Mental Health America of Greater Houston

What Mental Health America of Greater Houston does

Mental Health America of Greater Houston is a 501(c)(3) nonprofit founded in 1954 and headquartered at 2211 Norfolk, Suite 810, Houston, Texas. It operates as a community-mental-health intermediary rather than a clinical provider, delivering education, advocacy, and care-navigation services across Greater Houston with growing statewide Texas reach. Its primary direct-to-consumer channels include a toll-free helpline (877-755-9988), text-based support (281-215-9988), free anonymous mental health screenings, and Care Connect — a vetted provider directory currently spanning 61+ pages across Texas with filters for insurance, language, specialty, and demographics. The organization also runs the Center for School Behavioral Health (serving 28 districts and nearly 100 schools), the Military Veteran Peer Network (40+ federal/state/local partners and three county Veterans Treatment Courts), Workplace Wellness training, the Emotional Backpack train-the-trainer program, and the Behavioral Health Consultant Certificate Course for licensed professionals.

The underlying technology stack is conventional nonprofit-ecosystem software: Salesforce for client data and constituent management, and Bonterra Apricot for grant reporting and program evaluation, supplemented by Qualtrics for training requests, Constant Contact for email marketing, and Office Forms for training intake. There are no proprietary AI/ML systems disclosed; matching and decision support in Care Connect appear to be filter-based search rather than algorithmic recommendation. The competitive position rests on duration (70+ years of brand and relationship equity), curation (vetted provider directory + trainer pipelines), and policy influence (HB 906, HB 2184, HB 2287, HB 2954), rather than on technology differentiation. Core services to consumers are free; revenue is generated from individual and corporate donations, recurring monthly gifts, federal and state grants (notably a $10.8M SAMHSA grant expiring September 29, 2026), commercial Workplace Wellness training contracts, and the $2,000 Behavioral Health Consultant Certificate Course.

Name

Mental Health America of Greater Houston

Legal name

Mental Health America of Greater Houston, Inc.

Website

https://mhahouston.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Mental Health America of Greater Houston is a Houston-based 501(c)(3) nonprofit founded in 1954 that delivers free mental health education, screening, and care-navigation services — including a statewide provider directory, helpline, and school and veteran programs — serving individuals, families, schools, veterans, and employers across Texas.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Mental health education
• Behavioral health advocacy
• Suicide prevention training
• Peer support services
• Community mental health

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Contributions: Individual and organizational donations, including monthly recurring giving programs, fund community-based programs and mental health services. The organization actively solicits monthly donors through its website.
2. Government Grants: Federal and state grant funding for specific programs, including suicide prevention (988 Lifeline grants), school behavioral health, and veteran services. A $10.8 million SAMHSA grant is set to expire September 29, 2026.
3. Workplace Wellness Training Fees: Customized training sessions and wellness presentations delivered to employers and organizations, billed per engagement.
4. Behavioral Health Consultant Certificate Course: A fee-based professional development course ($2,000 with financial discounts available) for licensed behavioral health professionals, offering 40 continuing education units.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Mental Health America of Greater Houston is a 501(c)(3) nonprofit that connects individuals, schools, veterans, and employers to mental health and substance use resources. Core offerings include the free Care Connect provider search tool and bilingual helpline, free therapy referrals, free anonymous mental health screenings, school behavioral health training, peer-led veteran support, workplace wellness programs, and Texas legislative advocacy. Most services are delivered free of charge, funded by donations, grants, and select fee-based training programs.

Product overview

Mental Health America of Greater Houston offers a portfolio of interconnected mental health programs and services. The core Care Connect platform provides a provider search and referral tool connecting users with vetted behavioral health professionals across Texas, complemented by a Helpline offering personalized coaching and support. The Veterans Behavioral Health Program serves justice-involved veterans through the Military Veteran Peer Network and Veterans Treatment Court partnerships. The Center for School Behavioral Health leads collaborative initiatives with area schools, delivering the Emotional Backpack Project and professional development trainings. Additional programs include suicide prevention training, workplace wellness sessions, mental health screenings, disaster relief support, and BIPOC-focused resources. The organization also conducts public policy advocacy at the Texas state level to advance mental health legislation.

Differentiator

Problem solved

Functional benefit

Brands

• Care Connect: A free service that connects users with licensed mental health professionals and provides culturally responsive resource specialists to support mental health journeys by matching individuals with providers.
• Emotional Backpack Project
• Military Veteran Peer Network (MVPN)
• Behavioral Health Consultant Certificate Course (BHC-CC)

Products and services

• Care Connect A free provider search and referral platform that connects individuals with vetted mental health and substance use providers across Texas, filterable by insurance, language, location, specialty, and demographics.
• Care Connect Helpline A free bilingual (English/Spanish) helpline (877-755-9988) and text line (281-215-9988) staffed by culturally responsive resource specialists who provide personalized coaching and connect individuals to behavioral health providers.
• Workplace Wellness Customized fee-based mental health training sessions and wellness presentations delivered to employers and organizations to support employee mental health and well-being.
• Veterans Behavioral Health Program Peer mentorship and behavioral health support services for veterans, including justice-involved veterans, delivered through partnerships with Veterans Treatment Courts in Harris, Fort Bend, and Galveston counties.
• Military Veteran Peer Network (MVPN) Houston A peer-led community-based program providing one-on-one mentoring, group support, crisis assistance, and referrals to veterans, with a network of 40+ federal, state, and local partner organizations.
• Behavioral Health Consultant Certificate Course (BHC-CC) A virtual fee-based ($2,000 base, with 25%/50%/75% discounts available) professional development certificate course for licensed behavioral health professionals, offering 40 continuing education units in integrated primary care behavioral health.
• CSBH Trainings Professional development training programs for schools and youth-serving organizations covering Emotional Backpack modules, trauma-informed practices, suicide prevention, and specialized offerings for administrators, parents, and professionals serving LGBTQAI+ youth and youth with disabilities.
• AS+K Suicide Prevention Training A virtual one-hour gatekeeper training teaching identification of suicide risk factors, protective factors, warning signs, and appropriate referral strategies.
• Mental Health Screenings Free, anonymous online screening tests for various mental health conditions that provide information, resources, and referrals to care based on results.
• Disaster Relief Program Mental health support, coping toolkits, and recovery resources for individuals and families affected by natural disasters, including post-Hurricane Harvey services in English and Spanish.

Quantifiable outcome

• Care Connect directory with 61+ pages of vetted mental health and substance use providers across Texas, searchable by insurance, language, specialty, and location
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, minor and moderate.

• United Way of Greater HoustoncoreStrategic or Co-development PartnerMHA of Greater Houston is affiliated with United Way of Greater Houston, as evidenced by the organization's logo display in its footer. This partnership provides organizational support and community visibility.
• GuidestarminorOthersMHA of Greater Houston maintains a Guidestar profile (74-1272394), indicating transparency in nonprofit operations and governance reporting.
• Veterans Mental Health Department (MilVetPeer.Net)coreStrategic or Co-development PartnerMHA of Greater Houston's Military Veteran Peer Network is affiliated with the Veterans Mental Health Department through milvetpeer.net. This is a key operational partnership for the veterans peer support program.
• 40+ Federal, State, and Local Veteran-Serving Partner OrganizationscoreStrategic or Co-development PartnerMVPN Houston has established a community blueprint of over 40 federal, state, and local veteran-serving partners to support peer mentorship, treatment, and veteran reintegration.
• Hope and Healing Center & InstitutemoderateStrategic or Co-development PartnerProvides free mental health coaching services for Hurricane Harvey survivors in English and Spanish, as referenced in MHA's disaster relief resources.
• Ready Rosie and Rebuild TexasmoderateStrategic or Co-development PartnerMHA collaborated with Ready Rosie and Rebuild Texas to develop 'Storm Prep: A Coping Toolkit for Families' as part of disaster preparedness and mental health support.
• Episcopal Health FoundationmoderateStrategic or Co-development PartnerListed as a resource partner for Hurricane Harvey recovery efforts, working with Episcopal Relief and Development and other philanthropic organizations.
• Texas Coalition for Healthy MindscoreStrategic or Co-development PartnerMHA of Greater Houston is a proud member of the Texas Coalition for Healthy Minds, a coalition of more than 30 organizations working to advance behavioral health policy, eliminate stigma, achieve treatment parity, and create equal access to care in Texas.
• The Center for School Behavioral Health CollaborativecoreStrategic or Co-development PartnerCollaborative working with 28 school districts and nearly 100 schools across the Greater Houston region to implement best practices in school mental health and trauma-informed environments.
• Combined ArmsmoderateStrategic or Co-development PartnerPartner organization hosting Military Cultural Competency & Veteran Suicide Awareness training events. Combined Arms is located at 2929 McKinney St, Houston, TX.
• Texas Veterans Mental Health ProgrammoderateStrategic or Co-development PartnerListed as a Texas resource for suicide prevention and mental health support for veterans, complementing MHA's veteran behavioral health programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mental Health Colorado: Statewide mental health advocacy and education nonprofit, sister MHA-style organization. Comparable in mission, funding mix (grants, donations, training fees), and policy advocacy orientation.
• NAMI (National Alliance on Mental Illness): Largest national mental health advocacy and education nonprofit. Operates an analogous affiliate model of state and local chapters delivering education, helpline-style support, support groups, and policy advocacy, closely paralleling MHA's model.
• American Foundation for Suicide Prevention (AFSP): National nonprofit delivering suicide prevention education, advocacy, and loss support. Highly comparable mission overlap with MHA's AS+K training, 988 promotion, and statewide advocacy work.
• Mental Health America of California: State-level Mental Health America affiliate combining education, advocacy, and direct service referrals. Structurally similar to MHA of Greater Houston in operating a statewide referral directory and policy advocacy on school/community mental health.
• NAMI Greater Houston: Local NAMI affiliate serving the same Houston geography with overlapping education, support group, and advocacy missions. Direct local competitor for donor dollars and corporate/individual mental health awareness campaigns.

Broad incumbents

• Mental Health America (National): National umbrella nonprofit for the Mental Health America affiliate network, including MHA of Greater Houston. It provides the screening tools, brand standards, and policy framework that affiliates operate within, making it the closest broad incumbent peer.

Regional players

• The Harris Center for Mental Health and IDD: Local mental health authority for Harris County. Listed as a Care Connect provider and overlaps in serving similar populations, but directly delivers clinical mental health and IDD services rather than education/referral.
• Hope and Healing Center & Institute: Houston-area mental health nonprofit providing free coaching (e.g., Hurricane Harvey response) and counseling referrals. Partner of MHA's Disaster Relief Program and a regional competitor for mental health awareness mindshare and grant funding.
• Meadows Mental Health Policy Institute: Texas-based mental health policy and research nonprofit. Closely parallels MHA of Greater Houston's state-level legislative advocacy arm and is a co-member of the Texas Coalition for Healthy Minds.

Others

• Combined Arms: Houston-based nonprofit coordinating veteran services across many partner organizations, including hosting Military Cultural Competency and veteran suicide awareness trainings with MHA. Ecosystem partner that also overlaps with MHA's MVPN in serving veterans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MHAHouston
• YouTubeyoutube.com/channel/UC-il3LhMIIXHqEJeoDB0-xw
• Facebookfacebook.com/MHAGreaterHouston
• LinkedInlinkedin.com/company/mhahouston
• Instagraminstagram.com/mhahouston

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health America of Greater Houston