Move Osteopathy

What Move Osteopathy does

Move Osteopathy is a Brisbane-based multi-disciplinary allied health clinic group founded in 2003 by Dr. Giulian Di Venuto, with Dr. Kellie Rawlings identified as a co-owner. The group operates three physical clinics — New Farm, Brisbane City, and Alexandra Hills — staffed by 16 or more allied health practitioners, and offers an online consultation channel in addition to in-person services.

The service portfolio spans osteopathy (the anchor offering), physiotherapy, podiatry, clinical pilates, remedial massage, exercise rehabilitation, acupuncture, running analysis, work health and ergonomics, and pre/post-natal care. Class-based delivery has been added via Group Clinical Exercise and Private/Semi-Private sessions. The group is registered to accept claims through NDIS, DVA, WorkCover, Medicare, and private health insurers, indicating a diversified payer mix across consumer out-of-pocket, government, and workers' compensation sources.

Revenue is generated per consultation and per class on a fee-for-service basis; no subscription, retainer, or capitation model is evidenced. Marketing is supported by a content library of 110+ blog posts, suggesting investment in organic patient education and search-driven acquisition. The business shows no disclosed AI/ML capability, no external funding, and no acquisition activity — growth is being pursued through clinician hiring, service-line expansion, and channel addition rather than M&A.

Name

Move Osteopathy

Legal name

Move Osteopathy

Website

https://moveosteopathy.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Move Osteopathy is a Brisbane-based multi-disciplinary allied health clinic group founded in 2003, operating three clinics and an online channel with 16+ practitioners delivering osteopathy, physiotherapy, podiatry, clinical pilates, massage, and related services to private, Medicare, NDIS, DVA, and WorkCover patients.

Ownership category

akta.pro rank

Product category

Allied Health Services

NAICS

Offices of Other Health Practitioners (6213), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF)

Keywords

• Osteopathy services
• Physiotherapy services
• Allied health clinics
• Musculoskeletal pain treatment
• Clinical pilates programs

Headquarters

HQ city

New Farm

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Consultation Services: Fee-for-service model providing osteopathy, physiotherapy, podiatry, clinical exercise/pilates, and remedial massage consultations. Services are claimable through private health insurance, Medicare Chronic Disease Management Plans, NDIS, DVA, and WorkCover.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Move Osteopathy operates multidisciplinary allied health clinics across three Brisbane locations, delivering hands-on manual therapy, rehabilitation, and exercise-based healthcare services. Core offerings include osteopathy, physiotherapy, podiatry, clinical Pilates, remedial massage, acupuncture, exercise rehabilitation, running analysis, ergonomics, and pre/post-natal care, delivered by a team of 16+ practitioners and supplemented by small-group and private clinical exercise classes.

Product overview

Move Osteopathy is a multi-disciplinary allied health clinic offering a comprehensive range of healthcare services across three Brisbane locations (New Farm, Brisbane City, and Alexandra Hills). The core service portfolio includes Osteopathy, Physiotherapy, Podiatry, Clinical Pilates, Remedial Massage, Exercise Rehabilitation, Acupuncture, Running Analysis & Retraining, Work Health & Ergonomics, Pre & Post Pregnancy Services, Online Consultations, and NDIS/DVA/WorkCover covered services. The clinic complements its treatment services with Group Clinical Exercise Classes (maximum 3 participants per class) and Private/Semi-Private Clinical Exercise Sessions, all designed to address individual patient needs at every level. Services are claimable through private health insurance, Medicare Chronic Disease Management Plans, DVA, and workers' compensation schemes.

Differentiator

Problem solved

Functional benefit

Products and services

• Osteopathy Hands-on manual therapy treatment focusing on the musculoskeletal system to relieve pain, improve mobility, and support overall body function, delivered by osteopathic practitioners across all three Brisbane clinic locations.
• Physiotherapy Evidence-based physical therapy services for injury rehabilitation, pain management, and movement optimization, delivered by registered physiotherapists at the Brisbane and New Farm clinics.
• Podiatry Foot and lower limb healthcare services including diagnosis, treatment, and prevention of foot conditions and injuries, delivered by podiatry practitioners within the clinic network.
• Exercise Rehabilitation Supervised exercise programs designed to aid recovery from injury, restore function, and prevent re-injury, delivered by allied health practitioners across the clinic locations.
• Clinical Pilates Individualized exercise programs using Pilates principles for rehabilitation, posture correction, and core strengthening, conducted on specialized equipment including Reformer machines.
• Remedial Massage Therapeutic massage treatment targeting muscle tension, chronic pain, and injury recovery using techniques including dry needling, cupping, and hot stones, delivered by remedial massage therapists.
• Work Health & Ergonomics Workplace health assessments and ergonomic consultations to prevent work-related injuries and improve workplace comfort, supporting individual patients and WorkCover-covered cases.
• Acupuncture

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Allied Health HubminorOthersThe Allied Health Hub is the marketing partner and website developer for Move Osteopathy. They provide marketing services specifically designed for allied health businesses.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Pivotal Motion Physiotherapy: Brisbane physiotherapy and allied health clinic offering physiotherapy, clinical pilates, sports rehab, and massage—directly comparable through shared Brisbane market and overlapping sports/orthopedic patient segment.
• Lifecare Physiotherapy: National network of physiotherapy, sports medicine, pilates, and massage clinics across Australia—directly comparable through shared modalities, NDIS/WorkCover reimbursement acceptance, and multi-site clinic model.
• Back In Motion Health Group: Australia's largest network of physiotherapy and allied health clinics with multidisciplinary offerings including physio, osteopathy, massage, pilates, and exercise rehab across 90+ locations—directly comparable multi-disciplinary franchise model versus Move's independent multi-site structure.
• Bounce Health Group: Multi-disciplinary allied health group in Australia providing physiotherapy, osteopathy, podiatry, massage, and pilates—directly comparable service mix to Move with similar private insurance and government funding exposure.
• Sprint Sports Physiotherapy: Australian physiotherapy and sports medicine practice offering sports injury rehab, running analysis, and clinical exercise—directly comparable through overlapping service offering including running analysis and sports injury treatment, similar to Move's Jed Pullen specialty.
• Core Health Group: Brisbane-based multidisciplinary allied health clinic offering physiotherapy, podiatry, massage, and exercise services—directly comparable due to overlapping Brisbane geography, similar modalities, and shared patient demographics.
• City Coast physiotherapy & sports injury clinic: Brisbane multidisciplinary physiotherapy and sports injury clinic operating from inner-city locations—directly comparable due to overlapping Brisbane CBD geography and shared sports/musculoskeletal patient focus.

Regional players

• ELEVATE Physio Inglewood: Perth-based allied health practice offering physiotherapy, clinical pilates, and rehabilitation services—comparable modality set to Move but serving a different Australian metro without direct competitive overlap.

Broad incumbents

• Healthia Limited (ASX: HLA): ASX-listed allied health platform integrating physiotherapy, podiatry, optometry, and other modalities across Australia. Comparable through its multidisciplinary clinic roll-up model and Brisbane presence, though it operates as a listed incumbent at significantly larger scale than Move.

Others

• Allied Health Hub: Move Osteopathy's marketing and website development partner targeting allied health businesses—an enabling ecosystem participant and indirect connection via Move's own operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1uPhNK8zrLO7VzgQJ3ipJw
• Facebookfacebook.com/MoveOsteopathy
• LinkedInau.linkedin.com/company/move-osteopathy
• Instagraminstagram.com/moveosteopathy
• Xx.com/MoveOsteopathy

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move Osteopathy