Name

Digital Marmalade

Legal name

Digital Marmalade Limited

Website

https://digitalmarmalade.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Design and Development Services

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Archives, Libraries & Institutional Access Platforms (MPAJAMAJ)

akta.pro secondary industries

DTx/SaMD Evidence, Outcomes & Real-World Data (RWE) Platforms (HLACANAM), Student Information Systems (SIS) & Master Data Management (EDAJAHAA)

Keywords

• Digital design agency
• Custom software development
• Web development services
• UX UI design
• Digital transformation consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Digital Marmalade operates as a professional services agency, providing bespoke digital design and development services. Revenue is generated through project-based engagements including strategic briefing, discovery and prototyping, UX/UI design, and software development services for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Digital Marmalade is a full-service London-based digital agency that researches, designs, and develops bespoke digital products and customer experiences across mobile, web, and emerging technologies. It also operates proprietary product platforms including Sticky Puzzles (a puzzle integration platform used by major publishers) and Spartacus (a cybersecurity assessment platform). Services span strategic briefing, discovery and prototyping, UX/UI design, and software development for enterprise clients in news publishing, healthcare, education, travel, sports, and leisure.

Product overview

Digital Marmalade is an award-winning London digital design agency (since 1997) offering a portfolio of proprietary products and agency services. The core proprietary products include: Sticky Puzzles (puzzle integration platform), Spartacus (cybersecurity assessment platform), and Marmalade Suite (proprietary CMS framework built in Laravel). Client-facing applications built on their platform include mental health tools (MAC App, MyJournE, myHealthE), sports platforms (Sport Passport/AquaPassport, Know Your Cricket), puzzle platforms (Brain Gains), and charity tools (Charity Choice). The agency services include Strategic Briefing, Discovery & Prototyping, UI & UX Design, and Software Development. The company also integrates AI capabilities including predictive analytics, recommendation engines, and natural language processing into client projects.

Differentiator

Problem solved

Functional benefit

Brands

• Sticky Puzzles: A Digital Marmalade Product - puzzle platform that allows seamless integration of puzzles into websites or apps. Enables publishing, managing, and integrating a wide range of puzzle types into digital platforms.
• Spartacus
• Marmalade Suite (MSuite)

Products and services

• Sticky Puzzles A puzzle platform that allows publishers to seamlessly integrate high-quality, fully branded puzzles into their websites and apps. Supports a wide range of puzzle types along with publishing, management, and integration tools, and is used by The Telegraph, News UK, News Corp Australia, and Middlesex Cricket.
• Spartacus A governed cybersecurity assessment platform for consultancies and organisations that need more than point-in-time assessments. Brings together maturity, risk, third-party assurance, reporting, and action planning in one structured system.
• Marmalade Suite (MSuite) Digital Marmalade's proprietary content management and development framework built within Laravel, providing bespoke CMS modules (events, people, shop/e-commerce, media widgets) used across client websites and applications.
• Strategic Briefing Initial consultancy phase aligning client business objectives with digital solutions through structured stakeholder meetings, business goal review, risk identification, and project scope definition.
• Discovery & Prototyping Research and prototyping phase including competitor analysis, technical analysis, customer surveys and interviews, usability testing (with heat-map and eye tracking), wireframing, and project definition.
• UI & UX Design User interface and experience design service covering user research, wireframing, prototyping, and interface design for websites and applications.
• Software Development

Quantifiable outcome

• 58% increase in puzzle subscribers within five months
• +4 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature4 records

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clearleft: UK digital design and UX consultancy with strong discovery and prototyping offering; similar in combining research-led UX with development services for enterprise and public-sector clients.
• ustwo: London-headquartered digital product studio designing and engineering bespoke apps and platforms for major enterprises — directly comparable to Digital Marmalade's end-to-end strategy/design/dev offering and enterprise clientele.
• AND Digital: UK-based digital product and engineering consultancy offering end-to-end digital builds for enterprise clients; comparable in delivery model and UK enterprise target market, though larger in headcount.
• Studio Graphene: London digital product studio building custom web and mobile applications for enterprise and startup clients; comparable in custom software development focus, Flutter/mobile capability, and AI integration.
• Code Computerlove: Manchester-based digital product agency creating bespoke apps and platforms for enterprise clients; comparable in custom digital platform delivery, with overlap in mobile and CMS capabilities.

Broad incumbents

• AKQA: Global digital design and innovation agency delivering bespoke digital products and experiences for major brands; comparable in bespoke platform delivery and brand-led design but with much larger scale.
• Dept Agency: European digital agency building end-to-end digital experiences, marketing technology, and commerce — relevant comparable in serving enterprise clients with integrated digital products across multiple verticals.
• Thoughtworks: Global technology consultancy providing custom software development and digital transformation for large enterprises — overlaps heavily with Digital Marmalade's enterprise custom-delivery model but at significantly larger scale.
• EPAM Systems: Global digital platform engineering and product design consultancy serving enterprise clients — comparable in custom digital platform delivery and AI/ML integration services but at significantly greater scale and geographic breadth.
• Valtech: Global digital agency delivering bespoke platforms and commerce solutions for enterprise customers across verticals; comparable bespoke platform-build capability but with broader geographic and service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DigiMarmalade
• Facebookfacebook.com/digitalmarmalade
• LinkedInlinkedin.com/company/digital-marmalade

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Marmalade