What BORM INFORMATIK does

Borm Software AG (formerly Borm Informatik AG) is a Swiss enterprise software provider headquartered in Schwyz, Switzerland, that develops and sells ERP and CAD/CAM software for small and mid-sized businesses in the woodworking, timber construction, and metal fabrication trades. The company operates a five-product portfolio — Business ERP, Smart ERP, Pointline CAD, Finance, and Go — covering shop-floor data capture through to financial accounting, with the software deployed as on-premise/managed solutions rather than a multi-tenant SaaS architecture. The firm was founded in 1976 by Ruedi Meier, is co-led by CEO Markus Feusi and CTO Reto Conconi, and is privately held with no external funding rounds disclosed.\n\nThe business runs a direct sales model aimed at the Swisscraft trades SMB segment, supplemented by vertical trade-fair presence (Swissbau, HOLZ digital, lvh South Tyrol) and a partner ecosystem through the SwissSoftware++/SwissUnion alliance. Revenue mechanics are not publicly broken out but appear to rest on a combination of perpetual/subscription licensing, implementation services, and recurring maintenance, with case studies referencing long-tenured customers (a Schreinerei customer cites 30+ years on the platform). The 2026 rebranding to Borm Software AG, the rename of subsidiary WDV-Informatik AG to Borm Smart Software AG, the addition of AI-supported process automation inside Business ERP, and a 50-year anniversary Borm Symposium signal a deliberate modernization and consolidation push while the company remains tightly focused on its core DACH trades vertical.

Name

BORM INFORMATIK

Legal name

Borm Software AG

Website

https://borm.ch

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Borm Software AG is a Swiss ERP and CAD/CAM software vendor serving woodworking, timber construction, and metal fabrication SMBs across the DACH region through five integrated products sold via direct sales and trade-fair channels.

Ownership category

akta.pro rank

Product category

Trade Industry ERP Software

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• Trade ERP software
• CAD/CAM solutions
• Woodworking software
• Timber construction software
• Metal fabrication software

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: Borm generates revenue through the sale and licensing of their ERP, CAD/CAM, and Finance software solutions. The company offers multiple product tiers (Business ERP, Smart ERP, Go, Pointline CAD, Finance) suggesting tiered pricing with different capability levels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BORM INFORMATIK (Borm Software AG), founded in 1976 by Ruedi Meier and based in Schwyz, Switzerland, develops and sells ERP and CAD/CAM software for the woodworking, timber construction, metal fabrication and related trade industries. Its portfolio, including Business ERP, Smart ERP, Pointline CAD, Finance and Borm Go, integrates order processing, production planning, machine control and accounting for trade businesses. The company sells primarily to small and medium-sized Swiss craft and trade companies via direct sales, generating revenue from software licenses and subscriptions.

Product overview

Borm Software AG offers a portfolio of ERP, CAD/CAM, and accounting solutions for trades and craftsmanship businesses, particularly in woodworking (carpentry, furniture, interior fitting), timber construction, and metalworking. The product suite includes Business ERP (the flexible, customizable flagship ERP for ambitious companies), Pointline CAD (flexible CAD/CAM from design to production), Smart ERP (pre-configured ERP with smart standardized processes for craftsmen), Finance (integrated payroll and accounting), and Go (simple project management tool for trades). The solutions work both standalone and in combination, with Business ERP and Pointline CAD enabling end-to-end order processing from planning through to installation, and Smart ERP offering an accessible entry-level option with automated repetitive tasks.

Differentiator

Problem solved

Functional benefit

Brands

• Business ERP: The flexible and customizable ERP industry solution for ambitious companies.
• Smart ERP
• Go
• Pointline CAD
• Finance

Products and services

• Business ERP

Quantifiable outcome

• 90% of Leistungen (services) can now be calculated safely and uniformly across all project managers

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• SwissSoftware++ / SwissUnionminorOthersBorm Software AG is a member of SwissSoftware++, an organization representing Swiss software companies. This membership provides industry recognition and networking opportunities within the Swiss technology ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• IMOS AG: European CAD/CAM software provider specializing in furniture, kitchen, and interior fitting manufacturing. Directly comparable to Borm on the woodworking/CAD/CAM side, serving furniture makers and joiners with similar end-to-end design-to-production workflows.
• Microvellum: North American provider of ERP + CAD/CAM software for cabinet makers, millwork shops, and woodworking manufacturers. Closely comparable to Borm's Business ERP + Pointline CAD value proposition for the woodworking segment, though geographically differentiated.
• Hundegger: German provider of CNC machinery and CAM/ERP software for timber construction and prefabricated element fabrication. Comparable to Borm in the timber-construction ERP/CAD segment, especially the structural timber and element manufacturing use cases Borm serves.
• SEMA: German software specialist providing CAD/CAM and ERP solutions for timber construction, stair building, and woodworking trades. Directly comparable to Borm in product scope (CAD + ERP for trades), target SMB customers, and DACH market focus.

Broad incumbents

• WEINIG Group: Global woodworking machinery leader with associated software solutions for solid wood processing. Overlaps with Borm's woodworking customer base and offers complementary production software, though primarily a machinery company rather than a dedicated software vendor.
• abas ERP: German-headquartered ERP vendor focused on small and mid-sized manufacturers including metal fabrication and project-based production. Comparable to Borm's ERP positioning for metal construction and project-driven trades, but serves a broader industrial base.
• Cabinet Vision (Hexagon): Hexagon-owned CAD/CAM/ERP suite for cabinet, furniture, and woodworking manufacturers globally. Comparable to Borm's woodworking CAD/CAM and ERP offering but as part of a much broader industrial software portfolio rather than a specialized trades focus.
• Proalpha: Mid-market ERP vendor headquartered in Germany serving manufacturing and trades customers. Comparable as an SMB/mid-market ERP competitor in DACH, though less specialized than Borm in trades-specific workflows.

Emerging players

• Buildertrend: Cloud SaaS platform for residential construction and remodeling contractors spanning project management, CRM, and customer-facing tools. Comparable to Borm as a digital toolset for SMB trades, though more focused on general contracting than woodworking/timber/metal specialization.

Others

• Cosmo Consult: Microsoft Dynamics partner serving manufacturing and project-based SMBs in DACH. Relevant as a competing implementer of ERP for trades and metal fabrication customers that Borm also serves, illustrating the channel through which Dynamics-based stacks compete against Borm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/borm-informatik-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BORM INFORMATIK