Florida State University College of Business

What Florida State University College of Business does

The Herbert Wertheim College of Business is a constituent academic college of Florida State University (FSU), a public research university within the State University System of Florida, headquartered at 402 W. Gaines Street in Tallahassee. Founded in 1950 and renamed after a naming gift from Dr. Herbert Wertheim, the college delivers business education across nine undergraduate majors (Accounting, Finance, Human Resource Management, Management, Management Information Systems, Marketing, Professional Sales, Real Estate, and Risk Management/Insurance), six master's degree programs (MAcc, MBA, MS-BA, MSF, MS-MIS, MS-RMI), seven Ph.D. specializations, and eleven combined BS/Master's pathways. Instructional delivery spans traditional on-campus programs at the Legacy Hall / Herbert Wertheim Center for Business Excellence facility, online MBA formats (with majors in Alternative Investments and Finance and Healthcare Administration), joint degrees (JD/MBA, MSW/MBA), and executive education through the DeSantis Center.

The college's revenue mechanics are typical of a public university business school: recurring tuition and fees from undergraduate and graduate enrollment, private philanthropic contributions (e.g., a $1 million commitment from Brown & Brown for a Living-Learning Community), state appropriations via FSU, and professional services revenue from executive education. Its go-to-market is a sales-led admissions process funneling prospective students through FSU's centralized admissions portal, on-campus information sessions, graduate recruitment events, and Business Career Services career fairs. Notable experiential infrastructure includes a state-of-the-art Trading Room supporting the Student Investment Fund, which has grown from $1.3M in seed funding in 2008 to $11.5M in assets under management. AACSB International accreditation underwrites the institution's quality positioning, and it ranks #26 nationally and top-three among U.S. public universities in Accounting & Finance, Risk Management/Insurance, and overall Business Schools per Niche.

Name

Florida State University College of Business

Legal name

Florida State University - Herbert Wertheim College of Business

Website

https://cob.fsu.edu

Company type

Public

Founded year

1950

Operating status

Operating

Short description

Herbert Wertheim College of Business is FSU's AACSB-accredited public business school in Tallahassee, offering nine undergraduate majors, six master's programs, and seven Ph.D. specializations to traditional students and working professionals via on-campus and online formats.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Business and Secretarial Schools (611410), Business and Secretarial Schools (61141), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE), Executive Education & Corporate Programs (Non-degree) (EDAHAHAN)

Keywords

• Business education
• Higher education
• MBA programs
• Executive education
• Undergraduate business degrees

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate program tuition and fees for business degrees
2. Private Donations and Grants: Revenue from philanthropic contributions including named gifts such as the $1M commitment from Brown & Brown for Living-Learning Community
3. Executive Education: Revenue from executive education programs through the DeSantis Center

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Herbert Wertheim College of Business delivers comprehensive business higher education, including nine undergraduate majors, six master's degrees, seven Ph.D. programs, eleven combined BS/Master's pathways, and multiple MBA delivery formats (accelerated, evening, online, and joint degrees with Law and Social Work). The college also operates the Student Investment Fund, a $11.5M student-managed fund, and provides executive education through the DeSantis Center.

Product overview

The Herbert Wertheim College of Business at Florida State University offers a comprehensive suite of academic programs structured as undergraduate majors, combined BS/Master's pathways, master's degrees (including multiple MBA formats), and doctoral programs. The college provides nine undergraduate majors, six standalone master's degrees, eleven combined degree pathways, multiple MBA delivery formats (accelerated, evening, online, and joint degrees with Law and Social Work), and seven Ph.D. specializations. A notable experiential learning offering is the Student Investment Fund, a $11.5 million student-managed fund that has achieved Top 25 rankings in North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Majors Nine undergraduate business degree programs including Accounting, Finance, Human Resource Management, Management, Management Information Systems, Marketing, Professional Sales, Real Estate, and Risk Management/Insurance. Designed for prospective undergraduate students seeking bachelor's degrees in business disciplines.
• Master's Degrees Six standalone graduate degree programs: Accounting (MAcc), Business Administration (MBA), Business Analytics (MS-BA), Finance (MSF), Management Information Systems (MS-MIS), and Risk Management and Insurance (MS-RMI). For students seeking master's-level business credentials.
• MBA Program Multiple MBA delivery formats including Accelerated Full-Time, Accelerated Evening, Part-Time Evening, Online Part-Time, Online Part-Time with Major in Alternative Investments and Finance, and Online Part-Time with Major in Healthcare Administration. Also includes Joint MBA with Law (JD/MBA) and Joint MBA with Social Work (MSW/MBA). For prospective graduate students and working professionals.
• Ph.D. Majors Seven doctoral programs: Accounting, Finance, Management Information Systems, Marketing, Organizational Behavior and Human Resources, Risk Management and Insurance, and Strategy. For students pursuing doctoral-level research and academic careers in business.
• Combined Bachelor's/Master's Pathways Eleven combined BS/Master's degree pathways allowing undergraduate students to earn both undergraduate and graduate degrees in an accelerated timeline. For ambitious FSU undergraduate students.
• Student Investment Fund A student-managed investment fund with $11.5 million in assets under management, grown from $1.3M in seed funding in 2008. Ranked No. 10 among the nation's public schools and No. 23 among all schools in North America by The Center for Investment Research's 2025 rankings. Provides hands-on investment experience for FSU finance students.
• Executive Education (DeSantis Center) Executive education programs delivered through the DeSantis Center for business professionals and working executives seeking professional development, skill updates, and leadership training.

Quantifiable outcome

• Student Investment Fund grew from $1.3M to $11.5M in assets under management

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ohio State University Fisher College of Business: Large public business school with a similar mix of undergraduate, MBA, and specialty programs (including risk/insurance-adjacent tracks), making it a strong peer for cohort size and program breadth.
• University of Texas at Austin McCombs School of Business: Higher-ranked public business school and a benchmark peer; competes for the same high-aptitude out-of-state applicants, MBA talent, and recruiter mind share at the top of the public-school tier.
• University of Michigan Ross School of Business: Top public business school with strong undergraduate, MBA, and specialty (e.g., Real Estate) programs — directly relevant as a higher-ranked peer for FSU's Real Estate, Finance, and overall BBA positioning.
• University of North Carolina Kenan-Flagler Business School: Highly ranked public business school with a comparable full stack (BBA, MBA, PhD, executive ed) and similar flagship-state-university positioning; benchmark for FSU's specialty rankings.
• Penn State Smeal College of Business: Large flagship-public business school with a comparable undergraduate-heavy enrollment mix, AACSB accreditation, and industry partnerships — a useful peer for scale and program-mix benchmarks.
• Indiana University Kelley School of Business: Top-ranked public business school with a strong online MBA, used as a benchmark for FSU's online and specialty programs. Directly comparable in mission and online delivery model.
• University of Virginia Darden School of Business: Elite public business school setting the upper bound of public-school recruiting outcomes; relevant for benchmarking FSU's MBA and executive education ambitions.

Direct peers

• University of Florida Warrington College of Business: UF's business school and the most direct in-state public competitor to FSU College of Business, competing for the same Florida applicant pool, AACSB credentials, and major recruiter relationships.
• Florida International University College of Business: Another Florida public university business school competing for the same in-state undergraduates, graduate students, and AACSB-recruiter attention, with strong international and Miami-based industry links.

Regional players

• University of Miami Herbert Business School: Florida-based business school competing for South Florida students and recruiters; same target market but private (different price/positioning) and only regional overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/floridastate
• YouTubeyoutube.com/FloridaState
• Facebookfacebook.com/Florida-State-University-The-Colle
• LinkedInlinkedin.com/company/florida-state-university
• Instagraminstagram.com/floridastateuniversity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida State University College of Business