Farr Better Ice Cream

What Farr Better Ice Cream does

Farr Better Ice Cream, operating under the legal name Asael Farr & Sons Company, is a fourth-generation, family-owned frozen dessert manufacturer and retailer headquartered in Ogden, Utah. Founded in 1920 with roots tracing to an 1891 ice harvesting business, the company produces ice cream, frozen yogurt, frozen custard, gelato mixes, sherbet, and sorbet, drawing on a proprietary library of more than 600 flavor recipes developed in-house since the 1930s. Operations are anchored by a flagship retail ice cream parlor at 274 21st Street in Ogden, serving scoops, milkshakes, malts, and soda fountain items, alongside two manufacturing facilities in Ogden and Salt Lake City with combined daily production capacity exceeding 20,000 gallons.

The company sells through two primary channels: direct-to-consumer retail at the flagship parlor and wholesale distribution to grocery stores, convenience stores, and restaurants across 17 mountain west states. Through its wholly-owned subsidiary Russell's Old Fashioned Ice Cream (acquired September 15, 2000), Farr is positioned as a market leader in soft serve ice cream mix sold to foodservice operators. The wholesale business also generates fee-based distribution revenue by carrying third-party national brands including Ben & Jerry's, Haagen-Dazs, Good Humor, Breyers, Wells Blue Bunny, and M&M Mars across its regional logistics network.

Revenue is not publicly disclosed and the business is privately held by the Farr family with no institutional investors. Headcount is lean (1-10), reflecting a family-operated structure. Pricing is not publicly disclosed. Geographic reach is concentrated in the mountain west (northern Utah, southern Idaho, western Wyoming, and broader regional markets). Marketing is heritage-driven, emphasizing the 100-year legacy and nostalgic brand assets such as the Quality Kid mascot, with light digital presence on Facebook, Instagram, and email. An online ordering initiative has been signaled as 'Coming Soon' on the company website.

Name

Farr Better Ice Cream

Legal name

Asael Farr & Sons Company

Website

https://farrsicecream.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Farr Better Ice Cream is a fourth-generation, family-owned frozen dessert manufacturer and retailer based in Ogden, Utah, operating a flagship ice cream parlor and wholesale distribution of its own and third-party national ice cream brands across 17 mountain west states.

Ownership category

akta.pro rank

Product category

Frozen Desserts

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro industry

PRIMARYAFAKAKAE

Ice Cream, Frozen Desserts & Novelties Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Dairy Product Manufacturing

SECONDARYAFAHAEAB

Soft-Serve Ice Cream Mix Manufacturing

Agriculture & Food Production/Dairy Processing/Ice Cream & Frozen Dairy Desserts Manufacturing

SECONDARYAFAHAEAC

Frozen Yogurt Manufacturing

Agriculture & Food Production/Dairy Processing/Ice Cream & Frozen Dairy Desserts Manufacturing

SECONDARYAFAIAHAC

Ice Cream & Frozen Desserts Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Frozen & Refrigerated Foods Wholesale

SECONDARYTHAFAGAA

Ice Cream & Gelato Shops

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Dessert, Ice Cream & Specialty Sweets Shops

Keywords

• Handcrafted ice cream
• Frozen desserts manufacturing
• Soft serve mix
• Ice cream parlor
• Frozen yogurt products

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Ice Cream Sales (In-Store): Direct retail sales of ice cream, milkshakes, malts, and soda fountain products through the flagship store in Ogden, UT. Customers purchase single servings for immediate consumption.
2. Wholesale Distribution: Distribution of Farr Better Ice Cream products to grocery stores, convenience stores, and restaurants across 17 states. Also includes distribution of third-party brands (Ben & Jerry's, Haagen Dazs, Good Humor, Breyers, Well's Blue Bunny, M&M Mars) through distribution agreements.
3. Soft Serve Mix Manufacturing: Manufacturing and selling ice cream, frozen yogurt, frozen custard, and gelato mixes acquired through the Russell's Old Fashioned Ice Cream acquisition in 2000. Market leader in soft serve mix products.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Farr Better Ice Cream manufactures and sells handcrafted frozen desserts including ice cream (over 100 flavors), frozen yogurt, frozen custard, sherbet, sorbet, and gelato/soft serve mixes. The company operates a flagship ice cream parlor in Ogden, Utah for direct retail sales of scoops, milkshakes, malts, and soda fountain items, and distributes its own Farr branded products plus third-party national brands to thousands of grocery stores, convenience stores, and restaurants across 17 states.

Product overview

Farr Better Ice Cream operates as a fourth-generation family ice cream business founded in 1920, offering handcrafted ice cream in over 100 flavors alongside milk shakes, malts, and a soda bar. The company operates a flagship ice cream parlor in Ogden, Utah while also distributing a wide range of frozen desserts—including ice cream, frozen yogurt, sherbet, and sorbet—to grocery stores, convenience stores, and restaurants across 17 states through wholesale channels. The product portfolio includes signature flavors (Burnt Almond Fudge, Spumoni, Play Dough), seasonal offerings, and specialty items like fat-free frozen yogurt, with soft serve mixes acquired through the Russell's brand. The company also distributes products from other brands under distribution agreements.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Ice Cream Handcrafted ice cream offered in over 100 possible flavors at any given time at the flagship Ogden parlor, including signature flavors like Spumoni, Playdough, and Burnt Almond Fudge; also sold in pint and quart formats through wholesale grocery and convenience stores across 17 states.
• Milk Shakes and Malts

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Russell’s Old Fashioned Ice CreamcoreStrategic or Co-development Partner · 15 September 2000Farr acquired Russell's Old Fashioned Ice Cream plant and business in Salt Lake City. This acquisition provided increased manufacturing and storage capacity and gave Farr a foothold into the soft serve ice cream mix business. With this acquisition, Farr became the market leader in soft serve mix, manufacturing ice cream, frozen yogurt, frozen custard, and gelato mixes.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Oberweis Dairy: Oberweis is a family-owned regional dairy and ice cream producer in northern Illinois operating home delivery, retail stores, and wholesale distribution. It is comparable because both combine a flagship heritage retail storefront with regional grocery/foodservice ice cream distribution rooted in family ownership.
• Tillamook County Creamery Association: Tillamook is a farmer-owned regional dairy cooperative producing ice cream, frozen yogurt, and dairy products distributed nationally through grocery and foodservice. It is a direct peer because of the cooperative-style regional heritage model and broad frozen dessert portfolio spanning retail grocery and foodservice channels.
• Wells Enterprises (Blue Bunny): Wells Enterprises is one of the largest family-owned U.S. ice cream manufacturers, producing the Blue Bunny and Halo Top brands plus private-label and foodservice products. It is a direct peer because both run branded ice cream plus a robust soft serve mix and foodservice business, operating from multi-state manufacturing footprints.
• Graeter's Ice Cream: Graeter's is a fourth-generation, family-owned craft ice cream maker in Cincinnati producing small-batch pints distributed to grocery and foodservice customers nationwide. It is a direct peer because both compete on heritage craftsmanship, proprietary recipes, regional grocery distribution, and family-owned operating model.
• Blue Bell Creameries: Blue Bell is a fourth-generation, family-owned regional ice cream manufacturer based in Texas with strong brand loyalty and grocery/wholesale distribution across the southern and central US. It is a direct peer because both are privately held, multi-generational regional ice cream manufacturers competing on heritage recipes and regional grocery penetration.
• Turkey Hill Dairy: Turkey Hill is a privately held regional ice cream and frozen dairy manufacturer in Pennsylvania distributing branded and private-label products through grocery and foodservice channels. It is closely comparable to Farr because both combine branded retail ice cream, foodservice/soft serve mix, and private-label manufacturing with strong regional brand recognition.

Broad incumbents

• Ben & Jerry's Homemade: Ben & Jerry's is a nationally distributed super-premium ice cream brand owned by Unilever, distributed to grocery, foodservice, and scoop shops across all 50 states. It is a broad incumbent peer because, although Farr distributes its products, Ben & Jerry's also competes for the same regional grocery shelf space and premium consumer demand that Farr targets.
• Baskin-Robbins: Baskin-Robbins is the largest U.S. ice cream and frozen dessert specialty chain, operating thousands of franchised scoop shops nationwide. It is a broad incumbent comparable to Farr's flagship Ogden parlor business, though at vastly larger franchise scale rather than a single owned store.
• Dreyer's / Edy's Grand Ice Cream: Dreyer's Grand Ice Cream Holdings, a subsidiary of Froneri/Nestle, manufactures and distributes Dreyer's/Edy's, Häagen-Dazs, and Outshine brands across U.S. grocery and foodservice. It is a broad incumbent peer because it competes directly with Farr for grocery shelf space and foodservice soft serve accounts in the mountain west region.
• Häagen-Dazs: Häagen-Dazs is a globally distributed premium ice cream brand owned by General Mills, sold through grocery, scoop shops, and foodservice. It is a broad incumbent peer because it competes directly with Farr's premium branded pints at grocery, while also being one of the third-party brands Farr distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FarrsIceCream
• Instagraminstagram.com/farrsicecream

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farr Better Ice Cream