City Garage

What City Garage does

City-Garage AG (trading as City-Gruppe) is a privately held, family-owned automotive dealership and service group founded in 1957 by Dr. Kurt Furgler in St. Gallen, Switzerland, and still controlled by the Furgler family. The group operates multi-brand vehicle retail across Eastern Switzerland, holding A-dealer franchises for Renault, Dacia, and Hyundai and direct representations for Alpine, BYD, Denza, and Porsche, while its City-Competence sub-brand serves VW, Audi, SEAT, and Skoda customers. Owned showrooms are in St.Gallen (Zürcher Strasse 511 plus a BYD/Denza pop-up at Westcenter), Goldach, and Bronschhofen (Porsche Service Zentrum), supplemented by a regional partner-dealer network of more than fifteen Renault/Dacia and Hyundai partner operations.

The business spans new-vehicle sales, pre-owned and stock vehicles (over 300 in inventory), a full workshop offering (maintenance, repairs, tire service, bodywork, painting, diagnostics), in-house proprietary auto insurance (CAG Autoversicherung with deductible reductions when repaired at City-Garage), leasing and financing (including 0% leasing promotions), motorsport trackday experiences (City-Motorsport at Hockenheim and Mugello), and real estate rentals through City Immo St. Gallen AG. Subsidiary structure includes City Sportscar St. Gallen AG (Porsche), City Immo St. Gallen AG (real estate), E. Kasper AG (Porsche service), and City Cars St.Gallen (BYD/Denza).

The go-to-market is sales-led via physical showrooms, test-drive appointments, and a channel-partner network, targeting individual consumers as the primary segment and business/fleet customers secondarily through Renault Pro+. The company employs 51–100 staff, including 12 apprentices, and pursues no disclosed proprietary technology platform, API, or AI/ML capability — its competitive position rests on multi-brand distribution density, full-lifecycle customer relationships, and multi-generational regional brand equity rather than on technology differentiation.

Name

City Garage

Legal name

City-Garage AG

Website

https://city-garage.ch

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

City-Garage AG is a family-owned Swiss automotive dealership group founded in 1957, operating multi-brand showrooms (Renault, Dacia, Alpine, Hyundai, BYD, Denza, Porsche) plus service, proprietary auto insurance, and leasing across Eastern Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Gallen

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Vehicle Sales: Sales of new vehicles (Neuwagen), pre-owned vehicles (Occasionen), and stock vehicles (Lagerfahrzeuge) from brands Renault, Dacia, Alpine, Hyundai, BYD, Denza, and Porsche. Also offers City-Competence brand for VW, Audi, SEAT, and Skoda.
2. Service and Maintenance: Workshop services including maintenance, repairs, tire service, climate service, vehicle diagnostics, bodywork (Karosserie), and painting. Services contract brands plus vehicles of other manufacturers.
3. CAG Auto Insurance: Proprietary car insurance product offered through City-Garage. Includes features like purchase price protection, eco-bonus for electric vehicles (20% reduction), deductible reduction when repaired at City-Garage, and free replacement vehicle during repairs.
4. Leasing and Financing: Leasing and financing solutions offered to customers for vehicle purchases. Includes attractive leasing offers such as 0% leasing campaigns.
5. Real Estate: Through City Immo St.Gallen AG, the company also generates revenue from real estate rentals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

City Garage (City-Garage AG / City-Gruppe) is a family-owned automotive dealership and service group in Eastern Switzerland that sells new and pre-owned vehicles from Renault, Dacia, Alpine, Hyundai, BYD, Denza, and Porsche and provides workshop, maintenance, bodywork, tire, and climate services. The company also offers its proprietary CAG Autoversicherung auto insurance, leasing and financing solutions, Porsche-organised motorsport trackdays, and real estate rentals through subsidiary City Immo St.Gallen AG.

Product overview

City-Gruppe is an independent family-owned automotive dealership group based in Eastern Switzerland (St.Gallen, Goldach, Bronschhofen) founded in 1957. The company operates a multi-brand portfolio representing Renault, Dacia, Alpine, Hyundai, BYD, Denza, and Porsche, while City-Competence provides specialized services for VW, Audi, SEAT, and Škoda vehicles. Core offerings include new and pre-owned vehicle sales, workshop/maintenance services, CAG proprietary auto insurance, motorsport trackday events, and real estate rentals through City Immo. The company serves customers seeking electric, hybrid, and conventional vehicles with comprehensive automotive services from a single provider.

Differentiator

Problem solved

Functional benefit

Brands

• City-Competence: Specialist brand for VW, Audi, SEAT, and Škoda vehicles with over 65 years of competence since 1957.
• City-Motorsport
• City Cars to go
• CAG Autoversicherung

Products and services

• New and Used Vehicle Sales (Renault, Dacia, Alpine, Hyundai, BYD, Denza, Porsche) Sale of new (Neuwagen) and pre-owned (Occasionen) passenger vehicles across seven automotive brands from showrooms in St. Gallen, Goldach, and Bronschhofen plus a BYD/Denza pop-up store at Westcenter. Targets individual consumers and fleet buyers in Eastern Switzerland.
• City-Competence (VW, Audi, SEAT, Škoda service) Specialist sales and service for Volkswagen, Audi, SEAT, and Škoda vehicles under the City-Competence sub-brand, leveraging over 65 years of competence since the company's 1957 founding.
• City Cars to go (immediate-availability vehicles) Programme offering more than 300 immediately available new and pre-owned vehicles (Lagerfahrzeuge / stock vehicles) that customers can select, board, and drive away the same day.
• Workshop and Service Comprehensive automotive workshop services including maintenance, repairs, tire service, climate service, vehicle diagnostics, bodywork (Karosserie), and painting for all represented brands and other manufacturers.
• CAG Autoversicherung (proprietary auto insurance) Proprietary auto insurance product offered by City-Garage AG including purchase price protection, 20% eco-bonus for electric vehicles, deductible reduction when repaired at City-Garage, free replacement vehicle during repairs, loyalty bonus, roadside assistance, and E-Mobility Protect coverage. Priced via personal quote on hotline 0800 80 11 11.
• Vehicle Leasing and Financing Leasing and financing solutions offered to customers purchasing vehicles, including 0% leasing campaigns, vehicle trade-in evaluation, and multi-year contract options.
• City-Motorsport Trackdays Trackday events organised by the Porsche team offering driving experiences on professional race circuits with instruction and technical support, targeting automotive enthusiasts.
• City Immo Real Estate Rentals Real estate rental services managed by City Immo St.Gallen AG, a wholly-owned subsidiary of City-Garage AG, leveraging property assets owned by the group.
• Probefahrten (Test Drives) Test drive appointments offered across all vehicle brands at various locations, allowing prospective buyers to experience vehicles before purchase.

Quantifiable outcome

• Over 300 vehicles available from stock for immediate delivery
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• SC Brühl St.GallenminorStrategic or Co-development PartnerLocal sports club partnership focused on team spirit, development, and regional roots. Expresses shared values of teamwork and community engagement.
• Kinder Musical Theater StorchenminorStrategic or Co-development PartnerPartnership with children's musical and theater world that delights families with creative productions and cultural experiences.
• Kiwanis Club St.GallenminorStrategic or Co-development PartnerPartnership united by shared understanding of social responsibility and sustainable commitment to the community.
• OSR Label (Our Social Responsibility)minorStrategic or Co-development PartnerBusiness partner supporting responsible entrepreneurship, sustainability, and social engagement initiatives that motivate companies to actively live social responsibility.
• Bach-Garage Gschwend AGcoreChannel Partner/ Reseller/ DistributorPartner dealer for Renault and Dacia brands in St. Gallen area.
• BUGA Buchental-Garage AGcoreChannel Partner/ Reseller/ DistributorPartner dealer for Renault and Dacia brands in Oberbüren area.
• Garage Kuhn Sargans AGcoreChannel Partner/ Reseller/ DistributorPartner dealer for Hyundai brand in Sargans area.
• E. Kasper AG (Porsche Service Zentrum Bronschhofen)coreChannel Partner/ Reseller/ DistributorIndependent company operating Porsche Service Zentrum Bronschhofen as part of City-Gruppe's Porsche network.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• F. Galliker AG: Swiss family-owned automotive dealer group with multiple brand representations and a regional Swiss footprint. Comparable in structure (family-owned, multi-brand, regional) to City-Gruppe.
• AMAG: Switzerland's largest automotive group, representing VW, Audi, Porsche, Škoda, and other brands across multiple Swiss locations. Closest direct competitor to City-Gruppe's multi-brand retail and service model at a national scale.
• Emil Frey AG: One of Switzerland's largest independent automotive dealer groups, distributing numerous brands across multiple locations. Highly comparable as a multi-brand, multi-region Swiss dealer with both retail and service operations.
• E. Schibli AG: Swiss multi-brand automotive retailer and service provider based in the Zurich region. Comparable operating model: brand-agency dealership with associated workshop services and customer-financing offerings.

Regional players

• Auto Zwicky AG: Independent Swiss automotive dealer in Eastern Switzerland with multi-brand and service operations. Closest regional peer to City-Gruppe given its Eastern Switzerland footprint and similar family/small-group character.

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer representing multiple premium and volume brands across dozens of markets. Listed as a broad incumbent for cross-market benchmarking on multi-brand retail economics.
• Pendragon plc: UK-based multi-brand automotive retailer and fleet services provider. Comparable for benchmarking how a sizable multi-brand dealer group operates sales, aftersales, and used-vehicle verticals, even though geographically non-overlapping.
• Hedin Mobility Group: Large European automotive retailer operating across multiple countries with a multi-brand portfolio. Relevant as a broader European benchmark for scaling multi-brand dealerships, though primarily active in markets outside Switzerland.
• AutoNation: Largest US automotive retailer with a multi-brand store network covering new, used, and F&I products. Comparable in offering breadth (sales, service, financing, insurance) but operates at a dramatically larger scale than City-Gruppe.
• Lithia Motors: One of the largest automotive retailers globally, operating franchise dealerships and digital channels across a broad brand mix. Useful as a scale benchmark for the multi-brand dealership model, though geographically distant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/citygarageag
• Instagraminstagram.com/city_garage_ag
• LinkedInlinkedin.com/company/city-garage-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Garage