Henderson Brewing
Henderson Brewing Company is a Toronto-based craft brewery operating a single Sterling Road taproom and Shopify in-store pickup storefront, producing and selling craft beer, non-alcoholic beverages, and merchandise directly to local consumers and private event clients.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Henderson Brewing does
Henderson Brewing Company is a Toronto-based craft brewery founded in 2014, operating a single taproom and production facility at 128a Sterling Road. The company produces and sells a portfolio of craft beers including amber ale, lagers, IPAs, sour ales, and specialty Belgian-style beers, alongside a growing non-alcoholic line, hard beverages (vodka soda, lemonade radler), and limited vintage releases. Underlying production is described as traditional craft brewing with no proprietary technology or AI/ML components disclosed. The product line is sold primarily through on-site taproom consumption and a Shopify-based e-commerce storefront that is restricted to in-store pickup only, with no shipping or home delivery.
Revenue is generated from four streams: beer and beverage sales, taproom food and snacks, branded merchandise (including RUSH-branded apparel and barware), and private event venue rentals (the Sterling Room, accommodating up to 300 cocktail guests or 150 dinner guests). Unit pricing ranges from $3 to $11 USD per can or bottle, with mixed packs priced from $22 to $78 USD and ticketed festival pricing varying by event. The go-to-market is exclusively direct-to-consumer, supported by a recurring event-driven model built around the annual Rush Day festival, Picklefest Toronto, Oysterfest, and corporate/private bookings.
Henderson serves four customer segments: local craft beer enthusiasts purchasing for personal consumption, event hosts and planners booking private functions, non-alcoholic beverage consumers, and Rush fans engaging with the RUSH x Henderson co-branded product and merchandise line. The company's competitive positioning rests on its long-standing RUSH partnership, its multi-format event ecosystem, and its location in Toronto's Sterling Road corridor, rather than on scale, distribution reach, or technology differentiation. Ownership is privately held with no parent company, institutional investors, or disclosed management team identified in the source data.
Henderson Brewing firmographics
Firmographics- Name
- Henderson Brewing
- Legal name
- Henderson Brewing Company
- Website
- https://hendersonbrewing.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Henderson Brewing Company is a Toronto-based craft brewery operating a single Sterling Road taproom and Shopify in-store pickup storefront, producing and selling craft beer, non-alcoholic beverages, and merchandise directly to local consumers and private event clients.
- Ownership category
- akta.pro rank
Henderson Brewing industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Beer Brewing & Brands (CRADAIAA), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)
Keywords
Where Henderson Brewing is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Henderson Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Beer and Beverage Sales: Direct sales of craft beers including amber ale, lagers, IPAs, sour ales, non-alcoholic options, and specialty Belgian-style beers through the taproom and e-commerce in-store pickup. Individual cans range from $3.00 to $11.00 USD.
- Food and Snacks: Sale of food items and snacks at the taproom location, complementing beverage sales to enhance the customer experience.
- Merchandise Sales: Sale of branded merchandise including apparel and barware, sold through the e-commerce platform and at events such as the Rush merchandise pop-up shop.
- Event Venue Rental and Bookings: Revenue generated from hosting private events, corporate bookings, and ticketed festivals at the taproom venue with capacities up to 300 guests for cocktails.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Cans/Bottles - Standard Beers |
| Unit Pricing | Pay-as-you-go | Individual Cans/Bottles - Specialty Beers |
| Unit Pricing | Pay-as-you-go | Mixed Packs |
| Unit Pricing | Pay-as-you-go | Event Tickets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Henderson Brewing product offering
Product offeringCore offering
Henderson Brewing is a Toronto craft brewery that produces and sells a diverse portfolio of beers (ales, lagers, IPAs, sour ales, Belgian-style specialties), non-alcoholic craft beverages, hard seltzers, and branded merchandise. The brewery operates a destination taproom at 128a Sterling Rd in Toronto that also functions as an event venue hosting private bookings and signature festivals. Sales occur through on-tap service and an e-commerce storefront offering in-store pickup only, with no shipping or home delivery.
Product overview
Henderson Brewing Company is a Toronto-based craft brewery operating as both a production facility and destination taproom. The product portfolio comprises three main categories: (1) Core Beer Lineup including Henderson's Best Amber Ale, Food Truck Lagered Blonde, Pearson Express IPA, FIGO Italian Pilsner, Hazy River Road, Tart World, and Fly By Night; (2) RUSH X Henderson Collaboration Products including Rush Canadian Golden Ale and Rush Canadian Light Lager; (3) Non-Alcoholic Beverages including Captain Canuck, The Sober Hockey Captain, Bigfoot Non-Alcoholic, Pearson Express Non-Alcoholic, and Dream Soda; (4) Hard Beverages including Henderson Vodka Soda and Hi-Five Lemonade Radler; (5) Limited/Specialty Releases including X-1 Belgian Black Ale, Xanabrew Belgian Extra Strong Ale, and Moving Pictures 2024 Vintage; and (6) Bundled Products including Mixed 8-Pack, Mixed Case, and Mixed 32-Pack. The company also operates a taproom at 128a Sterling Rd with event venue capacity for 300 (cocktail) or 150 (dinner), and hosts signature events including Rush Day and Picklefest Toronto.
Differentiator
Problem solved
Functional benefit
Brands
- Rush: Collaboration with rock band Rush featuring Canadian Golden Ale, Canadian Light Lager, and related merchandise.
Products and services
- Henderson's Best Amber Ale
- Food Truck Lagered Blonde
- Pearson Express IPA
- FIGO Italian Pilsner
- Hazy River Road
- Tart World
- Fly By Night
- X-1 Belgian Black Ale with Cherry
- Xanabrew Belgian Extra Strong Ale
- Moving Pictures (2024 Vintage)
- Rush Canadian Golden Ale
- Rush Canadian Light Lager
- Pearson Express Non-Alcoholic IPA
- Captain Canuck
- The Sober Hockey Captain
- Bigfoot Non-Alcoholic
- Dream Soda
- Henderson Vodka Soda
- Hi-Five Lemonade Radler
- Mixed 8-Pack (Classic Cores)
- Mixed Case
- Mixed 32-Pack
- Henderson Taproom
- Sterling Room Private Event Space
- Rush Day 2026 Festival
- Picklefest Toronto 2026
- Rush Apparel
- Rush Barware
- Henderson Merchandise
Companies that use Henderson Brewing
Customer profileSegments4 records
Ideal customer profiles4 records
Henderson Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Henderson Brewing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RUSHcoreHenderson Brewing has an established partnership with the legendary Canadian rock band RUSH, producing co-branded beer products including Rush Canadian Golden Ale and Rush Canadian Light Lager. The partnership includes exclusive merchandise pop-up shops and the annual Rush Day festival held at the Henderson taproom, celebrating the music, beer, and fans.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Henderson Brewing competitors and assessment
Company assessmentDirect peers
- Bandit Brewery: Small Toronto craft brewery with taproom service and event-friendly venue. Direct peer in size, GTA location, and brewpub business model.
- Indie Alehouse: Toronto craft brewery operating an on-site taproom with a rotating lineup of ales and lagers. Comparable in scale, geographic focus, and brewpub/direct-to-consumer go-to-market approach.
- Collective Arts Brewing: Ontario craft brewery combining beer with curated art collaborations and limited releases. Highly comparable in using cultural partnerships and limited-edition drops to differentiate craft offerings, though at larger scale and broader distribution.
- Folly Brewpub: Toronto brewpub combining on-site brewing, food service, and event hosting. Highly comparable in integrated brewpub-and-event business model.
- Bellwoods Brewery: Toronto-based craft brewery with a flagship taproom, retail bottle shop, and a second brewpub location. Directly comparable in scale, beer style portfolio, Toronto craft positioning, and on-premise-led business model.
- Left Field Brewery: Toronto craft brewery with taproom retail and a comparable core/seasonal lineup targeting craft enthusiasts. Closely matched in size, single-market focus, and brewery-plus-taproom model.
- Bench Brewing: Ontario craft brewery with taproom and DTC focus, located in a smaller Ontario market. Comparable in craft beer portfolio breadth and direct-to-consumer-led model, differing primarily by geography.
Broad incumbents
- Muskoka Brewery: Ontario craft brewery with broader provincial retail distribution and seasonal/specialty releases. Adjacent peer in Ontario craft with comparable product breadth, though more distributed.
- Amsterdam Brewery: Long-established Toronto craft brewery with taproom and broad retail/LCBO distribution. Operates as a larger incumbent in the same space, with overlapping craft beer portfolio and taproom experience.
- Great Lakes Brewery: Toronto craft brewery with a long history, taproom presence, and broader distribution. A more established peer with overlapping portfolio and on-premise-led heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Henderson Brewing social profiles
Digital presenceHenderson Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henderson Brewing leadership team
Management profileNumber of profiles
Henderson Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henderson Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henderson Brewing
What does Henderson Brewing do?
Henderson Brewing is a Toronto craft brewery that produces and sells a diverse portfolio of beers (ales, lagers, IPAs, sour ales, Belgian-style specialties), non-alcoholic craft beverages, hard seltzers, and branded merchandise. The brewery operates a destination taproom at 128a Sterling Rd in Toronto that also functions as an event venue hosting private bookings and signature festivals. Sales occur through on-tap service and an e-commerce storefront offering in-store pickup only, with no shipping or home delivery.
Is Henderson Brewing a public or private company?
Henderson Brewing is a private company. It is classified as unknown and is currently operating.
When was Henderson Brewing founded?
Henderson Brewing was founded in 2014. It employs 11 to 50 people.
Where is Henderson Brewing based?
Henderson Brewing is headquartered in Toronto, Canada, in the North America region.
How does Henderson Brewing make money?
Four revenue lines are on record. Beer and Beverage Sales are the primary driver. The others are food and Snacks, merchandise Sales and event Venue Rental and Bookings.
Who are Henderson Brewing's main competitors?
Direct peers on record are Bandit Brewery, Indie Alehouse, Collective Arts Brewing, Folly Brewpub, Bellwoods Brewery, Left Field Brewery and Bench Brewing. Broad incumbents are Muskoka Brewery, Amsterdam Brewery and Great Lakes Brewery.
Does Henderson Brewing have an API?
No public API is recorded for Henderson Brewing.
What industry is Henderson Brewing in?
Henderson Brewing's product category is Craft Beer Brewing. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2080.