What MIMS Learning does

MIMS Learning is a UK-only continuing professional development (CPD) learning platform operated as a brand within Haymarket Media Group Ltd and aimed at GPs, practice nurses, pharmacists, paramedics and hospital doctors. The core product is a £450 incl VAT per-user annual subscription that unlocks access to more than 600 modules delivering over 550 CPD hours, supported by personalised learner dashboards, CPD certificate tracking, and direct integration with the Clarity and FourteenFish appraisal toolkits used for UK GP revalidation. Content is delivered through a Thought Industries-powered learning management system across multiple formats — clinical reviews, podcasts, podcourses, red flags modules, guidance updates, practice-on-a-page references, learning plans and quizzes — and is bundled with sister Haymarket properties MIMS (a daily-updated UK drug reference database) and GPonline (GP news and careers service) under the MIMS Healthcare Network umbrella.

The platform also generates revenue through a partner-funded CPD programme in which pharmaceutical and consumer-health sponsors (including Sanofi, Viatris, AstraZeneca, Idorsia, Dr Falk, Binding Site/Thermo Fisher, Mead Johnson/Reckitt and Abbott) initiate, fund and review branded modules under dedicated 'Partner CPD' and 'Partner learning centres' areas, alongside a quote-based multi-user subscription for GP practices, Primary Care Networks and other organisational buyers. Go-to-market combines a self-serve online storefront (shop.haymarket.com) for individuals, a sales-assisted enquiry channel for teams, event-driven demand capture through MIMS Learning Live conferences (London, North, South editions), and a multi-channel marketing mix of specialty email bulletins, a weekly Clinical Update podcast, social media, the MIMS Learning blog and long-tail SEO on clinical topic pages. The firm is operationally small (11–50 employees) and operates exclusively within the United Kingdom.

Name

MIMS Learning

Legal name

Haymarket Media Group Ltd

Website

https://mimslearning.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MIMS Learning is a UK-only CPD subscription platform, published by Haymarket Media Group, that gives GPs, nurses and pharmacists access to over 600 accredited modules plus bundled access to the MIMS drug database and GPonline news.

Ownership category

akta.pro rank

Headquarters

HQ city

Twickenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Healthcare professional annual subscription (single-user): Recurring annual subscription priced at £450 incl VAT per individual user, unlocking full access to 600+ modules and 550+ CPD hours, plus MIMS drug database and GPonline news. Sold primarily self-serve via Haymarket shop.
2. Multi-user / organisational subscription: Quote-based annual subscription sold to GP practices, PCNs and other organisations for team access. Pricing not publicly disclosed; routed through an 'Enquire here' enquiry form.
3. Individual learning plan purchases: Some specialty learning plans (e.g., Adult mental health £99, Dermatology for skin of colour £49) can also be purchased individually outside the main subscription, generating one-off revenue.
4. Sponsored / partner CPD content: Revenue from pharmaceutical and consumer-health sponsors (Sanofi, Viatris, AstraZeneca, Typharm, Idorsia, Dr Falk, Binding Site, Mead Johnson/Reckitt, Exeltis, Otsuka, Orion, Nutricia, Benecol, Abbott, Zentiva) who initiate, fund and review branded CPD modules hosted on the platform under 'Partner CPD modules' and 'Partner learning centres' areas.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

MIMS Learning is an online continuing professional development (CPD) subscription platform for UK healthcare professionals, primarily general practitioners. Subscribers receive annual access (priced at £450 incl VAT) to 600+ CPD modules delivering 550+ CPD hours across clinical reviews, podcasts, podcourses, red flags, guidance updates, practice-on-a-page and learning plans, plus bundled access to the MIMS drug reference database and GPonline news service. The platform is powered by Thought Industries, integrates with Clarity and FourteenFish appraisal toolkits for revalidation, and is supplemented by sponsored partner CPD modules funded by pharmaceutical companies.

Product overview

MIMS Learning is a single unified continuing professional development (CPD) learning platform for GPs and other UK healthcare professionals, built on the Thought Industries learning management system and published by Haymarket Media Group. The core offering is the annual "Healthcare professional subscription" which unlocks access to over 600 modules providing more than 550 CPD hours, delivered through multiple module formats including Clinical Reviews, Podcasts (the Clinical Update podcast and new Podcourses), Guidance Updates (NICE/BTS/SIGN etc.), Extended Learning, Essentials, Red Flags, Audiovisuals, Practice on a Page, Conference Reports, On-demand Webinars, MicroCourses, Patient Case Studies, Quizzes and curated Learning Plans. Around the platform sits the CPD Organiser dashboard (with associated Appraisal Toolkits and Clarity integration for revalidation, alongside FourteenFish). The subscription also bundles access to two sister Haymarket products — the MIMS drug database and GPonline news service — collectively branded as the MIMS Healthcare Network.

Differentiator

Problem solved

Functional benefit

Products and services

• MIMS Learning Healthcare professional annual subscription

Quantifiable outcome

• 600+ CPD modules offering 550+ CPD hours available to subscribers
• +6 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

23 partnerships are on record, tiered flagship / core platform, core, flagship, flagship / parent, major, moderate and minor.

• Thought Industriesflagship / core platformTechnology or IntegrationMIMS Learning is 'Powered By Thought Industries', the SaaS learning management system behind mimslearning.thoughtindustries.com. The platform hosts the catalogue, learner dashboard, CPD organiser and registration flow, and is central to delivering the product.
• Clarity (appraisal toolkit)coreTechnology or IntegrationClarity is integrated with the MIMS Learning dashboard to enable 'simple, stress-free revalidation' — learners can sync learning evidence into the Clarity appraisal toolkit used by UK GPs.
• FourteenFishcoreTechnology or IntegrationFourteenFish is integrated with the MIMS Learning dashboard for revalidation evidence upload, supporting UK GP appraisal workflows.
• MIMS (mims.co.uk)flagshipStrategic or Co-development PartnerMIMS Learning subscribers receive full access to MIMS, the UK drug database (updated daily, 50+ drug reference tables, 7 drug trackers including a shortages tracker), as part of the MIMS Healthcare Network bundle with MIMS Learning and GPonline.
• GPonline (gponline.com)flagshipStrategic or Co-development PartnerSubscribers gain full access to GPonline's daily news coverage, practical clinical education and careers advice for GPs as part of the MIMS Healthcare Network bundle with MIMS Learning and MIMS.
• Haymarket Media Group Ltdflagship / parentStrategic or Co-development PartnerMIMS Learning is published by Haymarket Media Group Ltd (© 2026), with registration linking to Haymarket Terms & Conditions and Haymarket Privacy Policy; Haymarket operates the underlying shop (shop.haymarket.com) and the sponsorship/customer services infrastructure.
• SanofimajorGTM or Marketing PartnerSanofi funds and develops non-promotional CPD modules hosted on MIMS Learning (e.g., 'Aiming for better conversations about vaccines', 'Reframing the vaccination conversation', 'Destination health: travel vaccinations', 'Burden of influenza infection and its cardiovascular sequelae', 'The storm flu'). Modules are 'fully funded, organised and developed by Sanofi' and intended for UK HCPs.
• ViatrismajorGTM or Marketing PartnerViatris has initiated, funded and reviewed multiple modules including 'Navigating the complexities of ageing: practical approaches to managing care for older people' and 'Prevention and management of recurrent urinary tract infections'.
• AstraZenecamajorGTM or Marketing PartnerAstraZeneca has initiated and funded modules on cardiopulmonary risk in COPD and asthma management/guideline review, including modules containing promotional information about AstraZeneca products.
• Typharm GroupmoderateGTM or Marketing PartnerTypharm has initiated, funded and reviewed modules on inflammatory skin disease and antimicrobial resistance in skin infections.
• Idorsia Pharmaceuticals UK LtdmoderateGTM or Marketing PartnerIdorsia has initiated and funded multiple promotional CPD modules on chronic insomnia and menopause-related sleep issues (including UK-DA-01159, UK-DA-01108, UK-DA-01080 and UK-DA-01438).
• Dr Falk Pharma UK LtdmoderateGTM or Marketing PartnerDr Falk Pharma has sponsored and co-developed multiple gastroenterology CPD modules (eosinophilic oesophagitis, microscopic colitis, mild-to-moderate ulcerative colitis, autoimmune hepatitis) in partnership with MIMS Learning.
• Binding Site (part of Thermo Fisher Scientific)moderateGTM or Marketing PartnerBinding Site initiated, funded and reviewed the 'Clinical insights: improving myeloma diagnosis and ongoing management in primary care' module.
• Mead Johnson Nutrition / ReckittmoderateGTM or Marketing PartnerMead Johnson/Reckitt has initiated and funded promotional modules on cow's milk allergy diagnosis/management, gut microbiome and psychological impact of allergy (RKT-M-63951, RKT-M-63938, RKT-M-63954).
• Exeltis UK LtdminorGTM or Marketing PartnerExeltis UK has initiated, funded and reviewed the 'Progestogen-based contraception in practice' module (EXE-E/IPR-SLY-1902-v1).
• Otsuka Pharmaceutical Europe LtdminorGTM or Marketing PartnerOtsuka has initiated and funded modules on managing depressive disorder and digital therapies for depression (OPE-RJY-2500013, OPE-RJY-2500007).
• AbbottmoderateGTM or Marketing PartnerAbbott has initiated, funded and reviewed multiple modules on continuous glucose monitoring and glucose-sensing technology in diabetes management (ADC-73956, ADC-101631, ADC-101632, ADC-73957).
• NutriciaminorGTM or Marketing PartnerNutricia has sponsored the recorded webinar module on cow's milk protein allergy diagnosis and management.
• Benecol LtdminorGTM or Marketing PartnerBenecol has initiated, funded and reviewed the 'Cholesterol and diabetes' video module (Feb 2023).
• British Thyroid FoundationminorStrategic or Co-development PartnerCo-developed the 'Management of thyroid conditions learning plan' which is also endorsed by the Society for Endocrinology.
• Society for EndocrinologyminorStrategic or Co-development PartnerEndorsed the 'Management of thyroid conditions learning plan' developed with the British Thyroid Foundation.
• PANS PANDAS UKminorStrategic or Co-development PartnerCharity that reviewed MIMS Learning's PANDAS module (June 2024), lending clinical credibility to the educational content.
• Royal College of General Practitioners (RCGP)minorStrategic or Co-development PartnerAutism spectrum disorder clinical review authored by RCGP-author clinicians; broader RCGP-affiliated authorship underpins editorial credibility of MIMS Learning modules.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Medscape Education: Global CME/CPD platform owned by WebMD offering free accredited education for healthcare professionals — broader international reach but overlapping content formats and pharma-sponsored model.

Direct peers

• BMJ Learning: BMJ's CPD/CME platform for healthcare professionals, offering accredited learning modules and a similar individual subscription model — the most direct UK-based competitor to MIMS Learning.
• Doctors.net.uk: UK doctors' professional network and CPD platform offering educational modules, news and sponsored content — overlaps directly with MIMS Learning's audience, content library and pharma sponsorship model.
• NB Medical Education: UK-based provider of GP-focused CPD including the popular 'Hot Topics' courses and online learning — competes with MIMS Learning for UK GP education spend, especially on live and on-demand primary care updates.
• RCGP Learning: The Royal College of General Practitioners' official learning platform providing CPD for UK GPs, including appraisal and revalidation resources — directly competes for the same UK GP subscriber base.
• Pulse Learning: CPD module platform for UK GPs published alongside Pulse, a leading UK GP magazine — offers similar primary care CPD modules and competes for the same individual subscriber market.

Emerging players

• FourteenFish: UK appraisal toolkit and CPD portfolio platform widely used by GPs — an integration partner of MIMS Learning but also a partial competitor for revalidation evidence capture and learning tracking.
• Cogora (GP and nurse CPD portfolio): UK healthcare media and education group publishing titles such as Nursing in Practice and providing CPD content for primary care clinicians — comparable audience, content sponsorship model and event-driven CPD.
• Clarity (appraisal toolkit): UK GP appraisal and revalidation platform that integrates with MIMS Learning — adjacent competitor that could expand its own CPD content offerings and disintermediate the learning platform layer.

Others

• Haymarket Media Group (MIMS): Parent group's drug reference database MIMS is bundled with MIMS Learning under the MIMS Healthcare Network — directly enabling/adjacent rather than a competitor, sharing subscribers and editorial infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mimslearning
• YouTubeyoutube.com/channel/UC9495KBjuUxP0nLOoPEKg7Q
• Facebookfacebook.com/mimslearning
• LinkedInlinkedin.com/company/mims-learning
• Instagraminstagram.com/mimslearning

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIMS Learning