Pro Label

What Pro Label does

Pro Label, Inc. of Wisconsin is a flexographic printing and labeling service provider founded in 1992 and headquartered in Appleton, Wisconsin. The firm operates as the U.S. foothold of the Labelink group, a North American leader in narrow web flexible packaging and labels that is described as the largest privately owned printer in Canada. Pro Label's Appleton facility at 2915 N. Progress Drive serves as the Labelink USA headquarters and is one of 11 manufacturing plants spanning Canada and the United States.

The group's combined product portfolio spans pressure-sensitive labels, shrink sleeves, folding cartons, flexible packaging, RFID labels and tags, cut sheet forms, business forms, publications, marketing collateral, and direct mail labels. Manufacturing is executed in-house across the multi-plant footprint using narrow web printing technology, with the Appleton/Wisconsin operation anchoring U.S. production capacity. Core technology centers on flexographic and narrow web printing for labels and flexible packaging, augmented by acquired folding carton capabilities through Litho Québec. The company holds BRCGS, UL, and SGS certifications, and maintains compliance partnerships with APR (Association of Plastic Recyclers) and How2Recycle to support customer sustainability requirements.

Revenue is generated predominantly through one-time sales of custom-printed labels and packaging products on a quote-based pricing model, supplemented by professional services including print brokerage, strategic support services, and a prepress portal. The go-to-market motion is sales-led, combining a direct sales force with phone-based enterprise outreach (1-800-786-1770) and a print broker channel for mid-market reach. Customers span food and beverage, pharmaceutical, chemical and industrial, health and beauty/cosmetics, nutraceutical and supplements, and transportation, logistics, and e-commerce verticals, with the group serving 5,000+ customers across North America.

Name

Pro Label

Legal name

Labelink Inc.

Website

https://pro-label.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Label is a Wisconsin-based flexographic printing and labeling service provider founded in 1992, operating as the U.S. arm of Labelink, the largest privately owned narrow web flexible packaging and labels printer in North America with 11 manufacturing plants.

Ownership category

akta.pro rank

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Labels and Packaging Products: Sale of pressure-sensitive labels, shrink sleeves, folding cartons, flexible packaging, RFID labels and tags, and business forms to enterprise and mid-market customers
2. Print Broker Services: Strategic print brokerage services connecting customers with printing solutions
3. Strategic Support Services: Tangible strategic support, certifications, and prepress portal services

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pro Label, Inc. of Wisconsin (operating as Labelink USA) manufactures and supplies flexographic and narrow web printed labels and packaging products for B2B customers across North America. Its product portfolio includes pressure-sensitive labels, shrink sleeves, flexible packaging, folding cartons, RFID labels and tags, cut sheet forms, business forms, publications, marketing collateral, and direct mail labels. The company operates as a one-stop-shop converting and printing supplier serving food & beverage, pharmaceutical, chemical & industrial, health & beauty, nutraceutical, transportation & logistics, and e-commerce customers.

Product overview

Pro Label (Labelink) operates as a one-stop-shop platform offering a comprehensive portfolio of labeling and packaging products. The core offerings include pressure-sensitive labels, shrink sleeves, folding cartons, flexible packaging, RFID labels and tags, cut sheet forms, publications, marketing collateral, and direct mail labels. The company positions itself as the largest privately owned printer in Canada and a North American leader in narrow web flexible packaging and labels, serving markets across food & beverage, pharmaceutical, nutraceuticals, cosmetics, chemical & industrial, transportation & logistics, and retail & e-commerce sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Pressure-Sensitive Labels

Quantifiable outcome

• 5,000+ customers served

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• APR (Association of Plastic Recyclers)coreStrategic or Co-development PartnerLabelink works with raw material manufacturers who offer APR recognized papers and films to help customers become APR compliant
• How2RecyclecoreStrategic or Co-development PartnerLabelink helps customers become How2Recycle compliant through sustainable packaging solutions
• Litho QuébeccoreStrategic or Co-development PartnerAcquired folding carton manufacturer Litho Québec to strengthen execution capabilities, enhance supply chain resilience, and deliver greater stability to clients

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cenveo: North American printing and packaging company offering labels, shrink sleeves, commercial print and direct mail — overlapping with Labelink's labels, direct mail and business forms lines.
• Resource Label Group: Multi-site North American label converter specializing in pressure-sensitive labels, shrink sleeves and flexible packaging for consumer products, comparable in footprint expansion strategy to Labelink.
• Fortis Solutions Group: PE-backed North American converter of pressure-sensitive labels, shrink sleeves and flexible packaging for similar end markets. Closest mid-market direct competitor in scale and product mix.
• Coveris Holdings: European-headquartered flexible and rigid packaging converter with North American operations, competing in shrink sleeves, labels and flexible packaging for F&B and consumer goods.
• CCL Industries: World's largest specialty label company (pressure-sensitive, shrink sleeve, RFID) with significant operations across the same food, beverage, healthcare and personal-care verticals that Labelink serves. Closest large-scale analog and primary competitive benchmark.
• Multi-Color Corporation: Large North American and global pressure-sensitive label converter serving wine, spirits, food and beverage, personal care and consumer products — a near-direct competitor for Labelink's F&B, cosmetic and nutraceutical customers.

Broad incumbents

• Taghleef Industries: Major global supplier of BOPP and other films used in labels and flexible packaging — a comparable upstream-adjacent player in the labels and flexible packaging value chain.
• Avery Dennison: Global materials-science leader in pressure-sensitive label stock, RFID and packaging solutions. Overlaps directly on label substrates and RFID tags, but operates at vastly larger scale and across many adjacent categories beyond narrow-web labels.
• Sonoco Products: Diversified global packaging conglomerate with consumer packaging (rigid containers, closures, flexible packaging) and protective solutions; overlaps on folding cartons and flexible packaging end markets.
• Constantia Flexibles: Global flexible packaging manufacturer serving food, pharma and consumer goods; overlaps with Labelink's flexible packaging and pharma-labeling categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/labelinkproducts/?show_switched_toast=0&show_invite_to_follow=0&show_switched_tooltip=0&show_podcast_settings=0
• LinkedInlinkedin.com/company/labelink/?originalSubdomain=ca

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Label