Magic Star

What Magic Star does

MagicStar is a Dubai-based direct-to-consumer karaoke equipment retailer operating under the legal entity Magic Solutions Electronics LLC. The company designs (or sources), prices, and distributes a portfolio of portable karaoke speakers, party speakers, wireless microphones, and an Android-powered home karaoke system under sub-brands including D'Maestro, PulZ, NanoBeatz, AudifyGo, BoomBox, and MagicSing. Hardware spans entry-level portable units (AED 249) to a professional flagship home system (AED 1,099) with a 14,000-song multilingual library (expandable to 24,000), UHF wireless microphones with self-charging docks, and one-button YouTube vocal reduction.

The business runs primarily through a Shopify-powered storefront at magicstarme.com, supplemented by listings on Amazon, Noon, and Carrefour, WhatsApp-based direct ordering, and fulfillment from a Dubai warehouse. Payment options include Cash on Delivery alongside Tabby four-installment BNPL and Sharia-compliant Tamara monthly payments. The target customer is the UAE household and expat community — families, celebration hosts, and home entertainment upgraders seeking portable, easy-setup karaoke with multilingual content covering English, Arabic, Tagalog, Hindi, and Korean.

Revenue mechanics are dominated by one-time hardware sales, with an emerging software layer via the bundled one-year MagicSing app subscription and downloadable firmware and song-pack updates for legacy models (MS905, Maestro/MS805). The company operates with no disclosed institutional funding, no public revenue figures, and an unspecified founding date, and is registered as a private LLC headquartered in Business Bay, Dubai, with GCC and select international markets under active expansion.

Name

Magic Star

Legal name

Magic Solutions Electronics LLC

Website

https://magicstarme.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MagicStar is a Dubai-based DTC retailer of karaoke speakers, party speakers, and wireless microphones, serving UAE families and expat households via its Shopify site and Amazon/Noon/Carrefour with multilingual song libraries and BNPL payment options.

Ownership category

akta.pro rank

Product category

Consumer Karaoke Equipment

NAICS

Electronics and Appliance Retailers (4492)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF)

akta.pro secondary industries

Bluetooth & Portable Speakers (CRACANAE), Microphones, Headsets & Audio Input Devices (HDACAFAH), Smart Speakers & Voice Assistant Devices Retail (CRACAGAF)

Keywords

• Karaoke speakers
• Portable karaoke systems
• Wireless microphones
• Party speakers
• Home karaoke equipment

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Hardware Sales: One-time sales of karaoke speakers, wireless microphones, and complete karaoke systems. Products range from entry-level portable speakers (Dhs. 249) to professional home systems (Dhs. 1,099) and party bundles (Dhs. 999).
2. Digital Content/Song Updates: SPU (song pack update) files for karaoke systems. Users download firmware and song updates for models like MS905 and Maestro/MS805 in multiple languages (English, Tagalog, Korean, Hindi, Arabic).
3. MagicSing App Subscription: 1-year free subscription to MagicSing app included with product purchase; likely renews thereafter with access to thousands of songs across languages

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Magic Star designs, distributes, and sells karaoke equipment including portable karaoke speakers, home karaoke systems, party speakers, and wireless/wired microphones directly to UAE consumers through its e-commerce website and third-party marketplaces. The product portfolio spans entry-level portable speakers (Dhs. 249) to professional home karaoke systems (Dhs. 1,099) with bundled packages combining karaoke systems with party speakers. Products feature Bluetooth 5.3 connectivity, UHF wireless microphones, built-in multilingual song libraries, and YouTube-based vocal reduction technology.

Product overview

Magic Star is a UAE-based karaoke equipment company offering a portfolio of portable karaoke speakers, home karaoke systems, professional microphones, and party speakers. The product range includes standalone portable karaoke devices (PulZ, NANOBEATZ), an Android-powered home karaoke system with built-in song library (D'Maestro), all-in-one microphone speakers (MagicSing MP30), and high-power party speakers (BoomBox L-2811, AudifyGo BB360). Supporting accessories include wired and wireless microphones (LH-210, DM-882). Software offerings include the SmartTube companion app and MagicSing App for song library access. The ecosystem is designed around wireless microphones, Bluetooth audio streaming, and varying power levels from compact portable to room-filling party audio. Products support multiple languages (English, Arabic, Tagalog, Hindi, Korean) and integrate with YouTube for expanded karaoke content.

Differentiator

Problem solved

Functional benefit

Brands

• D'Maestro: Professional home karaoke system with Android-powered features, 14,000 built-in songs, YouTube karaoke mode, scoring system, and HDMI output.
• MagicSing
• PulZ
• NanoBeatz
• AudifyGo
• BoomBox

Products and services

• MAGICSTAR PulZ Portable Karaoke Speaker Portable karaoke speaker with 2 wireless microphones, Bluetooth 5.3 connectivity, 20W output, 4-hour battery life, voice reduction mode for karaoke, built-in carrying strap. Designed for mobile karaoke use anywhere.
• MAGIC STAR NANOBEATZ Mini Karaoke Compact portable karaoke speaker with 2 wireless microphones, Bluetooth 5.1, USB-C charging, built-in voice effects, multiple audio input options (USB, MicroSD, AUX). Entry-level portable karaoke system for on-the-go use.
• MAGICSTAR D'Maestro MS-A15 Professional Home Karaoke System Android-powered home karaoke system with 14,000 built-in songs (expandable to 24,000), YouTube karaoke mode with vocal reduction, 2 UHF wireless self-charging microphones, scoring system, HDMI output, recording capability, and mobile app control. Premium home entertainment system.
• MAGICSTAR Professional Dynamic Microphone (LH-210) Wired professional dynamic microphone with cardioid pickup pattern, 4-meter low-impedance cable, no batteries required, frequency response 60Hz-15kHz, standard 6.35mm jack connector. Compatible with all MagicStar systems and standard mic inputs.
• MagicSing All-in-One Karaoke Microphone (MP30) Portable wireless karaoke microphone with built-in speaker, Bluetooth connectivity, 4-hour rechargeable battery (2200mAh), includes 1-year MagicSing App subscription, echo/volume/bass/treble controls, WAV/WMA/MP3 playback. No additional equipment required.
• MAGICSTAR Boombox Party Speaker (L-2811) Portable party speaker with 60W output, 8-inch woofer and tweeter, 2 UHF wireless microphones included, trolley wheels with telescopic handle, LED ambient lighting, 4-hour rechargeable battery, Bluetooth 5.3, TWS support for stereo pairing, FM radio, USB and MicroSD playback.
• MAGIC STAR AudifyGo Party Speaker (BB360) 60W party speaker with bass boost, 2 UHF wireless microphones with zero lag, guitar input, 6-hour battery life, LED ring lighting that pulses with music, carry strap, Bluetooth, USB, AUX, MicroSD, TWS stereo pairing support. Combines karaoke and live music performance.
• D'Maestro + BoomBox L-2811 Karaoke Party Bundle Combined package of D'Maestro MS-A15 home karaoke system with BoomBox L-2811 party speaker for comprehensive home karaoke entertainment. Includes both products' complete accessories, mics, and cables for integrated professional karaoke and party setup.
• Magic Star UHF Wireless Microphones (DM-882) Professional UHF wireless microphone system with 2 microphones, dual-channel receiver, up to 30-meter wireless range, 30 selectable channels to avoid interference, fully rechargeable (no AA batteries), CE and RoHS certified, signal-to-noise ratio >90dB, ultra-low audio latency.
• MagicSing App (1-year subscription bundled with MP30) Karaoke song library mobile app (iOS and Android) paired with MagicSing MP30 microphone. Includes 1-year free subscription, access to thousands of songs across Tagalog, English, Hindi, Arabic and other languages. Provides song content for the all-in-one karaoke microphone.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TabbycoreGTM or Marketing PartnerBuy-now-pay-later payment partner offering 4 interest-free installment payments on all products. Integrated into checkout experience and marketing materials.
• TamaracoreGTM or Marketing PartnerSharia-compliant monthly payment partner allowing customers to split purchases into monthly installments. Integrated into checkout experience.
• PaymobcoreTechnology or IntegrationPayment processing provider handling transaction processing on the MagicStar e-commerce platform. Enables card payments, digital wallets, and installment options.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting magicstarme.com, providing storefront, checkout, inventory management, and order processing infrastructure.
• MagicSingcoreTechnology or IntegrationKaraoke app partner providing the MagicSing application with thousands of karaoke songs. MagicStar bundles 1-year free subscription with MagicSing All-in-One Karaoke Microphone product.
• TrustpilotminorGTM or Marketing PartnerCustomer review platform used to build trust and credibility. Displayed on website as 'Excellent' rating to encourage purchase confidence.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Smule: Smule is a digital karaoke app platform (Sing! karaoke) addressing the same consumer need MagicStar solves: enabling home singing. Comparable as a competitor/adjacent to MagicStar's bundled MagicSing app and D'Maestro YouTube karaoke features, though Smule is a pure-software mobile experience rather than a hardware seller.

Broad incumbents

• JBL: JBL (Harman/Samsung) is a broad incumbent in portable Bluetooth speakers and party audio (PartyBox series), a category MagicStar's BoomBox and AudifyGo compete in across the UAE. JBL is comparable as a portable Bluetooth speaker competitor with deep retail distribution in UAE electronics chains, though karaoke-specific features are less central to JBL's positioning.
• Hisense / TCL (TV+Audio bundles): Hisense is a broad consumer electronics incumbent in the UAE with soundbars and party audio products, and competes with MagicStar's home karaoke and party speaker products for the same household entertainment buyer. Comparable as a TV-and-audio-bundled consumer electronics brand with strong UAE retail presence, though karaoke-specific functionality is not a focus.
• Sonos: Sonos is a broad incumbent in multiroom home audio and smart home theater speakers, comparable to the home-Audio portion of MagicStar's D'Maestro system. It is a peer because it competes for the same premium home-entertainment speaker spending in UAE households, although MagicStar's karaoke-first positioning is narrower.
• Bose: Bose is a broad incumbent in consumer and portable audio (SoundLink, S1 Pro systems), directly competing for high-end home-Audio buyers in the UAE that MagicStar targets with its D'Maestro system. Bose does not specialize in karaoke but provides similar portable speaker and home audio functionality with established retail presence.

Direct peers

• MagicSing: MagicSing (Entertech) is the karaoke brand partnered with MagicStar to deliver the bundled app and song library on the MP30 microphone, and is itself a long-established karaoke hardware manufacturer with a global footprint. It is a direct peer in portable karaoke microphones and song-content licensing, and MagicStar is both a partner and a competing branded karaoke seller in the UAE.
• Singing Machine: The Singing Machine Company (SMDM) is one of the most direct karaoke hardware competitors globally, manufacturing and selling branded karaoke machines, microphones, and accessories for the consumer market. It is highly comparable to MagicStar as a focused karaoke hardware brand, though MagicStar is more regionally concentrated in UAE/GCC and incorporates UHF wireless mics and Android-based home karaoke systems.
• ION Audio: ION Audio produces party speakers and karaoke systems with integrated lighting, wireless mics, and Bluetooth, comparable to MagicStar's BoomBox L-2811 and AudifyGo BB360 products. Both brands focus on wheeled/portable party-speaker formats with karaoke features at consumer-friendly price points.
• Singsation: Singsation sells all-in-one Bluetooth karaoke microphones and party speakers with built-in lights and vocal effects, directly overlapping MagicStar's Portable Karaoke (PulZ, NanoBeatz) category. Comparable because both target mass-market home/party karaoke buyers with bundled wireless mic products.

Others

• Shure: Shure is a professional microphone and audio equipment brand, comparable to the LH-210 wired mic and DM-882 UHF wireless microphone products in MagicStar's catalog. It is comparable in the sense that audio-quality-conscious karaoke buyers may evaluate Shure alternatives, though Shure is positioned as a pro audio specialist rather than a karaoke hardware retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/magicstar_karaoke
• Xx.com/magicsolutionse
• Facebookfacebook.com/magicstarkaraoke
• LinkedInlinkedin.com/company/magic-solutions-electronics-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Star