APG USA

What APG USA does

APG USA is a privately held US airline representation company operating as the American arm of the Paris-headquartered APG Network, described as the world's largest passenger and cargo GSA (General Sales and Services Agent) network. The company provides airline representation, distribution, and ARC (Airlines Reporting Corporation) administration services to international airlines seeking a US sales and settlement footprint, and to US travel agencies that require ticketing access to those carriers. Operations are run from three offices in New York (headquarters), Miami, and Los Angeles, with a team of approximately 12 staff organized across sales, sales support, distribution services, cargo services, reservations, and ticketing.

The company's core products are APG Airlines (GP-275), which acts as a validating carrier enabling US travel agents to issue tickets through the GDS for more than 160 airlines worldwide that are not directly accessible or not available through ARC, and APG Direct Connect, an NDC-compliant web-based booking platform built on XML technology following IATA standards that allows travel agents to sell air and non-air ancillaries combined. APG USA also delivers ARC settlement services on behalf of partner airlines, handling Agency Debit Memo queries, dispute resolution, refund processing, and billing support. Its most significant recent commercial win is the October 2025 integration with Lufthansa Group, through which Lufthansa, Swiss, Austrian, Brussels, Discover Airlines, and Air Dolomiti NDC content is distributed to 3,000+ travel agencies without surcharges, including interline ticketing with Lufthansa's transatlantic JV partners United and Air Canada.

APG USA's revenue model combines professional services fees (GSA representation mandates), managed services fees (ARC administration), and transaction-based fees (ticketing and NDC booking flow). Its named partner airline roster spans flag carriers, low-cost carriers, and regional operators across Africa, Asia, Europe, the Middle East, and the Pacific, including Lufthansa Group, Philippine Airlines, Air Mauritius, Hong Kong Airlines, Luxair, Shenzhen Airlines, Juneyao Airlines, Flydubai, ASKY, Air Tanzania, Air Burkina, AirCalin, Air Cambodia, Air Moana, Africa World Airlines, Atlantic Airways, Madagascar Airlines, and Sunrise Airways. The company is wholly owned by the APG Network, with no disclosed external private equity or venture capital investment, and is led by CEO Julianna Hill.

Name

APG USA

Legal name

APG USA

Website

https://apg-ga.us

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

APG USA is a privately held airline representation firm and US arm of the global APG Network, providing GSA services, ARC settlement administration, GP-275 validating-carrier ticketing, and NDC distribution to international airlines and US travel agencies from offices in New York, Miami, and Los Angeles.

Ownership category

akta.pro rank

Product category

Airline Representation Services

NAICS

Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro primary industry

Airline GSA / Representation & Ticket Sales Offices (THAKALAG)

akta.pro secondary industry

Interline E-Ticketing & Settlement (IATA Prorate, SIS/Clearing) (THABAHAG)

Keywords

• Airline representation services
• General sales agent
• ARC administration services
• Travel agency ticketing
• NDC booking platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. GSA Representation Services: APG USA provides airline representation services as a General Sales and Services Agent (GSSA), earning fees from airline clients for sales, marketing, and distribution support across the US market.
2. ARC Administration Services: Manages ARC settlement services on behalf of several partner airlines, providing agency debit memo handling, refund processing, reporting, and billing support for a fee.
3. Ticketing Services: APG Airlines (GP-275) serves as validating carrier enabling travel agents to issue tickets for airlines they do not have direct ticketing agreements with or that are not available through ARC, earning transaction fees.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

APG USA serves as a General Sales and Services Agent (GSSA) for international airlines in the US market, providing airline sales representation, marketing support, and distribution services. The company operates APG Airlines (GP-275) as a global ticketing partner and validating carrier enabling US travel agencies to issue tickets for 160+ airlines, manages ARC settlement services for partner airlines, and offers APG Direct Connect, an NDC-compliant booking platform following IATA XML standards for travel agents.

Differentiator

Problem solved

Functional benefit

Brands

• APG Airlines (GP-275): A global ticketing partner for US travel agencies, enabling travel agents to issue tickets for partner airlines through the GDS.
• APG Direct Connect
• APG Direct Connect
• RailClick

Products and services

• APG Direct Connect NDC-compliant web-based booking platform that helps travel agents in the US expand their airline catalogue and sell air and non-air ancillaries combined, using the latest XML technology following IATA standards. Designed for travel agents seeking direct NDC connectivity to partner airlines.
• APG Airlines (GP-275) Ticketing Solution Global ticketing partner solution for US travel agencies that acts as a validating carrier enabling ticket issuance through the GDS for airlines without direct ticketing agreements or where ARC is unavailable. Serves 160+ airlines worldwide through APG USA.
• RailClick Rail Ticketing Platform Rail ticketing platform that enables travel partners to access rail content, distributed by APG USA as part of its broader travel content offering to US travel agencies.
• GSA Airline Representation Services General Sales and Services Agent (GSSA) representation for international airlines across the United States, covering sales development, marketing support, and distribution to the US travel trade. Sold B2B to airline clients seeking local US market presence without standing up their own operation.
• ARC Administration Services Managed service through which APG USA administers ARC settlement on behalf of partner airlines, including Agency Debit Memo (ADM) handling, dispute resolution, refund processing, reporting irregularities, billing support, and commission queries as the direct point of contact for ARC.

Quantifiable outcome

• Access to Lufthansa Group NDC fares without surcharges for 3,000+ travel agencies globally
• +1 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Lufthansa GroupcoreChannel Partner/ Reseller/ Distributor · 6 October 2025Lufthansa Group has made its NDC fares available through APG's NDC platform without surcharges, covering all its airlines including Lufthansa, Brussels Airlines, Swiss International Air Lines, Austrian Airlines, Discover Airlines, and Air Dolomiti. The arrangement gives more than 3,000 travel agencies globally access to fares such as Economy Light and Business Saver that are no longer available through traditional EDIFACT-based GDS channels. The NDC connection also includes interline ticketing with Lufthansa's transatlantic joint venture partners United Airlines and Air Canada.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCC0mwOaQpgRdQzKqnjKyZrQ
• Facebookfacebook.com/apgunitedstates
• LinkedInlinkedin.com/company/apg-united-states
• Instagraminstagram.com/apgunitedstates

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APG USA