Settef

What Settef does

Settef is a Porcari (Lucca)-based Italian brand of Cromology Italia S.p.A., producing professional paints, coatings and External Thermal Insulation Composite Systems (ETICS) for the building industry, with approximately 70 years of operating history in Italy and a headcount of 101-250 employees. Its product architecture is structured as a platform-plus-modules offering: the core is the Thermophon ETICS range (seven ETA-certified variants including the Eco Green version claiming -42% CO2 emissions, the Mineral variant, and the Mineral Fire Protection system rated Euroclass A2-s1,d0), wrapped by a Façade Finishes pillar (acrylic, siloxane, acryl-siloxane and quartz paints — including Ancorall Lotus self-cleaning, X-Dry 6-hour water-repellent, Silacryl QS, Crystal Plus and Flesscoat lines), interior finishes, specialty systems (Elastomeric, Risanamento Calcestruzzo, Linea Cepro lime-based, Cool Roof X-Reflex) and a Preparation pillar (fondi, rasanti). Underlying chemistries span silicate, siloxane, siloxsanic acrylic and thermo-reflective pigment technologies (the Thermocolor collection), with BIM objects, an ANIT PAN materials database and a 1,236-shade tintometric system embedding the catalog into designer toolchains.

The company serves a clearly segmented Italian professional channel: progettisti (architects and designers), imprese (construction companies), applicatori (painters and ETICS installers, certified through the CromoCampus/Istituto Giordano UNI 11716 program), and a rivenditori (authorized resellers) network distributed nationwide. Go-to-market combines direct technical services (on-site cantiere assistance, drone pathology analysis, infrared thermography) with channel-partner distribution through the dealer locator, supported by content marketing, formativo events with Orders of Architects, and digital tools including the Settef Mobile App (launched June 2025), the Cromology Color Design App with AR and "Colour Catch" computer vision, and the desktop Color Simulator. Revenue is generated primarily through hardware sales of paints and ETICS systems via the dealer network at quote-based B2B pricing, supplemented by tintometric color-mixing services, professional training and certification revenue, and value-added technical consulting.

Settef's positioning rests on regulatory depth (7 ETA-certified systems, 4 EPD certifications, LEED v4 contribution up to 24 points, Euroclass A2-s1,d0 fire rating), proprietary pigment and surface-chemistry technologies, and structural participation in the Cortexa consortium (founding member) and EAE — levers that allow it to monetize both the Italian residential renovation wave driven by Superbonus 110% and stricter EU energy-efficiency and fire-safety regulation. Ownership is consolidated under Cromology Italia S.p.A., itself part of the Cromology Group described as the Italian market leader and third-largest European group in building paints; no separate cap-table, funding events, or independent revenue disclosure is available for the Settef brand.

Name

Settef

Legal name

Cromology Italia S.p.A.

Website

https://settef.it

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

Settef, a Cromology Italia S.p.A. brand based in Porcari, Italy, manufactures professional paints, coatings and ETA-certified Thermophon external thermal insulation systems, selling through an Italian authorized reseller network to architects, construction firms, painters and certified ETICS installers.

Ownership category

akta.pro rank

Product category

Building Coatings and External Insulation Systems

NAICS

Paint and Coating Manufacturing (325510), Ready-Mix Concrete Manufacturing (32732)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Concrete, Gypsum & Plaster Products (3270), Adhesives & Sealants (2891)

akta.pro primary industry

Solid Fiber & Chipboard Packaging (Set-Up/Rigid Paperboard Boxes) (IMALACAC)

akta.pro secondary industries

Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG), Spray Polyurethane Foam (SPF) Systems Manufacturing (IMANAIAL)

Keywords

• Professional facade paints
• External thermal insulation
• Building coatings manufacturing
• ETICS systems
• Construction chemistry

Headquarters

HQ city

Porcari

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Paint and Coating Product Sales: Primary revenue from sale of professional paints, coatings, primers, rasanti, finishes for facades and interiors (Silacryl QS, Crystal Plus, Flesscoat, Ancorall Lotus, X-Dry Paint, etc.) in 5L and 14L formats through authorized resellers.
2. ETICS Thermal Insulation System Sales: Sale of Thermophon-branded certified external thermal insulation systems (collants, rasanti, insulation panels, finishes, accessories) for building energy efficiency upgrades.
3. Tintometric Color Mixing Services: Revenue from custom color production through the Cromology tintometric system, including the Thermocolor thermo-reflective collection and the "I Nostri Colori" collection with 1,236 shades and 333 exterior shades.
4. Technical Consulting and Professional Services: Revenue from value-added services: on-site cantiere assistance, drone building pathology analysis, infrared thermography, color design consulting, and BIM object provision for designers and construction companies.
5. Training and Certification Services: Revenue from professional training courses and UNI 11716 installer certification programs delivered through the CromoCampus school, in partnership with Istituto Giordano.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels10 records

Core offering

Settef is an Italian professional building products brand that manufactures and sells paints, coatings, primers, and external thermal insulation composite systems (ETICS, branded Thermophon) for the building envelope. The portfolio covers façade finishes, interior paints, concrete repair, elastomeric crack-bridging systems, lime-based bio-sustainable products, and cool roof solutions, supported by tintometric color services, technical consulting, drone pathology analysis, infrared thermography, and certified installer training.

Product overview

Settef is a Cromology Italia S.p.A. brand focused on professional construction chemistry for the building envelope — a platform-plus-modules architecture rather than a single product. The core physical offering is organized into a Thermal Insulation pillar (the ETA-certified Thermophon ETICS range — Thermophon PV, Thermophon PV Eco Green, Thermophon Mineral, Thermophon HT, Thermophon K2, Thermophon Mineral Fire Protection), a Façade Finishes pillar (acrylic, siloxane and acryl-siloxane paints and thick-coating renders including the Ancorall Lotus, X-Dry Paint, Silacryl QS, Crystal Plus, Flesscoat Crystal Pro/Superfine/Basicquartz lines), an Interior Finishes pillar (idropitture and decorativi), a Specialty pillar (Sistema Elastomerico for cracked facades, Risanamento Calcestruzzo for concrete repair, the Cepro lime-based line, Ciclo Termico 3 Power Tech, and the Cool Roof X-Reflex high-reflectance finish), and a Preparation pillar (fondi, rasanti, complementari). The Thermocolor thermo-reflective color collection sits across the finishes and insulation systems. Digital products wrap the portfolio: the Settef Mobile App (Android/iOS) with the Thermophon configurator and product-quantity calculator, the Color Design APP with AR-based color capture (Colour Catch), and the desktop/mobile Simulatore Colore. Service modules include Assistenza & Servizi (drone pathology analysis, on-site support, infrared thermography), CromoCampus training and UNI 11716 installer certification (with Istituto Giordano), and the Tools & Download documentation hub (BIM objects, ANIT PAN materials database, technical/safety/DOP sheets).

Differentiator

Problem solved

Functional benefit

Brands

• Thermophon: External thermal insulation composite system (ETICS / cappotto termico) line with multiple certified variants including Thermophon PV, Thermophon PV Eco Green, Thermophon Mineral, Thermophon HT, Thermophon K2, Thermophon Express, and Thermophon Mineral Fire Protection.
• Linea Cepro
• Thermocolor
• Thermophon PV - Eco Green
• Silacryl QS
• Crystal Plus
• Flesscoat Superfine
• Flesscoat Crystal Pro
• Ancorall Lotus
• X-Dry Paint

Products and services

• Thermophon Thermal Insulation Systems (Sistema a Cappotto / ETICS) Flagship external thermal insulation composite system (ETICS) range for building facades, integrating insulation panels, adhesives/rasanti, finishes and accessories. Includes Thermophon, Thermophon PV, Thermophon PV Eco Green (low environmental impact), Thermophon Mineral, Thermophon HT, Thermophon K2 (cappotto-on-cappotto), and Thermophon Mineral Fire Protection (non-combustible).
• Finiture per la Facciata (Façade Finishes — Pitture e Rivestimenti) Range of professional exterior paints and thick-coating renders for façades, including siloxane (Ancorall Lotus self-cleaning hydrophobic), acrylic, acryl-siloxane (Silacryl QS, Crystal Plus) and quartz-based (Flesscoat Crystal Pro, Flesscoat Superfine, Flesscoat Basicquartz) formulations, plus silicate (Silisettef) and elastomeric systems.
• Ancorall Lotus — Self-cleaning Siloxane Paint Smooth siloxane exterior paint with lotus-leaf-inspired super-hydrophobic, self-cleaning properties, providing preventive protection against algae and fungi and good resistance to atmospheric agents for long-term façade protection.
• X-Dry Paint — Fast Water-repellent Acryl-siloxane Paint

Quantifiable outcome

• Reduces building energy consumption by up to 40%+ (ENEA data)
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• CortexaflagshipStrategic or Co-development PartnerItalian consortium for quality cappotto systems, founded in 2007. Settef is a founding member (since 2006/2007). Cortexa brings together leading Italian ETICS producers to share knowledge, define quality criteria and promote cappotto culture. Settef follows Cortexa's 'Manuale per l'Applicazione del Sistema a Cappotto' and quality decalogue.
• Istituto GiordanocoreImplementation/ SI/ Consulting PartnerItalian accredited certification body that issues UNI 11716 and UNI 11704 professional certifications for cappotto installers. Cromology/Settef collaborates with Istituto Giordano at CromoCampus facilities to deliver certification exams and training for ETICS installers (installatore base and caposquadra levels).
• ANIT (Associazione Nazionale per l'Isolamento Termico e Acustico)coreStrategic or Co-development PartnerItalian national association for thermal and acoustic insulation. Settef joined ANIT and made its materials database available for ANIT's PAN software, used for building envelope energy performance calculation by professionals.
• Cromology Italia S.p.A.flagshipStrategic or Co-development PartnerParent company of Settef brand. Cromology Italia is the market leader in Italy and third-largest group in Europe in production of paints for the building industry, providing R&D, manufacturing scale, and distribution infrastructure for the Settef brand.
• Simulatore Cromology (Desktop Color Simulator)coreTechnology or IntegrationSettef integrates and promotes Cromology's desktop and mobile color simulation tool (simulatore.cromology.it), providing professional users with augmented reality color testing on real building images using the full Cromology color catalog including the Settef exterior palette.
• ENEA (Agenzia nazionale per le nuove tecnologie, l'energia e lo sviluppo economico sostenibile)minorOthersItalian National Agency for New Technologies, Energy and Sustainable Economic Development. Settef references ENEA's energy consumption data (up to 40% reduction achievable with cappotto systems) for the Ecobonus 2024 guidance on insulation systems. ENEA also receives schede descrittive for energy requalification interventions under bonus schemes.
• Ordine degli Architetti, Pianificatori, Paesaggisti e Conservatori della provincia di TrentominorGTM or Marketing PartnerLocal Italian Order of Architects. Settef participated in the formativo event on 26 October 2023 in Trento covering methods and solutions for the energy efficiency of existing building envelopes. Similar collaborations exist with the Ordine degli Ingegneri della provincia di Trento.
• EAE (European Association of ETICS)coreStrategic or Co-development PartnerEuropean Association of Producers of External Thermal Insulation Systems. Cortexa (of which Settef is a founding member) is a founding member of EAE, enabling Settef to participate in international knowledge-sharing on ETICS quality and standards.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kerakoll Group: Italian building chemicals and finishes specialist with a strong sustainable-construction positioning and ETICS product lines. Comparable to Settef on eco-friendly facade systems, bio-sustainable materials (Linea Cepro analogue) and Italian professional channel.
• Mapei: Italian-headquartered global leader in adhesives, sealants and chemical products for construction, with significant ETICS-adjacent offerings. Overlaps with Settef on cappotto systems, surface preparation products (rasanti/fondi) and Italian contractor relationships.
• Beckers Group: European industrial and decorative coatings manufacturer with a long Italian history (Beckers Italia, formerly Bomix). Direct overlap on professional decorative paints, color systems and tintometric services for the Italian construction industry.
• Weber (Saint-Gobain): Saint-Gobain's building-envelope brand offering ETICS, mortars, renders and tile adhesives. Strong Italian footprint and direct overlap with Settef's cappotto and facade-finish portfolio, targeting the same professional applicator and contractor segments.
• Sto SE: German global leader in ETICS (external thermal insulation composite systems) with extensive ETA-certified cappotto ranges and facade coatings. Closest direct comparable to Settef's Thermophon platform in both technology and professional specifier go-to-market.
• Caparol (DAW Group): German-headed multinational and one of Europe's largest ETICS/paint producers with deep presence in Italy. Directly comparable on facade paints, cappotto systems and tintometric color services, and competes head-to-head with Settef in the Italian professional applicator channel.
• Baumit (Schmid Industrie Holding): Austrian building-envelope specialist offering ETICS systems, facade renders and interior finishes. Comparable product architecture (cappotto + facciata + finiture) and overlapping customer segments (painters, contractors, designers) in the Italian/Central-European renovation market.
• Fassa Bortolo: Italian building products manufacturer with a comprehensive ETICS (cappotto) range, lime-based products, mortars and facade finishes. Highly comparable product portfolio and Italian professional-channel focus, making it one of Settef's closest domestic competitors.

Broad incumbents

• AkzoNobel (Dulux / Sikkens): Global paints and coatings giant whose Dulux/Sikkens brands sell decorative and professional facade paints across Europe. Overlaps with Settef on exterior coatings and color services but at much broader scale and portfolio breadth, including non-construction segments.
• PPG Industries: US-headquartered global paints and coatings major with architectural coatings and protective facade solutions in Europe. Comparable on professional/specifier channel and color-matching technology, though ETICS is not a primary focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SETTEFEDILIZIA
• LinkedInlinkedin.com/company/settef

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Settef