Haskells

What Haskells does

Haskell's Wine & Spirits is a Minneapolis-headquartered, privately held specialty alcohol beverage retailer founded in 1934, operating multiple physical retail locations across the Twin Cities metro area and serving a long-tail base of individual consumers, event planners, and business customers. Its core product portfolio spans wine (red, white, rosé, sparkling, port, sherry, mead across 30+ varietal categories), spirits (gin, vodka, whiskey, rum, tequila, mezcal, cognac, brandy, cordials, and pre-mixed cocktails), beer (domestic, import, hard cider, hard seltzer), non-alcoholic beverages (mocktails, NA beer/spirits/wine, mixers), and specialty items including THC seltzers, gummies, accessories, gift cards, and gift baskets. The company also operates a proprietary Haskell's Select Barrel sub-brand for curated barrel-selected products.

The business runs a multi-channel distribution model: in-store shopping and free pickup at Twin Cities locations, $20 local delivery within the metro, UPS shipping to Florida, Washington DC, and Minnesota outside the Twin Cities, plus event and wedding drink services that include planning, provisioning, and on-site beverage service. Its e-commerce platform is built on BigCommerce and supports account login, online ordering, and gift card fulfillment. Marketing is conducted through the company website, blog content (blog.haskells.com), email newsletter, Eventbrite-managed Bacchus River Cruises and tasting events, and recurring appearances on Twin Cities Live television. The company is privately held with no disclosed institutional investors, parent company, or funding history.

Haskell's monetizes through four revenue streams: one-time retail product sales across all beverage categories; the Bacchus Membership loyalty program (annual $20 renewal, 1 point per dollar spent, member-only events and pricing); professional event/wedding beverage services; and gift card sales at $50, $100, and $500 denominations. Pricing is unit-based and ranges from sub-$10 entry options to $239.99 premium wine bottles and $159.99 spirits. Customers are segmented horizontally into individual consumers (primary), event planners and hosts, and business customers (restaurants, hotels, corporate buyers), with no disclosed enterprise contracts or named anchor accounts.

Name

Haskells

Legal name

Haskell's Wine & Spirits

Website

https://haskells.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Haskell's Wine & Spirits is a Minneapolis-based specialty alcohol retailer founded in 1934, selling wine, spirits, beer, non-alcoholic beverages, and specialty items through multiple Twin Cities retail locations, a BigCommerce e-commerce site, and event services.

Ownership category

akta.pro rank

Product category

Wine & Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (4453), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Wine retail
• Spirits retailer
• Beer store
• Event beverage service
• Beverage cellar storage

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Direct retail sales of wine, spirits, beer, and non-alcoholic beverages through physical stores and e-commerce website. One-time transaction model for individual purchases.
2. Bacchus Membership Program: Annual membership program offering points for purchases, exclusive discounts, and priority access to limited offerings. Earn one point per dollar spent.
3. Event Services: Wedding and event drink services including planning, provisioning, and on-site beverage service for private events.
4. Gift Cards: Gift card sales at $50, $100, and $500 denominations, providing flexible gifting options.

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

Haskell's Wine & Spirits is a specialty retailer that curates and sells wine, spirits, beer, and non-alcoholic beverages through multiple Twin Cities storefronts and an e-commerce site shipping to selected U.S. states. The company complements retail sales with paid wedding and corporate event drink services, cellar/storage and concierge services, and the recurring Bacchus loyalty membership program.

Product overview

Haskells is a wine and spirits retailer operating retail locations and an e-commerce platform. The company offers a curated portfolio of products organized into Wine, Spirits, Beer, Non-Alcoholic, and Specialty Items categories. Wine includes various varietals (Pinot Noir, Cabernet Sauvignon, Chardonnay, etc.) and styles (red, white, rosé, sparkling). Spirits encompass gin, vodka, whiskey, rum, tequila, cognac, and cordials. Additional offerings include THC products, accessories, and gift items. The company provides complementary services including Event Drink Services, Wedding Drink Services, local Delivery, Pick Up, Cellar and Storage, and Concierge services. Haskells operates a Bacchus Membership loyalty program and features a proprietary Haskell's Select Barrel brand.

Differentiator

Problem solved

Functional benefit

Brands

• Haskell's Select Barrel: A proprietary barrel selection brand featuring curated wine and spirits products.

Products and services

• Wine Curated wine assortment covering red (Pinot Noir, Cabernet Sauvignon, Merlot, Malbec, Syrah/Shiraz, Zinfandel, Bordeaux, Burgundy, Barolo, Barbaresco, Brunello di Montalcino, Chianti, etc.), white (Chardonnay, Sauvignon Blanc, Riesling, Pinot Grigio, Moscato, etc.), rosé, sparkling, port, sherry, mead, sake, and sweet/dry vermouth, sold to adult consumers and businesses through stores and online.
• Spirits Curated spirits assortment including gin, vodka, whiskey (Bourbon, Scotch, Irish, Rye), rum, tequila (silver, reposado, añejo), mezcal, cognac, brandy, armagnac, cordials/liqueurs, aquavit, cachaça, grappa, vermouth, and pre-mixed cocktails, retailed through stores and online.
• Beer Beer assortment covering domestic, import, hard cider, and hard seltzer, retailed through stores and online.
• Non-Alcoholic Beverages Non-alcoholic assortment including mixers, mocktails, non-alcoholic beer, non-alcoholic spirits, and non-alcoholic wine, retailed alongside alcoholic offerings.
• Specialty Items Specialty items including THC products (seltzers, sodas, gummies, other), BOGO promotional packs, accessories, gift cards, and gift baskets sold through retail and online channels.
• Bacchus Membership Annual paid loyalty membership program offering one point per dollar spent, exclusive member discounts, priority access to limited offerings, member-only river cruises, and tasting events, sold to individual consumers.
• Haskell's Select Barrel Proprietary barrel-selection brand under Haskell's offering curated wine and spirits exclusive to the retailer through stores and online.
• Haskell's Gift Cards Retail gift cards available in $50, $100, and $500 denominations, redeemable in-store and online.
• Event Drink Services End-to-end beverage service for corporate events, private parties, and river cruises, including planning, provisioning, delivery, and on-site bar service.
• Wedding Drink Services Specialized wedding beverage service offering planning, provisioning, delivery, and on-site bar service for wedding receptions.
• Cellar and Storage Off-site wine storage and cellar service for customers holding purchased or collecting wines.
• Concierge Service Personalized concierge service assisting individual customers with tailored wine and spirits selections and special requests.
• Local Delivery Flat-rate $20 local delivery service for online and phone purchases within the Twin Cities Metro area.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• BevMo!: Multi-state West Coast alcohol retailer (now owned by Southern Glazer's) operating physical stores plus e-commerce. Direct peer in store-based specialty wine/spirits/beer retail, though concentrated on the West Coast and competing with Haskell's only in the e-commerce/ shipping overlap states.
• Spec's Wine, Spirits & Finer Foods: Large multi-store wine, spirits, and beer retailer based in Texas with a similar mix of in-store expertise, broad assortment, and ancillary services. Closest U.S. peer in operating model to Haskell's — regional multi-location independent alcohol retailer with curated selection and event/catering adjacencies.
• PJ Wine: New York/New Jersey wine and spirits retailer with curated assortment, in-store pickup, and event services. Comparable mid-sized independent alcohol retailer with similar mix of retail, events, and e-commerce, though serving the NY metro rather than Twin Cities.
• Sherry-Lehmann: New York-based heritage wine and spirits merchant (founded 1934, same vintage as Haskell's) with curated fine wine focus, in-store events, and shipping. Comparable to Haskell's in long-standing independent retail heritage, premium assortment positioning, and event-driven customer engagement.
• K&L Wine Merchants: San Francisco Bay Area wine and spirits retailer with strong e-commerce and direct-shipping footprint. Direct peer in independent multi-channel specialty alcohol retail, with comparable curated-assortment and online-merchandising approach to Haskell's.

Broad incumbents

• Total Wine & More: America's largest independent alcohol retailer with 200+ superstores across the U.S. and a deep e-commerce catalog. Comparable to Haskell's as a multi-format off-premise wine/spirits/beer retailer, but at vastly greater scale, broader assortment, and with national supplier buying power that Haskell's must compete against.

Emerging players

• Wine.com: Largest pure-play online wine retailer in the U.S., shipping to most permitted states. Direct competitor in the e-commerce/shipping lanes where Haskell's also competes (FL, DC), and a benchmark for what a national DTC wine platform looks like at scale.
• Drizly (Uber): Now part of Uber, Drizly operates an alcohol e-commerce and on-demand delivery marketplace across the U.S. Comparable in the local-delivery and e-commerce channels where Haskell's competes, and a major source of pricing/ convenience pressure on independent retailers.

Regional players

• Total Wine's Mid-West competitor: Long Lake Wine & Spirits / regional independents: Smaller Upper Midwest independent wine and spirits shops competing with Haskell's in the Twin Cities metro. Comparable as same-format regional independents that Haskell's must out-execute locally to defend share, though they lack Haskell's e-commerce/event/membership scale.
• Binny's Beverage Depot: Chicago-area chain of large-format beverage depot stores carrying wine, spirits, beer, and cigars with strong local event and tasting programming. Highly comparable to Haskell's in multi-store regional retail model, curated assortment, and experiential services — but serves a different metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thewinepeople
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/haskells

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haskells