What Metrotec does

Metrotec (legal name: MetroTec Professional Consulting) is a privately held IT consulting and software implementation firm founded in 2004 and headquartered in Córdoba, Argentina, with a second office in the Cerro de las Rosas district. The firm operates as an authorized TOTVS implementation partner, distributing and customizing the TOTVS ecosystem of enterprise software — including TOTVS ERP, TOTVS BI GoodData, TOTVS RRHH, TOTVS CRM, TOTVS FLUIG, TOTVS CLOCK IN by Carol (AI facial recognition attendance), and an Asset Maintenance module. Beyond pure resale, Metrotec runs a software factory for custom development on top of TOTVS, providing implementation, post-sale technical support, and business/change management consulting. Its partnership with TOTVS has been in place for over 15 years (since 2009), making it a long-tenured channel partner rather than a typical short-cycle reseller.

The company serves mid-market and enterprise customers across six vertical segments: Industry 4.0 (manufacturing), Construction and Projects (with BIM integration), Distribution and Logistics (OMS, WMS, YMS), Agroindustry 4.0, Retail, and Services. Named customers include an international-scale construction company and an international automotive parts manufacturer. Its go-to-market combines direct enterprise sales via website demo requests and contact forms with the broader TOTVS partner network, supported by organic digital channels (LinkedIn, Instagram, website content) and participation in industry events in Argentina. The firm has 11-50 employees, is led by CEO Claudia Carames, and shows no evidence of external venture or private equity funding, suggesting founder/management ownership.

Metrotec's revenue model is a blend of professional services engagements (implementation, customization, software factory projects, change management consulting) and recurring post-sale support subscriptions. Pricing is quote-based and not publicly disclosed. Recent product and vertical moves in 2020 — the launch of TOTVS CLOCK IN by Carol (AI-powered attendance control) and the Asset Maintenance solution, plus extension into the health and insurance sector via TOTVS FLUIG — indicate portfolio broadening rather than fundamental business model change. No acquisitions, funding rounds, or material leadership changes are documented.

Name

Metrotec

Legal name

MetroTec Professional Consulting

Website

https://metrotec.com.ar

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Metrotec is a privately held Argentine IT consulting firm and authorized TOTVS implementation partner, offering ERP, BI, HR, CRM, FLUIG, and Carol product distribution alongside implementation, customization, and business consulting for enterprise and mid-market clients across manufacturing, construction, logistics, agribusiness, retail, and services verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Villa De Las Rosas

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Implementation Services: Implementation and personalization of TOTVS management software with best practices consulting for business process organization
2. Post-Sale Support: Technical assistance on products to efficiently support customers with queries
3. Software Factory/Custom Development: Custom development on TOTVS solutions to adapt technology to customer needs
4. Business Consulting: Change management and coaching services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Metrotec is an authorized TOTVS implementation partner that delivers ERP, BI, HR, CRM, and collaboration platform deployments for enterprises. The firm provides software implementation and customization, post-sale technical support, custom software factory development, and business consulting (change management and coaching) to help organizations in Argentina digitize and optimize their processes.

Product overview

Metrotec is a TOTVS partner offering a comprehensive portfolio of integrated business management solutions centered on the TOTVS platform. The core offering is TOTVS ERP, a complete enterprise resource planning system supplemented by specialized modules including TOTVS BI GoodData (cloud-based analytics), TOTVS RRHH (human resources management), TOTVS CRM (customer relationship management), and TOTVS FLUIG (productivity and collaboration platform). Additional vertical solutions include TOTVS CLOCK IN by Carol for AI-powered remote attendance control with facial recognition and geolocation. Metrotec also provides professional services including implementation, post-sale support, software customization factory, and business consulting. The platform addresses multiple industry segments including Industry 4.0, construction, distribution/logistics, agribusiness, retail, and services.

Differentiator

Problem solved

Functional benefit

Products and services

• TOTVS ERP Comprehensive business management system that aligns business processes, improves planning, times, costs, and resource allocation; for enterprises seeking integrated operations management.
• TOTVS BI GoodData 100% cloud-based analytics solution that transforms data into information for real-time analysis and decision-making; for businesses requiring intelligence from operational data.
• TOTVS RRHH Human Experience Management system for transactional and strategic management of employees; for organizations needing HR technology.
• TOTVS CRM Automation of lead generation, nurturing, conversion, and evaluation processes to increase sales force effectiveness; for sales teams and customer-facing operations.
• TOTVS FLUIG Productivity and collaboration platform that integrates processes, systems, and people; includes document, process, and identity management with real-time decision indicators; for digital business solution acceleration.
• TOTVS CLOCK IN by Carol Remote attendance control solution with AI facial recognition that works online and offline on smartphones, tablets, or PCs, with geolocation to prevent fraud; for organizations with field workers, construction sites, and remote locations.
• Implementación de Software de Gestión (ERP Implementation Services) Software implementation and customization service for TOTVS management software, including best practices consulting for business process organization; for companies adopting TOTVS ERP and modules.
• Soporte Postventa (Post-Sale Support) Technical assistance service on TOTVS products to efficiently and quickly resolve customer queries; for clients of Metrotec TOTVS implementations.
• Fábrica de Software (Software Factory / Custom Development) Custom software development on TOTVS solutions to adapt the technology to specific customer needs; for clients requiring bespoke TOTVS extensions or integrations.
• Consultoría de Negocios (Business Consulting) Change management and coaching consulting services for business transformation; for organizations undergoing ERP-driven business change.

Quantifiable outcome

• Increases efficiency, profitability and sales of clients through technology

Named customers2 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• TOTVScoreTechnology or Integration · 1 January 2009TOTVS is the leading corporation in systems and platforms for enterprises. Metrotec has been a TOTVS partner for more than 15 years, implementing their ecosystem of solutions including ERP, BI, HR, CRM, and collaboration platforms. TOTVS provides important support through knowhow and tools to deliver better results to Metrotec's clients.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CI&T: Brazilian-origin digital and IT consulting firm delivering enterprise technology implementations and custom software development for large clients in the Americas, similar in core service mix to Metrotec.
• Globant: Argentine-headquartered IT consulting and digital services firm with a much larger scale, comparable IT consulting and software delivery model serving enterprise and mid-market clients in Latin America.
• Softtek: Latin America-founded IT services firm with strong presence in Mexico, Argentina, and Brazil providing enterprise application services, ERP-adjacent consulting, and managed services comparable to Metrotec's TOTVS-focused offerings.
• Stefanini: Brazilian IT services and consulting firm offering enterprise software implementation, customization, and digital transformation services across Latin America, structurally comparable to a TOTVS implementation partner in Argentina.
• NEORIS: Latin American IT consulting firm with Argentina and regional operations delivering enterprise software implementation, digital transformation, and custom development services overlapping with Metrotec's portfolio.

Others

• TOTVS: The Brazilian enterprise software vendor whose platform Metrotec implements; not a competitor but a critical ecosystem participant whose partner program and product roadmap directly shape Metrotec's go-to-market.

Broad incumbents

• Deloitte: Global professional services firm with consulting and enterprise application practices in Argentina covering ERP, CRM, and transformation work that overlaps with Metrotec's service lines.
• Accenture: Global systems integrator with a substantial Argentina and Latin America presence delivering ERP and enterprise transformation at a much larger scale, competing for the same enterprise and mid-market buyers as Metrotec.
• Tata Consultancy Services: Global IT services giant with significant Argentina and Latin America delivery capability offering enterprise application implementation and support that competes for similar enterprise transformation budgets.

Regional players

• GFT Technologies: European-headquartered IT services firm with a dedicated Latin America delivery footprint focused on digital transformation, banking, and enterprise software implementation, comparable in service mix and regional positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MetrotecSA
• LinkedInlinkedin.com/company/metrotecsa
• Instagraminstagram.com/metrotecsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metrotec