GrupoCASA

What GrupoCASA does

GrupoCASA is a privately held strategic communications and business consultancy founded in 1987 in São Paulo, Brazil, that structures communication strategies, media relations, strategic partnerships, social media content, and corporate events for companies in the innovation and technology sectors. The firm serves enterprises, startups, government tourism boards, and trade organizations seeking to enter or expand within Latin American, UK, and European markets, with a cumulative roster of 500+ client companies including Waze, Xiaomi, Telefónica, Trina Solar, Loggi, 365scores, and Barbados Tourism Marketing Inc.

Its core offerings are five professional service lines — Public Relations and Press Relations, Strategic Partnerships, Strategic Marketing for Start-ups and Scale-ups, Social Media Content Production, and Event Organization — delivered by a 15-person senior professional team operating across offices in São Paulo (HQ), London, and Dover, Massachusetts. Distribution is extended through two partner networks: LatamPR covering 15 Latin American markets and EurocomPR covering 45 countries globally. Two sub-brands extend the platform: LatamScaleUP, a dedicated international business expansion consultancy representing foreign companies in Brazilian and British markets, and OpenBrain, an innovation-focused initiative.

The business model is custom-quoted professional services with no publicly disclosed pricing; revenue derives from bespoke consulting engagements, multi-country campaign coordination, and event organization. Multilingual capability across English, Portuguese, Spanish, and Italian is a core operational feature, and dedicated country leads cover Argentina, Uruguay, Chile/Peru, USA, Portugal, UK/EU, and Japan. The firm is privately held with no disclosed funding rounds, parent company, or external investors, and CEO Sandra Sinicco leads both GrupoCASA and LatamScaleUP.

Name

GrupoCASA

Legal name

Grupo Casa Brasil

Website

http://www.grupocasa.com.br/

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

GrupoCASA is a communication agency that provides advertising services for innovative industries.

Ownership category

akta.pro rank

Product category

Public Relations and Strategic Communications

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Services (8741)

akta.pro primary industry

Corporate & Financial Communications PR (MPAAADAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Corporate Conferences & Sales Kickoffs (MPAGAGAC), Social Media & Community Management (BPAFAAAE)

Keywords

• Strategic communication consulting
• Public relations services
• International expansion consulting
• Event organization management
• Startup scale-up marketing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communication Services: Professional consulting services for communication strategies, PR, media training, content creation, and social media management for innovative companies. Services provided by senior professionals with specialized expertise.
2. International Business Expansion Consulting: Multidisciplinary consulting for companies expanding to new markets including communication alignment, connection with ideal players, crisis management, and brand positioning across 40+ countries. Delivered through LatamScaleUP partnership.
3. Event Organization and Management: Corporate event structuring and creation services, including virtual and in-person events across multiple countries.
4. Strategic Partnerships Facilitation: Specialized team for establishing strategic partnerships that boost business and positively disseminate brand presence.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

GrupoCASA is a strategic communication and public relations agency that structures and coordinates communication strategies, press relations, strategic partnerships, social media content, and corporate events for technology and innovation companies seeking to enter or expand across Latin America, the UK, and global markets. Services are delivered by a senior multilingual team and extended through the LatamPR network (15 Latin American markets) and the EurocomPR network (45 countries). The firm also operates LatamScaleUP, a dedicated consultancy arm focused on international business expansion, brand positioning, crisis management, and strategic-partner connection across 40+ countries.

Product overview

GrupoCASA is a strategic communication company offering a unified portfolio of professional services focused on the innovation and technology industry in Latin America and the United Kingdom. The core service offering includes Public Relations and Press Relations, Strategic Partnerships, Marketing Strategy for Start-ups and Scale-ups, Social Media Content Production, and Event Organization. The company operates through proprietary teams covering Brazil and the UK, and serves 15 Latin American markets through the LatamPR network and global markets through the EurocomPR network (45 countries). LatamScaleUP, a dedicated consultancy arm, provides international expansion services including communication adaptation, strategic partnership facilitation, crisis management, and brand positioning across over 40 countries. The company also maintains an innovation-focused initiative called OpenBrain.

Differentiator

Problem solved

Functional benefit

Brands

• LatamPR: PR network covering 15 Latin American markets, coordinated by GrupoCASA.
• LatamScaleUP

Products and services

• Public Relations and Press Relations (Relações Públicas e De Imprensa) Strategic communication services covering media relations, press coverage coordination, and public image management for technology and innovation companies expanding into Latin American and global markets.
• Strategic Partnerships (Parcerias Estratégicas) Establishment and coordination of strategic business partnerships that help client companies expand reach and positively disseminate brand presence across markets.
• Strategic Marketing for Start-ups and Scale-ups (Ações De Marketing Estratégico Para Start-Ups E Scale-Ups) Strategic marketing services for companies and institutions seeking to expand markets across Latin America, United Kingdom, and global markets, leveraging the LatamPR (15 markets) and EurocomPR (45 countries) networks.
• Social Media Content Production (Produção De Conteúdo Para Mídias Sociais) Creation of relevant social media content designed to increase follower engagement with client brands across social media platforms.
• Event Organization (Eventos - Organização) Corporate event structuring and full event creation and coordination services, delivered as virtual or in-person events across multiple countries.
• LatamScaleUP International Expansion Consultancy Multidisciplinary consulting for foreign companies entering Brazilian and British markets, covering communication adaptation, connection with ideal players, crisis management, and brand positioning across 40+ countries.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered secondary and core.

• TIP BrasilsecondaryGTM or Marketing Partner · 20 May 2026TIP Brasil is a national company founded in 2010, leader in complete solutions for internet providers (ISPs) in Brazil. Through partnership with LatamScaleUP, TIP Brasil became the first telecom segment company focused on ISPs in the country to integrate VOYA Direct - WhatsApp Business Calling platform - into its portfolio. TIP Brasil serves 2 million clients across 400 MVNOs, 700K SIM cards, and 1 million active fixed numbers covering 4,000+ cities.
• Prudent TechnologiessecondaryTechnology or Integration · 20 May 2026Global communications technology company based in India, recognized for expertise in telecom-level integrations, CPaaS innovation, and scalable WhatsApp Business solutions in Asia and other high-growth markets. Developer of VOYA Direct platform that connects WhatsApp Business to PABXs and URAs. Represented in Brazil by LatamScaleUP.
• LatamPRcoreChannel Partner/ Reseller/ DistributorRegional PR network covering 15 Latin American markets. GrupoCASA is part of this network which enables coordinated PR services across the region. The network organizes annual conferences (2026 conference in Chile) and provides training through LatamPR Academy on topics like AI for communication agencies.
• EurocomPR (The Global PR Network)coreChannel Partner/ Reseller/ DistributorGlobal PR network present in 45 countries. Part of GrupoCASA's global service delivery capability, enabling coordination of PR and communication strategies worldwide.
• LatamScaleUPcoreStrategic or Co-development PartnerInternational business expansion consultancy representing foreign companies entering Brazilian and British markets. Provides multidisciplinary teams for expansion journey including communication adaptation, connection with ideal players, crisis management, and brand positioning in 40+ countries. Sandra Sinicco is CEO of LatamScaleUP and also part of GrupoCASA team.
• CIIC (Caribbean Integrated Communications)secondaryGTM or Marketing PartnerMiami-based partner for Caribbean tourism clients including Barbados Tourism Marketing Inc. Joint coordination of tourism promotion events and WTM participation.
• WaymapsecondaryGTM or Marketing PartnerLondon-based navigation app startup (founded 2017) providing highly accurate indoor navigation for people with visual disabilities. Represented exclusively in Brazil by LatamScaleUP. Operates in 11 cities across 4 continents including Washington D.C. metro system.
• Latin American Dynamism Project (LADP)secondaryStrategic or Co-development PartnerRegional institution promoting development of frontier technologies connecting science, innovation, and financing. GrupoCASA is a coalition partner in this initiative which produced the first Deep Tech report in Latin America mapping 2,500 startups. Partners include Access Partnership, Hello Tomorrow, GRIDX Brasil, Vesper Ventures, and others.
• Barbados Tourism Marketing Inc (BTMI)coreGTM or Marketing PartnerGovernment tourism agency of Barbados. GrupoCASA has supported BTMI initiatives in Brazil since 2019, including annual WTM participation, business meetings, cultural events, and the Dine with a Bajan program. Partnership focuses on positioning Barbados as preferred Caribbean destination for Brazilian travelers.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Lewis Global Communications: Global communications agency with strong technology and innovation practice and multi-market delivery model. Comparable to GrupoCASA in serving B2B tech and innovation clients across international markets.
• WE Communications: Global PR and communications agency specialized in technology and innovation sectors with strong presence in Latin America, Asia, and Europe. Closely aligned with GrupoCASA in vertical focus and international delivery model.
• Hotwire PR: Global communications consultancy focused on technology and innovation brands. Comparable to GrupoCASA in client mix (tech innovators seeking international expansion) and multi-market delivery capabilities.
• Zeno Group: Global communications agency purpose-built for innovation-driven brands with cross-border execution capabilities. Similar focus to GrupoCASA on technology and innovation clients with multi-market PR needs.
• Hoffmann Agency (Germany): European PR consultancy with international footprint focused on technology and innovation clients. Comparable to GrupoCASA in cross-border tech PR delivery and multilingual senior team model.

Broad incumbents

• Edelman: World's largest PR firm with strong technology practice and deep Latin American presence. Competes with GrupoCASA for major multinational tech mandates but serves a broader portfolio of clients across industries.
• FleishmanHillard: Global PR and communications agency with significant technology and innovation capabilities and Latin American operations. Overlaps with GrupoCASA in serving tech clients internationally but as part of a much broader service portfolio.
• Burson (formerly Burson-Marsteller): Global public relations and communications firm with technology sector expertise and global network. Competes with GrupoCASA for high-profile international tech PR mandates but at substantially greater scale.

Regional players

• FSB Comunicação: One of Brazil's largest PR and communications agencies headquartered in Brasília with broad sector coverage. Competes with GrupoCASA for Brazilian enterprise and public-sector PR mandates but focuses primarily on the domestic market.
• InPress Porter Novelli: Brazilian PR agency affiliated with Porter Novelli global network, serving technology and corporate clients domestically. Comparable to GrupoCASA in Brazilian PR delivery but with primarily domestic focus and global network access rather than direct international execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/grupocasa

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrupoCASA