NUTRITECH
NUTRITECH is a Cape Town-based, privately-held company founded in 2011 that sells gym and fitness supplements tested by SANAS Accredited Laboratories to South African fitness consumers.
- Company typePrivate
- Founded2011
- HeadquartersCape Town, South Africa
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What NUTRITECH does
NUTRITECH is a privately-held, for-profit South African company founded in 2011 and headquartered in Cape Town. It sells gym and fitness supplements, marketing its product range on the basis of testing conducted by SANAS Accredited Laboratories — a third-party quality validation system — which the company uses as a quality and trust differentiator in the fitness nutrition category.
The company operates with a headcount of 51–100 employees under a founder-led management team: Jaco Serfontein serves as Founder, Managing Director and CEO; Michael Walton as Founder and Creative Director; and Chris Walton as Director of Brand Management and Founder. The dual Walton focus on creative and brand management suggests a brand-led go-to-market model centered on direct consumer engagement rather than disclosed retail or B2B channel partnerships. The company's website (nutritechfit.com) functions as the primary brand surface, though during data collection the site displayed only a verification/loader page, limiting verification of product catalog, pricing, and distribution mechanics.
No revenue figures, funding rounds, customer counts, certifications beyond the SANAS testing reference, patents, awards, partnerships, or geographic distribution data are disclosed in the source material. The business model is consistent with a direct-to-consumer and selective retail supplements brand serving the South African gym and fitness community, but pricing mechanics, channel mix, and revenue concentration cannot be verified from available evidence.
NUTRITECH firmographics
Firmographics- Name
- NUTRITECH
- Website
- https://nutritechfit.com
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 51–100 employees
- Short description
- NUTRITECH is a Cape Town-based, privately-held company founded in 2011 that sells gym and fitness supplements tested by SANAS Accredited Laboratories to South African fitness consumers.
- Ownership category
- akta.pro rank
NUTRITECH industry classification
Industry- Product category
- Sports Nutrition Supplements
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Food (Health) Supplement Retailers (456191)
- SIC
- Food And Kindred Products (2000), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)
- akta.pro secondary industries
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)
Keywords
Where NUTRITECH is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Markets served
NUTRITECH business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
NUTRITECH product offering
Product offeringCore offering
NUTRITECH manufactures and sells gym and fitness supplements for the South African market. Its products are independently tested by SANAS Accredited Laboratories, providing third-party quality validation for consumers in the sports nutrition category.
Differentiator
Problem solved
Functional benefit
Products and services
- NUTRITECH Gym & Fitness Supplements A line of gym and fitness nutritional supplements manufactured by NUTRITECH and independently tested by SANAS Accredited Laboratories, targeted at South African gym-goers, athletes, and fitness consumers.
Companies that use NUTRITECH
Customer profileIdeal customer profiles1 record
NUTRITECH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NUTRITECH partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
NUTRITECH competitors and assessment
Company assessmentDirect peers
- Evo Nutrition (SA): South African sports and gym supplement brand competing in protein powders, pre-workouts, and accessories. Comparable to NUTRITECH on category, channel mix, and price tier.
- USN (Ultimate Sports Nutrition): South African sports nutrition brand offering protein, performance, and supplement lines through gym and retail channels. Closely comparable to NUTRITECH in product mix, gym-channel go-to-market, and South African footprint.
- Biogen SA: South African sports nutrition and supplement manufacturer with broad gym-channel distribution. Comparable to NUTRITECH as a domestic CPG sports nutrition peer with shared retail customers.
- Evox Advanced Nutrition: South African sports supplement brand focused on performance and gym users. Comparable to NUTRITECH as a domestic peer competing in similar channels and product formats.
Broad incumbents
- Optimum Nutrition: Global sports nutrition brand with strong presence in South Africa through specialty and gym retail. Comparable as a category leader competing for the same shelf space and end consumer as NUTRITECH.
- MuscleTech: Global sports nutrition brand with protein, pre-workout, and performance supplements distributed internationally. Comparable as a multinational CPG competitor in the same category as NUTRITECH.
- BioTechUSA: European sports nutrition manufacturer with multi-country distribution including South Africa. Comparable as an international brand with broad protein and supplement ranges competing for gym-channel shelf space.
- Grenade: UK-based sports and active nutrition brand with protein bars, supplements, and hydration products. Comparable as a brand-led international player targeting gym and fitness consumers.
- MyProtein: Large global sports nutrition DTC brand shipping into South Africa. Comparable as a price-aggressive competitor shaping consumer expectations on value and breadth of SKU.
Regional players
- Astrum (Premium Sports Nutrition): South African sports nutrition brand selling protein, performance, and supplement lines. Comparable to NUTRITECH as a regional sports CPG competitor in the South African market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
NUTRITECH social profiles
Digital presenceNUTRITECH financial estimates
Financial estimateRevenue estimate
Valuation estimate
NUTRITECH leadership team
Management profileNumber of profiles
Profiles3 records
NUTRITECH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NUTRITECH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NUTRITECH
What does NUTRITECH do?
NUTRITECH manufactures and sells gym and fitness supplements for the South African market. Its products are independently tested by SANAS Accredited Laboratories, providing third-party quality validation for consumers in the sports nutrition category.
When was NUTRITECH founded?
NUTRITECH was founded in 2011. It employs 51 to 100 people.
Where is NUTRITECH based?
NUTRITECH is headquartered in Cape Town, South Africa, in the Africa region.
Who are NUTRITECH's main competitors?
Direct peers on record are Evo Nutrition (SA), USN (Ultimate Sports Nutrition), Biogen SA and Evox Advanced Nutrition. Broad incumbents are Optimum Nutrition, MuscleTech, BioTechUSA, Grenade and MyProtein. Astrum (Premium Sports Nutrition) is listed as a regional player.
Does NUTRITECH have an API?
No public API is recorded for NUTRITECH.
What industry is NUTRITECH in?
NUTRITECH's product category is Sports Nutrition Supplements. Its primary akta.pro industry code is CRADAGAA, Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout), with a secondary code of CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 33992 and its SIC code is 2000.