Veethree Group
Veethree Group designs and manufactures rugged CAN bus and analog displays, gauges, sensors, instrument clusters, engine controls, digital switching, and related protocol-conversion products for OEMs serving marine, off-highway, specialist, and hybrid-energy applications worldwide.
- Company typePrivate
- Founded2009
- HeadquartersBradenton, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Veethree Group does
Veethree Group is a privately held alliance of electronics businesses led by UK parent CANtronik Ltd., with operating companies including Veethree Technologies and Veethree Electronics. It designs and manufactures rugged human-machine interface and monitoring hardware for OEMs, including CAN bus and analog displays, gauges, sensors, senders, switches, instrument clusters, engine monitors and controllers, protocol converters, and VeeConnect digital-switching modules. Its principal markets are marine and off-highway vehicles and equipment, with secondary exposure to material handling, specialist vehicles, generators, battery management, and electric or hybrid power systems.
Products support CAN bus, NMEA 2000, J1939, NMEA 0183, CANopen, analog, and telematics interfaces; the Universal Engine Monitor and NMEA 2000 gateway translate signals between engine and onboard networks. Veethree also offers configurable application software, full lifecycle development services, and Linux- and Qt-based display SDKs. It monetizes primarily through quote-based hardware sales to OEMs, supplemented by custom software services; direct OEM sales are supported by dealers and distributors, trade shows, technical content, and warehouses in the United States and United Kingdom. Public pricing is not disclosed.
Veethree Group firmographics
Firmographics- Name
- Veethree Group
- Legal name
- CANtronik Ltd.
- Website
- https://veethree.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Veethree Group designs and manufactures rugged CAN bus and analog displays, gauges, sensors, instrument clusters, engine controls, digital switching, and related protocol-conversion products for OEMs serving marine, off-highway, specialist, and hybrid-energy applications worldwide.
- Ownership category
- akta.pro rank
Veethree Group industry classification
Industry- Product category
- Marine Electronics & Industrial Instrumentation
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp) (IMAGAGAF)
- akta.pro secondary industry
- Industrial & Rugged Displays (Harsh Environment) (HDACADAK)
Keywords
Where Veethree Group is headquartered
LocationHeadquarters
- HQ city
- Bradenton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Veethree Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Hardware Products: Sale of CAN Bus Displays, analog and digital gauges, sensors, senders, switches, instrument clusters, converters and modules. Products are sold directly to OEMs as components for integration into vehicles, vessels, and industrial equipment.
- Software Development Services: Custom software development for bespoke display applications. Options include Veethree engineering team developing software, in-house team managing whole software lifecycle, or customers self-developing using provided SDK tools.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Veethree Group product offering
Product offeringCore offering
Veethree Group designs and manufactures ruggedized CAN bus and analog displays, gauges, sensors, instrument clusters, engine monitors/controllers, and digital switching systems (VeeConnect) for integration by OEM customers into marine vessels, off-highway vehicles (agriculture, construction, mining), specialist vehicles, and hybrid energy systems. The company also offers software development kits (D7-SDK, SDKZ, SDKC Colour), configurable dashboard application software, and cyber-secure display solutions supporting NMEA 2000, J1939, NMEA 0183, and CANopen protocols.
Product overview
Veethree Group offers a comprehensive portfolio of marine electronics products organized across multiple product lines: Digital Displays (C-Series, R-Series, T-Series, M-Series including C3, C3i, C3l, C3il, C7, C4.3, R2s, R3, R3s, D7, T5, T7i, M4/M4h, M2, M2.3, Quantum, and RT-Series), Engine Monitors and Controllers (Marine-Dash Software, Universal Engine Monitor, Marine Engine Monitor, Engine Gateway Monitor, Small Diesel Engine Controller), Gauges and Hourmeters (Analog Gauges, J1939 CANbus Gauges, NMEA Matrix Gauges, Hourmeters), Sensors and Switches (VR2CAN Dual Sender Interface, various sensor types), Software Products (D7-SDK, SDKZ, SDKC Colour, Cyber Security, Cyber Resilience Act compliance), Instrument Clusters, Converters and Modules, and the VeeConnect Digital Switching Platform. The company supports industry standard protocols including NMEA 2000, J1939, and CANopen, enabling broad interoperability across marine electronics networks.
Differentiator
Problem solved
Functional benefit
Brands
- VeeConnect: Digital switching system for DC power management in marine and recreational vehicle applications, featuring 12-channel modules with IP67 protection and NMEA2000 certification.
Products and services
- CAN Bus Digital Displays Comprehensive range of ruggedized color, round, touch, and monochrome CAN bus displays (C3, C3i, C3l, C3il, C7, C4.3, R2s, R3, R3s, D7, T5, T7i, M4/M4h, M2, M2.3) with screen sizes from 2 to 7 inches, IP67 sealing, sunlight readability, and NMEA 2000/J1939 protocol support for marine and off-highway OEM integration.
- RT-Series Display New display series providing enhanced visualization capabilities for marine and off-highway applications with modern interface options.
- Quantum Multifunction Gauge 5-inch Multifunctional plug-n-play backlit gauge combining technology and functionality in a competitively priced housing for marine applications.
- C4.3RT IPS TFT CAN Bus Display 4.3-inch IPS TFT CAN Bus display with 5 tactile feedback buttons offering high bright colour display with improved viewing angles for marine instrument applications.
- Universal Engine Monitor (UEM) Comprehensive engine monitoring solution supporting Analogue, NMEA2000, and J1939 engines with NMEA2000 gateway function converting Analogue, J1939 CAN, and NMEA0183 inputs to NMEA2000 for marine propulsion systems.
- Marine Engine Monitor Specialized engine monitoring product designed specifically for marine propulsion applications with appropriate certifications and environmental ratings.
- Engine Gateway Monitor Gateway device providing engine data translation and monitoring capabilities across different protocol standards.
- Small Diesel Engine Controller Controller designed for small diesel engine applications in marine vessels, providing monitoring and control capabilities.
- Marine-Dash Application Software Configurable digital dashboard software enabling boat builders and marine manufacturers to create custom instrument displays and engine monitoring interfaces.
- Analog Gauges Traditional analog gauge products for marine and off-highway applications providing reliable analog instrumentation for engine and vessel monitoring.
- J1939 CANbus Gauges CAN bus gauges supporting J1939 protocol for direct integration with engines and vehicle networks in marine and off-highway applications.
- NMEA Matrix Gauges Gauges supporting NMEA 2000 protocol for seamless integration into marine electronics networks using the NMEA standard.
- Hourmeters Engine hour measurement devices for tracking operating time on marine engines and equipment.
- Converters & Modules Protocol converters and interface modules enabling integration between different electronic systems and standards in marine and industrial applications.
- Instrument Clusters Complete instrument cluster solutions integrating multiple displays, gauges, and monitoring capabilities into unified marine and off-highway vehicle dashboards.
- Sensors & Switches Range of sensors, senders, and switching components including the VR2CAN Dual Sender Interface enabling connection of multiple analog senders to CAN bus networks for marine and industrial monitoring applications.
- Software Development Kits (D7-SDK, SDKZ, SDKC Colour) SDKs enabling customers and developers to create custom applications and visualizations on Veethree display products, including the D7 SDK based on i.MX 8X with Linux Kernel 6.12, Qt 6.10.2 support, and compatibility with Ubuntu 24.04 LTS or Windows 10/11 host environments.
- Cyber Secure Display Solutions Family of cyber secure devices including D7 and C4.3RT (launching in 2026, with 10 and 12 inch variants) designed for cybersecurity compliance and Cyber Resilience Act (CRA) readiness for connected marine and industrial devices.
- VeeConnect Digital Switching System NMEA2000 certified 12-channel DC Switching Module with IP67 protection supporting 12V and 24V DC systems, resettable circuit breakers instead of fuses, multiple display mounting locations, and integration with Garmin ActiveCaptain and Garmin MFDs via Ethernet interface.
- Custom Software Development Services Professional services offering where Veethree's engineering team develops bespoke display software applications, manages the entire software lifecycle, or provides tools and support for customers to self-develop using provided SDK tools.
Quantifiable outcome
- Orders tripled in some cases during 2022 supply chain challenges
- +2 more outcomes
Companies that use Veethree Group
Customer profileNamed customers2 records
Segments4 records
Veethree Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Veethree Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GarmincoreVeethree became an integrated partner with Garmin. VeeConnect digital switching can interface with Garmin products via optional interface unit pushing switching interface to MFDs (Multi-Function Displays) via Ethernet connection. Also mentions Garmin ActiveCaptain integration with VeeConnect.
- IMPcoreIMP appointed as distributor for VeeConnect digital switching solution to European Marine Markets. VeeConnect is a 12-channel DC Switching Module that is NMEA2000 certified with IP67 protection.
- Undheim SystemscoreVeethree Technologies and Undheim Systems partnered to deliver new enhancements to Undheim's JPOS dynamic positioning system for the Marine market. Undheim used the Veethree T5 5-inch CAN Bus display as a smaller user interface screen for their compact DP-0 system, utilizing Veethree's software development environment to adapt their application rapidly.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Veethree Group competitors and assessment
Company assessmentDirect peers
- Navico: Navico owns Simrad, Lowrance and B&G marine electronics brands producing multifunction displays, instruments and NMEA 2000 networks for OEM and aftermarket marine markets. Competes directly with Veethree in marine HMI and protocol gateway technology.
- Enovation Controls: Enovation Controls (Murphy brand) manufactures engine instruments, displays and controls for industrial, off-highway and power generation markets. Directly competes with Veethree in off-highway HMIs, engine monitors and rugged instrument panels.
- Beijer Electronics: Beijer Electronics produces industrial HMI panels and rugged displays for marine, off-highway and process automation. Comparable to Veethree's D7 touch/tactile button and C-Series industrial display products serving similar OEM customers.
- Red Lion Controls: Red Lion Controls manufactures industrial HMI, panel meters and protocol conversion products. Comparable to Veethree in industrial measuring instruments, protocol gateway functionality and panel-mounted HMI displays.
- Faria Beede Instruments: Faria Beede manufactures analog and digital gauges and instruments for marine, industrial and off-highway applications. Competes with Veethree's gauge and instrument cluster product families across marine and specialty vehicle segments.
- Garmin: Garmin's marine segment produces multifunction displays, instruments and integration platforms (including ActiveCaptain) for OEMs and recreational boaters. Directly comparable to Veethree's CAN bus displays, and Veethree has a strategic integration partnership with Garmin for VeeConnect switching and MFD connectivity.
- Raymarine: Raymarine (part of Teledyne FLIR) manufactures multifunction displays, instruments, sonar and marine electronics for recreational and light commercial marine, comparable in marine display and instrument cluster offerings to Veethree's portfolio.
- Maretron: Maretron (now owned by Navico) specializes in NMEA 2000 marine networking components, sensors, gateways and instruments. Directly overlaps Veethree's protocol gateway technology, sensors and marine instrument cluster offerings.
- Actisense: Actisense is a UK-based NMEA 2000 specialist producing gateways, interfaces and instrument networking products for marine OEMs. Very comparable to Veethree in protocol gateway technology and direct-to-OEM sales motion.
Broad incumbents
- Advantech: Advantech is a large industrial computing and panel PC manufacturer serving factory automation, marine and transportation with rugged HMI products and embedded platforms. Broader portfolio than Veethree but overlapping display products for industrial and marine OEMs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Veethree Group social profiles
Digital presenceVeethree Group compliance and trust
Trust signalCompliance4 records
Veethree Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veethree Group leadership team
Management profileNumber of profiles
Veethree Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Veethree Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veethree Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veethree Group
What does Veethree Group do?
Veethree Group designs and manufactures ruggedized CAN bus and analog displays, gauges, sensors, instrument clusters, engine monitors/controllers, and digital switching systems (VeeConnect) for integration by OEM customers into marine vessels, off-highway vehicles (agriculture, construction, mining), specialist vehicles, and hybrid energy systems. The company also offers software development kits (D7-SDK, SDKZ, SDKC Colour), configurable dashboard application software, and cyber-secure display solutions supporting NMEA 2000, J1939, NMEA 0183, and CANopen protocols.
Is Veethree Group a public or private company?
Veethree Group is a private company. It is currently operating.
When was Veethree Group founded?
Veethree Group was founded in 2009. It employs 251 to 500 people.
Where is Veethree Group based?
Veethree Group is headquartered in Bradenton, United States, in the North America region.
How does Veethree Group make money?
Two revenue lines are on record. Hardware Products are the primary driver. The others are software Development Services.
Who are Veethree Group's main competitors?
Direct peers on record are Navico, Enovation Controls, Beijer Electronics, Red Lion Controls, Faria Beede Instruments, Garmin, Raymarine, Maretron and Actisense. Advantech is listed as a broad incumbent.
Does Veethree Group have an API?
No public API is recorded for Veethree Group.
What industry is Veethree Group in?
Veethree Group's product category is Marine Electronics & Industrial Instrumentation. Its primary akta.pro industry code is IMAGAGAF, Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp), with a secondary code of HDACADAK, Industrial & Rugged Displays (Harsh Environment). Its NAICS code is 33451 and its SIC code is 3823.