What Verope does

Verope AG is a Swiss-headquartered (Zug) manufacturer of special wire ropes, established in 2004 as a joint venture between founder/CEO Pierre Verreet and Kiswire Ltd. of South Korea. The company designs, produces, and distributes a portfolio of fourteen distinct rope products across two families — rotation-resistant ropes (verotop series: verotop, verotop P, verotop XP, verotop S, verotop S+, verotop E, and vero4) and non-rotation-resistant ropes (veropro, verostar, veropower, verotech, and verosteel lines) — using proprietary construction technologies such as compacted strands, plastic-coated rope cores, rotary swaging, and hammer-finished strands. R&D is conducted at the KV R&D Center in Contwig, Germany, a joint Kiswire-Verope development entity.

The company serves safety-critical industrial verticals — port operations, offshore, mining, construction, heavy industry, shipping/deck cranes, and renewable energies — where rope failure carries material downtime, safety, and cost risk; elevator ropes were added as a formal vertical in 2025 via the RiseTec sub-brand. Verope monetizes through B2B quote-based hardware sales of customized special wire ropes (specified by diameter, length, grade, and end fittings) distributed via wholly-owned regional sales offices in ten countries (Switzerland, Germany, France, UK, Singapore, USA, China, Brazil, India, UAE), an authorized global distributor network, the VSC service and logistics hub in Germany, and a digital commerce platform (shop.verope.com).

Supporting offerings include the Ropecheck digital inspection tool and camera-based mobile app for compliance-driven rope inspection, the Rope Academy technical video library, downloadable technical brochures in multiple languages, ISO 9001:2015-certified quality systems, and ASTM A1023 Category 1 certification for flagship rotation-resistant products. Verope positions itself as a premium specialty supplier combining metallurgical engineering with global field support rather than a high-volume commodity producer.

Name

Verope

Legal name

verope AG

Website

https://verope.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Verope AG is a Swiss-based joint venture with Kiswire that designs and distributes special wire ropes — rotation-resistant and non-rotation-resistant — for port, offshore, mining, construction, heavy industry, shipping, renewable energies, and elevator applications via owned offices in ten countries and a global distributor network.

Ownership category

akta.pro rank

Product category

Specialty Industrial Wire Ropes

NAICS

Spring and Wire Product Manufacturing (33261), Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)

akta.pro secondary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Special wire ropes
• Crane wire ropes
• Rotation-resistant ropes
• Industrial wire ropes
• Elevator ropes

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Special Wire Rope Sales: Verope generates revenue primarily through the sale of special wire ropes to industrial customers in construction, heavy industry, offshore, port, shipping, and mining sectors. Products are sold directly and through a global distributor network. Pricing is quote-based, with products customized to customer specifications including diameter, length, and end fittings.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Verope manufactures and sells special wire ropes for industrial lifting and crane applications. The portfolio of 14 rope products spans rotation-resistant (verotop series) and non-rotation-resistant (veropro, verostar, veropower, verotech, verosteel) categories and serves industries including construction, ports, offshore, heavy industry, mining, shipping and deck cranes, and renewable energies. The company also offers complementary services: rope testing up to 2500 kN, the Ropecheck digital inspection tool and app, the RiseTec elevator rope sub-brand (launched 2025), and a digital shop (shop.verope.com) for ordering.

Product overview

Verope is a manufacturer of special wire ropes offering a comprehensive portfolio of 14 distinct rope products organized into two main categories: rotation-resistant ropes (verotop series: verotop, verotop P, verotop XP, verotop S, verotop S+, verotop E, and vero4) and non-rotation-resistant ropes (veropro/verostar series: veropro 8, veropro 8 RS, veropower 8, veropro 10, verotech 10, verosteel 8, verostar 8). The products serve industries including offshore, port, heavy industry, construction, shipping/deck cranes, mining, and renewable energies. Beyond physical rope products, Verope offers digital services including the Ropecheck Tool and App for rope inspection using camera-based image detection, and a Digital Service Rope Shop for online purchasing. The company also operates RiseTec, a sub-brand focused specifically on elevator ropes. Verope AG is a joint venture between Pierre Verreet (founder) and Kiswire Ltd. (South Korea), with global operations across Switzerland, Germany, France, UK, Singapore, USA, China, Brazil, India, and UAE.

Differentiator

Problem solved

Functional benefit

Brands

• RiseTec: Elevator ropes brand launched by verope in 2025, designed for reliability, performance, and peace of mind in elevator applications.
• Ropecheck
• KV R&D

Products and services

• verotop P Rotation-resistant rope with compacted strands and a plastic-covered rope core. Category 1 rotation-resistant per ASTM A1023, with very high breaking strength, stable rope structure, excellent bending fatigue results, and perfect spooling behavior on multilayer drums. Can be used with or without a swivel.
• verotop XP Rotary swaged rotation-resistant rope with compacted strands and a plastic-covered rope core. Marketed as the strongest of Verope's rotation-resistant ropes with very stable structure and good bending fatigue results.
• verotop Very flexible rotation-resistant rope with compacted strands that achieves very good bending fatigue results and offers excellent resistance to crushing and abrasion.
• verotop S Very flexible rotation-resistant rope with compacted outer strands and very high breaking strength. A very strong compacted rotation-resistant rope with perfect spooling behavior on multilayer drum.
• verotop S+ Very flexible rotation-resistant rope with compacted outer strands and extraordinary high breaking strength. Marketed as the strongest of all compacted rotation-resistant ropes. Category 1 rotation-resistant rope per ASTM A1023.
• verotop E Rotation-resistant rope with compacted outer strands offering high breaking strength and great resistance to crushing and abrasion.
• vero4 4-strand rotation-resistant rope with compacted strands providing a very robust rope construction. Not approved for swivel use.
• verostar 8 8-strand non-rotation-resistant rope with conventional strands and a plastic-covered rope core. Designed to achieve best service life in reeving systems with single layer drums.
• veropro 8 8-strand non-rotation-resistant rope with compacted outer strands and a plastic-covered rope core. Very stable rope structure with excellent bending fatigue results and excellent resistance to crushing and abrasion.
• veropro 8 RS Rotary swaged 8-strand non-rotation-resistant rope with compacted outer strands and a plastic-covered rope core. Combines very high breaking strength with excellent bending fatigue results and excellent spooling behavior on multilayer drums.
• veropower 8 8-strand non-rotation-resistant rope with a flexible steel-plastic combination in a double-parallel design. Strands are compacted and the rope is hammered. Marketed as the strongest of all non-rotation-resistant ropes with superior crushing resistance and excellent abrasion resistance.
• veropro 10 Very flexible 10-strand non-rotation-resistant rope with compacted strands and a plastic-covered rope core.
• verotech 10 Very flexible 10-strand non-rotation-resistant rope in parallel lay construction with compacted strands and a plastic-covered rope core. Provides excellent breaking strength and unmatched bending fatigue resistance.
• verosteel 8 8-strand non-rotation-resistant rope with compacted outer strands. Has stable rope structure and achieves good bending fatigue results.
• RiseTec by verope Elevator ropes sub-brand launched by verope in 2025. Purpose-built for passenger and freight elevator applications combining robust design with verope's manufacturing standards. Already supports one of the world's leading elevator OEMs.
• Ropecheck Tool and App Specialized wire rope inspection service offering: the Ropecheck Tool checks rope diameter, sheave opening angle, sheave groove diameter, depth of sheave, depth of drums, and wire breaks, while the Ropecheck App supports camera-based image detection and digital inspection reports. Available to licensed verope suppliers via order form.
• Rope Testing Services In-house rope testing services including tensile tests up to 2500 kN, bending fatigue tests for various rope diameters, tests for rotational behavior, elongation measurement, modulus of elasticity determination, rope flexibility tests, diameter reduction under load measurement, and lateral stiffness determination. Customers receive theoretical service life calculations based on these test results.

Quantifiable outcome

• Tensile testing capability up to 2500 kN
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Kiswire Ltd. (South Korea)coreStrategic or Co-development PartnerVerope AG is a Joint Venture company between Pierre Verreet (head and founder of verope) and Kiswire Ltd. from South Korea. The partnership combines Verope's extraordinary expertise in the special wire rope market with Kiswire's long experience in efficient production. Together they create high-quality wire ropes perfect for the 21st century market with innovative products that are competitively priced and provide excellent customer service.
• KV R&D Center GmbH (Kiswire-Verope R&D)coreTechnology or IntegrationA Kiswire and Verope cooperation dedicated to increasing focus on research and development. Located at the VSC in Contwig, Germany, KV R&D works on advancing rope technology, composite materials research, and developing new rope solutions including fiber ropes innovation.
• RiseTec (Elevator Ropes Brand)coreOthersRiseTec by verope is verope's official entry into the elevator industry, launched in 2025. A new line of elevator ropes designed for reliability, performance, and quality. RiseTec already supports one of the world's leading elevator OEMs. RiseTec participated at WEE Expo 2026 in Guangzhou, China.
• Doctors Without Borders (Médecins Sans Frontières)minorOthersThrough the #SmallActs25 initiative, verope donated €5,000 to Doctors Without Borders to support urgent medical aid worldwide. Partners, customers, and distributors were invited to participate in collective giving.
• LTI Steel Wire Rope (Shanghai) Co., Ltd.coreStrategic or Co-development PartnerLTI Steel Wire Rope (Shanghai) Co., Ltd. is the first foreign-owned steel wire rope enterprise in China, founded in September 2003 and registered in the China (Shanghai) Pilot Free Trade Zone. Serves as Verope's main operational entity in China with the best inventory of special wire ropes and end fittings in the region.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• WireCo WorldGroup: One of the world's largest wire rope, synthetic rope, and engineered solutions manufacturers serving mining, oil & gas, crane, and industrial markets. Comparable to Verope as a global specialty wire rope supplier with overlapping end markets including mining, construction, and offshore, but at significantly larger scale.
• Bridon-Bekaert (Bridon International): Global leader in steel wire ropes and advanced cordage for lifting, mining, offshore, and crane applications. Highly comparable product portfolio and end markets to Verope's special wire rope range, with broader scale and broader geographic footprint.

Others

• Crosby Group: Global manufacturer of lifting, rigging, and material handling hardware (shackles, hooks, slings, blocks) serving similar industrial end markets as Verope. Adjacent rather than direct: comparable customers (cranes, mining, offshore) but complementary product categories rather than direct wire rope competition.

Direct peers

• Teufelberger: Austrian manufacturer of steel wire ropes, synthetic ropes, and strapping serving cranes, elevators, offshore, and industrial applications. Comparable to Verope in specialty steel wire rope manufacturing with overlapping elevator (Teufelberger elevator ropes) and crane/industrial end markets.
• Usha Martin Limited: Indian global manufacturer of steel wire ropes and wire rope solutions for mining, cranes, offshore, elevators, and general engineering. Comparable to Verope in product breadth across industrial and elevator rope segments and global distribution reach.
• Kiswire Ltd. Major South Korean manufacturer of steel wire ropes, tire bead wire, and other wire products, and Verope's JV partner and parent. Directly comparable as a global steel wire rope producer, particularly across Asian markets where both companies operate.
• Tokyo Rope Mfg. Co., Ltd. Japanese manufacturer of wire ropes, steel cords, and related products serving construction, mining, marine, and elevator markets. Comparable to Verope in specialty wire rope manufacturing, with particularly strong overlap in elevator ropes and Asian industrial markets.
• Gustav Wolf GmbH: German manufacturer of high-quality steel wire ropes for cranes, elevators, mining, and offshore applications. Directly comparable European specialty wire rope producer with overlapping product lines and end markets, particularly in Germany and continental Europe.
• PFEIFER Wire Rope (now part of WireCo): Specialty wire rope manufacturer serving crane, elevator, and industrial applications, now part of WireCo WorldGroup. Comparable to Verope in product specialization and customer base across crane and elevator rope markets.

Emerging players

• Jiangsu Shenwang Group / Jiangsu Safety Steel Wire Rope: Chinese steel wire rope manufacturer with growing global presence serving mining, construction, crane, and elevator applications. Comparable to Verope as a specialty wire rope supplier, with stronger cost competitiveness but lower brand positioning in premium global markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/veropeAG
• LinkedInlinkedin.com/company/verope

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verope