Strobel Technologies

What Strobel Technologies does

Strobel Technologies is a privately held American manufacturer of specialty mattresses, founded in 1967 by Mark Strobel and headquartered in Jeffersonville, Indiana. The company designs and produces a broad sleep-product portfolio under its flagship Supple-Pedic brand, alongside Visco-Elastic (memory foam), Latex, Adjustable, Waterbed, Airbed, Innerspring, and Crib mattresses, plus complementary pillows, cushions, and an Air-Assist add-on. The core technical differentiator is a patented Lever-Support System — a teeter-totter mechanism that pushes up to support recessed areas such as the lumbar region when larger body areas depress the opposite end — combined with a proprietary Polyfilax Elastic Polymer surface. The company frames its entire line as a toxin-free alternative to conventional mattresses containing flame retardants such as Boric Acid, Antimony, and Formaldehyde, and holds a Certification of Compliance under 16 CFR Parts 1632 and 1633.

The business operates a direct-to-consumer, dealer-led distribution model. Physical sales occur through an authorized dealer network searchable via the company's website locator, supplemented by NonToxicBeds.com (an authorized online dealer) and direct phone ordering through a toll-free line. Pricing is quote-based rather than transparently listed, requiring phone or dealer contact. Strobel cites clinical data from the University of Louisville Hospital Sleep Center (90% of trial participants slept better; 80% tossed and turned less) and endorsements from MDs and chiropractors as primary demand-generation assets.

Strobel is bootstrapped and founder-controlled, with no reported external funding, no institutional investors, and no known subsidiaries. The company claims worldwide reach but provides no disclosed revenue, headcount, or shipment volumes. Marketing is largely organic: search-indexed content around toxin-free bedding, an advocacy ecosystem (PeopleForCleanBeds.org), and earned media coverage (CBS, NBC, ABC, FOX, Chicago Tribune, Washington Post). The combination of a 40+ year operating history, a registered patent, regulatory compliance, and an unchanged leadership team suggests a stable but small-scale specialty manufacturer whose growth signals are not visible in the available data.

Name

Strobel Technologies

Legal name

Strobel Technologies

Website

https://strobel.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Strobel Technologies is a privately held, founder-owned specialty mattress manufacturer in Jeffersonville, Indiana, producing the Supple-Pedic line and related latex, visco-elastic, waterbed, airbed, and crib mattresses for toxin-free-oriented consumers via an authorized dealer network and the NonToxicBeds.com online channel.

Ownership category

akta.pro rank

Product category

Specialty Mattress Manufacturing

NAICS

Mattress Manufacturing (33791), Mattress Manufacturing (337910)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

Keywords

• Specialty mattress manufacturing
• Organic toxin-free mattresses
• Lever support system beds
• Supple-pedic mattresses
• Polyfilax elastic polymer

Headquarters

HQ city

Jeffersonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mattress Sales: Sale of specialty mattresses including Supple-Pedic Beds, Visco-Elastic Beds, Latex Beds, Adjustable Beds, Waterbeds, Airbeds, Crib mattresses, and pillows. Products are sold through direct dealer network and authorized online channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Strobel Technologies manufactures specialty organic and toxin-free mattresses from its Jeffersonville, Indiana facility. Its flagship Supple-Pedic line combines a patented Lever-Support System with Polyfilax Elastic Polymer surface technology to deliver dynamic back support. The product portfolio also includes visco-elastic, latex, adjustable, waterbed, airbed, innerspring and crib mattresses, complemented by specialty pillows and cushions.

Product overview

Strobel Technologies is a 40-year-old manufacturer of specialty (new technology) mattresses headquartered in Jeffersonville, Indiana. The company produces a diverse portfolio of sleep products including Supple-Pedic Mattresses (their flagship brand featuring the patented Lever-Support System and Polyfilax Elastic Polymer), Visco-Elastic Beds, Latex Beds, Adjustable Beds, Waterbeds (including Hydro-Support and Softside models), Airbeds, Innerspring mattresses, and crib mattresses. Complementary products include Supple-Pedic Pillows, Situp Pillows, Cushions, and an Air-Assist Option. The core differentiation lies in their proprietary Lever-Support System patented technology, which provides dynamic back support unmatched in the industry, combined with Polyfilax Elastic Polymer surface materials. NonToxicBeds.com serves as their authorized online dealer.

Differentiator

Problem solved

Functional benefit

Brands

• Supple-Pedic: Main product line of specialty mattresses featuring patented Lever Support System and Polyfilax Elastic Polymer surface

Products and services

• Supple-Pedic Mattresses
• Visco-Elastic Beds
• Latex Beds
• Adjustable Beds
• Waterbeds
• Airbeds
• Innerspring Mattresses
• Crib Mattresses
• Supple-Pedic Pillows
• Situp Pillows
• Cushions

Quantifiable outcome

• 90% of people slept much better on Supple-Pedic mattress in clinical trials at University of Louisville Hospital Sleep Center
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• NonToxicBeds.comprimaryChannel Partner/ Reseller/ DistributorNonToxicBeds.com serves as the authorized online dealer for Strobel Technologies, selling Supple-Pedic mattresses and related products through their e-commerce platform. This partnership provides an online sales channel for customers unable to visit physical dealer locations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Helix Sleep: Helix sells customizable foam and hybrid mattresses DTC after a sleep quiz. It competes with Strobel's specialty positioning by using a personalization angle (custom support by body type) similar to Strobel's Lever Support System pitch.
• Purple Innovation: Purple sells specialty mattresses and pillows built around its patented hyper-elastic polymer grid. It is the closest comparable to Strobel in pairing a patented proprietary material technology with a specialty sleep positioning, though at a much larger scale.
• Casper Sleep: Casper is a venture-backed DTC mattress brand selling foam, hybrid, and specialty sleep products direct to consumers online. It competes directly with Strobel's Supple-Pedic line in the specialty/foam mattress category but with vastly larger marketing budgets and modern e-commerce.
• Sleep Number: Sleep Number sells adjustable air-chamber mattresses (the "Sleep Number" bed) direct and through retail. It directly overlaps with Strobel's Airbeds and Adjustable Beds product lines and competes for similar health-conscious, back-pain-sufferer buyer personas.
• Naturepedic: Naturepedic makes organic, non-toxic mattresses and bedding for adults and children, including crib mattresses. It directly overlaps with Strobel's toxin-free and Crib mattress offerings and competes for the same chemical-sensitive, health-conscious buyer segment.
• Avocado Green Mattress: Avocado makes GOTS-certified organic latex and hybrid mattresses, pillows, and bedding sold DTC. It is the most direct competitor to Strobel's toxin-free, organic-credentialed positioning, but with modern branding, certifications, and direct e-commerce.
• Saatva: Saatva is a premium online mattress retailer offering innerspring, memory foam, latex, and adjustable beds plus organic and natural lines. It overlaps with Strobel's Visco-Elastic, Latex, Adjustable, and Innerspring categories and targets similar premium health-conscious consumers.

Broad incumbents

• Serta Simmons Bedding: Serta Simmons owns Serta, Beautyrest, Tuft & Needle, and other mass and specialty brands sold through national retail. It is a broad incumbent whose Beautyrest specialty line competes with Strobel's premium specialty offerings across multiple mattress types.
• Tempur Sealy International: Tempur Sealy owns Tempur-Pedic, Sealy, and Stearns & Foster—mass and premium mattress brands sold through national retail and DTC channels. It is the largest U.S. mattress manufacturer and competes with Strobel across innerspring, foam, and adjustable bed categories where Strobel also operates.

Others

• MyPillow: MyPillow is a U.S.-based branded sleep products manufacturer selling pillows, mattress toppers, and beds through direct TV and online channels. It is thematically adjacent to Strobel's Supple-Pedic Pillows line and shares a Made-in-USA, founder-led profile, though its core product is pillows rather than mattresses.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/easyrest-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strobel Technologies