Grignard
- Company typePrivate
- Founded1964
- HeadquartersRahway, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Grignard does
Grignard Company, LLC is a privately held specialty chemicals manufacturer founded circa 1964 and headquartered in Rahway, New Jersey. The firm operates through three wholly-owned segment subsidiaries: Grignard Industrial (precision cleaners, lubricants, and coatings for metalworking, mold release, wire rope, and heavy industrial use), Grignard Entertainment (fog, haze, and effect fluids for theatrical and entertainment applications, in which the company claims to be the largest producer in North America), and Grignard Branded Products (direct-to-consumer and OEM/private-label specialty products). All products are manufactured in-house at a single ISO 9001-compliant facility in the United States, with explicit regulatory compliance posture covering FDA, OSHA, and EPA standards. The company employs 11–50 people and emphasizes parallel technologies that allow cross-segment reuse of R&D and manufacturing capabilities.
The business model is product sales (hardware/physical goods) across three channels: direct B2B sales to industrial customers, direct-to-consumer e-commerce for branded products, and OEM/retail private-label partnerships. Pricing is not publicly disclosed; customers are directed to contact the company for quotes, consistent with a B2B specialty chemical motion. The firm positions itself on domestic USA manufacturing, 60+ years of operating history, third-party testing, and a brand legacy tied to Victor Grignard, the 1912 Nobel laureate in chemistry. No public financials, funding events, M&A activity, management team bios, or partnerships have been disclosed.
Grignard firmographics
Firmographics- Name
- Grignard
- Legal name
- Grignard Company, LLC
- Website
- https://grignard.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Grignard industry classification
Industry- Product category
- Specialty Chemicals Manufacturing
- NAICS
- Other Chemical Product and Preparation Manufacturing (3259)
- SIC
- Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Specialty Surfactants & Performance Additives (IMAEABAL)
- akta.pro secondary industry
- Personal Care & Cosmetic Ingredients (IMAEABAJ)
Keywords
Where Grignard is headquartered
LocationHeadquarters
- HQ city
- Rahway
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grignard business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial Specialty Chemicals: Revenue from manufacturing and selling specialty chemicals including precision cleaners, lubricants, and coatings to heavy industrial customers. Products are sold directly to manufacturing, metalworking, and industrial clients.
- Entertainment Effects Fluids: Revenue from theatrical fog, haze, and special effect fluids to entertainment industry customers. Grignard claims to be the largest producer of theatrical fog and haze fluids in North America.
- Branded Consumer and OEM Products: Revenue from consumer products and OEM/retail partnerships including private label solutions developed in-house and sold directly to consumers or through retail partners.
Distribution channels3 records
Marketing channels2 records
Grignard product offering
Product offeringCore offering
Grignard manufactures and sells specialty chemicals through three business segments: precision cleaners, lubricants, and coatings for heavy industrial applications (Grignard Industrial); fog, haze, and effect fluids for theatrical and entertainment use (Grignard Entertainment, the largest North American producer); and consumer specialty products with private label/OEM solutions (Grignard Branded Products). All products are manufactured in-house at the company's ISO 9001-compliant facility in Rahway, New Jersey.
Product overview
Grignard is a specialty chemicals company with three distinct business segments operating as a unified portfolio: Grignard Industrial provides high-performance specialty chemicals for heavy industry applications including precision cleaners, lubricants, and coatings; Grignard Entertainment supplies theatrical fog, haze, and effect fluids, positioning the company as the largest producer in North America; and Grignard Branded Products delivers consumer and OEM/retail specialty products with private label capabilities. All three segments leverage shared advanced research and development capabilities, ISO 9001-compliant manufacturing facilities in the United States, and parallel technologies to create innovative solutions across diverse markets.
Differentiator
Problem solved
Functional benefit
Brands
- Grignard Industrial: Specialty chemistry solutions for heavy industry including precision cleaners, lubricants, coatings, and customized solutions for metalworking, mold release, wire rope, and manufacturing.
- Grignard Entertainment
- Grignard Branded Products
Products and services
- Grignard Industrial High-performance specialty chemicals including precision cleaners, lubricants, and coatings, plus customized solutions for metalworking, mold release, wire rope, manufacturing, and other heavy industrial applications. All products manufactured in the company's ISO 9001-compliant facility in the United States. Target customers are manufacturing, metalworking, and heavy industrial buyers.
- Grignard Entertainment Top-quality fog, haze, and effect fluids for theatrical and special effects applications. The largest producer of theatrical fog and haze fluids in North America, with in-house R&D and manufacturing capabilities plus third-party testing for highest quality, performance, safety, and consistency. All products made in the USA in their ISO-9001-compliant production facility.
Quantifiable outcome
- Largest producer of theatrical fog and haze fluids in North America
Companies that use Grignard
Customer profileSegments3 records
Ideal customer profiles3 records
Grignard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Grignard partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
Grignard competitors and assessment
Company assessmentDirect peers
- Look Solutions: German maker of professional fog and haze machines plus the associated fluids. Closely comparable to Grignard Entertainment's specialty fluid range for stage and event production.
- Rochester Midland Corporation: US-based specialty formulator of industrial cleaners, lubricants, and water-treatment chemicals. Directly comparable to Grignard Industrial's precision cleaners, lubricants, and coatings portfolio.
- Ultratec Special Effects: Canadian designer/manufacturer of fog and pyrotechnic effects including consumable fluids. Competes head-to-head with Grignard in the North American entertainment fog-fluid market.
- Le Maitre: Manufacturer of theatrical smoke, fog, and haze machines and fluids. Directly competes with Grignard Entertainment in the same fog/haze-fluids category, serving venues and production companies.
- Antari Lighting & Effects: Taiwan-based manufacturer of fog, haze, and bubble effect machines and consumable fluids. Overlaps with Grignard Entertainment on theatrical/effects fluid chemistry and OEM-style distribution.
Broad incumbents
- Quaker Houghton: Global leader in industrial process fluids including metalworking fluids, cleaners, and coatings. Closest scaled analogue to Grignard Industrial, though much larger and broader in scope.
- WD-40 Company: Public specialty consumer-product company built around multi-purpose specialty chemicals (lubricants, cleaners). Comparable to Grignard Branded Products as a model for monetizing specialty chemistry through branded consumer distribution.
- Zep Inc. Large US specialty chemical company selling cleaning and maintenance chemicals to industrial and institutional customers. Adjacent to Grignard Industrial but at significantly greater scale.
- Stepan Company: Public specialty chemical manufacturer with leading positions in surfactants and performance additives. Maps to Grignard's specialty-formulation expertise in cleaners/coatings, but at much larger scale across multiple end-markets.
Others
- City Theatrical: US theatrical lighting, DMX, and atmospheric-effects equipment supplier serving the same venues and production companies as Grignard Entertainment — a complementary rather than directly competing theatrical-industry participant.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Grignard social profiles
Digital presenceGrignard compliance and trust
Trust signalCompliance3 records
Grignard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grignard leadership team
Management profileNumber of profiles
Grignard subsidiaries and ownership
Company hierarchySubsidiaries3 records
Grignard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grignard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grignard
What does Grignard do?
Grignard manufactures and sells specialty chemicals through three business segments: precision cleaners, lubricants, and coatings for heavy industrial applications (Grignard Industrial); fog, haze, and effect fluids for theatrical and entertainment use (Grignard Entertainment, the largest North American producer); and consumer specialty products with private label/OEM solutions (Grignard Branded Products). All products are manufactured in-house at the company's ISO 9001-compliant facility in Rahway, New Jersey.
Is Grignard a public or private company?
Grignard is a private company. It is classified as family owned and is currently operating.
When was Grignard founded?
Grignard was founded in 1964. It employs 11 to 50 people.
Where is Grignard based?
Grignard is headquartered in Rahway, United States, in the North America region.
How does Grignard make money?
Three revenue lines are on record. Industrial Specialty Chemicals are the primary driver. The others are entertainment Effects Fluids and branded Consumer and OEM Products.
Who are Grignard's main competitors?
Direct peers on record are Look Solutions, Rochester Midland Corporation, Ultratec Special Effects, Le Maitre and Antari Lighting & Effects. Broad incumbents are Quaker Houghton, WD-40 Company, Zep Inc. and Stepan Company. City Theatrical is listed as an others.
Does Grignard have an API?
No public API is recorded for Grignard.
What industry is Grignard in?
Grignard's product category is Specialty Chemicals Manufacturing. Its primary akta.pro industry code is IMAEABAL, Specialty Surfactants & Performance Additives, with a secondary code of IMAEABAJ, Personal Care & Cosmetic Ingredients. Its NAICS code is 3259 and its SIC code is 2890.