Maximilian
Maximilian is a privately held Italian multi-label fashion retailer (founded 1989, headquartered in Brixen, South Tyrol) operating 11 concept stores across five Alpine cities and a Shopify e-commerce site, curating premium designer apparel, footwear, bags, and accessories for men and women in Northern Italy.
- Company typePrivate
- Founded1989
- HeadquartersBrixen, Italy
- Headcount—
- GTM typeB2C
- OfferingServices
Maximilian firmographics
Firmographics- Name
- Maximilian
- Legal name
- Maximilian
- Website
- https://maximilian.it
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Short description
- Maximilian is a privately held Italian multi-label fashion retailer (founded 1989, headquartered in Brixen, South Tyrol) operating 11 concept stores across five Alpine cities and a Shopify e-commerce site, curating premium designer apparel, footwear, bags, and accessories for men and women in Northern Italy.
- Ownership category
- akta.pro rank
Maximilian industry classification
Industry- Product category
- Premium Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821), Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Luxury & Designer Apparel Retail (CRAAABAI)
- akta.pro secondary industries
- Luxury Leather Goods & Handbags (CRAKAFAB), Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)
Keywords
Where Maximilian is headquartered
LocationHeadquarters
- HQ city
- Brixen
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
Maximilian business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fashion Retail: MAXIMILIAN generates revenue through retail sales of curated branded fashion products for men and women, encompassing clothing, shoes, bags, and accessories. Revenue is earned through both physical concept store sales and direct e-commerce transactions. Products are sourced from exclusive national and international designer brands including Golden Goose, Peuterey, Philippe Model, Premiata, Save The Duck, AlphaTauri, Dsquared2, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for branded fashion items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Maximilian product offering
Product offeringCore offering
Maximilian is a multilabel fashion retailer selling curated premium branded apparel, footwear, bags, and accessories for men and women. It operates 11 physical concept stores across five Alpine locations in South Tyrol (Bolzano, Bressanone, Brunico, Merano, Vipiteno) and a direct-to-consumer e-commerce store at maximilian.it, stocking exclusive Italian, Nordic, and international designer brands such as Golden Goose, Peuterey, Dsquared2, Stone Island, Herno, Michael Kors, Baum und Pferdgarten, and Pinko.
Differentiator
Problem solved
Functional benefit
Products and services
- Donna (Women's Fashion Collection) Curated women's fashion assortment (clothing, footwear, bags, accessories) from premium designer brands, sold through Maximilian's 11 concept stores and Shopify-powered e-commerce site. Targeted at fashion-conscious women in Northern Italy.
- Uomo (Men's Fashion Collection) Curated men's fashion assortment (clothing, footwear, bags, accessories) from premium designer brands, sold through Maximilian's 11 concept stores and e-commerce platform. Targeted at fashion-conscious men in Northern Italy.
- Melli's Closet (Pre-owned & Discounted Luxury) Sub-brand offering curated pre-owned and discounted luxury fashion items (e.g., dresses originally €113.05 available at €79.14), providing access to past-season and second-hand premium pieces at lower price points.
- Physical Concept Stores Eleven curated physical retail concept stores located across five prestigious Alpine locations in South Tyrol, offering in-person shopping of premium branded fashion collections along with professional styling consultation.
- Style Consultation Service Personal styling advice and consultation delivered through in-store specialists and online channels, helping customers select curated pieces for casual, business, loungewear, or haute couture occasions.
- Carte Regalo (Gift Cards) Digital and physical gift cards that customers can purchase for use at Maximilian stores or on maximilian.it, redeemable across the curated fashion assortment.
- Reso & Rimborso (Return & Refund Service) Post-purchase return and refund service operated through a third-party returns platform, enabling customers to return items bought in-store or online.
Companies that use Maximilian
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Maximilian technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Maximilian partnerships and signals
Strategic signalScale indicators2 records
Maximilian competitors and assessment
Company assessmentDirect peers
- Antonioli: Milan-based multi-brand luxury retailer with boutiques and online store, curating high-end designer apparel and accessories much like Maximilian.
- Biffi Boutique: Milan-based multi-brand luxury fashion boutique with e-commerce, offering a curated designer selection to premium shoppers, comparable to Maximilian's positioning.
- Julian Fashion: Italian multi-brand designer boutique with physical store and international e-commerce, selling overlapping premium labels to fashion-conscious consumers.
- Al Duca d'Aosta: Historic Italian multi-brand luxury boutique (Venice) with physical stores and online shop selling curated designer men's and women's collections.
- Coltorti Boutique: Italian multi-brand luxury retailer combining physical boutiques with a strong e-commerce presence, offering the same designer labels and assortment across menswear and womenswear.
- Tessabit: Italian multi-brand luxury boutique group (Como) selling designer apparel, shoes, bags, and accessories via physical stores and e-commerce, directly mirroring Maximilian's curated regional-plus-online model.
- Wise Boutique: Italian multi-brand designer boutique with physical and online retail, selling similar premium apparel, shoes, and accessories to a comparable clientele.
Broad incumbents
- Farfetch: Global luxury fashion marketplace aggregating multi-brand boutiques; competes for the same online luxury customers and designer inventory at massive scale.
- Mytheresa: Large global online luxury multi-brand retailer carrying overlapping designer labels; a broader, better-capitalized competitor to Maximilian's DTC channel.
- LuisaViaRoma: Florence-based luxury multi-brand retailer that scaled from a physical boutique to a major global e-commerce player, competing for the same designer assortment at far larger scale.
Market position
Customer concentration
Maximilian social profiles
Digital presenceMaximilian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maximilian leadership team
Management profileNumber of profiles
Maximilian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maximilian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maximilian
What does Maximilian do?
Maximilian is a multilabel fashion retailer selling curated premium branded apparel, footwear, bags, and accessories for men and women. It operates 11 physical concept stores across five Alpine locations in South Tyrol (Bolzano, Bressanone, Brunico, Merano, Vipiteno) and a direct-to-consumer e-commerce store at maximilian.it, stocking exclusive Italian, Nordic, and international designer brands such as Golden Goose, Peuterey, Dsquared2, Stone Island, Herno, Michael Kors, Baum und Pferdgarten, and Pinko.
Is Maximilian a public or private company?
Maximilian is a private company. It is classified as unknown and is currently operating.
When was Maximilian founded?
Maximilian was founded in 1989.
Where is Maximilian based?
Maximilian is headquartered in Brixen, Italy, in the Europe region.
How does Maximilian make money?
One revenue line is on record: fashion Retail.
Who are Maximilian's main competitors?
Direct peers on record are Antonioli, Biffi Boutique, Julian Fashion, Al Duca d'Aosta, Coltorti Boutique, Tessabit and Wise Boutique. Broad incumbents are Farfetch, Mytheresa and LuisaViaRoma.
Does Maximilian have an API?
No public API is recorded for Maximilian.
What industry is Maximilian in?
Maximilian's product category is Premium Fashion Retail. Its primary akta.pro industry code is CRAAABAI, Luxury & Designer Apparel Retail, with a secondary code of CRAKAFAB, Luxury Leather Goods & Handbags. Its NAICS code is 45811 and its SIC code is 5600.