Veethree Group

What Veethree Group does

Veethree Group is a privately held alliance of electronics businesses led by UK parent CANtronik Ltd., with operating companies including Veethree Technologies and Veethree Electronics. It designs and manufactures rugged human-machine interface and monitoring hardware for OEMs, including CAN bus and analog displays, gauges, sensors, senders, switches, instrument clusters, engine monitors and controllers, protocol converters, and VeeConnect digital-switching modules. Its principal markets are marine and off-highway vehicles and equipment, with secondary exposure to material handling, specialist vehicles, generators, battery management, and electric or hybrid power systems.

Products support CAN bus, NMEA 2000, J1939, NMEA 0183, CANopen, analog, and telematics interfaces; the Universal Engine Monitor and NMEA 2000 gateway translate signals between engine and onboard networks. Veethree also offers configurable application software, full lifecycle development services, and Linux- and Qt-based display SDKs. It monetizes primarily through quote-based hardware sales to OEMs, supplemented by custom software services; direct OEM sales are supported by dealers and distributors, trade shows, technical content, and warehouses in the United States and United Kingdom. Public pricing is not disclosed.

Name

Veethree Group

Legal name

CANtronik Ltd.

Website

https://veethree.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Veethree Group designs and manufactures rugged CAN bus and analog displays, gauges, sensors, instrument clusters, engine controls, digital switching, and related protocol-conversion products for OEMs serving marine, off-highway, specialist, and hybrid-energy applications worldwide.

Ownership category

akta.pro rank

Product category

Marine Electronics & Industrial Instrumentation

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp) (IMAGAGAF)

akta.pro secondary industry

Industrial & Rugged Displays (Harsh Environment) (HDACADAK)

Keywords

• Marine electronics
• CAN bus displays
• Instrument clusters
• Digital switching systems
• Engine monitoring displays

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Hardware Products: Sale of CAN Bus Displays, analog and digital gauges, sensors, senders, switches, instrument clusters, converters and modules. Products are sold directly to OEMs as components for integration into vehicles, vessels, and industrial equipment.
2. Software Development Services: Custom software development for bespoke display applications. Options include Veethree engineering team developing software, in-house team managing whole software lifecycle, or customers self-developing using provided SDK tools.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Veethree Group designs and manufactures ruggedized CAN bus and analog displays, gauges, sensors, instrument clusters, engine monitors/controllers, and digital switching systems (VeeConnect) for integration by OEM customers into marine vessels, off-highway vehicles (agriculture, construction, mining), specialist vehicles, and hybrid energy systems. The company also offers software development kits (D7-SDK, SDKZ, SDKC Colour), configurable dashboard application software, and cyber-secure display solutions supporting NMEA 2000, J1939, NMEA 0183, and CANopen protocols.

Product overview

Veethree Group offers a comprehensive portfolio of marine electronics products organized across multiple product lines: Digital Displays (C-Series, R-Series, T-Series, M-Series including C3, C3i, C3l, C3il, C7, C4.3, R2s, R3, R3s, D7, T5, T7i, M4/M4h, M2, M2.3, Quantum, and RT-Series), Engine Monitors and Controllers (Marine-Dash Software, Universal Engine Monitor, Marine Engine Monitor, Engine Gateway Monitor, Small Diesel Engine Controller), Gauges and Hourmeters (Analog Gauges, J1939 CANbus Gauges, NMEA Matrix Gauges, Hourmeters), Sensors and Switches (VR2CAN Dual Sender Interface, various sensor types), Software Products (D7-SDK, SDKZ, SDKC Colour, Cyber Security, Cyber Resilience Act compliance), Instrument Clusters, Converters and Modules, and the VeeConnect Digital Switching Platform. The company supports industry standard protocols including NMEA 2000, J1939, and CANopen, enabling broad interoperability across marine electronics networks.

Differentiator

Problem solved

Functional benefit

Brands

• VeeConnect: Digital switching system for DC power management in marine and recreational vehicle applications, featuring 12-channel modules with IP67 protection and NMEA2000 certification.

Products and services

• CAN Bus Digital Displays Comprehensive range of ruggedized color, round, touch, and monochrome CAN bus displays (C3, C3i, C3l, C3il, C7, C4.3, R2s, R3, R3s, D7, T5, T7i, M4/M4h, M2, M2.3) with screen sizes from 2 to 7 inches, IP67 sealing, sunlight readability, and NMEA 2000/J1939 protocol support for marine and off-highway OEM integration.
• RT-Series Display New display series providing enhanced visualization capabilities for marine and off-highway applications with modern interface options.
• Quantum Multifunction Gauge 5-inch Multifunctional plug-n-play backlit gauge combining technology and functionality in a competitively priced housing for marine applications.
• C4.3RT IPS TFT CAN Bus Display 4.3-inch IPS TFT CAN Bus display with 5 tactile feedback buttons offering high bright colour display with improved viewing angles for marine instrument applications.
• Universal Engine Monitor (UEM) Comprehensive engine monitoring solution supporting Analogue, NMEA2000, and J1939 engines with NMEA2000 gateway function converting Analogue, J1939 CAN, and NMEA0183 inputs to NMEA2000 for marine propulsion systems.
• Marine Engine Monitor Specialized engine monitoring product designed specifically for marine propulsion applications with appropriate certifications and environmental ratings.
• Engine Gateway Monitor Gateway device providing engine data translation and monitoring capabilities across different protocol standards.
• Small Diesel Engine Controller Controller designed for small diesel engine applications in marine vessels, providing monitoring and control capabilities.
• Marine-Dash Application Software Configurable digital dashboard software enabling boat builders and marine manufacturers to create custom instrument displays and engine monitoring interfaces.
• Analog Gauges Traditional analog gauge products for marine and off-highway applications providing reliable analog instrumentation for engine and vessel monitoring.
• J1939 CANbus Gauges CAN bus gauges supporting J1939 protocol for direct integration with engines and vehicle networks in marine and off-highway applications.
• NMEA Matrix Gauges Gauges supporting NMEA 2000 protocol for seamless integration into marine electronics networks using the NMEA standard.
• Hourmeters Engine hour measurement devices for tracking operating time on marine engines and equipment.
• Converters & Modules Protocol converters and interface modules enabling integration between different electronic systems and standards in marine and industrial applications.
• Instrument Clusters Complete instrument cluster solutions integrating multiple displays, gauges, and monitoring capabilities into unified marine and off-highway vehicle dashboards.
• Sensors & Switches Range of sensors, senders, and switching components including the VR2CAN Dual Sender Interface enabling connection of multiple analog senders to CAN bus networks for marine and industrial monitoring applications.
• Software Development Kits (D7-SDK, SDKZ, SDKC Colour) SDKs enabling customers and developers to create custom applications and visualizations on Veethree display products, including the D7 SDK based on i.MX 8X with Linux Kernel 6.12, Qt 6.10.2 support, and compatibility with Ubuntu 24.04 LTS or Windows 10/11 host environments.
• Cyber Secure Display Solutions Family of cyber secure devices including D7 and C4.3RT (launching in 2026, with 10 and 12 inch variants) designed for cybersecurity compliance and Cyber Resilience Act (CRA) readiness for connected marine and industrial devices.
• VeeConnect Digital Switching System NMEA2000 certified 12-channel DC Switching Module with IP67 protection supporting 12V and 24V DC systems, resettable circuit breakers instead of fuses, multiple display mounting locations, and integration with Garmin ActiveCaptain and Garmin MFDs via Ethernet interface.
• Custom Software Development Services Professional services offering where Veethree's engineering team develops bespoke display software applications, manages the entire software lifecycle, or provides tools and support for customers to self-develop using provided SDK tools.

Quantifiable outcome

• Orders tripled in some cases during 2022 supply chain challenges
• +2 more outcomes

Named customers2 records

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• GarmincoreTechnology or Integration · 9 November 2022Veethree became an integrated partner with Garmin. VeeConnect digital switching can interface with Garmin products via optional interface unit pushing switching interface to MFDs (Multi-Function Displays) via Ethernet connection. Also mentions Garmin ActiveCaptain integration with VeeConnect.
• IMPcoreChannel Partner/ Reseller/ Distributor · 26 July 2021IMP appointed as distributor for VeeConnect digital switching solution to European Marine Markets. VeeConnect is a 12-channel DC Switching Module that is NMEA2000 certified with IP67 protection.
• Undheim SystemscoreTechnology or Integration · 15 January 2021Veethree Technologies and Undheim Systems partnered to deliver new enhancements to Undheim's JPOS dynamic positioning system for the Marine market. Undheim used the Veethree T5 5-inch CAN Bus display as a smaller user interface screen for their compact DP-0 system, utilizing Veethree's software development environment to adapt their application rapidly.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Navico: Navico owns Simrad, Lowrance and B&G marine electronics brands producing multifunction displays, instruments and NMEA 2000 networks for OEM and aftermarket marine markets. Competes directly with Veethree in marine HMI and protocol gateway technology.
• Enovation Controls: Enovation Controls (Murphy brand) manufactures engine instruments, displays and controls for industrial, off-highway and power generation markets. Directly competes with Veethree in off-highway HMIs, engine monitors and rugged instrument panels.
• Beijer Electronics: Beijer Electronics produces industrial HMI panels and rugged displays for marine, off-highway and process automation. Comparable to Veethree's D7 touch/tactile button and C-Series industrial display products serving similar OEM customers.
• Red Lion Controls: Red Lion Controls manufactures industrial HMI, panel meters and protocol conversion products. Comparable to Veethree in industrial measuring instruments, protocol gateway functionality and panel-mounted HMI displays.
• Faria Beede Instruments: Faria Beede manufactures analog and digital gauges and instruments for marine, industrial and off-highway applications. Competes with Veethree's gauge and instrument cluster product families across marine and specialty vehicle segments.
• Garmin: Garmin's marine segment produces multifunction displays, instruments and integration platforms (including ActiveCaptain) for OEMs and recreational boaters. Directly comparable to Veethree's CAN bus displays, and Veethree has a strategic integration partnership with Garmin for VeeConnect switching and MFD connectivity.
• Raymarine: Raymarine (part of Teledyne FLIR) manufactures multifunction displays, instruments, sonar and marine electronics for recreational and light commercial marine, comparable in marine display and instrument cluster offerings to Veethree's portfolio.
• Maretron: Maretron (now owned by Navico) specializes in NMEA 2000 marine networking components, sensors, gateways and instruments. Directly overlaps Veethree's protocol gateway technology, sensors and marine instrument cluster offerings.
• Actisense: Actisense is a UK-based NMEA 2000 specialist producing gateways, interfaces and instrument networking products for marine OEMs. Very comparable to Veethree in protocol gateway technology and direct-to-OEM sales motion.

Broad incumbents

• Advantech: Advantech is a large industrial computing and panel PC manufacturer serving factory automation, marine and transportation with rugged HMI products and embedded platforms. Broader portfolio than Veethree but overlapping display products for industrial and marine OEMs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VeethreeInstruments
• Xx.com/veethreetech

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veethree Group