Modern Martial Arts

What Modern Martial Arts does

Modern Martial Arts is a Manhattan-based martial arts school founded in 2001 by Mario Guerrero on the Upper West Side, now operating four physical studios across the borough (Upper East Side, Upper West Side, Tribeca, and Midtown West). The company delivers in-person martial arts instruction across three core disciplines: kids martial arts (ages 3-12, segmented into Tiny Champs, Little Champs, and Kids Basic with a progressive belt-ranking system toward black belt), adult kickboxing (a 45-minute high-intensity format drawing on karate and muay thai), and Brazilian Jiu Jitsu (available for kids and adults at the Upper East Side and Midtown locations). The curriculum blends karate fundamentals, grappling, and a "common sense before self-defense" teaching methodology that emphasizes character-building and bully prevention alongside technique.

Revenue is generated through a hybrid direct-to-consumer model anchored on recurring class memberships, supplemented by structured one-off revenue streams: a 2-class trial funnel priced at $29.99-$39.99, kids birthday party packages ($1,250 Gold and $1,750 Platinum tiers with add-ons), and seasonal summer camp programs at $869/week scaling to $560/week for 10-week commitments. Additional revenue flows from location-specific retail stores selling martial arts equipment via the WellnessLiving platform.

Customer acquisition runs through the company's Squarespace-hosted website, organic SEO for NYC martial arts queries, social media, community events (summer camps and birthday parties functioning as entry points), and word-of-mouth referrals. Booking and point-of-sale are centralized on the WellnessLiving SaaS platform with dedicated iOS and Android apps for member engagement. The company is privately held, founder-owned, bootstrapped, and operates exclusively within Manhattan with four locations and a roster of approximately 20 instructors and staff.

Name

Modern Martial Arts

Legal name

Modern Martial Arts

Website

https://mmanewyorkcity.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Martial Arts is a Manhattan-based, founder-owned martial arts school operating four studios, delivering kids martial arts, adult kickboxing, and Brazilian Jiu Jitsu classes alongside summer camp and birthday party programs to NYC families and adults.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Boxing & Kickboxing Fitness Classes (HSADABAF), Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC)

Keywords

• Kids martial arts
• Kickboxing classes
• Brazilian jiu jitsu
• Kids birthday parties
• Summer camp programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Martial Arts Class Memberships: Recurring membership fees for ongoing martial arts classes including kids martial arts, kickboxing, and Brazilian Jiu Jitsu. Classes held at 4 Manhattan locations with various schedule options.
2. Trial Class Packages: One-time trial packages offering 2 classes at reduced pricing to attract new customers. Kickboxing trial at $29.99-$39.99 including merchandise.
3. Birthday Party Packages: One-time event packages for kids birthday parties. Gold package at $1,250, Platinum all-inclusive package at $1,750. Additional add-ons available.
4. Summer Camp Programs: Seasonal summer camp programs for kids ages 5-12. Priced per week with multi-week discounts available (1 week $869 down to $560/week for 10 weeks).
5. Retail Store: Online store for purchasing martial arts merchandise and equipment at each location.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Modern Martial Arts is a multi-location martial arts instruction school offering group classes for kids and adults at four Manhattan studios. Core instruction includes Kids Martial Arts (Tiny Tigers ages 3-5 and Big Kids ages 6-12), Adult Martial Arts, Kickboxing, and Brazilian Jiu Jitsu, with complementary paid offerings in kids birthday parties and summer camp programs.

Product overview

Modern Martial Arts is a martial arts school operating 4 NYC locations (Tribeca, Upper East Side, Upper West Side, Midtown), originally founded in 2001. The core product is martial arts instruction across three disciplines: Kids Martial Arts Classes (ages 3-12, covering karate and bully prevention), Adult Kickboxing Classes (karate/muay thai-based fitness), and Brazilian Jiu Jitsu Classes (available for kids and adults). Supporting offerings include Kids Birthday Parties (Platinum and Gold packages at $1,750 and $1,250 respectively), Summer Camp (full-day program at $869-$5,600), and 2-Class Trial introductory packages. The company uses WellnessLiving Systems as its booking and point-of-sale platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Martial Arts Classes Age-segmented martial arts program split into Tiny Tigers (ages 3-5) and Big Kids (ages 6-12), teaching discipline, confidence, and practical self-defense through structured group classes at all four Manhattan locations.
• Adult Martial Arts Classes
• Kickboxing Classes
• Brazilian Jiu Jitsu Classes
• Kids Birthday Parties
• Summer Camp Programs
• 2-Class Trial Pass

Quantifiable outcome

• Kids develop focus, discipline, and body control through martial arts training
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/modernnyc
• Facebookfacebook.com/ModernNYC

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Martial Arts