M94.5

What M94.5 does

M94.5 is a Munich-based student-run multi-platform media organization operated by MEDIASCHOOL BAYERN Anbieterverein München e.V., a registered German non-profit association (eingetragener Verein). Founded around 1995-1996, it has operated for over 30 years as a free training ground for university students—primarily drawn from LMU Munich's Department of Communication Sciences—who gain hands-on experience in journalism, broadcasting, and content production. The organization celebrated its 30th anniversary in 2025 and is governed by a board chaired by Sebastian Steinmayr with Klaus Kranewitter as Programmleiter.

The core product is the M94.5 radio station, broadcasting on DAB+ Channel 11C across the Munich area and DAB+ Test Channel 10D across southern Upper Bavaria, complemented by a global online stream at m945.de. Production infrastructure spans DAB+ transmission, online streaming, a TV production facility with recurring broadcast windows on München TV, podcast studios, and standard broadcasting tooling (DAVID Systems playout, Auphonic audio processing, Podigee podcast hosting). The content portfolio includes over ten named podcasts (M94.5 to Go, Die Gamefabrik, Feuer & Fan, München Queergehört, Ballot Box Breakdown, Planetary Health, München Moments, Taugenichts & Tunichtgut, Fußnoten, Vorlesungszeit), video content distributed via YouTube and Twitch, and gaming coverage such as GG Bavaria event programming. Operations are organized into nine editorial Ressorts (Musik, Wissen, Nachrichten, Kultur, Politik, Event & PR, Unterhaltung, Sport, Podcast) and rotating Tagesteams managing daily on-air programming through CvD/RvD/OvD roles. Training pathways include the Videojournalismus-Stipendium (six-month program with a €600/month stipend), a cross-media Volontariat traineeship, full-time and short-term Praktikum programs, and radio/TV moderation training with 'Teststrecken' for new on-air staff.

The business model is non-commercial. M94.5 is funded by the Bayerische Landeszentrale für neue Medien (BLM), the Bavarian state media authority, as part of the MEDIASCHOOL BAYERN educational initiative and operates under BLM regulatory supervision. Participation is free for students; no fees, subscriptions, advertising sales, or commercial sponsorships are disclosed. Distribution is likewise free to end-users via DAB+, online streaming, podcast platforms, and the München TV window. The value proposition rests on practical training, professional studio access, and a 30-year alumni network that has produced graduates now working at ZDF, ARD, BR, Sky, SAT.1 Bayern, dpa, ZEIT ONLINE, and other major German media organizations, validated by industry recognition including the Deutscher Radiopreis 2024 (Paula Lochte) and multiple BLM-Preise.

Name

M94.5

Legal name

MEDIASCHOOL BAYERN Anbieterverein München e.V.

Website

https://m945.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

M94.5 is a Munich-based student-run radio station and multi-platform media organization operated by MEDIASCHOOL BAYERN e.V., providing free journalism and broadcasting training to university students while broadcasting on DAB+ and online, funded institutionally by BLM.

Ownership category

akta.pro rank

Product category

Educational Broadcasting / Student Media

NAICS

Radio Broadcasting Stations (516110), Educational Support Services (611710)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)

akta.pro secondary industry

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Student radio station
• Media training programs
• Digital radio broadcasting
• Podcast production
• Journalism education

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Educational Institution Funding: As part of MEDIASCHOOL BAYERN (Anbieterverein München e.V.), M94.5 receives funding from the Bayerische Landeszentrale für neue Medien (BLM) and operates as a non-profit educational initiative. Participation is free for students; the organization is funded through institutional support, not direct revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

M94.5 is a student-run radio station and cross-media training organization operated under MEDIASCHOOL BAYERN in Munich/Ismaning, Germany. It broadcasts a live radio program on DAB+ (Channel 11C Munich, Test Channel 10D Southern Upper Bavaria) and via online streaming, producing music, news, sports, and entertainment shows staffed by university students. Beyond the radio station, M94.5 produces a portfolio of podcasts, TV/video content for München TV and YouTube, and structured hands-on training programs (internships, scholarships, voluntariat) that teach journalism, moderation, and production skills.

Product overview

M94.5 is a student-run multi-platform media organization operated by MEDIASCHOOL BAYERN, offering a unified media training and broadcasting platform centered around its radio station (M94.5 Radio), podcast network, TV/video productions, and educational programs. The core product is the radio station broadcasting on DAB+ (Munich area Channel 11C) and online streaming, supplemented by a portfolio of over ten named podcasts including M94.5 to Go, Die Gamefabrik, and München Queergehört. TV/video content is distributed via the München TV broadcast window and YouTube. Supporting the broadcasting operations are nine editorial ressorts (news desks), daily Tagesteams managing on-air programming, and structured training programs including the Videojournalismus-Stipendium (VJ Scholarship), Volontariat (Trainee Program), Praktikum (Internship Programs), and radio/TV moderation training. The organizational model combines live broadcast operations with hands-on media education for university students.

Differentiator

Problem solved

Functional benefit

Brands

• M94.5 to go: Podcast series offering on-the-go content from M94.5
• Fußnoten
• Die Gamefabrik
• Feuer & Fan
• München Queergehört
• Ballot Box Breakdown
• Planetary Health
• München Moments
• Taugenichts & Tunichtgut

Products and services

• M94.5 Radio
• M94.5 Podcasts
• M94.5 TV/Video Content
• Videojournalismus-Stipendium (VJ Scholarship)
• Volontariat (Trainee Program)
• Praktikum (Internship Programs)
• München.TV Broadcast Window

Quantifiable outcome

• Successful career placement rate - numerous alumni at major German broadcasters
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Bayerische Landeszentrale für neue Medien (BLM)coreStrategic or Co-development PartnerBLM is the regulatory body and primary funder of M94.5 as part of the MEDIASCHOOL BAYERN initiative. BLM provides institutional funding and oversight for the educational media training program. M94.5 is subject to BLM regulatory supervision.
• München TVcoreChannel Partner/ Reseller/ DistributorM94.5 has two TV broadcast windows on München TV where student-produced video content is aired. Students gain TV presenting and production experience through these broadcasts.
• Süddeutsche ZeitungminorGTM or Marketing PartnerMedia partner relationship supporting journalism training and providing industry connections for student participants.
• BLR (Bayerische Lokalradios)minorChannel Partner/ Reseller/ DistributorBavarian local radio network partner where M94.5 alumni have found employment, creating a talent pipeline and alumni destination.
• Ludwig Maximilian University of Munich (LMU)coreStrategic or Co-development PartnerPrimary university partner for student recruitment. Information events held at LMU Department of Communication Sciences. Many participants are LMU students.
• Gong 96.3minorGTM or Marketing PartnerMunich radio station where alumni including Felix Meindorfer have found employment after M94.5 training.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Deutsche Journalistenschule: Munich-based elite journalism school whose graduates also feed into the same broadcasters (ZDF, BR, etc.). It is a comparable training-focused organization and an adjacent competitor for the same pool of aspiring student journalists in Munich.

Direct peers

• Hochschulradio Aachen: Student-run campus radio station at RWTH Aachen. Operates with a comparable model of student volunteers producing live programming, news, and music for a local audience, making it a direct structural peer in the German campus-radio landscape.
• Mephisto 97.6: Campus radio for the University of Leipzig, broadcasting on FM in the Leipzig area. Shares M94.5's student-led, university-affiliated broadcasting model and serves as a direct peer for benchmarking operations and audience.
• egoFM: Munich-based alternative/free radio station with a similar community-and-music positioning. Both target the Munich metropolitan audience with non-commercial or semi-commercial programming and serve as launching pads for emerging media talent.
• Free FM Ulm: Non-commercial community radio serving the Ulm/Neu-Ulm region. Comparable as a volunteer-led, educationally oriented radio station broadcasting on a regional Bavarian/Swabian footprint adjacent to M94.5's territory.
• Radio Q (Uni Münster): University radio at the University of Münster, run largely by student volunteers. Comparable in mission, structure, and training-style operations to M94.5 within the German student-radio peer set.
• Radio Corax: Non-commercial community radio in Halle (Saale) operated with significant volunteer involvement. Operates a similar non-commercial, educationally oriented model that overlaps with M94.5's training-and-broadcasting hybrid.
• Lora München: Munich-based non-commercial community radio station with a similar regional footprint to M94.5 and a comparable mix of volunteer contributors and educational programming.

Regional players

• max neo: Bavarian youth radio network broadcasting on DAB+ (including the test channel M94.5 uses in southern Upper Bavaria). Comparable regional DAB+ distribution footprint and youth-oriented positioning, making it an adjacent regional peer in audience and channel.

Broad incumbents

• Bayerischer Rundfunk (BR): Bavaria's public broadcaster and the dominant radio/TV incumbent in M94.5's market. Overlaps in audience and is also the most common alumni destination, functioning both as a competitor for listeners and as the industry's primary talent-acquisition channel for M94.5 graduates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/m945
• YouTubeyoutube.com/c/M945_muenchen/playlists
• Facebookfacebook.com/m945muenchen
• Instagraminstagram.com/m945muenchen
• TikToktiktok.com/@m945muenchen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M94.5