represented in commercial plumbing markets.
• JOSAMcoreChannel Partner/ Reseller/ DistributorManufacturer of plumbing specialties and engineered products represented in commercial plumbing markets.
• Safe-T-CovercoreChannel Partner/ Reseller/ DistributorManufacturer of hydrant and valve protection products represented in commercial plumbing markets.
• Town & Country PlasticscoreChannel Partner/ Reseller/ DistributorManufacturer of commercial plastic piping products represented in commercial plumbing markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/midwest-spec-llc
• Xx.com/mwspec
• Facebookfacebook.com/mwspec

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Spec