Citizens Bank of Eldon

What Citizens Bank of Eldon does

Citizens Bank of Eldon is a privately held community bank founded January 20, 1905, and headquartered at 110 North Maple in Eldon, Missouri. The institution operates four branch locations across Eldon (Main and South), Versailles, and Excelsior, serving consumers, small businesses, agricultural producers, commercial borrowers, and churches/non-profits in Miller and Morgan counties. The bank is FDIC-insured, locally owned with longstanding Harrison family involvement, and is the only bank in Eldon and Versailles to earn Bauer Financial's 5-star rating.

The bank offers a comprehensive suite of traditional banking products. Deposit products include consumer checking and savings (Hometown Checking, Easy Access Checking, NOW, Money Market, Main Street 55/55 Plus), business checking (Small Business and Church & Non-Profit), Certificates of Deposit, IRAs (Traditional, Roth, Education, Rollover), and Health Savings Accounts. Lending products span real estate, agricultural, commercial, consumer, and home improvement loans. Digital channels include Online Banking, a mobile banking application branded Bank My Way, Mobile Deposit, Online Bill Pay, Text Banking, and the Brella card control application. The bank relies on SHAZAM for ATM/debit card processing and VeriSign for online security, and it supports a Community Reinvestment Act-aligned community engagement program.

Revenue is generated primarily through net interest income on a $201.8 million net loan and lease portfolio, funded by a $216.3 million deposit base. Total assets stood at $247.3 million as of June 30, 2026, with total equity capital of $28.1 million. Distribution occurs through physical branches, drive-thru lanes, 24-hour ATMs, and digital banking channels, reflecting a traditional community bank sales-led go-to-market model. Marketing is concentrated on the cbeldon.com website, a Facebook presence, and CRA-aligned community engagement activities.

Name

Citizens Bank of Eldon

Legal name

Citizens Bank of Eldon

Website

https://cbeldon.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

Citizens Bank of Eldon is a privately held community bank founded in 1905, operating four branches in Eldon, Versailles, and Excelsior, Missouri. The bank provides consumer, business, and agricultural deposit accounts, loans, and digital banking services to local residents and businesses.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Finance and Insurance (52)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

• Community banking
• Consumer deposit accounts
• Small business lending
• Agricultural loans
• Retail banking services

Headquarters

HQ city

Eldon

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Deposit Account Fees: Monthly service charges, activity fees, and minimum balance fees from checking and savings accounts. Fee structures vary by account type, with charges for overdrafts ($20 per item), return items ($20), stop payments ($20), and various transaction fees.
2. Interest Income from Loans: Interest earned on loan portfolio including real estate loans, residential loans, farm loans, commercial loans, agricultural production loans, home improvement loans, personal loans, auto loans, and debt consolidation loans. Net loans and leases reported at $201,832,000 as of June 30, 2026.
3. Certificate of Deposit Interest Spread: Interest earned on CDs with guaranteed yields, FDIC insurance. Minimum deposit $1,000-$2,500 depending on term length.
4. Individual Retirement Account Fees: IRA accounts with no fees, earning current interest rates, FDIC insured up to $250,000. Traditional IRA, Roth IRA, Education IRA, and Rollover IRA products offered.
5. Health Savings Account Fees: HSA accounts allowing deposits up to $4,400 per year for qualified high deductible health plans, with tax deduction benefits. Includes ShazamChek debit card.
6. Wire and Transfer Fees: Fees for wire transfers including outgoing domestic wire ($15), international wire ($75), incoming domestic wire (free). Collection item fees ($20), Canadian check deposits ($15).
7. Other Banking Services: Money orders ($2), cashier's checks ($4), safe deposit box rentals ($15-$50 annually depending on size), ATM/debit card replacement ($10), research fees ($35/hour), notary services (free), garnishments/levies ($25).
8. Overdraft Privilege Program: Overdraft coverage for eligible customers with $20 per item fee, $100 daily maximum.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Citizens Bank of Eldon is a privately held community bank that provides FDIC-insured deposit accounts (checking, savings, money market, NOW, CDs), retirement and health savings accounts (Traditional IRA, Roth IRA, Education IRA, Rollover IRA, HSA), debit cards, and a range of lending products (real estate, agricultural, commercial, consumer, home improvement) to consumers, small businesses, churches, non-profits, and farms in central Missouri. Customers access services through four physical branches, four 24-hour ATMs, online banking, and the Bank My Way mobile app with mobile deposit and Brella card control functionality.

Product overview

Citizens Bank of Eldon offers a comprehensive suite of traditional banking products and services as a locally-owned community bank. The product portfolio consists of core deposit products (checking, savings, money market, and NOW accounts), retirement accounts (Traditional IRA, Roth IRA, Education IRA, and Rollover IRA), Certificates of Deposit, Health Savings Accounts, and business banking accounts. Digital banking is delivered through Online Banking, Mobile Banking (Bank My Way app), Mobile Deposit, and Online Bill Pay. The bank provides lending services including real estate, agricultural, commercial, and consumer loans. Additional services include debit cards (Citizens Bank Debit Card), the Brella card control app, Safe Deposit Boxes, Financial Calculators, and identity theft protection resources. The bank operates 4 branch locations in Missouri (Eldon Main, Eldon South, Versailles, and Excelsior) with 4 ATMs, and is insured by the FDIC up to $250,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Hometown Checking Account Unlimited check-writing checking account for individuals with online banking, debit card, and ATM access. No service charge with $500 minimum balance; $100 minimum to open.
• Easy Access Checking No-minimum-balance checking account with electronic statements. Monthly fee waived with 20+ debit card purchases.
• Main Street 55 Checking Account Checking account for customers age 55 and older with $100 minimum balance and up to two boxes of free checks annually.
• Main Street 55 Plus Checking Account Interest-earning checking account for customers age 55 and older with $750 minimum balance requirement to earn the disclosed APY, compounded monthly.
• NOW Account Interest-bearing checking account with unlimited check writing, requiring $1,000 minimum balance to avoid the $7 monthly fee.
• Money Market Account Higher-interest earning account allowing unlimited deposits and six free withdrawals per statement cycle; $2 per withdrawal beyond six.
• Citizens Bank Savings Account Standard savings account with $100 minimum deposit, daily interest compounding, and quarterly crediting. Six withdrawals/month limit.
• Christmas Club Savings Account Seasonal holiday savings account with $20 minimum deposit. No withdrawals allowed; balance mailed automatically by October 31.
• Kiddie Saver Account Savings account for children age 15 and younger with $25 minimum deposit. Converts to regular savings at age 16.
• Certificate of Deposit FDIC-insured fixed-term time deposit with guaranteed yields; $2,500 minimum for terms under 12 months and $1,000 minimum for terms 12 months or longer.
• Traditional IRA Tax-deferred retirement account with annual contributions up to $7,500 ($8,600 if age 50+) and tax-deductible contributions.
• Roth IRA Retirement account with after-tax contributions, tax-free withdrawals, and no required minimum distributions.
• Education IRA (Coverdell ESA) Education savings account allowing up to $2,000/year per child for elementary-through-college expenses with tax-free earnings for qualified expenses.
• Rollover IRA Retirement account for employer-plan distributions allowing direct rollovers to avoid the 20% mandatory withholding penalty.
• Health Savings Account Tax-advantaged account for qualified high-deductible health plans with annual contribution limits of $4,400 ($5,400 if age 55+); includes ShazamChek debit card.
• Small Business Checking Business checking account designed for small transaction volumes; first 250 items free, then $0.35 per item.
• Church & Non-Profit Checking No-fee, no-minimum-balance checking account for qualifying churches and non-profit organizations.
• Real Estate Loans Loans for residential, farm, and commercial real estate financing.
• Agriculture Loans Farm and agricultural production loans for farming operations in the bank's Missouri service area.
• Commercial Loans Business financing for commercial enterprises including working capital and expansion.
• Consumer Loans Personal loans including auto loans and debt consolidation options.
• Home Improvement Loans Financing for residential renovation and improvement projects.
• Citizens Bank Debit Card Mastercard-branded debit card enabling point-of-sale purchases, ATM withdrawals, and direct account access worldwide.
• Online Banking Internet-based banking platform for account access, fund transfers, transaction history, and bill payment.
• Mobile Banking (Bank My Way) Smartphone application providing mobile access to account balances, transaction history, and account management.
• Mobile Deposit Remote check deposit service allowing customers to photograph and submit checks for deposit via smartphone.
• Online Bill Pay Electronic bill payment service enabling customers to schedule and pay bills to virtually any payee through online banking.
• Safe Deposit Boxes Secure physical storage for documents and valuables available in small (5x3), medium (5x5), large (10x5), and x-large (10x10) sizes, with annual rental fees from $15 to $50.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• SHAZAM (ATM Network)coreTechnology or IntegrationSHAZAM provides the ATM and debit card network for Citizens Bank. Customers receive Privileged Status for fee-free ATM transactions at participating SHAZAM ATMs nationwide. Also provides the SHAZAMChek card for Health Savings Accounts.
• VeriSign (SSL Security)coreTechnology or IntegrationVeriSign provides 128-bit SSL security certification for the bank's internet banking platform, ensuring secure data encryption and secure server authentication for online transactions.

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/citizensbankofeldonandversailles
• LinkedInlinkedin.com/company/citizens-bank-of-eldon

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citizens Bank of Eldon