Jim Kelly Insurance Brokers

What Jim Kelly Insurance Brokers does

Jim Kelly Insurance Brokers Ltd. is a privately held, family-owned insurance brokerage founded in 1981 in Pickering, Ontario, operating in the Greater Toronto Area. The firm distributes personal and commercial insurance on behalf of 12+ Canadian carriers — including Intact, Chubb, Travelers, The Guarantee, Jevco, CNA, PAL, and Pacific Marine — as well as investment and retirement products (RRSPs, TFSAs, RESPs, segregated funds, group retirement plans). It serves individuals, families, and small-to-medium businesses across home, automobile, commercial, life, disability, and recreational-vehicle lines, and employs between 11 and 50 licensed brokers and support staff under a relationship-led go-to-market model.

The business is built on a multi-carrier brokerage model: brokers consult with clients, assess risk, and place coverage with whichever carrier best fits the profile, earning commissions from carriers rather than fees from clients. Pricing is quote-based and not publicly disclosed, and revenue is recurring in nature, tied to in-force premium and renewal cycles. Distribution is primarily phone, email, in-person consultation, and an online quote-request form on jimkellyinsurance.ca, supplemented by word-of-mouth referrals and Google Reviews. There is no proprietary technology platform, no digital distribution product, and no AI or automation capability disclosed — the firm's value proposition rests on broker expertise, carrier breadth, and long-tenured client relationships.

Brian Kelly, son of founder Jim Kelly, joined in 2000, earned the CFP designation in 2009 (enabling the investment-products expansion), and assumed the President & CEO role in 2020, formalizing second-generation family leadership. The firm shows no evidence of external investment, acquisition, or parent-company affiliation, and operates from a single headquarters at 1885 Clements Rd., Unit 219, Pickering, Ontario, serving the Ontario market.

Name

Jim Kelly Insurance Brokers

Legal name

Jim Kelly Insurance Brokers Ltd.

Website

https://jimkellyinsurance.ca

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Jim Kelly Insurance Brokers is a family-owned, multi-carrier insurance brokerage in Pickering, Ontario, founded in 1981. It distributes home, auto, commercial, life, and investment products on behalf of 12+ Canadian carriers to individuals and small businesses across the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage
• Home insurance
• Auto insurance
• Commercial insurance
• Life insurance

Headquarters

HQ city

Pickering

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Brokerage Commissions: As an insurance brokerage, Jim Kelly Insurance earns commissions from insurance companies for placing policies with clients. They represent multiple insurance carriers (The Guarantee, Chubb, Boiler I&I, Travelers, PAL, Jevco, Am Fredericks, Premiere, Facility Association, CNA, Pacific Marine, Intact Insurance) and receive commission payments based on premiums placed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Jim Kelly Insurance Brokers is a multi-carrier insurance brokerage that places home, automobile, commercial/business, life, and personal insurance policies on behalf of clients through licensed brokers representing multiple Canadian insurers. The firm also offers investment and retirement products (RRSPs, TFSAs, RESPs, group retirement plans) and provides consultative risk assessment tailored to individuals and small businesses in Ontario.

Product overview

Jim Kelly Insurance Brokers operates as a multi-product insurance brokerage offering five core service lines: Home Insurance (covering homes, condos, high-value homes, tenants, rentals, cottages, and watercraft), Automobile Insurance (auto, motorcycles, RVs, motorhomes, and classic cars), Commercial/Business Insurance (liability, professional liability, E&O, D&O, fleet, retail, farm, and umbrella coverage), Life and Personal Insurance (life, critical illness, disability, long-term care, travel, health, and dental), and Investment Products (RRSPs, TFSAs, RRIFs, RESPs, mutual/segregated funds, and group retirement plans). The company represents multiple leading Canadian insurance carriers including Intact, Chubb, Travelers, CNA, and Jevco, enabling them to tailor coverage to individual client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Coverage for primary residences, condominiums, high-value homes, tenant-occupied dwellings, rental properties, seasonal/cottage homes, and watercraft, including risks such as sewer backup, earthquake, and overland water that are often excluded from basic policies. Designed for individual and family homeowners and property investors in Ontario.
• Automobile Insurance Coverage for automobiles, motorcycles, recreational vehicles, motorhomes, and antique or classic cars. Designed for Ontario vehicle owners needing mandatory auto coverage as well as supplementary recreational and specialty vehicle protection.
• Commercial / Business Insurance Commercial coverage for professional offices, general liability, manufacturing, professional liability, errors & omissions, director & officer, hospitality, building owners, builder's risk, garage auto, fleet, retail, farm, and umbrella policies. Designed for small and medium Ontario business owners seeking to manage liability, professional, and property risk.
• Life and Personal Insurance Coverage spanning life insurance (term and whole/permanent/universal life), critical illness, disability, long-term care, travel, and health and dental insurance. Designed for individuals and families seeking personal financial and health protection beyond employer-provided benefits.
• Investment Products Investment and retirement products including RRSPs, TFSAs, RRIFs, RESPs, mutual/segregated funds, and group retirement savings plans. Designed for individuals and businesses seeking retirement, education, and tax-advantaged savings vehicles.

Quantifiable outcome

• 40+ years of industry experience and ongoing growth
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Intact InsurancecoreChannel Partner/ Reseller/ DistributorIntact Insurance is one of the insurance providers represented by Jim Kelly Insurance Brokers. The brokerage places client policies with Intact and earns commissions. Jim Kelly Insurance provides 24-hour claims assistance line for Intact customers (1-866-464-2424).
• JevcocoreChannel Partner/ Reseller/ DistributorJevco is one of the insurance providers represented by Jim Kelly Insurance Brokers. The brokerage places client policies with Jevco and earns commissions. After hours claims contact provided (1-866-864-1112).
• Travelers / ChieftaincoreChannel Partner/ Reseller/ DistributorTravelers (including Chieftain brand) is one of the insurance providers represented by Jim Kelly Insurance Brokers. The brokerage places client policies with Travelers and earns commissions. After hours claims contact provided (1-800-661-5522).
• The GuaranteecoreChannel Partner/ Reseller/ DistributorThe Guarantee is one of the insurance providers represented by Jim Kelly Insurance Brokers. The brokerage places client policies with The Guarantee and earns commissions for arranging coverage.
• ChubbcoreChannel Partner/ Reseller/ DistributorChubb is one of the insurance providers represented by Jim Kelly Insurance Brokers. The brokerage places client policies with Chubb and earns commissions for arranging coverage.
• Boiler I&IminorChannel Partner/ Reseller/ DistributorBoiler I&I is one of the insurance providers represented by Jim Kelly Insurance Brokers, specializing in equipment breakdown coverage.
• PAL InsuranceminorChannel Partner/ Reseller/ DistributorPAL Insurance is one of the insurance providers represented by Jim Kelly Insurance Brokers.
• Am FredericksminorChannel Partner/ Reseller/ DistributorAm Fredericks is one of the insurance providers represented by Jim Kelly Insurance Brokers.
• PremiereminorChannel Partner/ Reseller/ DistributorPremiere is one of the insurance providers represented by Jim Kelly Insurance Brokers.
• Facility AssociationminorChannel Partner/ Reseller/ DistributorFacility Association is one of the insurance providers represented by Jim Kelly Insurance Brokers, providing coverage for higher-risk situations.
• CNAminorChannel Partner/ Reseller/ DistributorCNA is one of the insurance providers represented by Jim Kelly Insurance Brokers, providing commercial insurance solutions.
• Pacific MarineminorChannel Partner/ Reseller/ DistributorPacific Marine is one of the insurance providers represented by Jim Kelly Insurance Brokers, specializing in marine and watercraft insurance including Premier Marine for recreational vehicles.
• WawanesaminorChannel Partner/ Reseller/ DistributorWawanesa is one of the insurance providers represented by Jim Kelly Insurance Brokers. After hours claims contact provided (1-844-929-2637).

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JimKellyBrokers
• Facebookfacebook.com/jimkellyinsurancebrokers
• LinkedInlinkedin.com/company/jim-kelly-insurance-brokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jim Kelly Insurance Brokers