Links Design
Links Design Ltd. is a privately held Edinburgh-based boutique agency founded in 2004, offering graphic design, web design and development, hosting, and a startup branding package to UK and international clients ranging from local SMBs to multinational PLCs, delivered via direct, word-of-mouth-driven engagements.
- Company typePrivate
- Founded2004
- HeadquartersEdinburgh, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Links Design does
Links Design Ltd. is a privately held, Edinburgh-based boutique graphic design and web design/development agency founded in 2004 and operating as a single legal entity registered in Scotland (SC282122). The firm provides end-to-end creative services spanning graphic design (logos, brochures, annual reports, corporate stationery, exhibition material), web design and development (responsive Bootstrap-based sites, bespoke PHP/MySQL CMS, ecommerce, admin portals), creative production (photo retouching, image manipulation, video editing), and ongoing web hosting on a self-owned dedicated server. It also offers a packaged Business Startup solution bundling logo, stationery, domain registration, Microsoft 365 email setup, and a starter website. The technology stack is conventional LAMP-era web (HTML5/CSS3/JavaScript/JQuery, Bootstrap, PHP/MySQL) with no AI/ML capabilities disclosed.
The company's go-to-market is referral-driven: management states they have "never needed to advertise," with the majority of clients arriving via word of mouth. Distribution is direct — quotes handled through the company website, phone (0131 477 7777), and email ([email protected]) — supplemented by a white-label channel serving agencies and NDA-covered clients not publicly listed. Revenue is generated primarily through one-time project fees for design and web build work, with a recurring component from domain registration, web hosting, and maintenance service agreements; pricing is quote-based and not publicly disclosed.
Links Design serves a deliberately broad horizontal customer base, from local startups and SMBs (e.g., Battison Dental Care, Port Edgar Marina, Ainslie Park Karate) to UK and multinational enterprises (Santander, Royal London, Dana Petroleum, Newsweek Vantage, James Hay Partnership, Paradigm, Vet Professionals), with several relationships exceeding ten years. The firm has 1-10 employees, no external institutional investment, no subsidiaries, and no disclosed M&A or partnerships, consistent with a bootstrapped, owner-managed creative consultancy.
Links Design firmographics
Firmographics- Name
- Links Design
- Legal name
- Links Design Ltd.
- Website
- https://linksdesign.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Links Design Ltd. is a privately held Edinburgh-based boutique agency founded in 2004, offering graphic design, web design and development, hosting, and a startup branding package to UK and international clients ranging from local SMBs to multinational PLCs, delivered via direct, word-of-mouth-driven engagements.
- Ownership category
- akta.pro rank
Links Design industry classification
Industry- Product category
- Graphic Design Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
- akta.pro secondary industries
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Visual Identity & Brand Design Systems (BPAFAEAC), Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC)
Keywords
Where Links Design is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Links Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Design Services: Project-based graphic design services including logo design, artwork, typesetting, annual reports, brochures, posters, leaflets, advertising, and corporate stationery. Revenue generated through one-time project fees.
- Web Development Services: Website design, development, and maintenance services including responsive design, CMS development, ecommerce, and admin portals. Typically project-based with ongoing maintenance options.
- Web Hosting and Domain Services: Domain registration, web hosting on their dedicated server, and ongoing website maintenance. Provides recurring revenue through service agreements.
- Creative Services: Photo retouching, image manipulation, digital image creation, video editing and production, and print buying services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Links Design product offering
Product offeringCore offering
Links Design delivers multi-disciplinary creative services including graphic design, web design and web development, supported by photo retouching, video production, a packaged offering for new business startups, and ancillary domain registration and web hosting services for UK and international clients.
Product overview
Links Design is a graphic design, web design and development company offering a unified suite of design and digital services. The portfolio centers on four core service areas: Web Design & Development (encompassing responsive website building, content management systems, ecommerce, and hosting), Graphic Design (including print materials, logo design, and corporate stationery), Creative Services (photo/image manipulation and video production), and a packaged Business Startup offering that bundles logo design, stationery, domain registration, email setup, and a starter website. The company operates as a full-service agency rather than a software platform, providing end-to-end project management from design through print and digital production.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Many clients have maintained relationships for 10+ years
- +1 more outcomes
Companies that use Links Design
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
Links Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Links Design partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Links Design competitors and assessment
Company assessmentDirect peers
- ustwo studios: UK digital product and design studio offering design, web, and brand services. Comparable integrated design-and-build creative agency model.
- Made Brave: Edinburgh-based creative and digital agency offering branding, graphic design, and web design/development to a similar mix of SMB and enterprise clients. Closest geographic and category competitor.
- Carter Wong Design: London-based design agency offering graphic design, branding, and corporate communications. Similar long-tenured, multi-sector agency serving enterprise clients.
- Studio Output: UK creative and design agency offering graphic design, branding, and digital design services. Comparable boutique-style creative services with multi-sector client base.
- Multiply (formerly Multiply Agency): Edinburgh creative agency providing branding, graphic design, and digital design services to UK brands. Directly comparable boutique creative offering in the same city and segment.
Others
Broad incumbents
- Fiverr: Global freelance marketplace for graphic design, web design, and video services. Represents the lower-cost, commoditized alternative to Links Design's full-service boutique offering.
- Web.com: Large-scale US-based web design, hosting, and digital marketing provider competing for SMB web and design work that Links Design also targets via its Startup Package and hosting services.
- Squarespace: DIY website builder and template platform competing directly with Links Design's web design, hosting, and CMS offerings at the lower end of the SMB market.
Emerging players
- 99designs (by Vista): Global graphic design marketplace providing crowdsourced design services. Alternative buying model for the same logo, branding, and graphic design work Links Design delivers via boutique engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Links Design social profiles
Digital presenceLinks Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Links Design leadership team
Management profileNumber of profiles
Links Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Links Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Links Design
What does Links Design do?
Links Design delivers multi-disciplinary creative services including graphic design, web design and web development, supported by photo retouching, video production, a packaged offering for new business startups, and ancillary domain registration and web hosting services for UK and international clients.
Is Links Design a public or private company?
Links Design is a private company. It is classified as unknown and is currently operating.
When was Links Design founded?
Links Design was founded in 2004. It employs 1 to 10 people.
Where is Links Design based?
Links Design is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Links Design make money?
Four revenue lines are on record. Design Services are the primary driver. The others are web Development Services, web Hosting and Domain Services and creative Services.
Who are Links Design's main competitors?
Direct peers on record are ustwo studios, Made Brave, Carter Wong Design, Studio Output and Multiply (formerly Multiply Agency). Think Studio (UK) is listed as an others. Broad incumbents are Fiverr, Web.com and Squarespace. 99designs (by Vista) is listed as an emerging player.
Does Links Design have an API?
No public API is recorded for Links Design.
What industry is Links Design in?
Links Design's product category is Graphic Design Services. Its primary akta.pro industry code is BPAFAIAC, Graphic Design & Visual Content Production, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7330.